{"id":12708,"date":"2018-04-25T10:49:51","date_gmt":"2018-04-25T07:49:51","guid":{"rendered":"https:\/\/www.gpec.ro\/blog?p=12708"},"modified":"2018-04-25T15:23:11","modified_gmt":"2018-04-25T12:23:11","slug":"trenduri-ppc-in-2018-interviu-cu-jeff-sauer-speaker-gpec-summit-29-30-31-mai","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/trenduri-ppc-in-2018-interviu-cu-jeff-sauer-speaker-gpec-summit-29-30-31-mai","title":{"rendered":"Trenduri PPC \u00een 2018 &#8211; interviu cu Jeff Sauer, speaker GPeC SUMMIT 29-30-31 Mai"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/trenduri-ppc-in-2018-interviu-cu-jeff-sauer-speaker-gpec-summit-29-30-31-mai\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12709 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/JeffSauer_01L-682x1024.jpg\" alt=\"\" width=\"310\" height=\"466\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/JeffSauer_01L-682x1024.jpg 682w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/JeffSauer_01L-200x300.jpg 200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/JeffSauer_01L-768x1153.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/JeffSauer_01L.jpg 1999w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><br \/>\n<a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\"><b>GPeC SUMMIT 29-30-31 Mai<\/b><\/a><span style=\"font-weight: 400;\"> aduce la Bucure\u0219ti <\/span><b>Titanii E-commerce-ului Interna\u021bional<\/b><span style=\"font-weight: 400;\"> &#8211; speakeri din toate col\u021burile lumii, cu o vast\u0103 experien\u021b\u0103 \u00een e-commerce \u0219i marketing digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unul dintre speciali\u0219tii cu care v\u0103 ve\u021bi putea \u00eent\u00e2lni <\/span><b>\u00een mai<\/b><span style=\"font-weight: 400;\"> este <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jeffsauer\/\"><b>Jeff Sauer<\/b><\/a><span style=\"font-weight: 400;\">. Jeff este <\/span><b>unul dintre cei mai aprecia\u021bi exper\u021bi la nivel interna\u021bional<\/b><span style=\"font-weight: 400;\"> \u00een Google Analytics \u0219i Google AdWords. Ca s\u0103 nu facem o introducere prea lung\u0103, iat\u0103 c\u00e2teva lucruri pentru care merit\u0103 s\u0103 citi\u021bi interviul de mai jos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jeff este Fondatorul <\/span><a href=\"https:\/\/www.jeffalytics.com\"><b>Jeffalytics<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\"><b>Profesor<\/b><span style=\"font-weight: 400;\"> la Universitatea St. Thomas din Minnesota<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Digital Marketing Speaker<\/b><span style=\"font-weight: 400;\"> la cele mai importante conferin\u021be de profil<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Top 25 al celor mai Influen\u021bi Exper\u021bi PPC la nivel interna\u021bional<\/b><span style=\"font-weight: 400;\"> 13 ani de experien\u021b\u0103. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cadrul <\/span><a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\"><b>GPeC SUMMIT 29-30-31 Mai<\/b><\/a><span style=\"font-weight: 400;\">, Jeff va sus\u021bine un Masterclass de 1 zi de Google Analytics. Dac\u0103 vrei s\u0103 \u0219tii cum s\u0103 iei decizii de business pe baza datelor, aceast\u0103 oportunitate este de neratat. \u00censcrie-te ACUM la <\/span><a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\"><b>GPeC SUMMIT 29-30-31 Mai<\/b><\/a><span style=\"font-weight: 400;\"> pentru c\u0103 <\/span><b>din cele 50 de locuri, doar c\u00e2teva mai sunt disponibile<\/b><span style=\"font-weight: 400;\">!<\/span><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12710\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/beverage-black-coffee-business-33972-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/beverage-black-coffee-business-33972-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/beverage-black-coffee-business-33972-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/beverage-black-coffee-business-33972-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Q: Atunci c\u00e2nd analizezi un website pentru prima dat\u0103, care sunt metricii pe care \u00eei verifici? Poate ni\u0219te metrici pe care magazinele online nu le iau \u00een considerare de obicei?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A: <\/span><i><span style=\"font-weight: 400;\">\u201eAtunci c\u00e2nd analizez un cont nou, primul lucru pe care \u00eel fac este s\u0103 verific calitatea datelor raportate. Dac\u0103 cifrele sunt credibile, dac\u0103 au sens \u00een contextul \u00een care se afl\u0103 website-ul, dac\u0103 exist\u0103 tipare neobi\u0219nuite sau spike-uri \u00een ultimele 30 de zile sau \u00een ultimul an, dac\u0103 aceste tipare au sens etc.