{"id":12270,"date":"2018-02-16T12:10:48","date_gmt":"2018-02-16T09:10:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12270"},"modified":"2018-02-23T12:06:19","modified_gmt":"2018-02-23T09:06:19","slug":"9-tool-uri-prin-care-iti-poti-analiza-competitorii","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/9-tool-uri-prin-care-iti-poti-analiza-competitorii","title":{"rendered":"9 tool-uri prin care \u00ee\u021bi po\u021bi analiza competitorii"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/9-tool-uri-prin-care-iti-poti-analiza-competitorii\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Consumatorii au fost \u0219i vor r\u0103m\u00e2ne \u00eentotdeauna exigen\u021bi: nu trec de primele c\u00e2teva rezultate pe Google, \u00ee\u0219i doresc o bun\u0103 asisten\u021b\u0103 la cump\u0103r\u0103turi indiferent de canalul pe care se afl\u0103 \u0219i vor alege \u00eentotdeauna cele mai bune oferte. De aceea, analiza competi\u021biei este indispensabil\u0103 pentru crearea unei strategii de business. Mai jos g\u0103se\u0219ti 9 tool-uri care te ajut\u0103 s\u0103 faci o analiz\u0103 detaliat\u0103 a concuren\u021bei \u00een e-commerce. <\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. Google &#8211;\u00a0Aici \u00ee\u021bi vei g\u0103si nu doar competitorii ci \u0219i consumatorii. Astfel, vei putea analiza strategiile competitorilor t\u0103i \u0219i pozi\u021bionarea acestora, dar \u00een acela\u0219i timp vei putea analiza \u0219i comportamentul online al utilizatorilor.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru aceasta ai nevoie de cuvintele cheie care convertesc bine \u0219i sunt relevante pentru afacerea ta. Apoi cau\u021bi aceste cuvinte pe Google \u0219i notezi care sunt competitorii afla\u021bi pe prima pagin\u0103 \u0219i care dintre ei se aseam\u0103n\u0103 cu tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen etapa de analiz\u0103 va trebui s\u0103 identifici punctele forte \u0219i punctele slabe ale fiec\u0103rui competitor. Iat\u0103 o list\u0103 de \u00eentreb\u0103ri care te pot ajuta s\u0103 identifici mai u\u0219or punctele forte ale concuren\u021bei:<\/span><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Care este mesajul unic de v\u00e2nzare (USP)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sunt setate pre\u021burile produselor? Ofer\u0103 pre\u021buri competitive sau mai mari dec\u00e2t media pie\u021bei?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u00e2t de des desf\u0103\u0219oar\u0103 promo\u021bii?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum gestioneaz\u0103 con\u021binutul (imaginile \u0219i descrierea produselor)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Care sunt politicile de expediere \u0219i retur?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum ofer\u0103 suport clien\u021bilor? Chat live, po\u0219t\u0103 sau telefon?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum arat\u0103 procesul de check-out?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sunt pozi\u021bionate mesajele de call to action?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Folosesc pop-up-uri pentru a colecta adrese de email?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Au un site optimizat pentru mobil?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum gestioneaz\u0103 platformele de social media? Cum se pozi\u021bioneaz\u0103? Cum interac\u021bioneaz\u0103 cu publicul pe social media?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Au un blog? C\u00e2t de des posteaz\u0103?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12274\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte.png\" alt=\"\" width=\"961\" height=\"639\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte.png 961w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte-300x199.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte-768x511.png 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/p>\n<p><b><a href=\"https:\/\/www.kompyte.com\" target=\"_blank\" rel=\"noopener\">Kompyte<\/a><span style=\"font-weight: 400;\">\u00a0&#8211; ofer\u0103 un <\/span><a href=\"https:\/\/www.kompyte.com\/competitor-analysis-template\/\" target=\"_blank\" rel=\"noopener\">\u0219ablon de analiz\u0103 a competi\u021biei<\/a><span style=\"font-weight: 400;\"> \u0219i un ebook cu pa\u0219ii pe care trebuie s\u0103 \u00eei urmezi pentru a-l completa.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12273\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/similar-web.png\" alt=\"\" width=\"768\" height=\"518\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/similar-web.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/similar-web-300x202.