{"id":12095,"date":"2018-01-22T19:24:55","date_gmt":"2018-01-22T16:24:55","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12095"},"modified":"2018-01-26T11:54:15","modified_gmt":"2018-01-26T08:54:15","slug":"cum-sa-gandesti-o-campanie-cu-influenceri-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-gandesti-o-campanie-cu-influenceri-video","title":{"rendered":"Cum s\u0103 g\u00e2nde\u0219ti o campanie cu influenceri | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-gandesti-o-campanie-cu-influenceri-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12096\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-13-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-13-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-13-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-13-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-13.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La cea de-a 12-a edi\u021bie a Galei Premiilor E-Commerce am stat de vorb\u0103 cu Andra Nistor despre campaniile pe care magazinele online le-au derulat \u00een 2017. Cele mai reu\u0219ite dintre acestea, dar \u0219i cele mai frecvente gre\u0219eli \u00eent\u00e2lnite, le pute\u021bi g\u0103si \u00een interviul de mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a putea fi catalogat\u0103 drept o campanie de succes, Andra este de p\u0103rere c\u0103 aceasta nu ar trebui s\u0103 \u00eencerce s\u0103 te converteasc\u0103 pe loc, adic\u0103 nu ar trebui s\u0103 c\u0103ut\u0103m rezultate imediate. O campanie care are continuitate, care nu te face s\u0103 te sim\u021bi ca \u0219i cum \u00eenc\u0103 un juc\u0103tor \u00eencearc\u0103 s\u0103 \u00ee\u021bi v\u00e2nd\u0103 ceva, se poate dovedi mult mai eficient\u0103 pe termen lung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Printre campaniile de succes din 2017 se num\u0103r\u0103 campania OLX.ro, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=vUrjOl0uMA0\"><b>Indemiza\u021bia de #bebebine<\/b><\/a><span style=\"font-weight: 400;\">, campania Vola.ro, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=o3b7HdqT1cc\"><b>C\u00e2\u0219tig\u0103 10 ANI de vacan\u021b\u0103 de la Vola.ro!<\/b><\/a><span style=\"font-weight: 400;\"> dar \u0219i campania Answear.ro, <\/span><a href=\"http:\/\/blog.answear.ro\/irina-alexandru\/11718\"><b>#AnswearTopLadies<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 inten\u021bionezi s\u0103 lansezi o campanie \u00eempreun\u0103 cu un influencer, atunci succesul acesteia depinde de obiectiv \u0219i de procesul de selec\u021bie al influencerului. Exist\u0103 companii care folosesc influenceri pe care \u00eei aleg doar pentru audien\u021ba pe care ace\u0219tia o au, \u00eens\u0103 calitatea este mai important\u0103 dec\u00e2t cantitatea &#8211; un num\u0103r mare de followeri nu se traduce neap\u0103rat \u0219i \u00eentr-un num\u0103r mare de v\u00e2nz\u0103ri. Este foarte important s\u0103 \u00ee\u021bi cuno\u0219ti audien\u021ba, s\u0103 ai un obiectiv bine stabilit \u0219i s\u0103 alegi un influencer care se identific\u0103 cu brandul t\u0103u.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te KPI-urile pe care ar trebui s\u0103 le analiz\u0103m \u00een urma unei campanii cu influenceri, cei mai importan\u021bi factori sunt engagementul \u0219i stilul de comunicare. Atunci c\u00e2nd nu \u00ee\u021bi dai seama c\u0103 un text este de fapt un advertorial, \u00eenseamn\u0103 c\u0103 ai f\u0103cut o treab\u0103 foarte bun\u0103!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te campaniile pe Social Media, este important s\u0103 fii mereu sincer \u0219i s\u0103 livrezi ceea ce ai comunicat. \u00cen Rom\u00e2nia exist\u0103 multe campanii care par bune privite din exterior, dar care, din punct de vedere logistic, \u00eent\u00e2mpin\u0103 probleme.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/J1ljxJai5GY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-gandesti-o-campanie-cu-influenceri-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La cea de-a 12-a edi\u021bie a Galei Premiilor E-Commerce am stat de vorb\u0103 cu Andra Nistor despre campaniile pe care magazinele online le-au derulat \u00een 2017. Cele mai reu\u0219ite dintre acestea, dar \u0219i cele mai frecvente gre\u0219eli \u00eent\u00e2lnite, le pute\u021bi g\u0103si \u00een interviul de mai jos. Pentru a putea fi catalogat\u0103 drept o campanie de succes, Andra este de p\u0103rere c\u0103 aceasta nu ar trebui s\u0103 \u00eencerce s\u0103 te converteasc\u0103 pe loc, adic\u0103 nu ar trebui s\u0103 c\u0103ut\u0103m rezultate imediate. O campanie care are continuitate, care nu te face s\u0103 te sim\u021bi ca \u0219i cum \u00eenc\u0103 un juc\u0103tor \u00eencearc\u0103 s\u0103 \u00ee\u021bi v\u00e2nd\u0103 ceva, se poate dovedi mult mai eficient\u0103 pe termen lung. Printre campaniile de succes din 2017 se num\u0103r\u0103 campania OLX.ro, Indemiza\u021bia de #bebebine, campania Vola.ro, C\u00e2\u0219tig\u0103 10 ANI de vacan\u021b\u0103 de la Vola.ro! dar \u0219i campania Answear.ro, #AnswearTopLadies. Dac\u0103 inten\u021bionezi s\u0103 lansezi o campanie \u00eempreun\u0103 cu un influencer,<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[832,8,432,184,62,64,739,410,409,591,100,833,214,215,229,142,233],"class_list":["post-12095","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-andra-nistor","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-influencer","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12095"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12095\/revisions"}],"predecessor-version":[{"id":12128,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12095\/revisions\/12128"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}