\u201d<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12712\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/perfecr_ecommerce_dashboard-blog-full.png\" alt=\"\" width=\"615\" height=\"348\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/perfecr_ecommerce_dashboard-blog-full.png 615w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/perfecr_ecommerce_dashboard-blog-full-300x170.png 300w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p><b>Q: Ce ne po\u021bi spune despre indicatorii din analytics pe care magazinele online se concentreaz\u0103 foarte mult, de\u0219i, de fapt, nu sunt at\u00e2t de importan\u021bi?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A: <\/span><i><span style=\"font-weight: 400;\">\u201eBounce rate. Singurul motiv pentru care magazinele online \u00ee\u0219i cunosc bounce rate-ul este pentru c\u0103 apare at\u00e2t de proeminent \u00een raportul din Google Analytics. Bounce rate-ul a devenit un metric din lips\u0103 de alte metrici mai bune pentru un cont basic de Google Analytics, f\u0103r\u0103 goal-uri setate. Page value este o alternativ\u0103 mult mai bun\u0103, dar necesit\u0103 configurarea unor goal-uri.\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: Care este strategia ta pentru \u201enot provided data\u201d?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A: <\/span><i><span style=\"font-weight: 400;\">\u201eEu folosesc Keyword Hero, un tool third-party care aduce datele nefurnizate \u00een Google Analytics. <\/span><\/i><a href=\"https:\/\/www.jeffalytics.com\/google-analytics-seo-dashboard\/\"><b><i>Mai multe detalii despre Keyword Hero<\/i><\/b><\/a><i><span style=\"font-weight: 400;\">.\u201d<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12713\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/allkeywordssolved-1024x468.png\" alt=\"\" width=\"1024\" height=\"468\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/allkeywordssolved-1024x468.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/allkeywordssolved-300x137.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/allkeywordssolved-768x351.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/allkeywordssolved.png 1281w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Q: Care este p\u0103rerea ta despre benchmarks? De\u0219i este bine s\u0103 \u0219tii unde te afli \u00een raport cu competi\u021bia, merit\u0103 s\u0103 le acorzi o foarte mare importan\u021b\u0103 benchmark-urilor? Cum ar trebui s\u0103 procedezi atunci c\u00e2nd te afli mult peste medie?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A: <\/span><i><span style=\"font-weight: 400;\">\u201eBenchmark-urile din Google Analytics au un scop clar: \u00ee\u021bi permit s\u0103 \u00ee\u021bi compari website-ul cu alte website-uri similare. Eu recomand ca fiecare magazin online sau marketer s\u0103 le descarce din Google Analytics \u0219i s\u0103 le compare cu rapoartele sale \u0219i datele provenite din alte tool-uri precum Similarweb sau SEMRush pentru a o imagine de ansamblu.\u201d <\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Mai multe explica\u021bii despre cum po\u021bi folosi <\/span><a href=\"https:\/\/www.jeffalytics.com\/project-your-marketing-budget\/\"><b>Google Analytics, SimilarWeb \u0219i SEMRush<\/b><\/a><span style=\"font-weight: 400;\"> \u00een acest video.<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><b>Q: E\u0219ti expert PPC de mul\u021bi ani \u0219i ai asistat la multe schimb\u0103ri \u00een industrie. Dac\u0103 ar fi s\u0103 faci ni\u0219te predic\u021bii, care ar fi acelea? Ce trenduri se disting \u00een 2018?<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12714\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/HR-Trends-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/HR-Trends-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/HR-Trends-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/HR-Trends-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/04\/HR-Trends.jpg 1732w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A: <\/span><i><span style=\"font-weight: 400;\">\u201eTrendurile par s\u0103 indice faptul c\u0103 trebuie s\u0103 fii eficient \u00een ceea ce prive\u0219te bugetele pe care le aloci pentru ad-uri, dac\u0103 vrei s\u0103 ai rezultate de calitate. P\u00e2n\u0103 acum puteai ob\u021bine rezultate decente din campaniile PPC doar pentru c\u0103 pre\u021burile erau sc\u0103zute. Click-urile ob\u021binute nu converteau? Nicio problem\u0103, m\u0103car erau ieftine. Ast\u0103zi, acest lucru nu mai este valabil pentru majoritatea industriilor. Click-urile sunt scumpe, iar clien\u021bii mult mai rezerva\u021bi atunci c\u00e2nd vine vorba de reclame.