{"id":12154,"date":"2018-01-29T20:56:55","date_gmt":"2018-01-29T17:56:55","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12154"},"modified":"2018-01-29T21:01:13","modified_gmt":"2018-01-29T18:01:13","slug":"cum-sa-gandesti-o-strategie-eficienta-pentru-automatizarea-campaniilor-de-email-marketing-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-gandesti-o-strategie-eficienta-pentru-automatizarea-campaniilor-de-email-marketing-video","title":{"rendered":"Cum s\u0103 g\u00e2nde\u0219ti o strategie eficient\u0103 pentru automatizarea campaniilor de email marketing | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-gandesti-o-strategie-eficienta-pentru-automatizarea-campaniilor-de-email-marketing-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12155\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-17-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-17-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-17-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-17-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-17.png 1366w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu fondatorul &amp; CEO-ul Newsman, C\u0103t\u0103lin Constantin, despre ce a \u00eensemnat 2017 pentru campaniile de email marketing \u0219i marketing digital. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pia\u021ba de email marketing nu s-a schimbat prea mult fa\u021b\u0103 de 2016, iar printre trendurile pe care le-am observat \u00een 2017 se num\u0103r\u0103 automatiz\u0103rile \u0219i migrarea pe mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magazinele online ar trebui s\u0103 \u00een\u021beleag\u0103 c\u0103 de acum mobile nu mai este o op\u021biune, este un \u201cmust\u201d: chiar \u0219i atunci c\u00e2nd g\u00e2nde\u0219ti un design pentru un newsletter, trebuie s\u0103 \u00eel g\u00e2nde\u0219ti mai \u00eent\u00e2i pentru mobile.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Peste 50% din mailurile trimise prin platforma Newsman sunt deschise de pe mobil<\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2nd vine vorba de automatiz\u0103ri, modul de comunicare ar trebui s\u0103 fie c\u00e2t mai interesant pentru utilizatori: comunicarea bulk nu mai este eficient\u0103, iar mailurile trebuie trimise c\u00e2t mai segmentat. Ideal ar fi ca un magazin online s\u0103 \u00ee\u0219i pun\u0103 la punct o strategie de automatiz\u0103ri: welcome emails cu cele mai populare produse sau produse dintr-o categorie de interes pentru utilizator, birthday reminders cu un cadou sau un cod de discount, product review pentru un produs comandat recent etc. Aceste tipuri de emailuri sunt mai eficiente \u0219i ajut\u0103 la cre\u0219terea ratei de conversie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te switch-ul c\u0103tre mobile, pentru a avea succes, experien\u021ba utilizatorului trebuie s\u0103 fie una pl\u0103cut\u0103 indiferent de canalul de comunicare: un newsletter responsive nu te va ajuta s\u0103 \u00eel converte\u0219ti pe client dac\u0103 site-ul t\u0103u nu este \u00eenc\u0103 optimizat pentru mobil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acestea fiind spuse, care este secretul pentru a te asigura c\u0103 emailurile tale nu ajung \u00een folderul de Promotions de la Google?<\/span><\/p>\n<p><b>Best practices:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">asigur\u0103-te c\u0103 trimi\u021bi con\u021binut relevant \u0219i c\u0103 \u00eel livrezi doar persoanelor care \u00ee\u0219i doresc acest lucru<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00eenl\u0103tur\u0103 din lista ta utilizatorii inactivi, altfel mailul t\u0103u risc\u0103 s\u0103 ajung\u0103 \u00een spam, sau chiar s\u0103 nu ajung\u0103 deloc<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">po\u021bi face acest lucru printr-un proces continuu de cur\u0103\u021bare a listei, un proces de re-engagement al listei (po\u021bi trimite mai rar mailuri utilizatorilor inactivi), sau po\u021bi trimite content separat doar pentru utilizatorii inactivi<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zYXMO_ajuIA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-gandesti-o-strategie-eficienta-pentru-automatizarea-campaniilor-de-email-marketing-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La edi\u021bia de toamn\u0103 a GPeC SUMMIT 2017 am stat de vorb\u0103 cu fondatorul &amp; CEO-ul Newsman, C\u0103t\u0103lin Constantin, despre ce a \u00eensemnat 2017 pentru campaniile de email marketing \u0219i marketing digital. Interviul complet, realizat de reporterul nostru oficial, Gabriela Bejan, poate fi urm\u0103rit mai jos. Pia\u021ba de email marketing nu s-a schimbat prea mult fa\u021b\u0103 de 2016, iar printre trendurile pe care le-am observat \u00een 2017 se num\u0103r\u0103 automatiz\u0103rile \u0219i migrarea pe mobile. Magazinele online ar trebui s\u0103 \u00een\u021beleag\u0103 c\u0103 de acum mobile nu mai este o op\u021biune, este un \u201cmust\u201d: chiar \u0219i atunci c\u00e2nd g\u00e2nde\u0219ti un design pentru un newsletter, trebuie s\u0103 \u00eel g\u00e2nde\u0219ti mai \u00eent\u00e2i pentru mobile. &nbsp; Peste 50% din mailurile trimise prin platforma Newsman sunt deschise de pe mobil &nbsp; C\u00e2nd vine vorba de automatiz\u0103ri, modul de comunicare ar trebui s\u0103 fie c\u00e2t mai interesant pentru utilizatori: comunicarea bulk nu mai este eficient\u0103, iar mailurile<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[412,184,64,51,410,409,591,100,214,215,142,847,233],"class_list":["post-12154","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-catalin-constantin","tag-digital-marketing","tag-e-commerce-marketing","tag-email-marketing","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-marketing-online","tag-newsman","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12154"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12154\/revisions"}],"predecessor-version":[{"id":12159,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12154\/revisions\/12159"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}