{"id":12333,"date":"2018-03-02T11:41:05","date_gmt":"2018-03-02T08:41:05","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12333"},"modified":"2018-05-07T10:43:24","modified_gmt":"2018-05-07T07:43:24","slug":"stirile-saptamanii-tools-marketing-sfaturi-fashion-https-anaf-facebook-gdpr","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-tools-marketing-sfaturi-fashion-https-anaf-facebook-gdpr","title":{"rendered":"Tool-uri mioritice de marketing, sfaturi pentru magazinele de fashion, mini-site Facebook despre GDPR"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-tools-marketing-sfaturi-fashion-https-anaf-facebook-gdpr\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3>Facebook lanseaz\u0103 un mini-site despre GDPR<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Image-articol-TRUSTED-GDPR.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10185\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Image-articol-TRUSTED-GDPR-300x157.png\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Image-articol-TRUSTED-GDPR-300x157.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/06\/Image-articol-TRUSTED-GDPR.png 470w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Dac\u0103 derulezi campanii de publicitate pe Facebook, te va ajuta cu informa\u021bii aceast\u0103 nou\u0103 sec\u021biune. Con\u021bine o rubric\u0103 de \u00eentreb\u0103ri frecvente care te poate preg\u0103ti pentru aplicarea regulamentului european de protec\u021biea datelor. Orice site care colecteaz\u0103 date personale de la utilizatori (de la simpla adres\u0103 de e-mail la informa\u021bii ob\u021binute prin formulare complexe), chiar dac\u0103 nu le folose\u0219te dec\u00e2t o dat\u0103 pe an, intr\u0103 sub inciden\u021ba GDPR-ului.<\/p>\n<p>Mini-site-ul lansat de FB se adreseaz\u0103 mai ales celor care au afaceri online, dar informa\u021biile generale pot fi utile oricui, chiar \u0219i blogger-ilor care au un formular de comentarii la finalul fiec\u0103ruit post de pe blog, intr\u00e2nd astfel sub inciden\u021ba regulamentului amintit.<!--more--><\/p>\n<p><strong>\u2192\u00a0<a href=\"https:\/\/www.facebook.com\/business\/gdpr\" target=\"_blank\" rel=\"noopener\">Consult\u0103 mini-site-ul lansat de Facebook<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>7 tool-uri rom\u00e2ne\u0219ti care te ajut\u0103 s\u0103 \u00ee\u021bi eficientizezi eforturile de marketing<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-266185.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12329\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-266185-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-266185-300x200.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-266185-768x512.jpeg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-266185-1024x683.jpeg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Ne-am obi\u0219nuit s\u0103 ne uit\u0103m numai \u00een afara grani\u021belor \u021b\u0103rii \u0219i s\u0103 descoperim, constant, speciali\u0219ti \u00een marketing online \u0219i produse eficiente care s\u0103 ne fac\u0103 via\u021ba mai u\u0219oar\u0103. Ca specialist \u00een marketing, cu c\u00e2t ai mai multe tool-uri \u201c\u00een m\u00e2nec\u0103\u201d, cu at\u00e2t po\u021bi fi mai competitiv.<\/p>\n<p>Este\u00a0timpul s\u0103 v\u0103 \u00eensu\u0219i\u021bi c\u00e2teva instrumente care v\u0103 ajut\u0103 s\u0103 v\u0103 eficientiza\u021bi eforturile de comunicare. Speciali\u0219ti \u00een marketing \u0219i proprietari \u00een magazine: lua\u021bi \u0219i nota\u021bi!<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.gpec.ro\/blog\/7-tool-uri-romanesti-care-te-ajuta-sa-iti-eficientizezi-eforturile-de-marketing\">Descoperi\u021bi cele 7 instrumente pe blog-ul GPeC<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>5 sfaturi pentru a vinde mai mult pe un magazin online de fashion \u00een 2018<\/h3>\n<p><a href=\"https:\/\/www.contentspeed.ro\/cs-content\/cs-photos\/articles\/normal\/659_5%20sfaturi%20pt%20a%20vinde%20mai%20mult_blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright \" src=\"https:\/\/www.contentspeed.ro\/cs-content\/cs-photos\/articles\/normal\/659_5%20sfaturi%20pt%20a%20vinde%20mai%20mult_blog.jpg\" width=\"280\" height=\"161\" \/><\/a>Andrei Radu (CEO GPeC \u0219i co-fondator TRUSTED.ro), \u00eempreun\u0103 cu echipa ContentSpeed + Liviu Taloi, Eugen Potlog, Lucia Maria Ciuc\u0103 \u0219i Doina V\u00eelceanu au realizat un top 5 al sfaturilor de care trebuie s\u0103 \u021bii cont anul acesta, ca s\u0103 fii cu un pas \u00eenaintea competi\u021biei \u0219i s\u0103 vinzi mai mult pe un site de fashion din Rom\u00e2nia.<\/p>\n<p><strong>Andrei Radu<\/strong> recomand\u0103:<\/p>\n<ul>\n<li>\u00cen fashion vinde imaginea de produs. Realizeaz\u0103 fotografii de bun\u0103 calitate, \u0219edin\u021be foto cu atitudine, fotografii 360 cu pantofii.