{"id":12295,"date":"2018-02-15T19:17:10","date_gmt":"2018-02-15T16:17:10","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12295"},"modified":"2018-02-23T12:05:07","modified_gmt":"2018-02-23T09:05:07","slug":"seo-este-indispensabil-pentru-strategiile-pe-termen-lung-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/seo-este-indispensabil-pentru-strategiile-pe-termen-lung-video","title":{"rendered":"SEO este indispensabil pentru strategiile pe termen lung | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/seo-este-indispensabil-pentru-strategiile-pe-termen-lung-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12297\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-10-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-10-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-10-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-10-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-10.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Dac\u0103 este s\u0103 vorbim despre tendin\u021be \u00een marketing online la nivel global, atunci <\/span><i><span style=\"font-weight: 400;\">big data<\/span><\/i><span style=\"font-weight: 400;\"> \u0219i <\/span><i><span style=\"font-weight: 400;\">mobile<\/span><\/i><span style=\"font-weight: 400;\"> cu siguran\u021b\u0103 sunt cele mai importante. Mai multe informa\u021bii despre tendin\u021bele pe care le aduce 2018, SEO \u0219i email marketing am aflat de la Marius Roman (Fokus Interactive).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2nd vorbim despre Big Data, vorbim despre seturi mari de date pe care companiile le culeg despre utilizatori, pe care le analizeaz\u0103 \u0219i care, ulterior, vor influen\u021ba \u00eentreaga interac\u021biune dintre brand \u0219i ace\u0219tia. De aici deriv\u0103 \u0219i direc\u021biile pentru 2018: <\/span><i><span style=\"font-weight: 400;\">automatizare<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">integrare<\/span><\/i><span style=\"font-weight: 400;\"> \u0219i <\/span><i><span style=\"font-weight: 400;\">personalizare<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cre\u0219terea accelerat\u0103 a mobile-ului, care acum genereaz\u0103 mai mult de 50% din traficul total al magazinelor online, a for\u021bat brandurile s\u0103 \u00ee\u0219i reg\u00e2ndeasc\u0103 strategiile de la zero. Mobile-ul influen\u021beaz\u0103 orice tip de campanie de marketing (PPC, email marketing etc.) \u00een dou\u0103 moduri: reclame \u0219i landing page-uri. Ambele trebuie adaptate. \u00cen cazul reclamei, cum nu ai foarte mult spa\u021biu la dispozi\u021bie, trebuie s\u0103 te asiguri c\u0103 mesajul este clar, concis, beneficiul este evident iar imaginile sunt atractive.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, nu po\u021bi avea o strategie pe termen lung f\u0103r\u0103 SEO &#8211; acesta este necesar pentru a avea o cre\u0219tere organic\u0103 mai s\u0103n\u0103toas\u0103. O campanie PPC poate aduce rezultate imediate la \u00eenceput de drum, pe c\u00e2nd, \u00een ceea ce prive\u0219te SEO, munca \u0219i investi\u021bia sunt e\u0219alonate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din fericire, pe parte de email marketing lucrurile merg bine \u00een Rom\u00e2nia: at\u00e2t agen\u021biile c\u00e2t \u0219i clien\u021bii sunt din ce \u00een ce mai educa\u021bi \u0219i nu mai vorbim de campanii simpliste, ci de campanii de branding, de informare, de atragere de leaduri \u0219.a.m.d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Printre tool-urile care nu ar trebui s\u0103-i lipseasc\u0103 unui antreprenor la \u00eenceput de drum se num\u0103r\u0103 tool-urile gratuite de la Google, <\/span><a href=\"https:\/\/optinmonster.com\"><b>OptinMonster<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/unbounce.com\"><b>Unbounce<\/b><\/a><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"https:\/\/mailchimp.com\"><b>MailChimp<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nHLIeouI9II\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/seo-este-indispensabil-pentru-strategiile-pe-termen-lung-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dac\u0103 este s\u0103 vorbim despre tendin\u021be \u00een marketing online la nivel global, atunci big data \u0219i mobile cu siguran\u021b\u0103 sunt cele mai importante. Mai multe informa\u021bii despre tendin\u021bele pe care le aduce 2018, SEO \u0219i email marketing am aflat de la Marius Roman (Fokus Interactive). C\u00e2nd vorbim despre Big Data, vorbim despre seturi mari de date pe care companiile le culeg despre utilizatori, pe care le analizeaz\u0103 \u0219i care, ulterior, vor influen\u021ba \u00eentreaga interac\u021biune dintre brand \u0219i ace\u0219tia. De aici deriv\u0103 \u0219i direc\u021biile pentru 2018: automatizare, integrare \u0219i personalizare. Cre\u0219terea accelerat\u0103 a mobile-ului, care acum genereaz\u0103 mai mult de 50% din traficul total al magazinelor online, a for\u021bat brandurile s\u0103 \u00ee\u0219i reg\u00e2ndeasc\u0103 strategiile de la zero. Mobile-ul influen\u021beaz\u0103 orice tip de campanie de marketing (PPC, email marketing etc.) \u00een dou\u0103 moduri: reclame \u0219i landing page-uri. Ambele trebuie adaptate. \u00cen cazul reclamei, cum nu ai foarte mult spa\u021biu la dispozi\u021bie, trebuie<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,184,62,64,739,873,410,409,591,100,214,215,229,872,142,233],"class_list":["post-12295","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-fokus-interactive","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marius-roman","tag-marketing-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12295"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12295\/revisions"}],"predecessor-version":[{"id":12321,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12295\/revisions\/12321"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}