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/b><\/p>\n<p><b>2.\u00a0<a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a>\u00a0&#8211; Analizeaz\u0103 traficul de pe site-urile competitorilor<\/b><br \/>\n<span style=\"font-weight: 400;\">Dac\u0103 \u0219tii ce surse atrag cel mai mult trafic pe site-urile competitorilor t\u0103i vei \u0219ti \u00een ce direc\u021bie s\u0103 \u00ee\u021bi concentrezi eforturile de marketing. Uit\u0103-te la s<\/span><span style=\"font-weight: 400;\">ursa de trafic, l<\/span><span style=\"font-weight: 400;\">ocalizarea traficului, t<\/span><span style=\"font-weight: 400;\">raficul prin referin\u021be (referrals), t<\/span><span style=\"font-weight: 400;\">raficul lunar \u0219i indicatorii KPI: vizitatori noi, pagini, sesiuni etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12275\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/spyfu.png\" alt=\"\" width=\"768\" height=\"373\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/spyfu.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/spyfu-300x146.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/b><\/p>\n<p><b>3.\u00a0<a href=\"https:\/\/www.spyfu.com\" target=\"_blank\" rel=\"noopener\">SpyFu<\/a>\u00a0&#8211; Monitorizeaz\u0103 cuvintele cheie organice \u0219i pl\u0103tite ale concuren\u021bei<\/b><br \/>\n<span style=\"font-weight: 400;\">O analiz\u0103 a cuvintelor cheie folosite de concuren\u021b\u0103 \u0219i clasarea acestora \u00een paginile de rezultate te va ajuta s\u0103 generezi idei de cuvinte noi, mai eficiente. De asemenea, vei \u00een\u021belege mai u\u0219or c\u00e2t de mature sunt strategiile competitorilor \u0219i cum se pozi\u021bioneaz\u0103 ace\u0219tia. Clasamentul cuvintelor cheie ofer\u0103, de asemenea, \u0219i o viziune asupra modului \u00een care comportamentul consumatorului evolueaz\u0103 \u00een timp \u0219i te ajut\u0103 s\u0103 te adaptezi la schimbarea tendin\u021belor \u00een c\u0103utarea organic\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acela\u0219i principiu se poate aplica \u0219i \u00een cazul c\u0103ut\u0103rii pl\u0103tite. Folosind Google sau tool-uri de inteligen\u021b\u0103 competitiv\u0103 po\u021bi determina bugetul lunar al competitorilor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12276\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/ahrefs.png\" alt=\"\" width=\"951\" height=\"418\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/ahrefs.png 951w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/ahrefs-300x132.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/ahrefs-768x338.png 768w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><\/b><\/p>\n<p><b>4. <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a>\u00a0&#8211; Analizeaz\u0103 backlink-urile folosite de competi\u021bie<\/b><br \/>\n<span style=\"font-weight: 400;\">Pentru a te putea clasa deasupra competi\u021biei \u00een motoarele de c\u0103utare ai nevoie de un istoric de backlink. De asemenea, \u0219i analiza profilurilor de leg\u0103tur\u0103 ale concuren\u021bei poate dezv\u0103lui informa\u021bii pre\u021bioase. Prin construirea de link-uri pe site-urile apropiate ca \u0219i industrie, care fac deja leg\u0103tura c\u0103tre site-urile competi\u021biei, vei putea ap\u0103rea \u00een acela\u0219i context \u00een care apar \u0219i competitorii t\u0103i. <\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12277\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/mention.png\" alt=\"\" width=\"768\" height=\"445\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/mention.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/mention-300x174.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/b><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12278\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/quintly.png\" alt=\"\" width=\"784\" height=\"751\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/quintly.png 784w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/quintly-300x287.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/quintly-768x736.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\" \/><br \/>\n5.\u00a0<a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mention<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.quintly.com\" target=\"_blank\" rel=\"noopener\">Quintly<\/a>&#8211; Analizeaz\u0103 prezen\u021ba competitorilor t\u0103i pe Social Media<\/b><br \/>\n<span style=\"font-weight: 400;\">Social Media este indispensabil\u0103 pentru e-commerce deoarece utilizatorii \u00ee\u0219i petrec o bun\u0103 perioad\u0103 de timp pe aceste platforme.