{"id":12254,"date":"2018-02-08T19:09:57","date_gmt":"2018-02-08T16:09:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12254"},"modified":"2018-02-08T19:09:57","modified_gmt":"2018-02-08T16:09:57","slug":"cum-sa-iti-optimizezi-magazinul-online-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-iti-optimizezi-magazinul-online-video","title":{"rendered":"Cum s\u0103 \u00ee\u021bi optimizezi magazinul online | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-iti-optimizezi-magazinul-online-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12255\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-5-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-5-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-5-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-5-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-5.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Dup\u0103 c\u00e2teva luni de jurizare \u00een competi\u021bia magazinelor online GPeC, am stat de vorb\u0103 cu Eugen Potlog, Chief Optimizer UX Studio, pentru a afla care sunt cele mai frecvente gre\u0219eli ale acestora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prezentarea produselor este foarte important\u0103. Trebuie prezentate toate informa\u021biile necesare pentru a determina consumatorul s\u0103 ac\u021bioneze: descriere complet\u0103, varietate de culori, review-uri \u0219.a.m.d. Exist\u0103, de asemenea, \u0219i lucruri care pot fi \u00eembun\u0103t\u0103\u021bite la procesul de check-out: formularele, diferite erori ce apar atunci c\u00e2nd nu sunt toate c\u00e2mpurile completate etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00centre 40% \u0219i 70% din traficul magazinelor online rom\u00e2ne\u0219ti provine de pe dispozitive mobile. Spre deosebire de anii trecu\u021bi, multe magazine au o variant\u0103 mobile a site-ului, \u00eens\u0103 aceasta nu este g\u00e2ndit\u0103 cu utilizatorul de mobile \u00een minte. Paginile sunt aranjate astfel \u00eenc\u00e2t s\u0103 se \u00eencadreze pe ecranele mici, dar lipsesc elementele specifice navig\u0103rii de pe mobile (de exemplu, link-urile \u0219i pozele sunt greu de accesat).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multe magazine online se concentreaz\u0103 pe a aduce trafic pe site, \u00eens\u0103 nu acord\u0103 suficient\u0103 aten\u021bie acelui trafic astfel \u00eenc\u00e2t utilizatorii s\u0103 g\u0103seasc\u0103 u\u0219or ceea ce caut\u0103 \u0219i produsele s\u0103 fie bine prezentate pentru a cre\u0219te rata de conversie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Cum arat\u0103 un proces de optimizare<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S<\/span><i><span style=\"font-weight: 400;\">etarea corect\u0103 \u0219i complet\u0103 a analytics-ului<\/span><\/i><span style=\"font-weight: 400;\"> pe site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etapa de <\/span><i><span style=\"font-weight: 400;\">research <\/span><\/i><span style=\"font-weight: 400;\">\u00een care sunt analizate diferite date pentru a fi g\u0103site oportunit\u0103\u021bi de optimizare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etapa de <\/span><i><span style=\"font-weight: 400;\">testare<\/span><\/i><span style=\"font-weight: 400;\">, ciclic\u0103 &#8211; sunt testate continuu noi ipoteze.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tF4pZr_oY2E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-iti-optimizezi-magazinul-online-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dup\u0103 c\u00e2teva luni de jurizare \u00een competi\u021bia magazinelor online GPeC, am stat de vorb\u0103 cu Eugen Potlog, Chief Optimizer UX Studio, pentru a afla care sunt cele mai frecvente gre\u0219eli ale acestora. Prezentarea produselor este foarte important\u0103. Trebuie prezentate toate informa\u021biile necesare pentru a determina consumatorul s\u0103 ac\u021bioneze: descriere complet\u0103, varietate de culori, review-uri \u0219.a.m.d. Exist\u0103, de asemenea, \u0219i lucruri care pot fi \u00eembun\u0103t\u0103\u021bite la procesul de check-out: formularele, diferite erori ce apar atunci c\u00e2nd nu sunt toate c\u00e2mpurile completate etc. \u00centre 40% \u0219i 70% din traficul magazinelor online rom\u00e2ne\u0219ti provine de pe dispozitive mobile. Spre deosebire de anii trecu\u021bi, multe magazine au o variant\u0103 mobile a site-ului, \u00eens\u0103 aceasta nu este g\u00e2ndit\u0103 cu utilizatorul de mobile \u00een minte. Paginile sunt aranjate astfel \u00eenc\u00e2t s\u0103 se \u00eencadreze pe ecranele mici, dar lipsesc elementele specifice navig\u0103rii de pe mobile (de exemplu, link-urile \u0219i pozele sunt greu de accesat). Multe magazine online<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[98,61,184,64,624,410,409,591,100,214,215,173,63,142,111,856,233],"class_list":["post-12254","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-conversion-optimization","tag-conversion-rate-optimization","tag-digital-marketing","tag-e-commerce-marketing","tag-eugen-potlog","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-marketing","tag-marketing-digital","tag-marketing-online","tag-optimizarea-conversiilor","tag-ux-studio","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12254"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12254\/revisions"}],"predecessor-version":[{"id":12257,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12254\/revisions\/12257"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}