{"id":13146,"date":"2018-05-24T11:05:38","date_gmt":"2018-05-24T08:05:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13146"},"modified":"2018-05-25T09:03:35","modified_gmt":"2018-05-25T06:03:35","slug":"google-analytics-cei-mai-importanti-kpi-pentru-magazinele-online-sfaturi-aplicate-la-la-masterclass-ul-lui-jeff-sauer-ultimele-locuri","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/google-analytics-cei-mai-importanti-kpi-pentru-magazinele-online-sfaturi-aplicate-la-la-masterclass-ul-lui-jeff-sauer-ultimele-locuri","title":{"rendered":"Google Analytics: Cei mai importan\u021bi KPI pentru magazinele online + sfaturi aplicate la masterclass-ul lui Jeff Sauer. ULTIMELE LOCURI!"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-analytics-cei-mai-importanti-kpi-pentru-magazinele-online-sfaturi-aplicate-la-la-masterclass-ul-lui-jeff-sauer-ultimele-locuri\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Datele sunt, poate, cea mai pre\u021bioas\u0103 resurs\u0103 din arsenalul oric\u0103rui magazin online. Avem 1001 tool-uri la dispozi\u021bie s\u0103 extragem fiecare informa\u021bie despre clien\u021bii no\u0219tri, ceea ce \u00eenseamn\u0103 c\u0103 zilnic adun\u0103m mun\u021bi de date greu de deslu\u0219it. \u0218i unde mai pui c\u0103 trebuie s\u0103 iei \u0219i decizii de business pe baza lor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, o solu\u021bie simpl\u0103 s\u0103 faci pu\u021bin\u0103 lumin\u0103 \u00een to\u021bi ace\u0219ti mun\u021bi de date \u0219i s\u0103 te concentrezi doar pe ceea ce e cel mai important pentru afacerea ta este s\u0103-\u021bi creezi propriul dashboard \u00een care s\u0103 urm\u0103re\u0219ti doar indicii care sunt de interes <\/span><i><span style=\"font-weight: 400;\">pentru tine<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pare complicat? Nu e chiar a\u0219a! Mai jos am adunat c\u00e2\u021biva pa\u0219i simplu de urmat pentru a-\u021bi crea propriul dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 vrei s\u0103 lucrezi aplicat pe datele din magazinul t\u0103u online \u00eempreun\u0103 cu unul dintre cei mai aprecia\u021bi exper\u021bi la nivel interna\u021bional \u00een Google Analytics \u0219i Google AdWords, te anun\u021b c\u0103 doar p\u00e2n\u0103 vineri te mai po\u021bi \u00eenscrie la Masterclass-ul sus\u021binut de Jeff Sauer pe 31 Mai, la GPeC SUMMIT!<\/span><\/p>\n<p><!--more--><\/p>\n<h4><b>Cei mai importan\u021bi KPI pentru magazinele online<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00cenainte de a vorbi despre cum po\u021bi urm\u0103ri diferi\u021bi KPI, trebuie s\u0103 stabilim care sunt indicatorii pe care orice magazin online trebuie s\u0103 \u00eei urm\u0103reasc\u0103. Atunci c\u00e2nd alegem indicatorii pe care \u00eei vom ad\u0103uga \u00een dashboard, trebuie s\u0103 \u021binem cont de urm\u0103toarele:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Relevan\u021b\u0103<\/strong>: indicatorii ale\u0219i trebuie s\u0103 fie alinia\u021bi cu obiectivele de business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Responsabilitate<\/strong>: pentru fiecare KPI ales trebuie s\u0103 existe o persoan\u0103 responsabil\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Frecven\u021b\u0103 de m\u0103surare<\/strong>: frecven\u021ba de m\u0103surare este diferit\u0103 pentru fiecare KPI <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Simplitate<\/strong>: s\u0103 nu uit\u0103m de ce cre\u0103m un dashboard &#8211; pentru a vedea dintr-o privire cei mai importan\u021bi indicatori ai afacerii noastre, nu \u00eentreg setul de date!