{"id":12099,"date":"2018-01-23T12:25:02","date_gmt":"2018-01-23T09:25:02","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12099"},"modified":"2018-01-26T11:54:07","modified_gmt":"2018-01-26T08:54:07","slug":"https-pentru-e-commerce-ce-trebuie-sa-stie-magazinele-online-si-cum-se-poate-implementa","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/https-pentru-e-commerce-ce-trebuie-sa-stie-magazinele-online-si-cum-se-poate-implementa","title":{"rendered":"HTTPS pentru e-commerce: ce trebuie s\u0103 \u0219tie magazinele online \u0219i cum se poate implementa"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/https-pentru-e-commerce-ce-trebuie-sa-stie-magazinele-online-si-cum-se-poate-implementa\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12101\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/security-protection-anti-virus-software-60504-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/security-protection-anti-virus-software-60504-1024x683.jpeg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/security-protection-anti-virus-software-60504-300x200.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/security-protection-anti-virus-software-60504-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 petrece\u021bi mare parte din zi online, probabil a\u021bi observat c\u0103 anumite adrese ale paginilor web \u00eencep cu <\/span><i><span style=\"font-weight: 400;\">http<\/span><\/i><span style=\"font-weight: 400;\">, \u00een timp ce altele \u00eencep cu <\/span><i><span style=\"font-weight: 400;\">https<\/span><\/i><span style=\"font-weight: 400;\">. De asemenea, probabil a\u021bi observat \u0219i c\u0103 pe unele site-uri, \u00een bara de adres\u0103, apare un lac\u0103t \u00eenchis \u0219i cuv\u00e2ntul <\/span><i><span style=\"font-weight: 400;\">secure<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ce \u00eenseamn\u0103 HTTP<\/b><\/p>\n<p><span style=\"font-weight: 400;\">HTTP (Hyper-Text Transfer Protocol) este un protocol utilizat pentru accesarea informa\u021biilor pe Internet. Atunci c\u00e2nd vrem s\u0103 acces\u0103m o pagin\u0103 web de pe un calculator sau un dispozitiv mobil, browserul va folosi \u00een mod implicit protocolul HTTP (dac\u0103 nu intervin alte set\u0103ri, vezi mai jos) pentru a comunica cu serverul pe care acea pagin\u0103 este stocat\u0103. Simplu, nu? Ei bine, comunicarea dintre un browser \u0219i un server nu ar trebui s\u0103 fie at\u00e2t de simpl\u0103! Cineva (sau ceva) ar trebui s\u0103 asigure utilizatorul c\u0103 pagina pe care acesta o vizualizeaz\u0103 este identic\u0103 cu pagina trimis\u0103 de server, iar aici intervine HTTPS.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Care este diferen\u021ba dintre HTTP \u0219i HTTPS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">HTTPS (Hyper-Text Transfer Protocol Secure) este varianta \u201esigur\u0103\u201d a protocolului HTTP. \u00cen lipsa unui factor care s\u0103 asigure securitatea datelor, oricine cuno\u0219tea protocolul HTTP putea intercepta datele transmise \u00een re\u021bea, astfel \u00eenc\u00e2t at\u00e2t utilizatorii c\u00e2t \u0219i serverele puteau deveni \u021binte ale hackerilor. Pe m\u0103sur\u0103 ce am \u00eenceput s\u0103 transmitem date din ce \u00een ce mai sensibile pe Internet, a devenit din ce \u00een ce mai important s\u0103 protej\u0103m aceste date prin criptare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HTTPS folose\u0219te certificate de tip SSL (Secure Sockets Layer) pentru a cripta datele transmise \u00eentre browser \u0219i server \u0219i pentru a le proteja de posibile atacuri cibernetice. Folosirea unui protocol de tip HTTPS este cu at\u00e2t mai important\u0103 \u00een cazul magazinelor online, \u00eentruc\u00e2t acestea folosesc date personale extrem de sensibile: id-uri, parole, carduri, adrese etc.<\/span><\/p>\n<p><!--more--><\/p>\n<p><b>De ce ar trebui s\u0103 folosesc HTTPS?