{"id":12480,"date":"2018-03-23T12:10:36","date_gmt":"2018-03-23T09:10:36","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12480"},"modified":"2018-04-02T20:40:25","modified_gmt":"2018-04-02T17:40:25","slug":"3-metode-personalizare-experienta-magazine-fashion","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/3-metode-personalizare-experienta-magazine-fashion","title":{"rendered":"3 metode prin care magazinele online de fashion pot personaliza experien\u021ba de cump\u0103r\u0103turi"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/3-metode-personalizare-experienta-magazine-fashion\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12481\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/10-web-personalization-statistics-every-marketer-should-know-7-638.jpg\" alt=\"\" width=\"638\" height=\"479\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/10-web-personalization-statistics-every-marketer-should-know-7-638.jpg 638w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/10-web-personalization-statistics-every-marketer-should-know-7-638-300x225.jpg 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Conform unui <\/span><a href=\"https:\/\/www.janrain.com\/company\/newsroom\/press-releases\/online-consumers-fed-irrelevant-content-favorite-websites-according\"><span style=\"font-weight: 400;\">studiu efectuat de Janrain<\/span><\/a><span style=\"font-weight: 400;\">, 74% dintre cump\u0103r\u0103torii online sunt nemul\u021bumi\u021bi de con\u021binutul pe care \u00eel primesc (oferte, ad-uri, promo\u021bii etc.) atunci c\u00e2nd acesta nu r\u0103spunde nevoilor lor. \u00centr-un magazin tradi\u021bional, un consultant mai \u00eent\u00e2i observ\u0103 comportamentul unui client, iar apoi ofer\u0103 sugestii personalizate &#8211; acela\u0219i principiu se poate implementa destul de u\u0219or \u0219i \u00een cazul magazinelor online.<\/span><!--more--><\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/mojnapp\/importance-of-ecommerce-personalization-in-20-revealing-stats\"><span style=\"font-weight: 400;\">Mojn<\/span><\/a><span style=\"font-weight: 400;\"> a adunat mai multe statistici despre personalizarea comunic\u0103rii, iar concluziile ob\u021binute au fost:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">75% dintre consumatori sunt mul\u021bumi\u021bi atunci c\u00e2nd brandurile personalizeaz\u0103 mesajele \u0219i ofertele<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">61% dintre consumatori prefer\u0103 ofertele personalizate chiar dac\u0103 acest lucru presupune s\u0103 pun\u0103 la dispozi\u021bia magazinelor online multe informa\u021bii private<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">56% dintre consumatori au spus c\u0103 sunt mai dispu\u0219i s\u0103 achizi\u021bioneze de la un retailer care le-a oferit o experien\u021b\u0103 personalizat\u0103 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-mail-urile personalizate \u00eembun\u0103t\u0103\u021besc CTR-ul cu 14% \u0219i rata de conversie cu 10%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O experien\u021b\u0103 de cump\u0103r\u0103turi personalizat\u0103 poate cre\u0219te v\u00e2nz\u0103rile cu 7.8%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u0219adar, personalizarea comunic\u0103rii este un pas important pentru optimizare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar cum po\u021bi implementa comunicarea personalizat\u0103 pentru afacerea ta? Mai jos am adunat trei metode prin care \u00ee\u021bi po\u021bi \u00eembun\u0103t\u0103\u021bi rata de conversie \u0219i cre\u0219te v\u00e2nz\u0103rile folosindu-te de personalizare.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Utilizeaz\u0103 chestionare<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vi s-a \u00eent\u00e2mplat vreodat\u0103 s\u0103 g\u0103si\u021bi perechea de pantofi perfect\u0103, pe care s\u0103 vre\u021bi s\u0103 o achizi\u021biona\u021bi imediat, ca mai apoi s\u0103 constata\u021bi c\u0103 m\u0103sura voastr\u0103 nu este disponibil\u0103? Cu siguran\u021b\u0103 aceast\u0103 experien\u021b\u0103 v-a l\u0103sat un gust amar. Dar dac\u0103 situa\u021biile de acest fel ar putea fi evitate?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin implementarea unui mini-chestionar care s\u0103 apar\u0103 imediat ce un utilizator nou a ajuns pe site pute\u021bi afla informa\u021bii pre\u021bioase pe care le pute\u021bi mai apoi folosi pentru a personaliza rezultatele returnate. Desigur, pentru exemplul de mai sus putea fi aplicat \u0219i un filtru pe m\u0103rimi, \u00eens\u0103 aceast\u0103 solu\u021bie nu este mereu cea mai bun\u0103 &#8211; dac\u0103 produsul apare pe prima pagin\u0103, \u00eenainte ca utilizatorul s\u0103 apuce s\u0103 fac\u0103 vreo ac\u021biune? Sau cum procedezi \u00een cazul stilului vestimentar care este mai greu de \u00eemp\u0103r\u021bit exact pe categorii?