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">De obicei, cei mai importan\u021bi indicatori pe care un magazin online trebuie s\u0103 \u00eei urm\u0103reasc\u0103 pentru a-\u0219i optimiza conversiile \u0219i m\u0103ri v\u00e2nz\u0103rile sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Customer Lifetime Value (CLV)<\/strong>: adic\u0103 suma total\u0103 pe care un utilizator o cheltuit-o dup\u0103 ce a devenit clientul t\u0103u<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Rata de conversie<\/strong>: c\u00e2\u021bi dintre utilizatorii t\u0103i s-au transformat \u00een clien\u021bi<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Valoarea medie a comenzii (AOV)<\/strong><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Marja brut\u0103<\/strong>: adic\u0103 cu ce mai r\u0103m\u00e2i din \u00eencas\u0103ri dup\u0103 ce scazi toate cheltuielile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Rata de abonare<\/strong>: c\u00e2t de repede se aboneaz\u0103 la newsletter utilizatorii noi.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O list\u0103 cu mai mul\u021bi \u00a0<\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-metrics\/\"><span style=\"font-weight: 400;\">KPI la care trebuie s\u0103 se uite magazinele online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Cum s\u0103 creezi un dashboard personalizat \u00een Google Analytics<\/b><\/h4>\n<p><b>Pasul 1<\/b><span style=\"font-weight: 400;\">: Creeaz\u0103 un dashboard nou. Dac\u0103 e\u0219ti \u00eencep\u0103tor, alege op\u021biunea Starter Dashboard.<\/span><\/p>\n<p><b>Pasul 2<\/b><span style=\"font-weight: 400;\">: Google Analytics \u00ee\u021bi va popula dashboardul cu diferite date.<\/span><\/p>\n<p><b>Pasul 3<\/b><span style=\"font-weight: 400;\">: Adaug\u0103 widget-uri. Ai op\u021biunea s\u0103 vizualizezi datele \u00een timp real (Real Time) sau \u00een modul standard, \u00eens\u0103 nu to\u021bi indicatorii pot fi vizualiza\u021bi \u00een timp real (de exemplu rata de respingere &#8211; bounce rate).<\/span><\/p>\n<p><b>Pasul 4<\/b><span style=\"font-weight: 400;\">: Dac\u0103 nu e\u0219ti familiarizat cu indicatorii relevan\u021bi pentru tine po\u021bi folosi op\u021biunea Channel Grouping \u0219i Google \u00ee\u021bi va face recomand\u0103ri.<\/span><\/p>\n<p><b>Pasul 5<\/b><span style=\"font-weight: 400;\">: Felicit\u0103ri! Ai terminat! Noul t\u0103u dashboard ar trebui s\u0103 arate cam a\u0219a:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13147\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/untitled-1024x694.png\" alt=\"\" width=\"1024\" height=\"694\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/untitled-1024x694.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/untitled-300x203.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/untitled-768x520.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/untitled.png 1227w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De\u0219i un astfel de dashboard te ajut\u0103 s\u0103 vizualizezi \u00eentr-un mod mai prietenos toate informa\u021biile din Google Analytics, pentru un magazin online, aceste date nu sunt suficiente. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fie c\u0103 e\u0219ti un:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Magazin Online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Orice tip de business interesat de promovarea online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agen\u021bie de PPC &amp; Performance Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agen\u021bie de Web-Development<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agen\u021bie de Marketing Online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specialist \u0219i Consultant E-Commerce &amp; Digital Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing Manager<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026 \u0219tii deja c\u0103 ai nevoie s\u0103 mergi mai departe cu raportarea. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exact asta te va \u00eenv\u0103\u021ba Jeff Sauer, expertul \u00een Google Analytics \u0219i Adwords care, pre\u021b de 6 ore, \u00ee\u021bi va ar\u0103ta cum s\u0103 extragi \u0219i s\u0103 faci rapoarte care te vor conduce la concluzii corecte \u00een business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba mai mult, la final vei fi unul dintre pu\u021binii marketeri care vor putea folosi Google Data Studio cu succes. Mai avem doar c\u00e2teva locuri disponibile la Masterclass-ul lui Jeff, <\/span><b>doar p\u00e2n\u0103 m\u00e2ine,<\/b><span style=\"font-weight: 400;\"> 25 mai, ora 23:59!