{"id":12820,"date":"2018-05-04T10:20:09","date_gmt":"2018-05-04T07:20:09","guid":{"rendered":"https:\/\/www.gpec.ro\/blog?p=12820"},"modified":"2018-05-07T10:39:58","modified_gmt":"2018-05-07T07:39:58","slug":"stirile-saptamanii-gpec-live-statistici-ecommerce-trenduri-amazon","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-live-statistici-ecommerce-trenduri-amazon","title":{"rendered":"P\u0103c\u0103lelile de Black Friday, statistici \u0219i trend-uri din comer\u021bul electronic mioritic, Amazon livreaz\u0103 \u00een portbagaj"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-live-statistici-ecommerce-trenduri-amazon\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3>&#8222;GPeC Live&#8221; &#8211; edi\u021bia I, cu Valentin Radu (CEO Omniconvert)<\/h3>\n<p>Dac\u0103 nu a\u021bi aflat deja, <strong>&#8222;GPeC Live&#8221;<\/strong> este cel mai nou proiect GPeC. \u00cen fiecare lun\u0103, ne-am propus s\u0103 aducem \u00een fa\u021ba voastr\u0103 unii dintre cei mai cunoscu\u021bi \u0219i aprecia\u021bi speciali\u0219ti de e-commerce din Rom\u00e2nia, pentru ca voi, cei de acas\u0103, s\u0103 \u00eei lua\u021bi la \u00eentreb\u0103ri. La aceast\u0103 prim\u0103 edi\u021bie a emisiunii online, am stat de vorb\u0103 cu <strong>Valentin Radu<\/strong>, CEO Omniconvert, despre long-term growth, diferen\u021biere \u00een e-commerce \u0219i KPI-uri strategice.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/05es6GYOr08?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>\u00cen edi\u021bia a 2-a, invitat va fi <strong>Bogdan Manolea<\/strong> (co-fondator <a href=\"https:\/\/TRUSTED.ro\" target=\"_blank\" rel=\"noopener\">TRUSTED.ro<\/a>). Dac\u0103 dori\u021bi s\u0103 afla\u021bi cum pute\u021bi c\u00e2\u0219tiga \u00eencrederea clien\u021bilor \u00een magazinul vostru online \u0219i cum s\u0103 v\u0103 preg\u0103ti\u021bi pentru GDPR, fi\u021bi pe recep\u021bie pe <a href=\"https:\/\/www.facebook.com\/pg\/GPeCro\/events\/\" target=\"_blank\" rel=\"noopener\">pagina noastr\u0103 de Facebook \u00een 10 mai, ora 15:00<\/a>!<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Cum po\u021bi evita s\u0103 cumperi de Black Friday la pre\u021buri mai mari dec\u00e2t \u00een restul anului<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11616\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017.png\" alt=\"\" width=\"294\" height=\"121\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017.png 978w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017-300x123.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2017\/11\/black-friday-2017-768x316.png 768w\" sizes=\"auto, (max-width: 294px) 100vw, 294px\" \/>&#8222;Comercian\u0163ii online nu respect\u0103 legisla\u0163ia \u00een domeniu, \u00een cadrul campaniilor de reduceri, a constatat Consiliul Concuren\u021bei \u00een urma unei anchete sectoriale privind comer\u0163ul electronic&#8221;, se arat\u0103 \u00eentr-un comunicat al Consiliului Concuren\u021bei, emis \u00een urma unei verific\u0103ri la mai multe magazine online autohtone.<\/p>\n<p>Iat\u0103 3 sfaturi pentru a evita s\u0103 cumperi de Black Friday (BF) la pre\u021buri mai mari dec\u00e2t \u00een restul anului:<br \/>\n&gt; <strong>Monitorizeaz\u0103<\/strong> din timp pre\u021burile produselor dorite<br \/>\n&gt; <strong>Compar\u0103<\/strong> pre\u021burile \u00eentre site-urile rom\u00e2ne\u0219ti \u0219i f\u0103 o c\u0103utare \u0219i pe site-urile str\u0103ine<br \/>\n&gt; Cump\u0103r\u0103 \u00een timpul <strong>altor campanii<\/strong>, nu al celor de BF<\/p>\n<p><!