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Trebuie s\u0103 oferi o experien\u021b\u0103 bun\u0103, un pre\u021b competitiv \u0219i\/sau un produs diferit pentru a c\u00e2\u0219tiga clien\u021bi noi. Nu mai este suficient s\u0103 ai cel mai mare reach. Trebuie s\u0103 ajungi la clien\u021bii potrivi\u021bi c\u00e2t mai eficient posibil.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">De asemenea, acum ai nevoie \u0219i de mai mult timp pentru campanii PPC de succes, a\u0219a c\u0103 dac\u0103 nu \u00ee\u021bi permi\u021bi s\u0103 investe\u0219ti acest timp sau s\u0103 contractezi o agen\u021bie, nu te po\u021bi a\u0219tepta s\u0103 ai succes.\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: Ce ne po\u021bi spune despre impactul inteligen\u021bei artificiale \u00een marketing? Algoritmii par s\u0103 se descurce mai bine ca oamenii. Care este opinia ta?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A: <\/span><i><span style=\"font-weight: 400;\">\u201eMai avem mult de dezvoltat p\u00e2n\u0103 c\u00e2nd algoritmii de Inteligen\u021b\u0103 Artificial\u0103 vor putea \u00eenlocui g\u00e2ndirea unui marketer, \u00eens\u0103 se pare c\u0103 aceasta este direc\u021bia \u00een care ne \u00eendrept\u0103m.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">O \u00eentrebare mai bun\u0103 este cum ne preg\u0103tim pentru c\u00e2nd Inteligen\u021ba Artificial\u0103 va deveni indispensabil\u0103 pentru marketeri? Cum extragi concluzii mai rapid? Cum po\u021bi folosi calculatoarele pentru a diferen\u021bia \u00eentre oferte? Cum po\u021bi prezice ce urmeaz\u0103 s\u0103 se \u00eent\u00e2mple? Cum po\u021bi oferi fiec\u0103rui utilizator o experien\u021b\u0103 personalizat\u0103?\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Not\u0103! <\/b><span style=\"font-weight: 400;\">V\u0103 pute\u021bi a\u0219tepta, evident, ca Jeff s\u0103 r\u0103spund\u0103 tuturor \u00eentreb\u0103rilor \u00een cadrul <\/span><a href=\"https:\/\/www.gpec.ro\/inscriere-gpec-summit-mai\/\"><span style=\"font-weight: 400;\">Masterclass-ului de la GPeC SUMMIT 29-30-31 Mai<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><b>Q: Dac\u0103 ar fi s\u0103 te \u00eencadrezi \u00eentr-o tipologie a consumatorului online, cum te-ai descrie?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A: <\/span><i><span style=\"font-weight: 400;\">\u201eAnalitic \u0219i apoi decisiv. Atunci c\u00e2nd am de achizi\u021bionat ceva important, evaluez fiecare factor, citesc toate materialele, \u00eencerc s\u0103 \u00een\u021beleg caracteristicile, avantajele \u0219i dezavantajele. M\u0103 \u00eenscriu \u0219i pentru demo-uri pentru a putea evalua. Odat\u0103 ce am adunat toate informa\u021biile necesare, achizi\u021bionez.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00cen termeni analitici, sunt unul dintre acei utilizatori care achizi\u021bioneaz\u0103 dup\u0103 10-20 de sesiuni pe website.\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pentru cei afla\u021bi la \u00eenceput de drum (\u0219i nu numai), Jeff a creat \u0219i un <\/span><a href=\"https:\/\/www.jeffalytics.com\/google-analytics-checklists\/\"><b>checklist pentru Google Analytics<\/b><\/a><span style=\"font-weight: 400;\"> pe care \u00eel po\u021bi folosi pentru a \u00eembun\u0103t\u0103\u021bi performan\u021ba contului t\u0103u. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BC_VXjqzYJA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cel mai bine? Vino s\u0103 \u00eel cuno\u0219ti pe Jeff la <\/span><a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\"><b>GPeC SUMMIT pe 29-30-31 Mai<\/b><\/a><span style=\"font-weight: 400;\">. Dac\u0103 nu \u021bi-ai achizi\u021bionat \u00eenc\u0103 biletul, ACUM este timpul s\u0103 o faci, c\u00e2t g\u0103se\u0219ti oferta early-bird \u00eenc\u0103 disponibil\u0103! Consult\u0103 lista cu to\u021bi speakerii \u0219i d\u0103-\u021bi \u00eent\u00e2lnire cu ei \u00een luna mai!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by<\/b><a href=\"https:\/\/www.fancourier.ro\/\"> <b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner:<\/b><a href=\"https:\/\/en.vtex.com\/\"> <b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.orange.ro\/\"> <b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.carrefour.ro\/\"> <b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.mobilpay.ro\/public\/\"> <b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/hosterion.ro\/\"> <b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.bringo.ro\/\"> <b>Bringo<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.credius.ro\/\"> <b>Credius<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/dwf.ro\/\"> <b>DWF<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"> <b>GLS<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.newblack.ro\/\"> <b>New Black<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.rtbhouse.com\/\"> <b>RTB House<\/b><\/a><\/p>\n<p><b>Partener media