{"id":12537,"date":"2018-04-02T11:15:33","date_gmt":"2018-04-02T08:15:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=12537"},"modified":"2018-04-16T12:09:17","modified_gmt":"2018-04-16T09:09:17","slug":"presedintele-asos-brian-mcbride-vine-pentru-prima-data-in-romania-la-gpec-summit","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/presedintele-asos-brian-mcbride-vine-pentru-prima-data-in-romania-la-gpec-summit","title":{"rendered":"Pre\u0219edintele ASOS, Brian McBride, vine pentru prima dat\u0103 \u00een Rom\u00e2nia la GPeC SUMMIT"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/presedintele-asos-brian-mcbride-vine-pentru-prima-data-in-romania-la-gpec-summit\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12539 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Brian-McBride-ASOS-vine-la-GPeC-SUMMIT-Bucuresti-300x300.jpg\" alt=\"Brian McBride ASOS vine la GPeC SUMMIT Bucuresti\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Brian-McBride-ASOS-vine-la-GPeC-SUMMIT-Bucuresti-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Brian-McBride-ASOS-vine-la-GPeC-SUMMIT-Bucuresti-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Brian-McBride-ASOS-vine-la-GPeC-SUMMIT-Bucuresti.jpg 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Brian McBride este, de 6 ani, Chairman <a href=\"http:\/\/www.asos.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ASOS<\/strong><\/a> \u2013 cel mai mare retailer online de fashion \u2013 iar \u00eenainte de a ocupa aceast\u0103 func\u021bie a fost CEO-ul Amazon UK \u00een perioada 2006-2011. Brian va vorbi pentru prima dat\u0103 \u00een Rom\u00e2nia la <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC SUMMIT<\/strong><\/a> \u2013 cel mai important eveniment de E-Commerce \u0219i Marketing Online care va avea loc la Bucure\u0219ti, \u00een zilele de 29-30-31 Mai 2018.<\/p>\n<h4><strong>ASOS \u2013 de la start-up, la vestimenta\u021bia lui Michelle Obama<\/strong><\/h4>\n<p>Brian McBride urc\u0103 pe scena GPeC SUMMIT vorbind despre unicitatea \u0219i evolu\u021bia ASOS de la un simplu start-up din Marea Britanie p\u00e2n\u0103 la retailer-ul care a reu\u0219it s\u0103 o \u201e\u00eembrace\u201d pe Michelle Obama cu o rochie de 93 de dolari \u00een timpul campaniei preziden\u021biale pentru al doilea mandat a lui Barack Obama din noiembrie 2012.<\/p>\n<p>Fotografia a devenit viral\u0103 \u0219i simbolic\u0103 pentru brand-ul ASOS, iar rochia cu pricina \u2013 lansat\u0103 cu 3 ani \u00eenainte de a fi achizi\u021bionat\u0103 \u0219i purtat\u0103 de Michelle \u2013 a devenit un produs-vedet\u0103 inclusiv printre star-urile de la Hollywood, precum Jessica Alba.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-12543\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Rochie-Michelle-Obama-ASOS.png\" alt=\"Rochie Michelle Obama ASOS\" width=\"419\" height=\"456\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Rochie-Michelle-Obama-ASOS.png 566w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Rochie-Michelle-Obama-ASOS-276x300.png 276w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><\/p>\n<h4><strong>ASOS \u2013 pur\u0103 inspira\u021bie pe scena GPeC SUMMIT<\/strong><\/h4>\n<p>Pre\u0219edintele ASOS, Brian McBride, va dezv\u0103lui la GPeC SUMMIT c\u00e2teva din secretele gigantului retailer:<\/p>\n<ul>\n<li>Cum po\u021bi fi cu un pas \u00eenaintea concuren\u021bei?<\/li>\n<li>Cum te pozi\u021bionezi \u00een mintea consumatorilor ca fiind unic?<\/li>\n<li>Cum transformi o gre\u0219eal\u0103 \u00eentr-o campanie de marketing?<\/li>\n<li>Cum transformi clien\u021bii \u00een proprii ambasadori ai brand-ului?<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>&#8230; sunt doar c\u00e2teva din subiectele pe care Brian McBride le va adresa \u00een cadrul GPeC SUMMIT. \u00cen plus, el va vorbi despre ultimele tendin\u021be \u00een e-commerce, comportamentul consumatorilor \u0219i \u201cthe next big thing\u201d \u00een Digital.