\u00a0<\/span><span style=\"font-weight: 400;\">Pentru a \u00een\u021belege mai u\u0219or peisajul Social Media \u00een industria \u00een care activezi, ajut\u0103-te de urm\u0103toarele \u00eentreb\u0103ri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce platforme de Social Media folosesc competitorii mei?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u00e2\u021bi urm\u0103ritori au? Cum se schimb\u0103 acest num\u0103r \u00een timp?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Care este frecven\u021ba post\u0103rilor?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce tip de post\u0103ri au un engagement ridicat?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce fac bine pe Social Media? Ce <\/span><i><span style=\"font-weight: 400;\">nu<\/span><\/i><span style=\"font-weight: 400;\"> fac bine pe Social Media?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Care sunt subiectele de discu\u021bie \u00een industria \u00een care activez?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce influenceri vorbesc despre brandul meu sau despre concuren\u021bi?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12279\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/prisync.png\" alt=\"\" width=\"768\" height=\"347\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/prisync.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/prisync-300x136.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/strong><\/p>\n<p><strong>6.<\/strong>\u00a0<a href=\"https:\/\/prisync.com\/?utm_source=blog&amp;utm_campaign=compchecklist\" target=\"_blank\" rel=\"noopener\"><b>Prisync<\/b><\/a> &#8211;\u00a0<b>Urm\u0103re\u0219te evolu\u021bia pre\u021burilor competitorilor t\u0103i<\/b><br \/>\n<span style=\"font-weight: 400;\">Av\u00e2nd \u00een vedere m\u0103rimea pie\u021bei de e-commerce, competi\u021bia este extrem de dur\u0103 \u00een special \u00een ceea ce prive\u0219te cele mai mici pre\u021buri. De asemenea, deoarece utilizatorii au la dispozi\u021bie o varietate larg\u0103, nu vor ezita s\u0103 aleag\u0103 cea mai bun\u0103 ofert\u0103. Iat\u0103 de ce monitorizarea pre\u021burilor competi\u021biei este important\u0103:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mai mult de 60% dintre utilizatori<\/b><span style=\"font-weight: 400;\"> consider\u0103 c\u0103 pre\u021bul este primul criteriu care influen\u021beaz\u0103 decizia de achizi\u021bie<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Aproximativ 90% dintre utilizatori<\/b><span style=\"font-weight: 400;\"> v\u00e2neaz\u0103 cele mai bune oferte<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>54% dintre dintre utilizatori<\/b><span style=\"font-weight: 400;\"> vor abandona co\u0219ul de cump\u0103r\u0103turi dac\u0103 g\u0103sesc acelea\u0219i produse la un pre\u021b mai mic pe site-ul competitorilor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen medie, <\/span><b>un utilizator viziteaz\u0103 cel pu\u021bin trei site-uri<\/b><span style=\"font-weight: 400;\"> \u00eenainte de a achizi\u021biona.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Urm\u0103rind pre\u021burile concuren\u021bilor \u00ee\u021bi vei putea determina pozi\u021bia real\u0103 pe pia\u021b\u0103 \u0219i, pe m\u0103sur\u0103 ce colectezi mai multe date despre fluctua\u021bia pre\u021burilor, vei putea anticipa mai bine evolu\u021bia pie\u021bei. Folosind aceste date \u00ee\u021bi po\u021bi g\u00e2ndi <\/span><a href=\"https:\/\/blog.prisync.com\/ecommerce-pricing-strategies\/\" target=\"_blank\" rel=\"noopener\"><b>strategia de stabilire a pre\u021burilor<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12280\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/buzzsumo.png\" alt=\"\" width=\"768\" height=\"383\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/buzzsumo.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/buzzsumo-300x150.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/b><\/p>\n<p><b>7. <a href=\"http:\/\/buzzsumo.com\" target=\"_blank\" rel=\"noopener\">Buzzsumo<\/a>\u00a0&#8211; Analizeaz\u0103 strategia de content marketing a competi\u021biei, men\u021biunile \u0219i distribuirile acesteia<\/b><br \/>\n<span style=\"font-weight: 400;\">Po\u021bi \u00eencepe cu cel mai de succes con\u021binut al competi\u021biei pentru a vedea care sunt subiectele de interes \u0219i cuvintele cheie care atrag publicul \u021bint\u0103. Printr-o analiz\u0103 mai ampl\u0103 po\u021bi afla \u0219i care este formatul \u0219i lungimea optim\u0103 pentru a men\u021bine vizitatorul pe site. Av\u00e2nd aceste informa\u021bii \u00ee\u021bi po\u021bi adapta propria strategie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12274\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte.png\" alt=\"\" width=\"961\" height=\"639\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte.png 961w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte-300x199.