{"id":12915,"date":"2018-05-07T10:44:23","date_gmt":"2018-05-07T07:44:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog?p=12915"},"modified":"2018-05-11T11:06:33","modified_gmt":"2018-05-11T08:06:33","slug":"optimizarea-conversiilor-si-growth-marketing-cu-peep-laja-speaker-gpec-summit-29-30-31-mai","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/optimizarea-conversiilor-si-growth-marketing-cu-peep-laja-speaker-gpec-summit-29-30-31-mai","title":{"rendered":"Peep Laja, speaker GPeC SUMMIT 29-30-31 Mai: optimizarea \u00eenseamn\u0103 80% research \u0219i 20% experimentare"},"content":{"rendered":"
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\"Peep
\nContinu\u0103m seria interviurilor cu <\/span>Peep Laja<\/b><\/a>, Founder & Principal <\/span>Conversion XL<\/b><\/a>, una dintre cele mai renumite agen\u021bii de User Experience & Optimizare a Conversiilor la nivel global. Peep este considerat Expertul nr. 1 la nivel interna\u021bional \u00een Optimizarea Conversiilor, potrivit <\/span>clasamentului PPC Hero<\/b><\/a>.<\/span><\/p>\n

Blogul ConversionXL<\/b><\/a> este, de asemenea, considerat cel mai popular blog la nivel mondial cu resurse practice, sfaturi ac\u021bionabile \u0219i ultimele cercet\u0103ri despre Optimizarea Conversiilor \u0219i Growth \u2013 toate bazate pe cifre, m\u0103sur\u0103tori \u0219i date concrete. Deci, dac\u0103 nu \u00eel ave\u021bi deja la bookmarks, v\u0103 recomand\u0103m s\u0103 \u00eel urm\u0103ri\u021bi!<\/span><\/p>\n

Peep este \u0219i Fondatorul <\/span>ConversionXL Institute<\/b><\/a> \u2013 program de training \u0219i de certificare a speciali\u0219tilor \u00een domenii vitale pentru succesul afacerilor online precum: Conversion Rate Optimization, User Experience, Digital Analytics, Growth Marketing, Customer Acquisition, Digital Psychology & Persuasion. Ceea ce diferen\u021biaz\u0103 <\/span>ConversionXL Institute<\/b><\/a> de alte traininguri online este faptul c\u0103 este singura platform\u0103 care se concentreaz\u0103 pe data-driven marketing, iar profesorii sunt top 1% exper\u021bi \u00een marketing.<\/span><\/p>\n

P\u00e2n\u0103 c\u00e2nd ve\u021bi avea ocazia s\u0103-l \u00eent\u00e2lni\u021bi pe Peep la <\/span>GPeC SUMMIT 29-30-31 Mai<\/b><\/a>, am preg\u0103tit \u0219i un scurt interviu cu acesta. Iat\u0103 ce ne-a r\u0103spuns: <\/span><\/p>\n

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Q: Multe magazine online \u00eent\u00e2mpin\u0103 dificult\u0103\u021bi atunci c\u00e2nd vine vorba de calitatea lead-urilor. De\u0219i reu\u0219esc s\u0103 atrag\u0103 mult trafic, acesta nu converte\u0219te. Care este strategia ta pentru a elimina lead-urile care nu sunt de calitate?<\/b><\/p>\n

A: <\/span>\u201eDe unde vin aceste lead-uri? Care este diferen\u021ba fa\u021b\u0103 de o surs\u0103 de lead-uri de calitate? Este posibil s\u0103 fie o problem\u0103 de lead acquisition.<\/span><\/i><\/p>\n

Atunci c\u00e2nd vrei s\u0103 te concentrezi pe calitate po\u021bi elimina de la \u00eenceput lead-urile care nu se calific\u0103 \u0219i s\u0103 te adresezi doar clientului ideal (ex. manageri ai companiilor cu un revenue mai mare de 10 milioane de dolari). De asemenea, po\u021bi lungi formularele pentru a filtra traficul.\u201d<\/span><\/i><\/p>\n

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Q: Exist\u0103 vreo diferen\u021b\u0103 \u00eentre procesul de optimizare a ratei de conversie pentru un startup versus o companie matur\u0103?<\/b><\/p>\n

A: <\/span>\u201eProcesul este identic – 80% \u00eenseamn\u0103 research \u0219i 20% experimentare. Diferen\u021ba const\u0103 \u00een faptul c\u0103 startupurile nu pot testa din cauza volumelor mici de date \u0219i atunci trebuie s\u0103 implementeze toate optimiz\u0103rile provenite din research odat\u0103 \u0219i s\u0103 monitorizeze impactul prin analytics.\u201d<\/span><\/i><\/p>\n