<\/p>\n<h4><strong>Brian McBride \u2013 Chairman ASOS \u0219i un CV impresionant<\/strong><\/h4>\n<p>Brian McBride este pre\u0219edintele <a href=\"http:\/\/www.asos.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ASOS<\/strong><\/a> \u0219i al <a href=\"http:\/\/www.wiggle.co.uk\/\" target=\"_blank\" rel=\"noopener\"><strong>Wiggle<\/strong><\/a> (unul dintre cei mai mari retaileri online de echipamente pentru bicicli\u0219ti din UK). \u00cen acela\u0219i timp este \u0219i membru \u00een Board of Advisors \u00een cadrul Departamentului de Digital al Guvernului Marii Britanii.<\/p>\n<p>Brian \u0219i-a \u00eenceput cariera la Xerox, iar mai apoi a lucrat \u00een cadrul IBM \u0219i Dell, urm\u00e2nd s\u0103 devin\u0103 Managing Director al T-Mobile UK. \u00cen 2006 a devenit CEO-ul Amazon UK, func\u021bie pentru care a trecut prin 12 interviuri, ultimul cu Jeff Bezos, fondatorul Amazon. Dup\u0103 6 ani \u00een fruntea Amazon UK, Brian a fost ales Pre\u0219edintele ASOS \u2013 cel mai mare retailer online de fashion.<\/p>\n<h4><strong>Speakeri legendari la GPeC SUMMIT 29-30-31 Mai<\/strong><\/h4>\n<p>Pre\u0219edintele ASOS, Brian McBride, va urca pe scena <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC SUMMIT<\/strong><\/a> \u00een cadrul Conferin\u021bei GPeC care se va desf\u0103\u0219ura \u00een zilele de 29 \u0219i 30 Mai 2018.<\/p>\n<p>Al\u0103turi de Brian, speakeri interna\u021bionali legendari vin \u00een Rom\u00e2nia la GPeC SUMMIT: <a href=\"https:\/\/www.linkedin.com\/in\/peeplaja\/\" target=\"_blank\" rel=\"noopener\"><strong>Peep Laja<\/strong><\/a> (ConversionXL), <a href=\"http:\/\/www.jeffbullas.com\/bio\/\" target=\"_blank\" rel=\"noopener\"><strong>Jeff Bullas<\/strong><\/a>, <a href=\"http:\/\/www.agconsult.com\/en\/about-agconsult\/karl-gilis\" target=\"_blank\" rel=\"noopener\"><strong>Karl Gilis<\/strong><\/a> (AG Consult), <a href=\"https:\/\/www.targeting.com\/about\/about-jim-sterne.html\" target=\"_blank\" rel=\"noopener\"><strong>Jim Sterne<\/strong><\/a> (Digital Analytics Association), <a href=\"https:\/\/www.aleydasolis.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Aleyda Solis<\/strong><\/a> (Orianti) \u0219i <a href=\"https:\/\/www.jeffalytics.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Jeff Sauer<\/strong><\/a> (Jeffalytics) sunt doar primii speakeri anun\u021ba\u021bi de organizatori.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12548\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/GPeC-SUMMIT-cel-mai-mare-eveniment-de-E-Commerce-si-Marketing-Online-din-Romania-si-Europa-de-Est.png\" alt=\"GPeC SUMMIT - cel mai mare eveniment de E-Commerce si Marketing Online din Romania si Europa de Est\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/GPeC-SUMMIT-cel-mai-mare-eveniment-de-E-Commerce-si-Marketing-Online-din-Romania-si-Europa-de-Est.png 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/GPeC-SUMMIT-cel-mai-mare-eveniment-de-E-Commerce-si-Marketing-Online-din-Romania-si-Europa-de-Est-300x200.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/GPeC-SUMMIT-cel-mai-mare-eveniment-de-E-Commerce-si-Marketing-Online-din-Romania-si-Europa-de-Est-768x512.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>To\u021bi cei implica\u021bi \u00een E-Commerce \u0219i Digital Marketing, dar \u0219i antreprenorii sau retailerii offline care doresc lansarea canalului de comer\u021b electronic sunt a\u0219tepta\u021bi la GPeC SUMMIT 29-30-31 Mai cu <strong>dou\u0103 zile de Conferin\u021b\u0103 \u0219i Expo \u0219i o zi de Masterclass-uri \u0219i Workshop-uri cu accent pe subiectele de maxim interes pentru orice afacere online<\/strong>: GDPR, User Experience, Conversion Optimization, Content Marketing, Social Media, SEO, Artificial Intelligence, Google AdWords &amp; Google Analytics, Online Marketing, Mobile, Customer Satisfaction, Logistic\u0103 \u0219i Curierat, Cifre de Pia\u021b\u0103 etc.