{"id":12398,"date":"2018-03-14T13:01:36","date_gmt":"2018-03-14T10:01:36","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12398"},"modified":"2018-03-23T09:54:18","modified_gmt":"2018-03-23T06:54:18","slug":"ce-trebuie-sa-stii-daca-vrei-sa-iti-extinzi-magazinul-online-in-afara-sfaturi-de-la-iulian-stanciu-justyna-skorupska-si-zoltan-ormos","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ce-trebuie-sa-stii-daca-vrei-sa-iti-extinzi-magazinul-online-in-afara-sfaturi-de-la-iulian-stanciu-justyna-skorupska-si-zoltan-ormos","title":{"rendered":"Ce trebuie s\u0103 \u0219tii dac\u0103 vrei s\u0103 \u00ee\u021bi extinzi magazinul online \u00een afar\u0103: sfaturi de la Iulian Stanciu, Justyna Skorupska \u0219i Zoltan Ormos"},"content":{"rendered":"
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Comer\u021bul online cross-border a crescut rapid \u00een ultimii ani, iar p\u00e2n\u0103 \u00een 2025 se preconizeaz\u0103 ca va deveni unul dintre principalele motoare de cre\u0219tere ale magazinelor online. \u00cen urma unui <\/span>studiu efectuat de McKinsey<\/b><\/a>, s-a estimat ca p\u00e2n\u0103 \u00een 2025 v\u00e2nz\u0103rile pe internet se vor ridica la 30 trilioane de dolari anual. Dac\u0103 ai \u00een plan s\u0103 \u00ee\u021bi extinzi magazinul online \u00een afara Rom\u00e2niei, iat\u0103 c\u00e2teva aspecte de care trebuie s\u0103 \u021bii cont:<\/span><\/p>\n

Moneda de schimb<\/h3>\n

Este important ca utilizatorii s\u0103 poat\u0103 achizi\u021biona \u00een moneda local\u0103 \u0219i s\u0103 fie informa\u021bi despre pre\u021bul final (incluz\u00e2nd transportul \u0219i alte taxe care pot fi percepute). Astfel, nu doar c\u0103 vei oferi o experien\u021b\u0103 pl\u0103cut\u0103 clien\u021bilor t\u0103i, dar vei reduce \u0219i \u0219ansele ca ace\u0219tia s\u0103-\u0219i abandoneze co\u0219ul de cump\u0103r\u0103turi la check-out. \u00a0<\/span><\/p>\n

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Metodele de plat\u0103<\/b><\/p>\n

Posibilitatea de a pl\u0103ti online este obligatorie pentru orice magazin online, \u00eens\u0103 acest aspect este cu at\u00e2t mai stringent \u00een cazul v\u00e2nz\u0103rilor cross-border. De asemenea, diferite pie\u021be au diferite comportamente c\u00e2nd vine vorba de plata online (de exemplu, <\/span>polonezii prefer\u0103 pay by link ca metod\u0103 de plat\u0103<\/span><\/a>, ne-a spus Justyna Skorupska, Board Member E-Commerce Poland), deci pentru o rat\u0103 de conversie c\u00e2t mai bun\u0103 ar trebui s\u0103 incluzi cel pu\u021bin serviciile recunoscute global (VISA, MasterCard etc.), iar apoi s\u0103 te extinzi c\u0103tre alte metode de plat\u0103 precum portofelele electronice (PayPal, Apple Wallet, Google Wallet, Visa Checkout, Square etc.).<\/span><\/p>\n

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Limba folosit\u0103 \u0219i alte diferen\u021be culturale<\/b><\/p>\n

Ideal ar fi ca fiecare utilizator s\u0103 fie \u00eent\u00e2mpinat de un site \u00een limba nativ\u0103, \u00eens\u0103 acest lucru nu este \u00eentotdeauna posibil. \u00cen acest caz, ar trebui integrate m\u0103car limbile native din \u021b\u0103rile care reprezint\u0103 principalele pie\u021be de desfacere, iar pentru restul se pot folosi limbi de circula\u021bie interna\u021bional\u0103 precum englez\u0103, francez\u0103, spaniol\u0103, portughez\u0103, german\u0103, rus\u0103, mandarin\u0103 etc.<\/span><\/p>\n

Tips & tricks: \u00een cazul \u00een care un utilizator dore\u0219te s\u0103 foloseasc\u0103 serviciul Google Translate pentru a traduce site-ul \u00een limba nativ\u0103, ar trebui s\u0103 te asiguri c\u0103 cele mai importante informa\u021bii sunt sub form\u0103 de text \u0219i nu poze :)<\/span><\/p>\n

\u00cen ceea ce prive\u0219te aspectul cultural, este \u00eentotdeauna o idee bun\u0103 s\u0103 te informezi despre diferite obiceiuri sau s\u0103rb\u0103tori de care clien\u021bii t\u0103i \u021bin cont. Acest lucru nu doar c\u0103 te va ajuta s\u0103 te \u021bii departe de posibile gafe, dar te po\u021bi folosi de anumite oportunit\u0103\u021bi pentru a organiza campanii de marketing eficiente.<\/span><\/p>\n