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, pentru <\/span><b><i>siguran\u021b\u0103<\/i><\/b><span style=\"font-weight: 400;\">. Indiferent de specificul site-ului, chiar dac\u0103 nu este acceptat\u0103 plata online, datele personale ale utilizatorilor nu ar trebui s\u0103 ajung\u0103 pe m\u00e2na unor persoane sau entit\u0103\u021bi neautorizate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, pentru <\/span><b><i>\u00eencredere<\/i><\/b><span style=\"font-weight: 400;\">. Mul\u021bi utilizatori \u00een\u021beleg pericolul la care se expun atunci c\u00e2nd acceseaz\u0103 un site care nu folose\u0219te protocolul HTTPS \u0219i vor prefera s\u0103 \u00eel ocoleasc\u0103. Dac\u0103 nu vrei ca traficul de pe site-ul t\u0103u s\u0103 scad\u0103, ar fi bine s\u0103 folose\u0219ti protocolul HTTPS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen al treilea r\u00e2nd, pentru <\/span><b><i>ranking \u0219i SEO<\/i><\/b><span style=\"font-weight: 400;\">. De\u0219i nu este singurul factor care <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\"><b>influen\u021beaz\u0103 rankingul pe Google<\/b><\/a><span style=\"font-weight: 400;\">, este unul dintre cele mai importante. Motoarele de c\u0103utare vor prefera \u00eentotdeauna s\u0103 afi\u0219eze site-uri care folosesc protocolul HTTPS pe primele pozi\u021bii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i nu \u00een ultimul r\u00e2nd, <\/span><em><b>integrarea cu alte site-uri \u0219i platforme<\/b><\/em><span style=\"font-weight: 400;\">. \u00cen cazul \u00een care dore\u0219ti s\u0103 \u00ee\u021bi integrezi site-ul cu alte platforme (Facebook, LinkedIn, Google Plus etc.), acestea \u00ee\u021bi vor impune s\u0103 folose\u0219ti o conexiune criptat\u0103, pentru a fi ferite de r\u0103spundere ulterior.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mai multe sfaturi despre cum afecteaz\u0103 HTTPS rankingul <\/span><a href=\"https:\/\/neilpatel.com\/blog\/does-a-ssl-certificate-affect-your-seo-a-data-driven-answer\/\"><b>aici<\/b><\/a><span style=\"font-weight: 400;\">, iar pentru mai multe sfaturi despre cum po\u021bi implementa protocolul HTTPS <\/span><a href=\"https:\/\/www.practicalecommerce.com\/SEO-How-to-Migrate-an-Ecommerce-Site-to-HTTPs\"><b>click aici<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/https-pentru-e-commerce-ce-trebuie-sa-stie-magazinele-online-si-cum-se-poate-implementa\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dac\u0103 petrece\u021bi mare parte din zi online, probabil a\u021bi observat c\u0103 anumite adrese ale paginilor web \u00eencep cu http, \u00een timp ce altele \u00eencep cu https. De asemenea, probabil a\u021bi observat \u0219i c\u0103 pe unele site-uri, \u00een bara de adres\u0103, apare un lac\u0103t \u00eenchis \u0219i cuv\u00e2ntul secure. &nbsp; Ce \u00eenseamn\u0103 HTTP HTTP (Hyper-Text Transfer Protocol) este un protocol utilizat pentru accesarea informa\u021biilor pe Internet. Atunci c\u00e2nd vrem s\u0103 acces\u0103m o pagin\u0103 web de pe un calculator sau un dispozitiv mobil, browserul va folosi \u00een mod implicit protocolul HTTP (dac\u0103 nu intervin alte set\u0103ri, vezi mai jos) pentru a comunica cu serverul pe care acea pagin\u0103 este stocat\u0103. Simplu, nu? Ei bine, comunicarea dintre un browser \u0219i un server nu ar trebui s\u0103 fie at\u00e2t de simpl\u0103! Cineva (sau ceva) ar trebui s\u0103 asigure utilizatorul c\u0103 pagina pe care acesta o vizualizeaz\u0103 este identic\u0103 cu pagina trimis\u0103 de server, iar aici<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,432,62,739,834,229,835],"class_list":["post-12099","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-https","tag-magazin-online","tag-securitate"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12099"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12099\/revisions"}],"predecessor-version":[{"id":12127,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12099\/revisions\/12127"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}