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Q: Care sunt indicatorii t\u0103i prefera\u021bi? Poate ni\u0219te metrici pe care majoritatea marketerilor \u00eei trec cu vederea?<\/b><\/p>\n

A: <\/span>\u201eRPV (Revenue per Visitor) – este un indicator bun deoarece ofer\u0103 insight-uri despre ce ac\u021biuni ale utilizatorilor se transform\u0103 \u00een revenue<\/span><\/i><\/p>\n

Rata de conversie (CR) – dac\u0103 nu poate fi m\u0103surat revenue-ul (ex. site-ul este doar unul de prezentare), atunci rata de conversie este o alternativ\u0103 la RPV<\/span><\/i><\/p>\n

Costul de achizi\u021bie per client (CAC)<\/span><\/i><\/p>\n

Customer Lifetime Value (LTV) – unii marketeri ar putea alege LTV drep cel mai important KPI.\u201d<\/span><\/i><\/p>\n

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Q: De cur\u00e2nd ai \u00eenceput s\u0103 faci video-uri online. Ne po\u021bi da ni\u0219te sfaturi din experien\u021ba ta? Do\u2019s and dont\u2019s atunci c\u00e2nd creezi con\u021binut video?<\/b><\/p>\n

A: <\/span>\u201eCu siguran\u021b\u0103 recomand ca video-urile s\u0103 vin\u0103 \u00een completarea blogului. Este mai rapid s\u0103 creezi un video dec\u00e2t un articol bun – acesta este un avantaj major, dar con\u021binutul trebuie s\u0103 fie de calitate \u0219i, de asemenea, trebuie s\u0103 ai un flux regulat. Ai nevoie de o idee, o voce autentic\u0103 \u0219i trebuie s\u0103 te sim\u021bi confortabil \u00een fa\u021ba camerei.\u201d<\/span><\/i><\/p>\n

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Q: Dac\u0103 ar fi s\u0103 te \u00eencadrezi \u00eentr-un buyer persona, cum te-ai descrie?<\/b><\/p>\n

A: <\/span>\u201eEarly adopter, iau decizii rapid, m\u0103 concentrez pe calitate, nu m\u0103 influen\u021beaz\u0103 pre\u021bul. \u00cemi place s\u0103 fac research atunci c\u00e2nd vine vorba de tehnologie, dar sunt impulsiv c\u00e2nd vine vorba de haine \u0219i \u00eenc\u0103l\u021b\u0103minte.\u201d<\/span><\/i><\/p>\n

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\u0218i ca s\u0103 \u00eencheiem, \u00een cazul \u00een care mai avea\u021bi nevoie de motive \u00een plus ca s\u0103 v\u0103 cump\u0103ra\u021bi ACUM biletul la <\/span>GPeC SUMMIT 29-30-31 Mai<\/b><\/a> (care, apropo, este la pre\u021b <\/span>#EarlyBird <\/b>doar p\u00e2n\u0103 vineri!), v\u0103 mai spunem c\u0103 evenimentele offline sunt locul perfect unde v\u0103 pute\u021bi \u00eent\u00e2lni cu speciali\u0219ti interna\u021bionali (dar \u0219i cu prietenii pe care nu i-a\u021bi mai v\u0103zut de la edi\u021bia trecut\u0103), de la care pute\u021bi \u00eenv\u0103\u021ba \u00een 32 de ore c\u00e2t al\u021bii \u00eentr-un curs de c\u00e2teva luni. Deci verifica\u021bi agenda, stabili\u021bi-v\u0103 c\u00e2teva \u00eent\u00e2lniri \u0219i ne vedem cur\u00e2nd!<\/span><\/p>\n

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\n

GPeC 2018 este un eveniment powered by FAN Courier<\/a><\/strong><\/p>\n

Gold Partner: <\/strong>VTEX<\/a><\/strong><\/p>\n

Brought to you by<\/strong>: Orange<\/strong><\/a><\/p>\n

Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: Carrefour<\/strong><\/a><\/p>\n

Recommended Payment Processor Partner<\/strong>: Netopia Payments<\/strong><\/a><\/p>\n

Hosting Oficial GPeC<\/strong>: Hosterion<\/strong><\/a><\/p>\n

Eveniment sus\u021binut de<\/strong>: Bringo<\/a><\/strong>, Credius<\/strong><\/a>, DWF<\/strong><\/a>, GLS<\/strong><\/a>, New Black<\/strong><\/a>, RTB House<\/strong><\/a><\/p>\n