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementarea unui astfel de chestionar nu ajut\u0103 doar la \u00eembun\u0103t\u0103\u021birea experien\u021bei pe site. \u00cen special \u00een cazul utilizatorilor care nu au un cont creat (sau care nu sunt loga\u021bi), informa\u021biile ob\u021binute pot fi folosite ulterior pentru campaniile de e-mail marketing sau ad-uri. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00cent\u00e2mpin\u0103 utilizatorii cu con\u021binut dinamic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen ultima perioad\u0103 au ap\u0103rut numeroase tool-uri care permit crearea de con\u021binut dinamic bazat pe liste segmentate. Acest lucru v\u0103 permite, de exemplu, s\u0103 personaliza\u021bi con\u021binutul pe care diferite grupuri de utilizatori \u00eel primesc atunci c\u00e2nd intr\u0103 pe site. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cazul \u00een care v\u0103 promova\u021bi magazinul online cu ajutorul unui alt brand sau al unui influencer, poate v\u0103 dori\u021bi ca utilizatorii care au ajuns pe site prin intermediul lor s\u0103 fie \u00eent\u00e2mpina\u021bi cu un anumit mesaj, de exemplu un cod de discount.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Selecteaz\u0103 atent produsele afi\u0219ate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai suficient de multe informa\u021bii despre utilizator (produse vizualizate anterior, produse ad\u0103gate \u00een wishlist, produse abandonate \u00een co\u0219ul de cump\u0103r\u0103turi, c\u0103ut\u0103ri anterioare etc.), po\u021bi personaliza rezultatele c\u0103ut\u0103rilor acestuia. Aceast\u0103 metod\u0103 poate fi implementat\u0103 \u00een dou\u0103 moduri: pe de o parte, po\u021bi grupa utilizatorii dup\u0103 diferite criterii iar produsele selectate pentru fiecare grup s\u0103 r\u0103spund\u0103 nevoilor lor. De exemplu, po\u021bi colabora cu un stilist pentru a crea colec\u021bii de piese potrivite pentru anumite ocazii (office, timp liber, \u0219coal\u0103 etc.). Aceast\u0103 metod\u0103 func\u021bioneaz\u0103 foarte bine \u00een cazul magazinelor care au o varietate larg\u0103 de produse &#8211; \u00een loc ca utilizatorii s\u0103 fie nevoi\u021bi s\u0103 caute singuri piesele potrivite pentru a crea un outfit, ace\u0219tia pot achizi\u021biona direct outfitul complet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe de alt\u0103 parte, pentru a oferi o experien\u021b\u0103 cu adev\u0103rat personalizat\u0103 pentru fiecare utilizator \u00een parte, po\u021bi aduce \u00een online un serviciu care momentan este asociat cu magazinele fizice &#8211; consultan\u021bii. De multe ori ne este greu s\u0103 ne d\u0103m seama care sunt cele mai potrivite produse pentru noi, iar faptul c\u0103 putem apela \u00een timp real la o persoan\u0103 care cunoa\u0219te toate produsele disponibile \u0219i ne poate face recomand\u0103ri poate constitui un avantaj.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Concluzie<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">De\u0219i noi am enumerat doar trei, exist\u0103 at\u00e2t de multe metode prin care po\u021bi personaliza experien\u021ba pe care o oferi utilizatorilor t\u0103i \u00eenc\u00e2t un magazin online mic se poate sim\u021bi cople\u0219it. \u00cens\u0103 cu un plan bine pus la punct \u0219i multe teste, rezultatele nu vor \u00eent\u00e2rzia s\u0103 apar\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Folose\u0219ti \u0219i alte metode prin care personalizezi experien\u021ba utilizatorilor t\u0103i? \u00cemp\u0103rt\u0103\u0219e\u0219te-le printr-un comentariu mai jos!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/3-metode-personalizare-experienta-magazine-fashion\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Conform unui studiu efectuat de Janrain, 74% dintre cump\u0103r\u0103torii online sunt nemul\u021bumi\u021bi de con\u021binutul pe care \u00eel primesc (oferte, ad-uri, promo\u021bii etc.) atunci c\u00e2nd acesta nu r\u0103spunde nevoilor lor. \u00centr-un magazin tradi\u021bional, un consultant mai \u00eent\u00e2i observ\u0103 comportamentul unui client, iar apoi ofer\u0103 sugestii personalizate &#8211; acela\u0219i principiu se poate implementa destul de u\u0219or \u0219i \u00een cazul magazinelor online.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[98,61,368,111,113],"class_list":["post-12480","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-conversion-optimization","tag-conversion-rate-optimization","tag-fashion","tag-optimizarea-conversiilor","tag-personalizare"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12480"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12480\/revisions"}],"predecessor-version":[{"id":12565,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12480\/revisions\/12565"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}