{"id":12310,"date":"2018-02-23T12:03:26","date_gmt":"2018-02-23T09:03:26","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12310"},"modified":"2018-05-07T10:43:46","modified_gmt":"2018-05-07T07:43:46","slug":"stirile-saptamanii-quicksprout-adwords-express-webinar-gratuit-amazon-microsoft","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-quicksprout-adwords-express-webinar-gratuit-amazon-microsoft","title":{"rendered":"Webinar gratuit de UX, cum cre\u0219ti rata de deschidere, AdWords Express este \u0219i \u00een Rom\u00e2nia"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-quicksprout-adwords-express-webinar-gratuit-amazon-microsoft\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3>9 tool-uri prin care \u00ee\u021bi po\u021bi analiza competitorii<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12311\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition-300x199.jpeg\" alt=\"\" width=\"243\" height=\"161\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition-300x199.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition.jpeg 600w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/a><\/p>\n<p>Consumatorii au fost \u0219i vor r\u0103m\u00e2ne \u00eentotdeauna exigen\u021bi: nu trec de primele c\u00e2teva rezultate pe Google, \u00ee\u0219i doresc o bun\u0103 asisten\u021b\u0103 la cump\u0103r\u0103turi indiferent de canalul pe care se afl\u0103 \u0219i vor alege \u00eentotdeauna cele mai bune oferte. De aceea, <strong>analiza competi\u021biei este indispensabil\u0103<\/strong> pentru crearea unei strategii de business.\u00a0Instrumentele prezentate de noi sunt doar c\u00e2teva dintre modurile prin care pute\u021bi monitoriza activitatea competitorilor. Cu ajutorul lor, \u00ee\u021bi vei forma o imagine complet\u0103 asupra activit\u0103\u021bii acestora \u0219i a pie\u021bei astfel \u00eenc\u00e2t s\u0103 \u00ee\u021bi po\u021bi cre\u0219te afacerea.<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.gpec.ro\/blog\/9-tool-uri-prin-care-iti-poti-analiza-competitorii\" target=\"_blank\" rel=\"noopener\">Cite\u0219te pe blog-ul GPeC<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Cum s\u0103 cre\u0219ti rata de deschidere, cu 7 subiecte de e-mail atr\u0103g\u0103toare<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/email-marketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12312\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/email-marketing.png\" alt=\"\" width=\"199\" height=\"209\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/email-marketing.png 350w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/email-marketing-286x300.png 286w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a>Ai un produs sau un serviciu extraordinar sau ai o perioad\u0103 de reduceri cu adev\u0103rat avantajoase pentru clien\u021bi \u0219i dore\u0219ti s\u0103 promovezi aceste lucruri printr-o campanie de marketing prin e-mail. A\u0219a c\u0103 petreci o groaz\u0103 de timp ticluind zeci de variante de subiecte pentru e-mail, faci teste, pui cap la cap rezultatele \u0219i te adaptezi. Toate aceste lucruri te consum\u0103, iar rata de deschidere este \u00een continuare mic\u0103 sau a crescut nesemnificativ.<\/p>\n<p><strong>Quicksprout vine cu unele sfaturi \u00een acest sens<\/strong>, ca s\u0103 scurtezi un pic drumul de la efort la succes. Strategiile includ: subiecte personalizate, fraze care creeaz\u0103 senza\u021bia de unicitate sau urgen\u021b\u0103, cuvinte de tip breaking news etc.<!--more--><\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.quicksprout.com\/2018\/02\/09\/how-to-increase-open-rates-with-these-7-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\">Cite\u0219te la Quicksprout<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Webinar gratuit: Cum s\u0103 ai un magazin online care vinde<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/webinar-blugento-andrei-radu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12314\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/webinar-blugento-andrei-radu.jpg\" alt=\"\" width=\"194\" height=\"210\" border=\"1\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/webinar-blugento-andrei-radu.jpg 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/webinar-blugento-andrei-radu-277x300.jpg 277w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/><\/a>Cea mai mare provocare pentru un antreprenor care intr\u0103 pe pia\u021ba de e-commerce este s\u0103-\u0219i aduc\u0103 magazinul pe profit, \u00eentr-un timp scurt. \u00cen 15 martie, de la ora 15:00, afl\u0103 de la\u00a0<strong>Andrei Radu<\/strong>, CEO &amp; Founder GPeC &#8211; The Most Important E-Commerce Event in CEE, cum po\u021bi optimiza magazinul t\u0103u din punctul de vedere al experien\u021bei utilizatorului, pentru a-\u021bi cre\u0219te v\u00e2nz\u0103rile \u0219i care sunt oportunit\u0103\u021bile pie\u021bei de eCommerce \u00een anul 2018!<\/p>\n<p>Acest webinar este oferit gratuit de Blugento, \u00een parteneriat cu GPeC.