principal<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.ecomteam.ro\/2018\/\"> <b>ecomTEAM<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.kissfm.ro\/\"> <b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"http:\/\/citylimo.ro\/\"> <b>City Limo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"http:\/\/www.wall-street.ro\/\"> <b>Wall-Street<\/b><\/a><span style=\"font-weight: 400;\"> &amp;<\/span><a href=\"http:\/\/www.ecomteam.ro\/2017\/\"> <b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Bloggeri oficiali:<\/b><a href=\"http:\/\/adrianorbai.com\/\"> <span style=\"font-weight: 400;\">Adrian Gabriel Orbai<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.allinbound.ro\/\"> <span style=\"font-weight: 400;\">Alin Vlad<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.andrazaharia.ro\/\"> <span style=\"font-weight: 400;\">Andra Zaharia<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.aurasmihai.ro\/\"> <span style=\"font-weight: 400;\">Aura\u0219 Mihai Geamba\u0219u<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/claudiatocila.ro\/\"> <span style=\"font-weight: 400;\">Claudia Tocil\u0103<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.korinams.ro\/\"> <span style=\"font-weight: 400;\">Corina-Maria Scheianu<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/cristianchinabirta.ro\/\"> <span style=\"font-weight: 400;\">Cristian China Birta<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.cristianiosub.com\/\"> <span style=\"font-weight: 400;\">Cristian Iosub<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.pyuric.ro\/\"> <span style=\"font-weight: 400;\">Cristina Chipurici<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/danpandrea.ro\/\"> <span style=\"font-weight: 400;\">Dan Pandrea<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.elenaciric.ro\/\"> <span style=\"font-weight: 400;\">Elena C\u00eer\u00eec<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/fulviameirosu.ro\/\"> <span style=\"font-weight: 400;\">Fulvia Meirosu<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cyberculture.ro\/\"> <span style=\"font-weight: 400;\">George Hari Popescu<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.bunescu.ro\/\"> <span style=\"font-weight: 400;\">Ionu\u021b Bunescu<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/laviniabiberi.com\/\"> <span style=\"font-weight: 400;\">Lavinia Biberi<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.read-my-mind.ro\/\"> <span style=\"font-weight: 400;\">Lumini\u021ba Balaban<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/blogatu.ro\/\"> <span style=\"font-weight: 400;\">Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/blidaru.net\/\"> <span style=\"font-weight: 400;\">M\u0103d\u0103lin Blidaru<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/olivian.ro\/\"> <span style=\"font-weight: 400;\">Olivian Breda<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/robertkatai.com\/\"> <span style=\"font-weight: 400;\">Robert Katai<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.sabinacornovac.ro\/\"> <span style=\"font-weight: 400;\">Sabina Cornovac<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.stilmasculin.ro\/\"> <span style=\"font-weight: 400;\">Stil Masculin<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.urbandiva.ro\/\"> <span style=\"font-weight: 400;\">UrbanDiva<\/span><\/a><\/p>\n<p><b>Parteneri media<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"http:\/\/www.adhugger.net\/\"> <span style=\"font-weight: 400;\">AdHugger<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.agora.ro\/\"> <span style=\"font-weight: 400;\">AGORA<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.anis.ro\/\"> <span style=\"font-weight: 400;\">ANIS<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.aries.ro\/\"> <span style=\"font-weight: 400;\">ARIES<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.armo.org.ro\/\"> <span style=\"font-weight: 400;\">ARMO<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.business24.ro\/\"> <span style=\"font-weight: 400;\">Business24<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.businessdays.ro\/\"> <span style=\"font-weight: 400;\">Business Days<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.business-review.eu\/\"> <span style=\"font-weight: 400;\">Business Review<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.businesswoman.ro\/ro\/\"> <span style=\"font-weight: 400;\">Business Woman<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cariereonline.ro\/\"> <span style=\"font-weight: 400;\">Cariere<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> <span style=\"font-weight: 400;\">Comunicate de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.comunicatedepresa.ro\/\"> <span style=\"font-weight: 400;\">Comunicate de