{"id":12532,"date":"2018-03-30T13:17:43","date_gmt":"2018-03-30T10:17:43","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12532"},"modified":"2018-04-02T20:39:39","modified_gmt":"2018-04-02T17:39:39","slug":"milenialii-inca-prefera-shopping-ul-in-magazinele-fizice-ce-trebuie-sa-stii-ca-sa-te-asiguri-ca-intra-si-in-magazinul-tau","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/milenialii-inca-prefera-shopping-ul-in-magazinele-fizice-ce-trebuie-sa-stii-ca-sa-te-asiguri-ca-intra-si-in-magazinul-tau","title":{"rendered":"Milenialii \u00eenc\u0103 prefer\u0103 shopping-ul \u00een magazinele fizice. Ce trebuie s\u0103 \u0219tii ca s\u0103 te asiguri c\u0103 intr\u0103 \u0219i \u00een magazinul t\u0103u"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/milenialii-inca-prefera-shopping-ul-in-magazinele-fizice-ce-trebuie-sa-stii-ca-sa-te-asiguri-ca-intra-si-in-magazinul-tau\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12400\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/pexels-photo-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/pexels-photo-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/pexels-photo-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/pexels-photo-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Ne-am putea l\u0103sa p\u0103c\u0103li\u021bi de ideea c\u0103 milenialii prefer\u0103 s\u0103 cumpere totul online, direct de pe telefonul mobil. Ghici\u021bi ce? Lucrurile nu stau chiar a\u0219a\u2026 The <\/b><a href=\"http:\/\/trustedinsight.trendsource.com\/consumer-insight-study\/2017-retail-industry-report\"><b>Trendsource 2017 Retail Industry Report<\/b><\/a><b> ne spune c\u0103, la capitolul cump\u0103r\u0103turi, milenialii prefer\u0103 magazinele fizice mai ales dac\u0103 vorbim fashion, home&amp;deco sau electronice. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Motivele? Simple \u0219i u\u0219or de re\u021binut, gata rezumate pentru voi \u00een r\u00e2ndurile de mai jos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Participan\u021bii la studiul men\u021bionat mai sus au confirmat avantajul magazinelor online \u00een ceea ce prive\u0219te disponibilitatea \u0219i varietatea produselor din cele trei categorii (fashion, obiecte pentru amenajarea casei \u0219i electronice), dar \u00eent\u00e2ietate au avut magazinele fizice pentru calitatea serviciului cu clien\u021bii, retururile \u0219i schimburile;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De re\u021binut c\u0103 nu s-a f\u0103cut o departajare clar\u0103 \u00eentre magazinele online \u0219i cele offline la capitolul pre\u021b;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">85% dintre cump\u0103r\u0103torii de electronice, 83% dintre cump\u0103r\u0103torii de fashion \u0219i 88% dintre cump\u0103r\u0103torii de home&amp;deco au spus c\u0103 motivul principal pentru care cump\u0103r\u0103 din magazinele fizice este caracterul instant al cump\u0103r\u0103turii: v\u0103zut, pl\u0103cut, achizi\u021bionat;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">87% dintre iubitorii de haine \u0219i mod\u0103 participan\u021bi la sondaj care cump\u0103r\u0103 offline au spus c\u0103 prefer\u0103 s\u0103 probeze articolele pe care le cump\u0103r\u0103, \u00eens\u0103 doar 34% dintre ei \u00ee\u0219i doresc ajutor de la v\u00e2nz\u0103torii din magazin (aviz tuturor celor care asalteaz\u0103 cump\u0103r\u0103torii imediat ce trec pragul u\u0219ii);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen schimb, 70% dintre cei care achizi\u021bioneaz\u0103 produse electronice \u0219i 62% dintre cei care achizi\u021bioneaz\u0103 produse pentru amenajarea casei \u00ee\u0219i doresc s\u0103 primeasc\u0103 sfaturi \u0219i consiliere de la reprezentan\u021bii din magazinele fizice.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Dar pentru c\u0103 indiferent de unde provin, v\u00e2nz\u0103ri s\u0103 fie, iat\u0103 c\u00e2teva lucruri care au impact asupra genera\u021biei mai tinere \u0219i \u021bi-ar putea aduce mai mult trafic \u00een magazinele fizice:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Omnichannel:<\/b><span style=\"font-weight: 400;\"> milenialii <\/span><a href=\"https:\/\/think.storage.googleapis.com\/docs\/millennial-travelers-mobile-shopping-booking-behavior.pdf\"><span style=\"font-weight: 400;\">cred c\u0103 ceea ce citesc pe telefonul mobil <\/span><\/a><span style=\"font-weight: 400;\">sau v\u0103d pe ecran e identic cu ce exist\u0103 \u00een magazinele fizice sau vor primi la livrare. Asigur\u0103-te c\u0103 produsele pe care le vor primi sunt conforme cu a\u0219tept\u0103rile pe care \u0219i le-au format v\u0103z\u00e2nd con\u021binutul din mediul online. Chiar \u0219i mesajele de marketing ar trebui s\u0103 fie similare, chiar dac\u0103 adaptate fiec\u0103rui mediu de comunicare.