{"id":12304,"date":"2018-02-19T20:04:39","date_gmt":"2018-02-19T17:04:39","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12304"},"modified":"2018-02-23T12:04:48","modified_gmt":"2018-02-23T09:04:48","slug":"situatia-pietei-de-e-commerce-in-romania-in-2017-video","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/situatia-pietei-de-e-commerce-in-romania-in-2017-video","title":{"rendered":"Situa\u021bia pie\u021bei de e-commerce \u00een Rom\u00e2nia \u00een 2017 | VIDEO"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/situatia-pietei-de-e-commerce-in-romania-in-2017-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12305\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-12-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-12-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-12-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-12-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/Untitled-12.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>De\u0219i anul 2017 nu a avut un \u00eenceput bun, a doua jum\u0103tate a venit cu cre\u0219teri chiar mai mari dec\u00e2t estim\u0103rile ini\u021biale. Astfel, valoarea pie\u021bei de e-commerce a ajuns \u00een 2017 la aproximativ 2.8 miliarde de euro, \u00een cre\u0219tere cu 35% fa\u021b\u0103 de 2016, anul \u00een care Rom\u00e2nia a \u00eenregistrat cea mai mare cre\u0219tere dintre \u021b\u0103rile din Uniunea European\u0103 (38%). Mai multe informa\u021bii despre situa\u021bia pie\u021bei de e-commerce am aflat de la Florinel Chi\u0219, Director Executiv ARMO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rata de penetrare a internetului nu a crescut semnificativ \u00een ultimii doi ani iar acest lucru se datoreaz\u0103 faptului c\u0103 \u00een Rom\u00e2nia nu a existat un progres important \u00een aceast\u0103 perioad\u0103 (conform indicelui DESI). \u00cen acest sens a fost lansat proiectul RO-NET care avea ca obiectiv cre\u0219terea num\u0103rului zonelor cu acoperire la internet, \u00eens\u0103 progresul a fost lent. \u00cen urma unei analize realizate de PwC a rezultat c\u0103 \u00een contextul actual am putea \u00eencuraja acoperirea mobil\u0103 ca solu\u021bie la problema conectivit\u0103\u021bii \u00een zonele neacoperite, dar \u0219i pentru a cre\u0219te accesul la viteze 4G.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">La sf\u00e2r\u0219itul anului trecut pe pia\u021b\u0103 existau peste 7000 de magazine online, \u00eens\u0103 din perspectiva celor care ruleaz\u0103 un volum mare num\u0103rul este de ordinul zecilor &#8211; majoritatea magazinelor online rom\u00e2ne\u0219ti ruleaz\u0103 cifre mici. Este important de notat \u00eens\u0103 c\u0103 acestea urm\u0103resc trendul ascendent al comer\u021bului online, adic\u0103 au un ritm rapid de cre\u0219tere, iar ritmul \u0219i strategia de cre\u0219tere (extindere cross-border) sunt mai importante dec\u00e2t rulajul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conform studiilor realizate, verticalele cu cele mai mari procente de cre\u0219tere sunt: fashion, home&amp;deco, produse pentru copii \u0219i juc\u0103rii, petshop \u0219i auto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen general, consumatorii prefer\u0103 magazinele online \u00een detrimentul celor offline deoarece online au parte de servicii mai bune \u0219i de pre\u021buri competitive. Atunci c\u00e2nd aleg un comerciant, utilizatorii se uit\u0103 \u00een primul r\u00e2nd la experien\u021ba de cump\u0103rare: c\u00e2t de u\u0219or g\u0103sesc produsul de care au nevoie, dac\u0103 descrierea produsului de\u021bine detalii complete \u0219i corecte astfel \u00eenc\u00e2t ace\u0219tia s\u0103 poat\u0103 lua decizii informate, dac\u0103 procesul de check-out\/retur este simplu \u0219i dac\u0103 livrarea\/returul este rapid. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Procentul v\u00e2nz\u0103rilor de pe dispozitive mobile se aproprie de 50% <\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cifra variaz\u0103 semnificativ, \u00eentre 40 \u0219i 70% \u00een func\u021bie de ni\u0219\u0103 &#8211; fashion se cump\u0103r\u0103 mai mult de pe mobil fa\u021b\u0103 de alte domenii. De asemenea, procentul variaz\u0103 \u0219i \u00een func\u021bie de investi\u021bia pe care magazinul online a f\u0103cut-o \u00een ceea ce prive\u0219te experien\u021ba pe mobile (site optimizat pentru mobile vs. aplica\u021bie dedicat\u0103).