{"id":12261,"date":"2018-02-12T19:30:15","date_gmt":"2018-02-12T16:30:15","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12261"},"modified":"2018-02-23T12:05:23","modified_gmt":"2018-02-23T09:05:23","slug":"youtube-este-tv-ul-marilor-corporatii-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/youtube-este-tv-ul-marilor-corporatii-video","title":{"rendered":"YouTube este TV-ul marilor corpora\u021bii | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/youtube-este-tv-ul-marilor-corporatii-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12262\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-7-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-7-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-7-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-7-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-7.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Cele cinci luni de competi\u021bie GPeC au \u00eensemnat un proces complex de jurizare. Am stat de vorb\u0103 cu Cosmin N\u0103stas\u0103, Managing Director Edge 2Performant, pentru a afla cele mai frecvente gre\u0219eli ale magazinelor online. Iat\u0103 c\u00e2teva idei pe scurt:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceast\u0103 dat\u0103, cele mai multe probleme ale magazinelor online au fost legate de abordarea de marketing \u0219i comunicare: pozi\u021bionare, logo, cromatic\u0103, mesaje \u0219i experien\u021ba utilizatorului \u00een general.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile-ul este subiectul tuturor discu\u021biilor de c\u00e2\u021biva ani buni. Pentru ca acest canal s\u0103 aduc\u0103 rezultate trebuie s\u0103 \u021binem cont de dou\u0103 aspecte: vitez\u0103 mare de \u00eenc\u0103rcare \u0219i con\u021binut \u00eemp\u0103r\u021bit \u00een buc\u0103\u021bi mici, u\u0219or de digerat.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Anul 2017 a fost un an de profesionalizare la nivel de campanii \u0219i marketing online &#8211; speciali\u0219tii au avut nevoie de mult mai multe cuno\u0219tin\u021be pentru a putea lansa o campanie de succes. De asemenea, este indispensabil\u0103 planificarea, crearea unei strategii \u00eenainte de lansare, \u00een locul unei implement\u0103ri gr\u0103bite, pe termen scurt. 80-90% din timpul alocat realiz\u0103rii unei campanii \u00eel reprezint\u0103 planificarea \u0219i doar 10-20% timpul de implementare efectiv. Obiectivele de business trebuie atent urm\u0103rite iar datele pe care marketerii le au la dispozi\u021bie ridic\u0103 nivelul de complexitate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen rela\u021bia cu agen\u021biile, cei patru KPI pe care un proprietar al unui magazin online trebuie s\u0103 \u00eei analizeze sunt: nivelul de atragere de noi clien\u021bi, nivelul de reten\u021bie al clien\u021bilor existen\u021bi, nivelul de satisfac\u021bie \u0219i ROI-ul. \u00cen ceea ce prive\u0219te informa\u021biile de care o agen\u021bie are nevoie, aceasta ar trebui s\u0103 cunoasc\u0103 toate aspectele legate de business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magazinele online care \u00ee\u0219i doresc s\u0103 se extind\u0103 \u00een afara grani\u021belor trebuie s\u0103 ia \u00een considerare aspecte legate de dimensiunea pie\u021bei pe care vor s\u0103 se extind\u0103. Pentru \u021b\u0103rile din vecin\u0103tatea noastr\u0103, extinderea presupune bugete mai mari. Localizarea \u0219i specificitatea campaniilor sunt \u0219i ele importante &#8211; campaniile de promovare trebuie adaptate pentru fiecare pia\u021b\u0103 \u00een parte.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u201eYouTube este TV-ul marilor corpora\u021bii\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">YouTube a fost \u0219i va r\u0103m\u00e2ne un tool foarte util pentru awareness \u0219i construirea unei imagini. \u00cens\u0103 acum YouTube poate fi folosit \u0219i pentru retargetare, loializare sau conversie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bppYaahy0Oc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/youtube-este-tv-ul-marilor-corporatii-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cele cinci luni de competi\u021bie GPeC au \u00eensemnat un proces complex de jurizare. Am stat de vorb\u0103 cu Cosmin N\u0103stas\u0103, Managing Director Edge 2Performant, pentru a afla cele mai frecvente gre\u0219eli ale magazinelor online. Iat\u0103 c\u00e2teva idei pe scurt: De aceast\u0103 dat\u0103, cele mai multe probleme ale magazinelor online au fost legate de abordarea de marketing \u0219i comunicare: pozi\u021bionare, logo, cromatic\u0103, mesaje \u0219i experien\u021ba utilizatorului \u00een general. Mobile-ul este subiectul tuturor discu\u021biilor de c\u00e2\u021biva ani buni. Pentru ca acest canal s\u0103 aduc\u0103 rezultate trebuie s\u0103 \u021binem cont de dou\u0103 aspecte: vitez\u0103 mare de \u00eenc\u0103rcare \u0219i con\u021binut \u00eemp\u0103r\u021bit \u00een buc\u0103\u021bi mici, u\u0219or de digerat.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[613,8,432,418,436,420,184,62,64,739,410,409,591,100,214,215,229,142,233],"class_list":["post-12261","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-2performant","tag-comert-electronic-2","tag-comert-online","tag-competitia-gpec","tag-competitia-magazinelor-online-gpec","tag-cosmin-nastasa","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12261"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12261\/revisions"}],"predecessor-version":[{"id":12324,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12261\/revisions\/12324"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}