{"id":12107,"date":"2018-01-23T19:12:09","date_gmt":"2018-01-23T16:12:09","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12107"},"modified":"2018-01-26T11:53:57","modified_gmt":"2018-01-26T08:53:57","slug":"pozitionarea-ca-o-alternativa-mai-ieftina-nu-este-dezirabila-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/pozitionarea-ca-o-alternativa-mai-ieftina-nu-este-dezirabila-video","title":{"rendered":"Pozi\u021bionarea ca o alternativ\u0103 mai ieftin\u0103 nu este dezirabil\u0103 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/pozitionarea-ca-o-alternativa-mai-ieftina-nu-este-dezirabila-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12108\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-14-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-14-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-14-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-14-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-14.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Cele mai noi tactici folosite \u00een strategiile de marketing le-am discutat cu Alex Dona, Managing Director Times New Roman, la edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017. Interviul complet \u00eel pute\u021bi viziona mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201eProprietarii de magazine online ar trebui s\u0103 \u00ee\u0219i dezvolte mai bine rela\u021bia cu publicul \u0219i s\u0103 se bazeze mai pu\u021bin pe volum\u201d, este de p\u0103rere Alex. \u201eCei mai mari juc\u0103tori s-au \u00eendep\u0103rtat de fanbase-ul lor\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din p\u0103cate, magazinele online rom\u00e2ne\u0219ti nu se concentreaz\u0103 suficient de mult pe clien\u021bi \u0219i pe nevoile lor. Acesta este un lucru care se \u00eenva\u021b\u0103 \u00een timp \u0219i \u00een care trebuie s\u0103 investe\u0219ti, \u00eens\u0103 care pe termen lung te va ajuta s\u0103 atragi mai mul\u021bi clien\u021bi dac\u0103 vei stabili mai \u00eent\u00e2i o rela\u021bie cu ace\u0219tia. Dac\u0103 te limitezi la a fi un portal care vinde mai ieftin, \u00eentotdeauna va exista pericolul ca cineva s\u0103 intre pe pia\u021b\u0103 cu un pre\u021b mai mic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social Media le d\u0103 ocazia brandurilor s\u0103 fie personale, \u00eens\u0103 multe nu profit\u0103 de aceast\u0103 oportunitate. Social Media \u00eenseamn\u0103 comunicare \u00eentre oameni cu acelea\u0219i pasiuni iar brandurile sunt doar un intrus \u00een aceste conversa\u021bii. Social Media este despre oameni iar oamenii trebuie s\u0103 comunice \u0219i s\u0103 fie sinceri. La fel trebuie s\u0103 procedeze \u0219i brandurile.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Content Marketingul a trecut printr-o serie de schimb\u0103ri de-a lungul timpului: atunci c\u00e2nd ad-urile \u0219i bannerele au \u00eenceput s\u0103 nu mai ofere acelea\u0219i rezultate, brandurile \u0219i-au mutat aten\u021bia c\u0103tre publisheri. Apoi au \u00eencercat s\u0103 \u00ee\u0219i creeze ele propriile canale de comunicare, \u00eens\u0103 \u00een lipsa credibilit\u0103\u021bii \u0219i a unei rela\u021bii directe cu cititorii, au fost for\u021bate s\u0103 se re\u00eentoarc\u0103 c\u0103tre publisheri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar \u0219i cu av\u00e2ntul pe care con\u021binutul video l-a avut \u00een ultimul timp, articolele \u00eenc\u0103 performeaz\u0103 mai bine. Media va \u00eencerca \u00eentotdeauna s\u0103 re\u021bin\u0103 c\u00e2t mai mult din aten\u021bia consumatorului. Consum\u0103m din ce \u00een ce mai mult\u0103 media, \u00een special \u00een spa\u021biile publice, ceea ce ne face s\u0103 prefer\u0103m articolele \u00een locul video-urilor atunci c\u00e2nd avem c\u00e2teva momente libere.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0lIA5Zl_uBw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/pozitionarea-ca-o-alternativa-mai-ieftina-nu-este-dezirabila-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cele mai noi tactici folosite \u00een strategiile de marketing le-am discutat cu Alex Dona, Managing Director Times New Roman, la edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017. Interviul complet \u00eel pute\u021bi viziona mai jos. \u201eProprietarii de magazine online ar trebui s\u0103 \u00ee\u0219i dezvolte mai bine rela\u021bia cu publicul \u0219i s\u0103 se bazeze mai pu\u021bin pe volum\u201d, este de p\u0103rere Alex. \u201eCei mai mari juc\u0103tori s-au \u00eendep\u0103rtat de fanbase-ul lor\u201d. Din p\u0103cate, magazinele online rom\u00e2ne\u0219ti nu se concentreaz\u0103 suficient de mult pe clien\u021bi \u0219i pe nevoile lor. Acesta este un lucru care se \u00eenva\u021b\u0103 \u00een timp \u0219i \u00een care trebuie s\u0103 investe\u0219ti, \u00eens\u0103 care pe termen lung te va ajuta s\u0103 atragi mai mul\u021bi clien\u021bi dac\u0103 vei stabili mai \u00eent\u00e2i o rela\u021bie cu ace\u0219tia. Dac\u0103 te limitezi la a fi un portal care vinde mai ieftin, \u00eentotdeauna va exista pericolul ca cineva s\u0103 intre pe pia\u021b\u0103 cu un pre\u021b mai mic.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[836,8,432,184,62,64,739,410,409,591,100,214,215,229,142,720,837,233],"class_list":["post-12107","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-alex-dona","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-social-media","tag-times-new-roman","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12107"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12107\/revisions"}],"predecessor-version":[{"id":12126,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12107\/revisions\/12126"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}