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/kompyte-768x511.png 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/b><\/p>\n<p><b>8. <a href=\"https:\/\/www.kompyte.com\" target=\"_blank\" rel=\"noopener\">Kompyte<\/a>\u00a0&#8211; Monitorizeaz\u0103 continuu site-ul competi\u021biei pentru a detecta modific\u0103rile<\/b><br \/>\n<span style=\"font-weight: 400;\">\u00centotdeauna este bine s\u0103 \u021bii pasul cu schimb\u0103rile pe care concuren\u021bii t\u0103i le fac pe site-urile lor pentru a afla despre care sunt produsele pe care ace\u0219tia le promoveaz\u0103, ce schimb\u0103ri aduce fiecare sezon, dac\u0103 exist\u0103 schimb\u0103ri la nivel de design al site-ului etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12281\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/owletter.png\" alt=\"\" width=\"768\" height=\"322\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/owletter.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/owletter-300x126.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/b><\/p>\n<p><b>9. <a href=\"https:\/\/www.owletter.com\" target=\"_blank\" rel=\"noopener\">Owletter<\/a>\u00a0&#8211; Analizeaz\u0103 newsletterele competitorilor<\/b><br \/>\n<span style=\"font-weight: 400;\">Email Marketingul este cea mai eficient\u0103 metod\u0103 de comunicare \u00een e-commerce. Majoritatea magazinelor online \u00ee\u0219i promoveaz\u0103 noile produse, oferte sau articole prin intermediul newsletterelor. Iat\u0103 ce trebuie s\u0103 \u0219tii pentru a fi cu un pas \u00eenaintea competi\u021biei:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frecven\u021ba de livrare: zilnic\u0103, s\u0103pt\u0103m\u00e2nal\u0103, lunar\u0103 etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipul de informa\u021bii: promo\u021bii, descrieri de produse, articole, imagini etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Formatul: densitatea imaginilor, lungimea textelor, dimensiunile, link-urile folosite, CTA-urile etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Acestea sunt doar c\u00e2teva dintre instrumentele pe care le po\u021bi folosi pentru a monitoriza activitatea competitorilor. Cu ajutorul lor \u00ee\u021bi vei forma o imagine complet\u0103 asupra activit\u0103\u021bii acestora \u0219i a pie\u021bei astfel \u00eenc\u00e2t s\u0103 \u00ee\u021bi po\u021bi cre\u0219te afacerea.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/9-tool-uri-prin-care-iti-poti-analiza-competitorii\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Consumatorii au fost \u0219i vor r\u0103m\u00e2ne \u00eentotdeauna exigen\u021bi: nu trec de primele c\u00e2teva rezultate pe Google, \u00ee\u0219i doresc o bun\u0103 asisten\u021b\u0103 la cump\u0103r\u0103turi indiferent de canalul pe care se afl\u0103 \u0219i vor alege \u00eentotdeauna cele mai bune oferte. De aceea, analiza competi\u021biei este indispensabil\u0103 pentru crearea unei strategii de business. Mai jos g\u0103se\u0219ti 9 tool-uri care te ajut\u0103 s\u0103 faci o analiz\u0103 detaliat\u0103 a concuren\u021bei \u00een e-commerce. 1. Google &#8211;\u00a0Aici \u00ee\u021bi vei g\u0103si nu doar competitorii ci \u0219i consumatorii. Astfel, vei putea analiza strategiile competitorilor t\u0103i \u0219i pozi\u021bionarea acestora, dar \u00een acela\u0219i timp vei putea analiza \u0219i comportamentul online al utilizatorilor. Pentru aceasta ai nevoie de cuvintele cheie care convertesc bine \u0219i sunt relevante pentru afacerea ta. Apoi cau\u021bi aceste cuvinte pe Google \u0219i notezi care sunt competitorii afla\u021bi pe prima pagin\u0103 \u0219i care dintre ei se aseam\u0103n\u0103 cu tine. \u00cen etapa de analiz\u0103 va trebui s\u0103 identifici punctele forte<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,56],"tags":[866,862,870,8,432,62,739,256,863,229,867,871,869,868,865,864],"class_list":["post-12270","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-resurse-e-commerce","tag-ahrefs","tag-analiza-competitiei","tag-buzzsumo","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-google","tag-kompyte","tag-magazin-online","tag-mention","tag-owletter","tag-prisync","tag-quintly","tag-similarweb","tag-spyfu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12270"}],"version-history":[{"count":13,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12270\/revisions"}],"predecessor-version":[{"id":12325,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12270\/revisions\/12325"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}