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hGqRcsObC-U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2017 (edi\u021bia de 12 ani) este un eveniment Powered by <a href=\"https:\/\/www.fancourier.ro\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Sus\u021binut de<\/strong>: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><strong>Banca Transilvania<\/strong><\/a>, <a href=\"http:\/\/www.brightagency.ro\/\"><strong>Bright Agency<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/creadiv.ro\/\"><strong>Creadiv<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.criteo.com\/\"><strong>CRITEO<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/dwf.ro\/\"><strong>DWF \u2013 Digital Workforce<\/strong><\/a><strong>, <\/strong><strong><a href=\"http:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.glami.ro\/coming-soon\/\">GLAMI<\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\">Mastercard<\/a>, <a href=\"http:\/\/www.mediapost-hitmail.ro\/\">Mediapost Hit Mail<\/a>, <a href=\"http:\/\/www.newblack.ro\/\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\">NewsMAN<\/a>, <a href=\"http:\/\/www.payu.ro\/\">PayU<\/a>, <a href=\"http:\/\/qeops.eu\/?lang=ro\">QeOPS<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\">TargetWeb<\/a>, <a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour Rom\u00e2nia<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <\/strong><a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>mobilPay<\/strong><\/a><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"http:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Apa Oficial\u0103 GPeC: <\/strong><a href=\"https:\/\/www.facebook.com\/AQUA.Carpatica\/\"><strong>Aqua Carpatica<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>CityLimo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/www.carmenalbisteanu.ro\/\">Carmen Albi\u0219teanu<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\">StilMasculin<\/a>, <a href=\"https:\/\/robertkatai.com\">Robert Katai<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"http:\/\/www.startups.ro\/\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"https:\/\/bucharest.techhub.com\/\">TechHub<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/situatia-pietei-de-e-commerce-in-romania-in-2017-video\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>De\u0219i anul 2017 nu a avut un \u00eenceput bun, a doua jum\u0103tate a venit cu cre\u0219teri chiar mai mari dec\u00e2t estim\u0103rile ini\u021biale. Astfel, valoarea pie\u021bei de e-commerce a ajuns \u00een 2017 la aproximativ 2.8 miliarde de euro, \u00een cre\u0219tere cu 35% fa\u021b\u0103 de 2016, anul \u00een care Rom\u00e2nia a \u00eenregistrat cea mai mare cre\u0219tere dintre \u021b\u0103rile din Uniunea European\u0103 (38%). Mai multe informa\u021bii despre situa\u021bia pie\u021bei de e-commerce am aflat de la Florinel Chi\u0219, Director Executiv ARMO.\u00a0 Rata de penetrare a internetului nu a crescut semnificativ \u00een ultimii doi ani iar acest lucru se datoreaz\u0103 faptului c\u0103 \u00een Rom\u00e2nia nu a existat un progres important \u00een aceast\u0103 perioad\u0103 (conform indicelui DESI). \u00cen acest sens a fost lansat proiectul RO-NET care avea ca obiectiv cre\u0219terea num\u0103rului zonelor cu acoperire la internet, \u00eens\u0103 progresul a fost lent. \u00cen urma unei analize realizate de PwC a rezultat c\u0103 \u00een contextul actual am putea<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[877,8,432,62,739,876,410,409,591,100,215,229,233],"class_list":["post-12304","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-armo","tag-comert-electronic-2","tag-comert-online","tag-e-commerce","tag-ecommerce","tag-florinel-chis","tag-gala-premiilor-ecommerce","tag-gpec","tag-gpec-2017","tag-gpec-summit","tag-interviu-gpec","tag-magazin-online","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12304"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12304\/revisions"}],"predecessor-version":[{"id":12319,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12304\/revisions\/12319"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}