{"id":12167,"date":"2018-01-31T19:13:24","date_gmt":"2018-01-31T16:13:24","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12167"},"modified":"2018-01-31T19:13:24","modified_gmt":"2018-01-31T16:13:24","slug":"cum-sa-dezvolti-o-comunitate-in-jurul-brandului-tau-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-dezvolti-o-comunitate-in-jurul-brandului-tau-video","title":{"rendered":"Cum s\u0103 dezvol\u021bi o comunitate \u00een jurul brandului t\u0103u | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-dezvolti-o-comunitate-in-jurul-brandului-tau-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12170\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-19-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-19-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-19-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-19-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/01\/Untitled-19.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u201eComunitatea exist\u0103 \u00een orice domeniu\u201d, ne spunea Marian Alecsiu, CEO F64, la GPeC SUMMIT Noiembrie 2017. Mai multe despre secretele cre\u0219terii unei comunit\u0103\u021bi, dar \u0219i tips&amp;tricks de content marketing, \u00een interviul de mai jos. Iat\u0103 c\u00e2teva idei pe scurt:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00centruc\u00e2t se ocup\u0103 cu v\u00e2nzarea de echipamente foto, inevitabil, F64 se adreseaz\u0103 pasiona\u021bilor de exprimare prin imagine, lucru care a atras dup\u0103 sine dou\u0103 mari avantaje:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Oamenii care s-au al\u0103turat echipei sunt la r\u00e2ndul lor pasiona\u021bi de fotografie, fac parte din comunitate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">F64 se ghideaz\u0103 dup\u0103 filozofia de a oferi mai mult dec\u00e2t ce promite, iar acest lucru se vede \u00een deschiderea cafenelei F64, concursuri, traininguri \u0219i alte proiecte pe care le dezvolt\u0103<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content marketing \u00eenseamn\u0103 chiar \u0219i discu\u021biile pe care le ai cu clien\u021bii! \u00cen acest sens, F64 folose\u0219te o aplica\u021bie de chat online care func\u021bioneaz\u0103 24\/7 &#8211; de\u0219i efortul este mare iar rata de conversie nu este spectaculoas\u0103, acest tip de serviciu aduce plus valoare clien\u021bilor \u0219i beneficii pe termen lung.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">\u201eOamenii au nevoie de un consultant atunci c\u00e2nd iau o decizie, mai ales atunci c\u00e2nd iau o decizie la distan\u021b\u0103. Noi spunem c\u0103 \u0219i acesta este content marketing deoarece reprezint\u0103 unul din pa\u0219ii prin care ne \u021binem clien\u021bii aproape. Content marketing-ul asta face &#8211; \u021bine clien\u021bii aproape, indiferent c\u0103 este vorba de e-book-uri, concursuri, interac\u021biuni pe Facebook sau alte canale.\u201d<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">2017 a fost un an de consolidare pentru F64, nu a adus nicio schimbare major\u0103, \u00eens\u0103 rezultatele au fost mai bune dec\u00e2t cele din anul precedent. Pentru 2018, se preg\u0103te\u0219te lansarea unei noi platforme, proiect care vine cu multe beneficii at\u00e2t pentru clien\u021bi, c\u00e2t \u0219i pentru echip\u0103.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gxt5AmZywMg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-dezvolti-o-comunitate-in-jurul-brandului-tau-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u201eComunitatea exist\u0103 \u00een orice domeniu\u201d, ne spunea Marian Alecsiu, CEO F64, la GPeC SUMMIT Noiembrie 2017. Mai multe despre secretele cre\u0219terii unei comunit\u0103\u021bi, dar \u0219i tips&amp;tricks de content marketing, \u00een interviul de mai jos. Iat\u0103 c\u00e2teva idei pe scurt: \u00centruc\u00e2t se ocup\u0103 cu v\u00e2nzarea de echipamente foto, inevitabil, F64 se adreseaz\u0103 pasiona\u021bilor de exprimare prin imagine, lucru care a atras dup\u0103 sine dou\u0103 mari avantaje: Oamenii care s-au al\u0103turat echipei sunt la r\u00e2ndul lor pasiona\u021bi de fotografie, fac parte din comunitate F64 se ghideaz\u0103 dup\u0103 filozofia de a oferi mai mult dec\u00e2t ce promite, iar acest lucru se vede \u00een deschiderea cafenelei F64, concursuri, traininguri \u0219i alte proiecte pe care le dezvolt\u0103 Content marketing \u00eenseamn\u0103 chiar \u0219i discu\u021biile pe care le ai cu clien\u021bii! \u00cen acest sens, F64 folose\u0219te o aplica\u021bie de chat online care func\u021bioneaz\u0103 24\/7 &#8211; de\u0219i efortul este mare iar rata de conversie nu este spectaculoas\u0103, acest<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,716,196,184,62,64,739,195,410,409,591,100,214,215,229,194,142,791,233],"class_list":["post-12167","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-comunitate","tag-content-marketing","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-f64","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marian-alecsiu","tag-marketing-online","tag-tips-tricks","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12167"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12167\/revisions"}],"predecessor-version":[{"id":12171,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12167\/revisions\/12171"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}