{"id":12813,"date":"2018-05-03T14:28:34","date_gmt":"2018-05-03T11:28:34","guid":{"rendered":"https:\/\/www.gpec.ro\/blog?p=12813"},"modified":"2018-05-04T10:21:30","modified_gmt":"2018-05-04T07:21:30","slug":"gpec-live-cu-valentin-radu-ceo-omniconvert","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-valentin-radu-ceo-omniconvert","title":{"rendered":"GPeC Live cu Valentin Radu, CEO Omniconvert"},"content":{"rendered":"
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Dac\u0103 nu a\u021bi aflat deja, <\/span>GPeC Live<\/b> este cel mai nou proiect GPeC. \u00cen fiecare lun\u0103, ne-am propus s\u0103 aducem \u00een fa\u021ba voastr\u0103 unii dintre cei mai cunoscu\u021bi \u0219i aprecia\u021bi speciali\u0219ti de e-commerce din Rom\u00e2nia, pentru ca voi, cei de acas\u0103, s\u0103 \u00eei lua\u021bi la \u00eentreb\u0103ri.<\/span><\/p>\n

La aceast\u0103 prim\u0103 edi\u021bie a <\/span>GPeC Live<\/b> am stat de vorb\u0103 cu <\/span>Valentin Radu<\/b><\/a>, CEO <\/span>Omniconvert<\/b><\/a>, despre <\/span>long-term growth<\/b>, <\/span>diferen\u021biere \u00een e-commerce<\/b> \u0219i <\/span>KPI-uri strategice<\/b>.<\/span><\/p>\n

Iat\u0103 c\u00e2teva idei pe scurt:<\/span><\/p>\n

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  1. \u00a0\u00a0\u00a0<\/span>E-commerce-ul rom\u00e2nesc este \u00een continu\u0103 cre\u0219tere<\/b> \u2013 principalii juc\u0103tori au \u201eatacat\u201d deja pie\u021bele din regiune<\/span><\/li>\n
  2. \u00a0\u00a0\u00a0\u00cencep s\u0103 se cristalizeze business-urile de ni\u0219\u0103<\/span><\/li>\n
  3. \u00a0\u00a0\u00a0<\/span>Obiceiurile de cre\u0219tere sunt dep\u0103\u0219ite<\/b> \u2013 achizi\u021bia de trafic este \u00eenc\u0103 principalul motor de cre\u0219tere al magazinelor online rom\u00e2ne\u0219ti<\/span><\/li>\n
  4. \u00a0\u00a0\u00a0<\/span>Una dintre strategiile de cre\u0219tere este comer\u021bul cross-border<\/b> \u0219i, dup\u0103 ce <\/span>eMAG<\/b><\/a> a dat tonul, vedem tot mai multe ini\u021biative \u00een acest sens<\/span><\/li>\n
  5. \u00a0\u00a0\u00a0Fa\u021b\u0103 de alte \u021b\u0103ri din regiune, <\/span>suntem \u00eenc\u0103 departe din punct de vedere al ecosistemului de e-commerce<\/b> \u2013 Polonia, de exemplu, are o comunitate mult mai \u00eenchegat\u0103<\/span><\/li>\n
  6. \u00a0\u00a0\u00a0<\/span>Principala problem\u0103 a magazinelor online rom\u00e2ne\u0219ti este focusul pe produs<\/b> (\u0219i pre\u021b!) \u00een detrimentul customer experience<\/span><\/li>\n
  7. \u00a0 \u00a0Pentru a fi competitive, magazinele online rom\u00e2ne\u0219ti ar trebui s\u0103 fie <\/span>customer-centric<\/b>, s\u0103 aib\u0103 <\/span>customer support<\/b> \u0219i <\/span>o politic\u0103 de livrare \u0219i retur flexibil\u0103<\/b><\/li>\n
  8. \u00a0\u00a0\u00a0Pentru a fi competitive, <\/span>magazinele online rom\u00e2ne\u0219ti ar trebui s\u0103 continue customer journey-ul \u0219i dup\u0103 plasarea comenzii<\/b><\/li>\n<\/ol>\n
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    1. \u00a0\u00a0\u00a0<\/span>Se observ\u0103 ni\u0219area ca strategie de cre\u0219tere<\/b> (de\u0219i multe magazine online \u00eenc\u0103 prefer\u0103 s\u0103 se extind\u0103 prin diversificarea portofoliului)<\/span><\/li>\n
    2. \u00a0\u00a0\u00a0\u00cen func\u021bie de m\u0103rimea business-ului, indicatorii esen\u021biali pe care orice magazin online ar trebui s\u0103 \u00eei urm\u0103reasc\u0103 sunt: <\/span>traficul \u0219i conversiile pentru startupuri<\/b> \u0219i <\/span>NPS (Net Promoter Score), LTV (Lifetime Value) \u0219i rata de reten\u021bie pentru magazinele mari<\/b>.<\/span><\/li>\n<\/ol>\n

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      Interviul complet \u00eel pute\u021bi urm\u0103ri mai jos. Iar dac\u0103 ave\u021bi \u0219i alte \u00eentreb\u0103ri despre e-commerce sau marketing online, nu ezita\u021bi s\u0103 ne l\u0103sa\u021bi un comentariu. P\u00e2n\u0103 data viitoare, la bun\u0103 vedere!<\/span><\/p>\n

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