{"id":12236,"date":"2018-02-06T12:23:42","date_gmt":"2018-02-06T09:23:42","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12236"},"modified":"2018-02-06T12:23:42","modified_gmt":"2018-02-06T09:23:42","slug":"video-reportaj-gpec-e-commerce-romania-2017-28-miliarde-de-euro-40-crestere","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/video-reportaj-gpec-e-commerce-romania-2017-28-miliarde-de-euro-40-crestere","title":{"rendered":"VIDEO | REPORTAJ GPEC | E-Commerce Rom\u00e2nia 2017: 2,8 miliarde de euro &#038; 40% cre\u0219tere"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/video-reportaj-gpec-e-commerce-romania-2017-28-miliarde-de-euro-40-crestere\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">\u00cen 2017, rom\u00e2nii au cheltuit, \u00een medie, 7,67 milioane de euro \u00een fiecare zi din an pentru cump\u0103r\u0103turi prin Internet. Cifra este cu 40% mai mare fa\u021b\u0103 de 2016 \u0219i se refer\u0103 exclusiv la produsele fizice, tangibile \u0219i nu la serviciile care pot fi pl\u0103tite online. Astfel, e-commerce-ul rom\u00e2nesc a avut una din cele mai mari cre\u0219teri din Uniunea European\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am explorat pia\u021ba comer\u021bului electronic din Rom\u00e2nia \u00een reportajul de mai jos. Iat\u0103 ce ve\u021bi g\u0103si \u00een cele 17 minute de material video.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Cifre, statistici \u0219i evolu\u021bia pie\u021bei<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">felia numit\u0103 e-commerce din total retail \u00eenseamn\u0103 5,6% \u2013 \u00een cre\u0219tere fa\u021b\u0103 de 4%, c\u00e2t reprezenta \u00een 2016<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">comer\u021bul electronic a devenit principalul motor de dezvoltare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Electro-IT&amp;C, Fashion &amp; Beauty, Home &amp; Deco, articolele pentru copii \u0219i C\u0103r\u021bile sunt categoriile de produse cele mai cump\u0103rate prin internet \u00een 2017<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">de Black Friday 2017 livr\u0103rile au crescut cu 35% fa\u021b\u0103 de o zi obi\u0219nuit\u0103 din an<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">metoda de plat\u0103 preferat\u0103 a rom\u00e2nilor r\u0103m\u00e2ne rambursul \u00eentr-o propor\u021bie cov\u00e2r\u0219itoare de aprox. 85%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">procentul pl\u0103\u021bilor online prin card a crescut semnificativ de la aprox. 8-9% \u00een 2016 la 12-14% \u00een 2017<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">44% din utilizatorii de internet din mediul urban au f\u0103cut cump\u0103r\u0103turi online cel pu\u021bin lunar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">principalii factori \u00een decizia de cump\u0103rare \u021bin de: simplitatea site-ului \u0219i u\u0219urin\u021ba navig\u0103rii, gama c\u00e2t mai variat\u0103 de produse care s\u0103 corespund\u0103 nevoilor clientului, pre\u021bul corect, mai mic dec\u00e2t \u00een offline \u0219i calitatea serviciilor de livrare, retur sau rezolvarea eventualelor probleme ale clientului \u00eentr-un timp c\u00e2t mai scurt<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Opiniile marilor juc\u0103tori din pia\u021b\u0103<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Iulian Stanciu &#8211; CEO eMAG<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Felix P\u0103tr\u0103\u0219canu &#8211; Managing Partner FAN Courier<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bogdan Manolea &#8211; Cofondator Trusted.ro<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dan V\u00eertopeanu &#8211; Managing Partner Breeze Mobile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marius Costin &#8211; CEO PayU Romania<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Silvia Ionescu &#8211; E-Commerce Business Development Manager Banca Transilvania<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Florinel Chi\u0219 &#8211; Director Executiv ARMO<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qJR5fMqub2k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UyD-j6ejGHQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/video-reportaj-gpec-e-commerce-romania-2017-28-miliarde-de-euro-40-crestere\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen 2017, rom\u00e2nii au cheltuit, \u00een medie, 7,67 milioane de euro \u00een fiecare zi din an pentru cump\u0103r\u0103turi prin Internet. Cifra este cu 40% mai mare fa\u021b\u0103 de 2016 \u0219i se refer\u0103 exclusiv la produsele fizice, tangibile \u0219i nu la serviciile care pot fi pl\u0103tite online. Astfel, e-commerce-ul rom\u00e2nesc a avut una din cele mai mari cre\u0219teri din Uniunea European\u0103. Am explorat pia\u021ba comer\u021bului electronic din Rom\u00e2nia \u00een reportajul de mai jos. Iat\u0103 ce ve\u021bi g\u0103si \u00een cele 17 minute de material video. &nbsp; Cifre, statistici \u0219i evolu\u021bia pie\u021bei felia numit\u0103 e-commerce din total retail \u00eenseamn\u0103 5,6% \u2013 \u00een cre\u0219tere fa\u021b\u0103 de 4%, c\u00e2t reprezenta \u00een 2016 comer\u021bul electronic a devenit principalul motor de dezvoltare Electro-IT&amp;C, Fashion &amp; Beauty, Home &amp; Deco, articolele pentru copii \u0219i C\u0103r\u021bile sunt categoriile de produse cele mai cump\u0103rate prin internet \u00een 2017 de Black Friday 2017 livr\u0103rile au crescut cu 35% fa\u021b\u0103 de o<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43,45],"tags":[291,8,432,62,739,229,384,852,233],"class_list":["post-12236","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","category-piata-de-ecommerce-din-romania","tag-andrei-radu","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-magazin-online","tag-reportaj-gpec","tag-reportaj-gpec-2017","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12236"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12236\/revisions"}],"predecessor-version":[{"id":12242,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12236\/revisions\/12242"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}