{"id":12194,"date":"2018-02-02T20:13:57","date_gmt":"2018-02-02T17:13:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12194"},"modified":"2018-02-07T17:50:18","modified_gmt":"2018-02-07T14:50:18","slug":"schimbari-in-comportamentul-consumatorilor-in-2017-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/schimbari-in-comportamentul-consumatorilor-in-2017-video","title":{"rendered":"Schimb\u0103ri \u00een comportamentul consumatorilor \u00een 2017 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/schimbari-in-comportamentul-consumatorilor-in-2017-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12195\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-1-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-1-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-1-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-1-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La cea de-a 12-a edi\u021bie GPeC SUMMIT am stat de vorb\u0103 cu Liviu Taloi, Co-Founder ECOMpedia, despre cre\u0219terea comer\u021bului electronic \u0219i comportamentul consumatorilor rom\u00e2ni. Iat\u0103 c\u00e2teva idei pe scurt:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen 2017, comer\u021bul electronic rom\u00e2nesc a crescut cu o cifr\u0103 de aproximativ 2.5 miliarde de euro, cre\u0219tere care a venit o dat\u0103 cu cre\u0219terea consumului \u00een general. De asemenea, consumatorul rom\u00e2n este mai educat, \u0219tie ce s\u0103 cumpere \u0219i cump\u0103r\u0103 aproximativ orice de pe internet. Schimb\u0103ri majore nu au existat \u00een pia\u021b\u0103, \u00eens\u0103 magazinele online \u0219i-a f\u0103cut treaba mai bine iar consumatorii au c\u0103p\u0103tat mai mult\u0103 \u00eencredere \u00een acest tip de comer\u021b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La capitolul gre\u0219eli, at\u00e2t startup-urile c\u00e2t \u0219i marii juc\u0103tori mai au de \u00eenv\u0103\u021bat. Multe startup-uri nu \u00ee\u0219i fac un business plan, nu au o strategie coerent\u0103 \u0219i nu bugeteaz\u0103 resursele potrivite pe termen lung. \u0218i \u00een cazul magazinelor online care se afl\u0103 deja pe pia\u021b\u0103, gre\u0219elile sunt legate tot de resurse: nu aloc\u0103 suficient de multe resurse financiare \u0219i umane dezvolt\u0103rii \u00een online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u0219a cum men\u021bionam \u0219i \u00een articolele trecute, Rom\u00e2nia duce lips\u0103 de speciali\u0219ti; nu doar \u00een marketing online, ci \u00een toate industriile. Pe l\u00e2ng\u0103 speciali\u0219ti PPC, AdWords \u0219i Social Media Managers, Liviu este de p\u0103rere c\u0103 avem nevoie \u0219i de mai multe persoane care s\u0103 \u0219tie s\u0103 \u00eembine business-urile offline cu cele online, dar \u0219i de mai multe traininguri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ar fi s\u0103 facem o previziune pentru viitorul apropiat, nu ar trebui s\u0103 ne a\u0219tept\u0103m la schimb\u0103ri spectaculoase la nivel tehnologic. \u00cen schimb, o schimbare care ar duce la cre\u0219terea exponen\u021bial\u0103 a comer\u021bului online rom\u00e2nesc ar fi o revolu\u021bie \u00een logistic\u0103 \u0219i servicii de fulfillment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9P7ZUFnzEBI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/schimbari-in-comportamentul-consumatorilor-in-2017-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La cea de-a 12-a edi\u021bie GPeC SUMMIT am stat de vorb\u0103 cu Liviu Taloi, Co-Founder ECOMpedia, despre cre\u0219terea comer\u021bului electronic \u0219i comportamentul consumatorilor rom\u00e2ni. Iat\u0103 c\u00e2teva idei pe scurt: \u00cen 2017, comer\u021bul electronic rom\u00e2nesc a crescut cu o cifr\u0103 de aproximativ 2.5 miliarde de euro, cre\u0219tere care a venit o dat\u0103 cu cre\u0219terea consumului \u00een general. De asemenea, consumatorul rom\u00e2n este mai educat, \u0219tie ce s\u0103 cumpere \u0219i cump\u0103r\u0103 aproximativ orice de pe internet. Schimb\u0103ri majore nu au existat \u00een pia\u021b\u0103, \u00eens\u0103 magazinele online \u0219i-a f\u0103cut treaba mai bine iar consumatorii au c\u0103p\u0103tat mai mult\u0103 \u00eencredere \u00een acest tip de comer\u021b. La capitolul gre\u0219eli, at\u00e2t startup-urile c\u00e2t \u0219i marii juc\u0103tori mai au de \u00eenv\u0103\u021bat. Multe startup-uri nu \u00ee\u0219i fac un business plan, nu au o strategie coerent\u0103 \u0219i nu bugeteaz\u0103 resursele potrivite pe termen lung. \u0218i \u00een cazul magazinelor online care se afl\u0103 deja pe pia\u021b\u0103, gre\u0219elile sunt legate tot<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,62,739,439,410,409,591,100,214,215,145,229,233],"class_list":["post-12194","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-ecompedia","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-liviu-taloi","tag-magazin-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12194"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12194\/revisions"}],"predecessor-version":[{"id":12246,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12194\/revisions\/12246"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}