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Responsabilitatea social\u0103: <\/b><span style=\"font-weight: 400;\">Mai \u0219tii campania aceea de PR care \u021bi s-a p\u0103rut o prostie? 76% dintre mileniali cred c\u0103 business-urile au un impact pozitiv asupra lumii \u0219i c\u0103 este de datoria lor s\u0103 se implice mai mult. Astfel c\u0103 orice are leg\u0103tur\u0103 cu a face lumea un loc mai bun, caritate, programe sociale s-ar putea s\u0103 ajung\u0103 la con\u0219tiin\u021ba lor \u0219i s\u0103 te viziteze mai des. \u00cen cel mai r\u0103u caz, te alegi cu o lume mai bun\u0103 la care ai contribuit \u0219i tu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Evalu\u0103rile online. <\/b><span style=\"font-weight: 400;\">\u0218tim deja c\u0103 peste <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.267193870.1802050642.1505839958-174160444.1505839958\"><span style=\"font-weight: 400;\">80% dintre consumatori \u00ee\u0219i fac temele \u00eenainte s\u0103 cumpere ceva<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i scotocesc printre review-urile de pe Internet. Ai toate motivele, a\u0219adar, s\u0103 ceri evalu\u0103ri, experien\u021be ale clien\u021bilor, testimoniale care s\u0103 te ajute s\u0103 \u00ee\u021bi cre\u0219ti v\u00e2nz\u0103rile \u00een magazinele fizice. E de la sine \u00een\u021beles c\u0103 e bine s\u0103 fii cu ochii \u00een patru \u0219i s\u0103 r\u0103spunzi prompt \u0219i sincer la orice feedback negativ pe care \u00eel prime\u0219ti, mai ales pe Facebook unde po\u021bi avea \u201cnorocul\u201d s\u0103 ajungi viral cu un con\u021binut negativ.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Un lucru e sigur: orice ai face, mergi pe o strategie omnichannel. Cu at\u00e2t de multe schimb\u0103ri \u00een comportamentul de cump\u0103rare al oamenilor, n-ai vrea s\u0103 ratezi v\u00e2nz\u0103ri doar pentru c\u0103 ai plecat la drum cu o premis\u0103 gre\u0219it\u0103! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/milenialii-inca-prefera-shopping-ul-in-magazinele-fizice-ce-trebuie-sa-stii-ca-sa-te-asiguri-ca-intra-si-in-magazinul-tau\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ne-am putea l\u0103sa p\u0103c\u0103li\u021bi de ideea c\u0103 milenialii prefer\u0103 s\u0103 cumpere totul online, direct de pe telefonul mobil. Ghici\u021bi ce? Lucrurile nu stau chiar a\u0219a\u2026 The Trendsource 2017 Retail Industry Report ne spune c\u0103, la capitolul cump\u0103r\u0103turi, milenialii prefer\u0103 magazinele fizice mai ales dac\u0103 vorbim fashion, home&amp;deco sau electronice. Motivele? Simple \u0219i u\u0219or de re\u021binut, gata rezumate pentru voi \u00een r\u00e2ndurile de mai jos: Participan\u021bii la studiul men\u021bionat mai sus au confirmat avantajul magazinelor online \u00een ceea ce prive\u0219te disponibilitatea \u0219i varietatea produselor din cele trei categorii (fashion, obiecte pentru amenajarea casei \u0219i electronice), dar \u00eent\u00e2ietate au avut magazinele fizice pentru calitatea serviciului cu clien\u021bii, retururile \u0219i schimburile; De re\u021binut c\u0103 nu s-a f\u0103cut o departajare clar\u0103 \u00eentre magazinele online \u0219i cele offline la capitolul pre\u021b; 85% dintre cump\u0103r\u0103torii de electronice, 83% dintre cump\u0103r\u0103torii de fashion \u0219i 88% dintre cump\u0103r\u0103torii de home&amp;deco au spus c\u0103 motivul principal pentru care cump\u0103r\u0103<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[229,890,891],"class_list":["post-12532","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-magazin-online","tag-mileniali","tag-millenials"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12532"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12532\/revisions"}],"predecessor-version":[{"id":12563,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12532\/revisions\/12563"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}