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Taxele percepute \u0219i legisla\u021bia local\u0103<\/b><\/p>\n

Bine\u00een\u021beles, cunoa\u0219terea legisla\u021biei locale este obligatorie pentru extinderea unui business. De exemplu, dac\u0103 pl\u0103nuie\u0219ti s\u0103 \u00ee\u021bi extinzi magazinul online \u00een Ungaria, Zoltan Ormos, President E-Commerce Hungary, ne avertizeaz\u0103 s\u0103 avem \u00een vedere <\/span>cota foarte mare a TVA-ului: 27%<\/span><\/a>. De asemenea, este posibil \u0219i ca unele b\u0103nci s\u0103 nu fie deschise la ideea de a colabora cu entit\u0103\u021bi din alte \u021b\u0103ri, iar \u00een acest caz va fi necesar\u0103 \u00eenfiin\u021barea unei reprezentan\u021be locale.<\/span><\/p>\n

\u0218i c\u00e2nd vine vorba de \u00eempachetarea coletelor exist\u0103 diferite standarde. De cele mai multe ori, va fi necesar ca eticheta produselor s\u0103 aib\u0103 instruc\u021biuni \u00een limba local\u0103, iar produsele s\u0103 fie certificate ca fiind sigure \u0219i de c\u0103tre \u021bara \u00een care sunt comercializate. \u00a0<\/span><\/p>\n

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Competi\u021bia local\u0103<\/b><\/p>\n

Este aproape imposibil ca un magazin online s\u0103 nu aib\u0103 \u0219i competitori locali, indiferent de produsele comercializate, iar acest lucru va face cu at\u00e2t mai dificil\u0103 atragerea de clien\u021bi locali. Ca \u0219i \u00een cazul situa\u021biei de acas\u0103, este important s\u0103 te diferen\u021biezi clar de concuren\u021bi pentru a putea penetra o pia\u021b\u0103 nou\u0103. <\/span>\u201eOrice magazin online care se hot\u0103r\u0103\u0219te s\u0103 atace pia\u021ba interna\u021bional\u0103 trebuie s\u0103 aib\u0103 \u00een vedere urm\u0103toarele: s\u0103 \u00een\u021beleag\u0103 contextul local, s\u0103 \u0219tie cine sunt juc\u0103torii, c\u00e2t de mare este pia\u021ba, apoi s\u0103 \u00een\u021beleag\u0103 ce \u00ee\u0219i doresc clien\u021bii, ce conteaz\u0103 \u00een pia\u021ba respectiv\u0103: simplitatea? Pre\u021bul? Serviciile de livrare?\u201d<\/span><\/i><\/a> – Iulian Stanciu, CEO eMAG<\/span><\/p>\n

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De\u0219i vine cu multe provoc\u0103ri, comer\u021bul cross-border poate aduce multe beneficii unui magazin online \u0219i \u00eel poate propulsa printre marii juc\u0103tori globali. \u00cens\u0103 cu un research temeinic, majoritatea problemelor pot fi evitate din timp.<\/span><\/p>\n

Ai \u0219i alte sfaturi pentru cei care vor s\u0103 se extind\u0103 global? Te invit\u0103m s\u0103 le \u00eemp\u0103rt\u0103\u0219e\u0219ti \u00een comentarii!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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Comer\u021bul online cross-border a crescut rapid \u00een ultimii ani, iar p\u00e2n\u0103 \u00een 2025 se preconizeaz\u0103 ca va deveni unul dintre principalele motoare de cre\u0219tere ale magazinelor online. \u00cen urma unui studiu efectuat de McKinsey, s-a estimat ca p\u00e2n\u0103 \u00een 2025 v\u00e2nz\u0103rile pe internet se vor ridica la 30 trilioane de dolari anual. Dac\u0103 ai \u00een plan s\u0103 \u00ee\u021bi extinzi magazinul online \u00een afara Rom\u00e2niei, iat\u0103 c\u00e2teva aspecte de care trebuie s\u0103 \u021bii cont: Moneda de schimb Este important ca utilizatorii s\u0103 poat\u0103 achizi\u021biona \u00een moneda local\u0103 \u0219i s\u0103 fie informa\u021bi despre pre\u021bul final (incluz\u00e2nd transportul \u0219i alte taxe care pot fi percepute). Astfel, nu doar c\u0103 vei oferi o experien\u021b\u0103 pl\u0103cut\u0103 clien\u021bilor t\u0103i, dar vei reduce \u0219i \u0219ansele ca ace\u0219tia s\u0103-\u0219i abandoneze co\u0219ul de cump\u0103r\u0103turi la check-out. \u00a0<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,432,884,885,62,739,887,886,229],"class_list":["post-12398","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-comert-electronic-2","tag-comert-online","tag-cross-border","tag-crossborder","tag-e-commerce","tag-ecommerce","tag-extindere","tag-international","tag-magazin-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12398"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12398\/revisions"}],"predecessor-version":[{"id":12474,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12398\/revisions\/12474"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}