<\/li>\n<li>Accentul \u00een pagina de produs ar trebui s\u0103 cad\u0103 pe elemente de tip scarcity (ultima m\u0103rime disponibil\u0103, doar 2 buc\u0103\u021bi m\u0103rimea X \u00een stoc) \u0219i urgency (promo\u021bia expir\u0103 \u00een 5 zile, \u00eenc\u0103 10 persoane au vizualizat ast\u0103zi acest produs).<\/li>\n<\/ul>\n<p><strong>\u2192 <a href=\"https:\/\/www.contentspeed.ro\/5-sfaturi-magazin-fashion\" target=\"_blank\" rel=\"noopener\">Cite\u0219te toate sfaturile la ContentSpeed<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Implementeaz\u0103 HTTPS pe site: te ajut\u0103 la accesarea site-ului prin Chrome \u0219i la respectarea GDPR<\/h3>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/wp-content\/uploads\/2018\/02\/https-gdpr-1-176x176.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium\" src=\"https:\/\/www.trusted.ro\/blog\/wp-content\/uploads\/2018\/02\/https-gdpr-1-176x176.png\" width=\"176\" height=\"176\" \/><\/a><a href=\"https:\/\/www.gpec.ro\/blog\/https-pentru-e-commerce-ce-trebuie-sa-stie-magazinele-online-si-cum-se-poate-implementa\">Cum am f\u0103cut \u0219i noi<\/a>, \u0219i TRUSTED.ro v\u0103 \u00eendeamn\u0103 s\u0103 \u00eencepe\u021bi implementarea HTTPS-ului pe \u00eentregul site al magazinului vostru online, pentru c\u0103:<\/p>\n<p>1. Din iulie 2018, Chrome va marca drept &#8222;nesecurizate&#8221; site-urile cu HTTP<br \/>\n2. GDPR con\u021bine o serie de prevederi la care ajut\u0103 s\u0103 ai HTTPS implementat.<\/p>\n<p><strong>Search Engine Watch<\/strong> a creat un ghid de migrare de la HTTP la HTTPS \u00een 10 pa\u0219i, care se poate aplica la orice site, indiferent de specific.<\/p>\n<p><strong>\u2192\u00a0<a href=\"https:\/\/www.trusted.ro\/blog\/2018\/02\/27\/implementare-https-pe-site-google-chrome-gdpr-compliance\/\" target=\"_blank\" rel=\"noopener\">Cite\u0219te despre\u00a0pa\u0219ii principali ai implement\u0103rii pe blog-ul TRUSTED.ro<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>ANAF a luat la puricat comenzile online extracomunitare<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/ANAF.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12335\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/ANAF-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/ANAF-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/ANAF.jpg 605w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Fiscul a sesizat c\u0103 rom\u00e2nii care comand\u0103 pe Internet sau telefonic produse din afara Uniunii Europene declar\u0103, la ridicarea coletelor din vam\u0103, valori extrem de mici ale acestora, ceea ce \u00eenseamn\u0103 c\u0103 ei sunt scuti\u021bi de taxele vamale (pentru pachete cu valoarea sub 150 \u20ac), iar statul pierde bani buni. \u00cen perioada august \u2013 decembrie 2017, <strong>Fiscul a recuperat taxe \u00een valoare de 85.000 \u20ac<\/strong>, din care 41% au fost pentru colete venite din China.<\/p>\n<p>Liviu Taloi (Ecompedia, consultant) spune c\u0103 este foarte posibil s\u0103 creasc\u0103 pre\u021burile, \u00eens\u0103 este spre binele consumatorilor. &#8222;Va cre\u0219te \u00eens\u0103 \u0219i calitatea serviciilor. Dac\u0103 vrem s\u0103 avem posibilitatea s\u0103 d\u0103m \u00eenapoi produsele defecte, atunci ar trebui s\u0103 \u00eenv\u0103\u021b\u0103m s\u0103 apreciem serviciile de calitate\u201d.<\/p>\n<p><strong>\u2192 <a href=\"http:\/\/ecompedia.ro\/anaf-luat-la-puricat-comenzile-online-extracomunitare.html\" target=\"_blank\" rel=\"noopener\">Cite\u0219te la Ecompedia<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-tools-marketing-sfaturi-fashion-https-anaf-facebook-gdpr\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Facebook lanseaz\u0103 un mini-site despre GDPR Dac\u0103 derulezi campanii de publicitate pe Facebook, te va ajuta cu informa\u021bii aceast\u0103 nou\u0103 sec\u021biune. Con\u021bine o rubric\u0103 de \u00eentreb\u0103ri frecvente care te poate preg\u0103ti pentru aplicarea regulamentului european de protec\u021biea datelor. Orice site care colecteaz\u0103 date personale de la utilizatori (de la simpla adres\u0103 de e-mail la informa\u021bii ob\u021binute prin formulare complexe), chiar dac\u0103 nu le folose\u0219te dec\u00e2t o dat\u0103 pe an, intr\u0103 sub inciden\u021ba GDPR-ului. Mini-site-ul lansat de FB se adreseaz\u0103 mai ales celor care au afaceri online, dar informa\u021biile generale pot fi utile oricui, chiar \u0219i blogger-ilor care au un formular de comentarii la finalul fiec\u0103ruit post de pe blog, intr\u00e2nd astfel sub inciden\u021ba regulamentului amintit.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[916,841,208],"class_list":["post-12333","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-anaf","tag-gdpr","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12333"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12333\/revisions"}],"predecessor-version":[{"id":12843,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12333\/revisions\/12843"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}