<\/p>\n<p>Peste 800 de participan\u021bi unici \u2013 Top Management al principalelor companii din Rom\u00e2nia \u0219i din regiune \u2013 sunt a\u0219tepta\u021bi \u00een cele 3 zile de GPeC SUMMIT, evenimentul fiind o excelent\u0103 oportunitate de networking cu elita pie\u021bei de E-Commerce.<\/p>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-12550\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Very-Early-Bird-GPeC-SUMMIT-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Very-Early-Bird-GPeC-SUMMIT-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Very-Early-Bird-GPeC-SUMMIT-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/Very-Early-Bird-GPeC-SUMMIT.png 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ultimele dou\u0103 s\u0103pt\u0103m\u00e2ni cu cele mai mici pre\u021buri la biletele de acces<\/strong><\/h4>\n<p>Doar p\u00e2n\u0103 pe 20 aprilie 2018, pre\u021bul biletelor de acces la GPeC SUMMIT este redus prin <strong>Oferta Very Early-Bird la doar 119 EUR\/persoan\u0103 pentru toate cele 3 zile de eveniment<\/strong>. Dup\u0103 aceast\u0103 dat\u0103, pre\u021bul cre\u0219te la 149 EUR.<\/p>\n<p>Mai multe detalii despre GPeC SUMMIT, precum \u0219i \u00eenscrierile la eveniment se fac online pe website-ul GPeC, \u00een sec\u021biunea dedicat\u0103: <strong><a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gpec.ro\/gpec-summit-mai\/<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GPeC 2018 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Brought to you by<\/strong>: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Carrefour<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\" rel=\"noopener\"><strong>Netopia Payments<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.credius.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Credius<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\" target=\"_blank\" rel=\"noopener\"><strong>GLS<\/strong><\/a>, <a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>RTB House<\/strong><\/a><\/p>\n<p><strong>Partener media principal<\/strong>: <a href=\"https:\/\/www.ecomteam.ro\/2018\/\" target=\"_blank\" rel=\"noopener\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/presedintele-asos-brian-mcbride-vine-pentru-prima-data-in-romania-la-gpec-summit\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Brian McBride este, de 6 ani, Chairman ASOS \u2013 cel mai mare retailer online de fashion \u2013 iar \u00eenainte de a ocupa aceast\u0103 func\u021bie a fost CEO-ul Amazon UK \u00een perioada 2006-2011. Brian va vorbi pentru prima dat\u0103 \u00een Rom\u00e2nia la GPeC SUMMIT \u2013 cel mai important eveniment de E-Commerce \u0219i Marketing Online care va avea loc la Bucure\u0219ti, \u00een zilele de 29-30-31 Mai 2018. ASOS \u2013 de la start-up, la vestimenta\u021bia lui Michelle Obama Brian McBride urc\u0103 pe scena GPeC SUMMIT vorbind despre unicitatea \u0219i evolu\u021bia ASOS de la un simplu start-up din Marea Britanie p\u00e2n\u0103 la retailer-ul care a reu\u0219it s\u0103 o \u201e\u00eembrace\u201d pe Michelle Obama cu o rochie de 93 de dolari \u00een timpul campaniei preziden\u021biale pentru al doilea mandat a lui Barack Obama din noiembrie 2012. Fotografia a devenit viral\u0103 \u0219i simbolic\u0103 pentru brand-ul ASOS, iar rochia cu pricina \u2013 lansat\u0103 cu 3 ani \u00eenainte de<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[892,893,100,142],"class_list":["post-12537","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","tag-asos","tag-brian-mcbride","tag-gpec-summit","tag-marketing-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12537"}],"version-history":[{"count":16,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12537\/revisions"}],"predecessor-version":[{"id":12562,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12537\/revisions\/12562"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}