{"id":12266,"date":"2018-02-13T19:39:58","date_gmt":"2018-02-13T16:39:58","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12266"},"modified":"2018-02-23T12:05:17","modified_gmt":"2018-02-23T09:05:17","slug":"ux-nu-tine-strict-de-site-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ux-nu-tine-strict-de-site-video","title":{"rendered":"UX nu \u021bine strict de site | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ux-nu-tine-strict-de-site-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12267\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-8-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-8-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-8-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-8-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-8.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Din ce \u00een ce mai multe magazine online au \u00eenceput s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 investeasc\u0103 \u00een dezvoltarea continu\u0103, iar pentru aceasta apeleaz\u0103, de cele mai multe ori, la servicii externalizate de software development. Mai multe despre trendurile care au definit pia\u021ba de e-commerce \u00een 2017 am aflat de la Cristian Filimon, CEO &amp; Managing Partner SymbolicSoftware. Interviul complet poate fi urm\u0103rit mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este bine cunoscut faptul c\u0103 rata de conversie a magazinelor online rom\u00e2ne\u0219ti rar dep\u0103\u0219e\u0219te 1%. \u00cens\u0103 Cristian este de p\u0103rere c\u0103 nu doar rata de conversie este important\u0103, ci \u0219i volumul v\u00e2nz\u0103rilor.<\/span><\/p>\n<p><!--more--><\/p>\n<h4><i><span style=\"font-weight: 400;\">\u201eDe cele mai multe ori, magazinele medii ar trebui s\u0103 \u00ee\u0219i dimensioneze business-ul dup\u0103 volumul v\u00e2nz\u0103rilor \u0219i nu dup\u0103 rata de conversie. Rata de conversie este un indicator al calit\u0103\u021bii business-ului, \u00een timp ce volumul de v\u00e2nz\u0103ri este un target pe care magazinele trebuie s\u0103 \u00eel ating\u0103 pentru a putea s\u0103 \u00ee\u0219i sus\u021bin\u0103 business-ul.\u201d<\/span><\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, multe magazine online privesc UX ca pe ceva ce \u021bine strict de site. \u00cens\u0103 UX \u00eenseamn\u0103 mai mult de at\u00e2t. UX \u00eenseamn\u0103 inclusiv experien\u021ba clientului dup\u0103 ce comand\u0103: cum este sunat, c\u00e2nd este sunat, cum este livrat pachetul etc. UX are dou\u0103 componente, online \u0219i offline, iar experien\u021ba offline ar trebui s\u0103 fie cel pu\u021bin la acela\u0219i nivel cu cea online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen urm\u0103 cu ceva ani, c\u00e2nd publicitatea online era \u00eenc\u0103 o noutate, multe agen\u021bii garantau rezultate deoarece pia\u021ba era simpl\u0103. Acum este greu s\u0103 garantezi rezultate unui brand din pozi\u021bia de agen\u021bie extern\u0103. \u00cen rela\u021bia cu o agen\u021bie, magazinele online ar trebui s\u0103 \u00eempart\u0103 un obiectiv de business \u00een ac\u021biuni specifice &#8211; acestea din urm\u0103 ar trebui externalizate c\u0103tre agen\u021bie pentru a putea vedea rezultate, nu obiectivul \u00een sine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/x7Ow4yi-9Os\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ux-nu-tine-strict-de-site-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Din ce \u00een ce mai multe magazine online au \u00eenceput s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 investeasc\u0103 \u00een dezvoltarea continu\u0103, iar pentru aceasta apeleaz\u0103, de cele mai multe ori, la servicii externalizate de software development. Mai multe despre trendurile care au definit pia\u021ba de e-commerce \u00een 2017 am aflat de la Cristian Filimon, CEO &amp; Managing Partner SymbolicSoftware. Interviul complet poate fi urm\u0103rit mai jos. Este bine cunoscut faptul c\u0103 rata de conversie a magazinelor online rom\u00e2ne\u0219ti rar dep\u0103\u0219e\u0219te 1%. \u00cens\u0103 Cristian este de p\u0103rere c\u0103 nu doar rata de conversie este important\u0103, ci \u0219i volumul v\u00e2nz\u0103rilor.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[789,8,432,858,184,62,64,739,410,409,591,100,214,215,229,142,859,233],"class_list":["post-12266","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-bright-agency","tag-comert-electronic-2","tag-comert-online","tag-cristian-filimon","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing-online","tag-symbolic-software","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12266"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12266\/revisions"}],"predecessor-version":[{"id":12323,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12266\/revisions\/12323"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}