{"id":12091,"date":"2018-01-19T21:05:43","date_gmt":"2018-01-19T18:05:43","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12091"},"modified":"2018-01-26T11:54:21","modified_gmt":"2018-01-26T08:54:21","slug":"content-marketing-ca-strategie-de-business-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/content-marketing-ca-strategie-de-business-video","title":{"rendered":"Content Marketing ca strategie de business | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/content-marketing-ca-strategie-de-business-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12092\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-12-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-12-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-12-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-12-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-12.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ce \u00eenseamn\u0103 content marketing pentru un magazin online aflat la \u00eenceput de drum? La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Andreea Moisa, Managing Director Beans United, despre pa\u0219ii pe care un magazin online ar trebui s\u0103 \u00eei urmeze atunci c\u00e2nd \u00ee\u0219i stabile\u0219te o strategie de content marketing. C\u00e2teva idei pe scurt \u00een r\u00e2ndurile de mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, ar trebui s\u0103 existe o strategie de content marketing: multe magazine online \u00ee\u0219i creeaz\u0103 un blog f\u0103r\u0103 a \u0219ti ce fac, de ce fac, care sunt obiectivele pe care vor s\u0103 le \u00eendeplineasc\u0103 etc. Trebuie s\u0103 \u00ee\u021bi cuno\u0219ti foarte bine clientul, iar aici intervine crearea unui buyer persona. Apoi, urm\u0103torul pas care trebuie dezvoltat este stadiul \u00een care se afl\u0103 acel buyer persona \u00een procesul de achizi\u021bie: dac\u0103 se afl\u0103 \u00een stadiul de <\/span><i><span style=\"font-weight: 400;\">consideration<\/span><\/i><span style=\"font-weight: 400;\">, va fi interesat de o compara\u021bie \u00eentre 2 sau mai multe produse, pe c\u00e2nd \u00een stadiul de <\/span><i><span style=\"font-weight: 400;\">awareness<\/span><\/i><span style=\"font-weight: 400;\">, va trebui s\u0103 \u00eei oferi solu\u021bii la probleme pe care ar vrea s\u0103 le rezolve. Al treilea pas \u00een crearea strategiei de content marketing este identificarea obiectivelor pe care vrei s\u0103 le atingi: atragere de vizitatori, conversii, fidelizare etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a putea m\u0103sura eficien\u021ba unei strategii de content marketing ai nevoie de timp \u0219i de tool-urile potrivite. De exemplu, po\u021bi vedea dac\u0103 un utilizator a descoperit site-ul t\u0103u prin intermediul unui articol \u0219i dac\u0103 apoi a achizi\u021bionat. Primele rezultate pot fi vizibile \u0219i dup\u0103 o lun\u0103. \u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Cre\u0219terea traficului care provine de pe dispozitivele mobile are un impact direct \u0219i asupra modului \u00een care ar trebui s\u0103 abord\u0103m content marketing, iar \u00een acest sens ar trebui luat\u0103 \u00een considerare folosirea AMP (Accelerated Mobile Pages).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru magazinele online care au deja o baz\u0103 de date de clien\u021bi, dar \u0219i pentru agen\u021biile de marketing online, Andreea recomand\u0103 folosirea unor tool-uri de marketing automation. Unul dintre cele disponibile pe pia\u021b\u0103 este HubSpot. Un astfel de tool ajut\u0103 \u00een primul r\u00e2nd la m\u0103surarea ROI-ului, deoarece adun\u0103 \u00eentr-un singur loc toat\u0103 comunicarea, \u00eens\u0103 pentru magazinele online \u00een particular ajut\u0103 la cre\u0219terea customer lifetime value.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/orJ40NYRWcc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/content-marketing-ca-strategie-de-business-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ce \u00eenseamn\u0103 content marketing pentru un magazin online aflat la \u00eenceput de drum? La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu Andreea Moisa, Managing Director Beans United, despre pa\u0219ii pe care un magazin online ar trebui s\u0103 \u00eei urmeze atunci c\u00e2nd \u00ee\u0219i stabile\u0219te o strategie de content marketing. C\u00e2teva idei pe scurt \u00een r\u00e2ndurile de mai jos. \u00cen primul r\u00e2nd, ar trebui s\u0103 existe o strategie de content marketing: multe magazine online \u00ee\u0219i creeaz\u0103 un blog f\u0103r\u0103 a \u0219ti ce fac, de ce fac, care sunt obiectivele pe care vor s\u0103 le \u00eendeplineasc\u0103 etc. Trebuie s\u0103 \u00ee\u021bi cuno\u0219ti foarte bine clientul, iar aici intervine crearea unui buyer persona. Apoi, urm\u0103torul pas care trebuie dezvoltat este stadiul \u00een care se afl\u0103 acel buyer persona \u00een procesul de achizi\u021bie: dac\u0103 se afl\u0103 \u00een stadiul de consideration, va fi interesat de o compara\u021bie \u00eentre 2 sau mai multe<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[414,831,184,64,410,409,591,100,214,215,233],"class_list":["post-12091","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-andreea-moisa","tag-beans-united","tag-digital-marketing","tag-e-commerce-marketing","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12091"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12091\/revisions"}],"predecessor-version":[{"id":12129,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12091\/revisions\/12129"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}