<\/p>\n<p><strong>\u2192\u00a0\u00censcrie-te aici: <a href=\"https:\/\/www.blugento.ro\/webinar\" target=\"_blank\" rel=\"noopener\">https:\/\/www.blugento.ro\/webinar<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>\u00cen 15 minute, \u00ee\u021bi faci o campanie cu\u00a0AdWords Express<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/AdWords-Express.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12315\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/AdWords-Express-300x287.jpg\" alt=\"\" width=\"221\" height=\"211\" border=\"1\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/AdWords-Express-300x287.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/AdWords-Express.jpg 600w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/a>Google anun\u021b\u0103 lansarea unui produs care are ca \u021bint\u0103 sprijinirea afacerilor mici \u00een atragerea de noi clien\u021bi: <strong>AdWords Express<\/strong>. Aceast\u0103 versiune mult simplificat\u0103 a solu\u021biei AdWords permite companiilor mici s\u0103 realizeze, \u00een mai pu\u021bin de 15 minute, campanii de publicitate pe Google, av\u00e2nd rezultate clare: apeluri telefonice, vizite \u00een magazin \u0219i ac\u021biuni pe website de la poten\u021biali clien\u021bi.<\/p>\n<p>Utiliz\u00e2nd tehnologii Google avansate, AdWords Express se ocup\u0103 de aspectele costisitoare \u0219i consumatoare de timp ale cre\u0103rii unei campanii publicitare online, de la lista de cuvinte cheie la optimizarea pentru diferite re\u021bele, dispozitive \u0219i momente din zi.<\/p>\n<p><strong>\u2192 <a href=\"http:\/\/www.startupcafe.ro\/marketing\/google-adwords-express-romania.htm\" target=\"_blank\" rel=\"noopener\">Cite\u0219te la Startup Cafe<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Amazon a dep\u0103\u0219it Microsoft, \u00een func\u021bie de capitalizarea de pia\u021b\u0103<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/amzon-vs-microsoft.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12316\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/amzon-vs-microsoft.png\" alt=\"\" width=\"308\" height=\"134\" border=\"1\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/amzon-vs-microsoft.png 450w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/amzon-vs-microsoft-300x131.png 300w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/a>Ac\u0163iunile Amazon au crescut 2,6% \u0219i ajunseser\u0103, \u00een 14 februarie, la <strong>1.451,05 de dolari pe unitate<\/strong>. Astfel, capitalizarea bursier\u0103 a companiei de comer\u0163 online a crescut cu 17,69 miliarde de dolari, la 702,46 miliarde de dolari, \u00cen aceea\u015fi perioad\u0103, ac\u0163iunile Microsoft au avansat cu 1,6%, iar capitalizarea de pia\u0163\u0103 cu 10,78 miliarde de dolari, ajung\u00e2nd la 699,22 miliarde de dolari.<\/p>\n<p>Amazon a anun\u0163at c\u0103 va \u00eencepe s\u0103 ofere livrarea gratuit\u0103, \u00een dou\u0103 ore, a comenzilor la Whole Foods, prin intermediul serviciului Prime Now. Microsoft, pe de alt\u0103 parte, a anun\u0163at c\u0103 va colabora cu startup-ul educa\u0163ional Chlakup.<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.news.ro\/economic\/amazon-a-depasit-microsoft-devenind-a-treia-cea-mai-mare-companie-din-sua-in-functie-de-capitalizarea-de-piata-1922403919002018020917900915\" target=\"_blank\" rel=\"noopener\">Cite\u0219te la News.ro<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-quicksprout-adwords-express-webinar-gratuit-amazon-microsoft\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>9 tool-uri prin care \u00ee\u021bi po\u021bi analiza competitorii Consumatorii au fost \u0219i vor r\u0103m\u00e2ne \u00eentotdeauna exigen\u021bi: nu trec de primele c\u00e2teva rezultate pe Google, \u00ee\u0219i doresc o bun\u0103 asisten\u021b\u0103 la cump\u0103r\u0103turi indiferent de canalul pe care se afl\u0103 \u0219i vor alege \u00eentotdeauna cele mai bune oferte. De aceea, analiza competi\u021biei este indispensabil\u0103 pentru crearea unei strategii de business.\u00a0Instrumentele prezentate de noi sunt doar c\u00e2teva dintre modurile prin care pute\u021bi monitoriza activitatea competitorilor. Cu ajutorul lor, \u00ee\u021bi vei forma o imagine complet\u0103 asupra activit\u0103\u021bii acestora \u0219i a pie\u021bei astfel \u00eenc\u00e2t s\u0103 \u00ee\u021bi po\u021bi cre\u0219te afacerea. \u2192 Cite\u0219te pe blog-ul GPeC Cum s\u0103 cre\u0219ti rata de deschidere, cu 7 subiecte de e-mail atr\u0103g\u0103toare Ai un produs sau un serviciu extraordinar sau ai o perioad\u0103 de reduceri cu adev\u0103rat avantajoase pentru clien\u021bi \u0219i dore\u0219ti s\u0103 promovezi aceste lucruri printr-o campanie de marketing prin e-mail. A\u0219a c\u0103 petreci o groaz\u0103 de timp ticluind zeci<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[918,917,208,919],"class_list":["post-12310","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-bluegento","tag-quicksprout","tag-stirile-saptamanii","tag-webinar"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12310"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12310\/revisions"}],"predecessor-version":[{"id":12844,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12310\/revisions\/12844"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}