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2018 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner: <\/strong><strong><a href=\"https:\/\/en.vtex.com\/\">VTEX<\/a><\/strong><\/p>\n<p><strong>Brought to you by<\/strong>: <a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>Netopia Payments<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/www.bringo.ro\/\">Bringo<\/a><\/strong>, <a href=\"https:\/\/www.credius.ro\/\"><strong>Credius<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><strong>GLS<\/strong><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><strong>RTB House<\/strong><\/a><\/p>\n<p><strong>Partener media principal<\/strong>: <a href=\"https:\/\/www.ecomteam.ro\/2018\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <strong><a href=\"http:\/\/www.ecomteam.ro\/2017\/\">ecomTEAM<\/a><\/strong><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de: <\/strong><\/p>\n<p><strong>Bloggeri oficiali: <\/strong><a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/www.pyuric.ro\/\">Cristina Chipurici<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>, <a href=\"http:\/\/fulviameirosu.ro\/\">Fulvia Meirosu<\/a>, <a href=\"http:\/\/www.cyberculture.ro\/\">George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/laviniabiberi.com\/\">Lavinia Biberi<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a>, <a href=\"https:\/\/www.urbandiva.ro\/\">UrbanDiva<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>, <a href=\"http:\/\/www.business-review.eu\/\">Business Review<\/a>, <a href=\"http:\/\/www.businesswoman.ro\/ro\/\">Business Woman<\/a>, <a href=\"http:\/\/www.cariereonline.ro\/\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>, <a href=\"https:\/\/www.edusa.ro\/\">edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>, <a href=\"http:\/\/2015.howtoweb.co\/\">HowToWeb<\/a>, <a href=\"http:\/\/www.trendshrb.ro\/\">HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>, <a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/www.ziare.com\/\">Ziare.com<\/a>, <a href=\"http:\/\/www.ziuaconstanta.ro\/\">Ziua de Constanta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-analytics-cei-mai-importanti-kpi-pentru-magazinele-online-sfaturi-aplicate-la-la-masterclass-ul-lui-jeff-sauer-ultimele-locuri\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Datele sunt, poate, cea mai pre\u021bioas\u0103 resurs\u0103 din arsenalul oric\u0103rui magazin online. Avem 1001 tool-uri la dispozi\u021bie s\u0103 extragem fiecare informa\u021bie despre clien\u021bii no\u0219tri, ceea ce \u00eenseamn\u0103 c\u0103 zilnic adun\u0103m mun\u021bi de date greu de deslu\u0219it. \u0218i unde mai pui c\u0103 trebuie s\u0103 iei \u0219i decizii de business pe baza lor? Ei bine, o solu\u021bie simpl\u0103 s\u0103 faci pu\u021bin\u0103 lumin\u0103 \u00een to\u021bi ace\u0219ti mun\u021bi de date \u0219i s\u0103 te concentrezi doar pe ceea ce e cel mai important pentru afacerea ta este s\u0103-\u021bi creezi propriul dashboard \u00een care s\u0103 urm\u0103re\u0219ti doar indicii care sunt de interes pentru tine. Pare complicat? Nu e chiar a\u0219a! Mai jos am adunat c\u00e2\u021biva pa\u0219i simplu de urmat pentru a-\u021bi crea propriul dashboard. Dac\u0103 vrei s\u0103 lucrezi aplicat pe datele din magazinul t\u0103u online \u00eempreun\u0103 cu unul dintre cei mai aprecia\u021bi exper\u021bi la nivel interna\u021bional \u00een Google Analytics \u0219i Google AdWords, te anun\u021b c\u0103 doar<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[281,141],"class_list":["post-13146","post","type-post","status-publish","format-standard","hentry","category-gpec-summit","tag-google-analytics-ro","tag-ppc-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13146"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13146\/revisions"}],"predecessor-version":[{"id":13445,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13146\/revisions\/13445"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}