{"id":12110,"date":"2018-01-25T20:22:29","date_gmt":"2018-01-25T17:22:29","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12110"},"modified":"2018-01-26T11:53:51","modified_gmt":"2018-01-26T08:53:51","slug":"procesul-de-optimizare-seo-pentru-magazinele-online-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/procesul-de-optimizare-seo-pentru-magazinele-online-video","title":{"rendered":"Procesul de optimizare SEO pentru magazinele online | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/procesul-de-optimizare-seo-pentru-magazinele-online-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12111\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-15-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-15-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-15-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-15-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-15.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u201e\u00cenainte ca Google s\u0103 te iubeasc\u0103, trebuie ca to\u021bi ceilal\u021bi s\u0103 te iubeasc\u0103\u201d ne spunea Mihai V\u00een\u0103toru, Head of SEO \u0219i Managing Partner DWF, la edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 unde am vorbit despre cei mai importan\u021bi factori de SEO de care ar trebui s\u0103 \u021bin\u0103 cont magazinele online. Iat\u0103 c\u00e2teva idei pe scurt:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca s\u0103 \u00ee\u021bi asiguri primele pozi\u021bii \u00een topul Google lumea trebuie s\u0103 vorbeasc\u0103 despre tine, s\u0103 fii men\u021bionat pe Internet, brandul t\u0103u s\u0103 fie inclus \u00een diferite contexte, astfel \u00eenc\u00e2t rankingul s\u0103 devin\u0103 un rezultat al tuturor acestor eforturi. Dincolo de a optimiza site-ul din punct de vedere tehnic (adic\u0103 de a \u00eendeplini Google Guidelines for Webmasters, setul de reguli pe care Google \u00eel pune la dispozi\u021bia developerilor), trebuie s\u0103 ai content de bun\u0103 calitate \u0219i linkuri (men\u021biuni pe alte site-uri c\u0103tre site-ul t\u0103u).<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">SEO \u00eencepe s\u0103 devin\u0103 foarte diferit \u00een func\u021bie de industrie, motiv pentru care procesul de optimizare depinde de o auditare a industriei \u00een care activezi. Exist\u0103 domenii \u00een care po\u021bi ajunge pe prima pagin\u0103 de rezultate f\u0103r\u0103 prea mult efort, dar \u0219i domenii \u00een care ai nevoie de 200-300 de alte site-uri care s\u0103 fac\u0103 referire la site-ul pentru a atinge acest rezultat. Exist\u0103 ni\u0219e \u00een care un site care nu este foarte bine pus la punct din vedere tehnic poate compensa prin con\u021binut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te cele mai frecvente gre\u0219eli, gestionarea filtrelor este \u00eenc\u0103 un subiect neexplorat pe deplin. Foarte multe magazine online au un num\u0103r mare de produse publicate \u00eens\u0103 insuficient documentate \u0219i cu op\u021biuni de filtrare reduse, iar acolo unde exist\u0103, nu sunt implementate \u00eentr-o manier\u0103 care s\u0103 permit\u0103 indexarea de c\u0103tre motoarele de c\u0103utare. Astfel, se pierde mult poten\u021bial trafic organic de tip long tail care are avantajul unei rate de conversie mai bune.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este \u00eembucur\u0103tor faptul c\u0103 tot mai multe magazine online au \u0219i o versiune de mobil, \u00eens\u0103 modul \u00een care aceasta este implementat\u0103 nu este de fiecare dat\u0103 cel mai fericit. Exist\u0103 caren\u021be majore la nivel de vitez\u0103, compatibilitate cu diferite dispozitive \u0219i func\u021bionalitate. Degeaba site-ul se \u00eencarc\u0103 repede \u0219i degeaba oferi un pre\u021b bun dac\u0103 clientul nu poate plasa o comand\u0103 sau nu poate finaliza procesul de achizi\u021bie de pe mobil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cencep\u00e2nd cu 2018, Google va deveni din ce \u00een ce mai subtil \u00een ceea ce prive\u0219te update-urile pe care le va publica \u0219i va fi din ce \u00een ce mai greu s\u0103 corel\u0103m ac\u021biunile cu rezultatele. Va fi dificil s\u0103 po\u021bi spune c\u0103 ai crescut cu 7 pozi\u021bii pe cuvintele a, b, c pentru c\u0103 ai pus un link pe o anumit\u0103 pagin\u0103. Va fi necesar\u0103 o abordare holistic\u0103, o abordare integrat\u0103 a lucrurilor \u0219i cu un accent foarte mare pe monitorizare. Astfel, \u00een urma unei \u00eentregi suite de activit\u0103\u021bi trebuie s\u0103 determini dac\u0103 te duci \u00een direc\u021bia bun\u0103. \u0218i nu vei avea o direc\u021bie bun\u0103 pe c\u00e2teva cuvinte ci pe un topic &#8211; nu mai vorbim de SEO pe cuvinte-cheie ci de SEO pe no\u021biuni, universuri de cuvinte-cheie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/m7rji0yVVgs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/procesul-de-optimizare-seo-pentru-magazinele-online-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u201e\u00cenainte ca Google s\u0103 te iubeasc\u0103, trebuie ca to\u021bi ceilal\u021bi s\u0103 te iubeasc\u0103\u201d ne spunea Mihai V\u00een\u0103toru, Head of SEO \u0219i Managing Partner DWF, la edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 unde am vorbit despre cei mai importan\u021bi factori de SEO de care ar trebui s\u0103 \u021bin\u0103 cont magazinele online. Iat\u0103 c\u00e2teva idei pe scurt: Ca s\u0103 \u00ee\u021bi asiguri primele pozi\u021bii \u00een topul Google lumea trebuie s\u0103 vorbeasc\u0103 despre tine, s\u0103 fii men\u021bionat pe Internet, brandul t\u0103u s\u0103 fie inclus \u00een diferite contexte, astfel \u00eenc\u00e2t rankingul s\u0103 devin\u0103 un rezultat al tuturor acestor eforturi. Dincolo de a optimiza site-ul din punct de vedere tehnic (adic\u0103 de a \u00eendeplini Google Guidelines for Webmasters, setul de reguli pe care Google \u00eel pune la dispozi\u021bia developerilor), trebuie s\u0103 ai content de bun\u0103 calitate \u0219i linkuri (men\u021biuni pe alte site-uri c\u0103tre site-ul t\u0103u).<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,184,62,64,739,410,409,591,100,214,215,229,142,838,233],"class_list":["post-12110","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-mihai-vinatoru","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12110"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12110\/revisions"}],"predecessor-version":[{"id":12124,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12110\/revisions\/12124"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}