--more-->&#8222;\u00cen urma anchetei sectoriale, autoritatea de concuren\u0163\u0103 consider\u0103 necesar\u0103 modificarea cadrului legal, astfel \u00eenc\u00e2t fiecare magazin online s\u0103 aib\u0103 obliga\u0163ia de a afi\u015fa, pentru fiecare produs comercializat, informa\u0163ii privind evolu\u0163ia pre\u0163ului de referin\u021b\u0103 \u015fi al pre\u0163ului practicat \u00een ultimele 30 de zile.&#8221;<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/bic.la\/com-bf\" target=\"_blank\" rel=\"noopener\">Cite\u0219te comunicatul integral<\/a>\u00a0<\/strong>(PDF)<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Statistici despre pia\u021ba de e-commerce din Rom\u00e2nia \u00een 2018<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12802\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/11.png\" alt=\"\" width=\"124\" height=\"310\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/11.png 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/11-120x300.png 120w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/11-768x1920.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/11-410x1024.png 410w\" sizes=\"auto, (max-width: 124px) 100vw, 124px\" \/><\/a>Pentru al patrulea an consecutiv, eNET revine cu un sondaj privind comer\u021bul electronic \u00een Rom\u00e2nia. Conform studiului, pia\u021ba de e-commerce devine, treptat, saturat\u0103. Aproape jum\u0103tate din magazinele online intervievate au fost lansate \u00een ultimii cinci ani, iar 42% dintre magazinele online rom\u00e2ne\u0219ti au \u0219i o prezen\u021b\u0103 fizic\u0103.<\/p>\n<p>&gt; Rambursul este cea mai r\u0103sp\u00e2ndit\u0103 metod\u0103 de plat\u0103<br \/>\n&gt; 96% dintre magazinele online rom\u00e2ne\u0219ti livreaz\u0103 \u00een mai pu\u021bin de dou\u0103 zile lucr\u0103toare<br \/>\n&gt; 25% dintre magazinele online rom\u00e2ne\u0219ti primesc comenzi din afara \u021b\u0103rii<br \/>\n&gt; 66% dintre magazinele online rom\u00e2ne\u0219ti au un site optimizat pentru mobil<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.gpec.ro\/blog\/statistici-despre-piata-de-e-commerce-din-romania-in-2018\">Vezi mai multe rezultate ale studiului<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>8 trend-uri \u00een e-commerce-ul rom\u00e2nesc \u00een 2018<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4879\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015.png\" alt=\"\" width=\"344\" height=\"86\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015.png 400w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015-300x75.png 300w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/>Echipa ContentSpeed a sintetizat opiniile principalilor speciali\u0219ti din pia\u021ba de e-commerce \u0219i le-a pus cap la cap cu cele mai importante tendin\u021be remarcate \u00een magazinele online create pe platforma ContentSpeed.<\/p>\n<p>1. <strong>Cross-channel marketing<\/strong>: dac\u0103 p\u00e2n\u0103 acum magazinele online se g\u00e2ndeau comparativ la marketing-ul online prin Google \u0219i Facebook, \u00een acest moment devine clar c\u0103 este nevoie de o abordare de marketing online la 360 de grade.<\/p>\n<p>2. <strong>Optimizarea ratei de conversie<\/strong> cap\u0103t\u0103 o importan\u021b\u0103 \u0219i mai mare \u00een strategia de cre\u0219tere a v\u00e2nz\u0103rilor unui magazine online.<\/p>\n<p>3. <strong>Relevan\u021b\u0103 prin personalizare<\/strong>: odat\u0103 cu aglomerarea pie\u021bei de e-commerce din Rom\u00e2nia, devine din ce \u00een ce mai greu s\u0103 te diferen\u021biezi \u0219i s\u0103 ocupi un loc \u00een mintea \u0219i buzunarul poten\u021bialului t\u0103u client.