Presa<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.ecomjobs.ro\/\"> <span style=\"font-weight: 400;\">ECOMJOBS<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/ecommercenews.eu\/\"> <span style=\"font-weight: 400;\">Ecommerce News<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.edusa.ro\/\"> <span style=\"font-weight: 400;\">edusa<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\"> <span style=\"font-weight: 400;\">Femei in Afaceri<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.fntm.ro\/\"> <span style=\"font-weight: 400;\">FNTM<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/2015.howtoweb.co\/\"> <span style=\"font-weight: 400;\">HowToWeb<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.trendshrb.ro\/\"> <span style=\"font-weight: 400;\">HRB Trends<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/iab-romania.ro\/\"> <span style=\"font-weight: 400;\">IAB Romania<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.iqads.ro\/\"> <span style=\"font-weight: 400;\">IQads<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.institutuldemarketing.ro\/\"> <span style=\"font-weight: 400;\">Institutul de Marketing<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\"> <span style=\"font-weight: 400;\">Jurnalul de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/lumeaseoppc.ro\/\"> <span style=\"font-weight: 400;\">Lumea SEO PPC<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.magazinulprogresiv.ro\/\"> <span style=\"font-weight: 400;\">Magazinul Progresiv<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.manager.ro\/\"> <span style=\"font-weight: 400;\">Manager.ro<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.marketingfocus.ro\/\"> <span style=\"font-weight: 400;\">MarketingFocus<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.neweditionnews.ro\/\"> <span style=\"font-weight: 400;\">NewEditionNews<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.romaniapozitiva.ro\/\"> <span style=\"font-weight: 400;\">Romania Pozitiva<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/biz.shopmania.ro\/\"> <span style=\"font-weight: 400;\">Shopmania BIZ<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.softlead.ro\/\"> <span style=\"font-weight: 400;\">Softlead<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.smark.ro\/\"> <span style=\"font-weight: 400;\">SMARK<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.startupcafe.ro\/\"> <span style=\"font-weight: 400;\">StartupCafe<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.techcafe.ro\/\"> <span style=\"font-weight: 400;\">TechCafe<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ziare.com\/\"> <span style=\"font-weight: 400;\">Ziare.com<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ziuaconstanta.ro\/\"> <span style=\"font-weight: 400;\">Ziua de Constanta<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/trenduri-ppc-in-2018-interviu-cu-jeff-sauer-speaker-gpec-summit-29-30-31-mai\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC SUMMIT 29-30-31 Mai aduce la Bucure\u0219ti Titanii E-commerce-ului Interna\u021bional &#8211; speakeri din toate col\u021burile lumii, cu o vast\u0103 experien\u021b\u0103 \u00een e-commerce \u0219i marketing digital. Unul dintre speciali\u0219tii cu care v\u0103 ve\u021bi putea \u00eent\u00e2lni \u00een mai este Jeff Sauer. Jeff este unul dintre cei mai aprecia\u021bi exper\u021bi la nivel interna\u021bional \u00een Google Analytics \u0219i Google AdWords. Ca s\u0103 nu facem o introducere prea lung\u0103, iat\u0103 c\u00e2teva lucruri pentru care merit\u0103 s\u0103 citi\u021bi interviul de mai jos: Jeff este Fondatorul Jeffalytics Profesor la Universitatea St. Thomas din Minnesota Digital Marketing Speaker la cele mai importante conferin\u021be de profil Top 25 al celor mai Influen\u021bi Exper\u021bi PPC la nivel interna\u021bional 13 ani de experien\u021b\u0103. &nbsp; \u00cen cadrul GPeC SUMMIT 29-30-31 Mai, Jeff va sus\u021bine un Masterclass de 1 zi de Google Analytics. Dac\u0103 vrei s\u0103 \u0219tii cum s\u0103 iei decizii de business pe baza datelor, aceast\u0103 oportunitate este de neratat. \u00censcrie-te ACUM<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[184,64,767,100,215,900,173,142,840,141],"class_list":["post-12708","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-digital-marketing","tag-e-commerce-marketing","tag-gpec-2018","tag-gpec-summit","tag-interviu-gpec","tag-jeff-sauer","tag-marketing","tag-marketing-online","tag-ppc","tag-ppc-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12708"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12708\/revisions"}],"predecessor-version":[{"id":12723,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12708\/revisions\/12723"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}