{"id":12183,"date":"2018-02-01T19:37:11","date_gmt":"2018-02-01T16:37:11","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12183"},"modified":"2018-02-01T19:37:11","modified_gmt":"2018-02-01T16:37:11","slug":"evolutia-pietei-de-ppc-in-2017-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/evolutia-pietei-de-ppc-in-2017-video","title":{"rendered":"Evolu\u021bia pie\u021bei de PPC \u00een 2017 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/evolutia-pietei-de-ppc-in-2017-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12184 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>O dat\u0103 cu evolu\u021bia pie\u021bei \u0219i cre\u0219terea \u00eencrederii \u00een mediul online, s-a observat \u0219i o m\u0103rire a bugetelor investite \u00een digital marketing. Mai multe despre schimb\u0103rile pe care le-a adus 2017 pentru campaniile PPC ne-a spus Cristian Ignat, Chief Canopyst Canopy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una dintre cele mai mari schimb\u0103ri \u00een ceea ce prive\u0219te modalit\u0103\u021bile de promovare care a avut un impact mare \u0219i a generat haos \u00een pia\u021b\u0103 a fost schimbarea interfe\u021bei Google AdWords. Pe l\u00e2ng\u0103 aceasta, at\u00e2t Google c\u00e2t \u0219i Facebook au adus schimb\u0103ri \u00een fiecare lun\u0103: reach-ul post\u0103rilor pe Facebook, noile metode de targetare din Google AdWords etc. Multe dintre schimb\u0103rile care au ap\u0103rut \u00een 2016 au fost exploatate pe deplin \u00een 2017, iar rezultatele au fost vizibile. Aceste schimb\u0103ri ne dau posibilitatea de a testa diferite lucruri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201eDac\u0103 acum 5 ani c\u0103utam pe Google ceva \u0219i dup\u0103 luam o decizie, ast\u0103zi nu mai facem acest lucru &#8211; avem mai multe canale la dispozi\u021bie pentru a ne informa. Nu cred c\u0103 exist\u0103 un canal unic din care s\u0103 c\u00e2\u0219tig\u0103m la fel de mult pe c\u00e2t investim.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magazinele online ar trebui s\u0103 foloseasc\u0103 toate canalele online disponibile \u0219i, eventual, s\u0103 aloce un buget mai mare canalului care aduce cele mai bune rezultate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu este un secret pentru nimeni, rata de conversie a magazinelor online din Rom\u00e2nia nu trece de 1%. \u00cens\u0103 acest lucru nu se \u00eent\u00e2mpl\u0103 doar din cauza magazinelor (chiar s-a v\u0103zut o evolu\u021bie a site-urilor), ci \u021bine \u0219i de reticen\u021ba rom\u00e2nilor de a achizi\u021biona online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bHcXg8X4iRQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/evolutia-pietei-de-ppc-in-2017-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>O dat\u0103 cu evolu\u021bia pie\u021bei \u0219i cre\u0219terea \u00eencrederii \u00een mediul online, s-a observat \u0219i o m\u0103rire a bugetelor investite \u00een digital marketing. Mai multe despre schimb\u0103rile pe care le-a adus 2017 pentru campaniile PPC ne-a spus Cristian Ignat, Chief Canopyst Canopy. Una dintre cele mai mari schimb\u0103ri \u00een ceea ce prive\u0219te modalit\u0103\u021bile de promovare care a avut un impact mare \u0219i a generat haos \u00een pia\u021b\u0103 a fost schimbarea interfe\u021bei Google AdWords. Pe l\u00e2ng\u0103 aceasta, at\u00e2t Google c\u00e2t \u0219i Facebook au adus schimb\u0103ri \u00een fiecare lun\u0103: reach-ul post\u0103rilor pe Facebook, noile metode de targetare din Google AdWords etc. Multe dintre schimb\u0103rile care au ap\u0103rut \u00een 2016 au fost exploatate pe deplin \u00een 2017, iar rezultatele au fost vizibile. Aceste schimb\u0103ri ne dau posibilitatea de a testa diferite lucruri. \u201eDac\u0103 acum 5 ani c\u0103utam pe Google ceva \u0219i dup\u0103 luam o decizie, ast\u0103zi nu mai facem acest lucru &#8211; avem mai<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[653,630,184,64,410,409,591,100,214,215,142,840,233],"class_list":["post-12183","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-canopy","tag-cristian-ignat","tag-digital-marketing","tag-e-commerce-marketing","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-marketing-online","tag-ppc","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12183"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12183\/revisions"}],"predecessor-version":[{"id":12187,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12183\/revisions\/12187"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}