<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.contentspeed.ro\/opt-trenduri-in-e-commerce-ul-romnesc-in-2018-de-care-magazinele-online-ar-trebui-sa-tina-cont\" target=\"_blank\" rel=\"noopener\">Vezi \u0219i celelalte tendin\u021be<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Amazon livreaz\u0103 acum colete \u0219i \u00een portbagajul ma\u0219inilor<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7116\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/07\/amazon-uber-stirile-saptamanii-in-ecommerce-gpec-2016-foto.jpg\" alt=\"\" width=\"264\" height=\"198\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/07\/amazon-uber-stirile-saptamanii-in-ecommerce-gpec-2016-foto.jpg 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/07\/amazon-uber-stirile-saptamanii-in-ecommerce-gpec-2016-foto-300x225.jpg 300w\" sizes=\"auto, (max-width: 264px) 100vw, 264px\" \/>Compania <a href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-china-trusted-amazon-visual-search-plati-online\">f\u0103cea deja livr\u0103ri acas\u0103<\/a>, chiar \u015fi \u00een lipsa clientului, cu ajutorul unei aplica\u0163ii. Acum, aceasta a fost extins\u0103 la anumite tipuri de vehicule. Aplica\u021bia \u00eei permite angajatului companiei s\u0103 deschid\u0103 portbagajul, c\u00e2t s\u0103 lase coletul, apoi \u00eel \u00eencuie la loc. Sistemul se adreseaz\u0103 doar abona\u0163ilor Prime \u015fi este <strong>testat \u00een 37 de ora\u015fe<\/strong>.<\/p>\n<p>Compania l-a g\u00e2ndit pentru c\u0103 unii angajatori nu permit angaja\u0163ilor s\u0103 primeasc\u0103 pachetele la serviciu, iar cele l\u0103sate \u00een fa\u0163a locuin\u0163elor sunt adesea furate sau vandalizate.<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/stirileprotv.ro\/ilikeit\/smart-things\/amazon-livreaza-acum-colete-si-in-portbagajul-masinii-clientilor-cum-functioneaza-sistemul.html\" target=\"_blank\" rel=\"noopener\">Vizioneaz\u0103 reportajul la ProTV.ro<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-live-statistici-ecommerce-trenduri-amazon\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>&#8222;GPeC Live&#8221; &#8211; edi\u021bia I, cu Valentin Radu (CEO Omniconvert) Dac\u0103 nu a\u021bi aflat deja, &#8222;GPeC Live&#8221; este cel mai nou proiect GPeC. \u00cen fiecare lun\u0103, ne-am propus s\u0103 aducem \u00een fa\u021ba voastr\u0103 unii dintre cei mai cunoscu\u021bi \u0219i aprecia\u021bi speciali\u0219ti de e-commerce din Rom\u00e2nia, pentru ca voi, cei de acas\u0103, s\u0103 \u00eei lua\u021bi la \u00eentreb\u0103ri. La aceast\u0103 prim\u0103 edi\u021bie a emisiunii online, am stat de vorb\u0103 cu Valentin Radu, CEO Omniconvert, despre long-term growth, diferen\u021biere \u00een e-commerce \u0219i KPI-uri strategice. \u00cen edi\u021bia a 2-a, invitat va fi Bogdan Manolea (co-fondator TRUSTED.ro). Dac\u0103 dori\u021bi s\u0103 afla\u021bi cum pute\u021bi c\u00e2\u0219tiga \u00eencrederea clien\u021bilor \u00een magazinul vostru online \u0219i cum s\u0103 v\u0103 preg\u0103ti\u021bi pentru GDPR, fi\u021bi pe recep\u021bie pe pagina noastr\u0103 de Facebook \u00een 10 mai, ora 15:00! Cum po\u021bi evita s\u0103 cumperi de Black Friday la pre\u021buri mai mari dec\u00e2t \u00een restul anului &#8222;Comercian\u0163ii online nu respect\u0103 legisla\u0163ia \u00een domeniu, \u00een cadrul<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[75,158,905,595,208,813],"class_list":["post-12820","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-amazon","tag-black-friday","tag-gpec-live","tag-statistici","tag-stirile-saptamanii","tag-trenduri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12820"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12820\/revisions"}],"predecessor-version":[{"id":13438,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12820\/revisions\/13438"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}