Partener media principal<\/strong>: ecomTEAM<\/strong><\/a><\/p>\n

Radioul Oficial<\/strong>: Kiss FM<\/strong><\/a><\/p>\n

Limousine Service<\/strong>: City Limo<\/strong><\/a><\/p>\n

Parteneri media principali<\/strong>: Wall-Street<\/strong><\/a> & ecomTEAM<\/a><\/strong><\/p>\n

M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de: <\/strong><\/p>\n

Bloggeri oficiali: <\/strong>Adrian Gabriel Orbai<\/a>, Alin Vlad<\/a>, Andra Zaharia<\/a>, Aura\u0219 Mihai Geamba\u0219u<\/a>, Claudia Tocil\u0103<\/a>, Corina-Maria Scheianu<\/a>, Cristian China Birta<\/a>, Cristian Iosub<\/a>, Cristina Chipurici<\/a>, Dan Pandrea<\/a>, Elena C\u00eer\u00eec<\/a>, Fulvia Meirosu<\/a>, George Hari Popescu<\/a>, Ionu\u021b Bunescu<\/a>, Lavinia Biberi<\/a>, Lumini\u021ba Balaban<\/a>, Marius Ovidiu C\u0103lug\u0103ru<\/a>, M\u0103d\u0103lin Blidaru<\/a>, Olivian Breda<\/a>, Robert Katai<\/a>, Sabina Cornovac<\/a>, Stil Masculin<\/a>, UrbanDiva<\/a><\/p>\n

Parteneri media<\/strong>: AdHugger<\/a>, AGORA<\/a>, ANIS<\/a>, ARIES<\/a>, ARMO<\/a>, Business24<\/a>, Business Days<\/a>, Business Review<\/a>, Business Woman<\/a>, Cariere<\/a>, Comunicate de Afaceri<\/a>, Comunicate de Presa<\/a>, ECOMJOBS<\/a>, Ecommerce News<\/a>, edusa<\/a>, Femei in Afaceri<\/a>, FNTM<\/a>, HowToWeb<\/a>, HRB Trends<\/a>, IAB Romania<\/a>, IQads<\/a>, Institutul de Marketing<\/a>, Jurnalul de Afaceri<\/a>, Lumea SEO PPC<\/a>, Magazinul Progresiv<\/a>, Manager.ro<\/a>, MarketingFocus<\/a>, NewEditionNews<\/a>, Romania Pozitiva<\/a>, Shopmania BIZ<\/a>, Softlead<\/a>, SMARK<\/a>, StartupCafe<\/a>, TechCafe<\/a>, Ziare.com<\/a>, Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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Continu\u0103m seria interviurilor cu Peep Laja, Founder & Principal Conversion XL, una dintre cele mai renumite agen\u021bii de User Experience & Optimizare a Conversiilor la nivel global. Peep este considerat Expertul nr. 1 la nivel interna\u021bional \u00een Optimizarea Conversiilor, potrivit clasamentului PPC Hero. Blogul ConversionXL este, de asemenea, considerat cel mai popular blog la nivel mondial cu resurse practice, sfaturi ac\u021bionabile \u0219i ultimele cercet\u0103ri despre Optimizarea Conversiilor \u0219i Growth \u2013 toate bazate pe cifre, m\u0103sur\u0103tori \u0219i date concrete. Deci, dac\u0103 nu \u00eel ave\u021bi deja la bookmarks, v\u0103 recomand\u0103m s\u0103 \u00eel urm\u0103ri\u021bi! Peep este \u0219i Fondatorul ConversionXL Institute \u2013 program de training \u0219i de certificare a speciali\u0219tilor \u00een domenii vitale pentru succesul afacerilor online precum: Conversion Rate Optimization, User Experience, Digital Analytics, Growth Marketing, Customer Acquisition, Digital Psychology & Persuasion. Ceea ce diferen\u021biaz\u0103 ConversionXL Institute de alte traininguri online este faptul c\u0103 este singura platform\u0103 care se concentreaz\u0103 pe data-driven marketing,<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,89],"tags":[8,432,98,61,184,62,64,739,409,767,100,737,921,214,215,229,173,142,377,111,920],"class_list":["post-12915","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-conversion-optimization","tag-conversion-rate-optimization","tag-digital-marketing","tag-e-commerce","tag-e-commerce-marketing","tag-ecommerce","tag-gpec","tag-gpec-2018","tag-gpec-summit","tag-growth-hacking","tag-growth-marketing","tag-interviu","tag-interviu-gpec","tag-magazin-online","tag-marketing","tag-marketing-online","tag-online-marketing","tag-optimizarea-conversiilor","tag-peep-laja"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=12915"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12915\/revisions"}],"predecessor-version":[{"id":12981,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/12915\/revisions\/12981"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=12915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=12915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=12915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}