{"id":13155,"date":"2018-05-25T09:03:18","date_gmt":"2018-05-25T06:03:18","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13155"},"modified":"2018-05-25T09:03:18","modified_gmt":"2018-05-25T06:03:18","slug":"gdpr-shopify-ue-desi","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gdpr-shopify-ue-desi","title":{"rendered":"GDPR &#8211; ce, cum, c\u00e2nd \u0219i c\u00e2t, Shopify lanseaz\u0103 un instrument de comunicare, Rom\u00e2nia e \u00een coada digitalului european"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gdpr-shopify-ue-desi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h3>Cum s\u0103 v\u0103 preg\u0103ti\u021bi contul Google Analytics pentru GDPR<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12311 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition-300x199.jpeg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition-300x199.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/02\/analytics-competition.jpeg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Google a trimis recent un e-mail tuturor administratorilor de cont despre GDPR. Scopul acestui e-mail a fost s\u0103 introduc\u0103 actualiz\u0103ri de produse care ne vor ajuta s\u0103 fim preg\u0103ti\u021bi pentru respectarea confiden\u021bialit\u0103\u021bii datelor. Una dintre actualiz\u0103ri este controlul stoc\u0103rii datelor. Aceast\u0103 caracteristic\u0103 v\u0103 va permite s\u0103 gestiona\u021bi c\u00e2t timp Google stocheaz\u0103 datele de utilizator pe servere. Controlul privind re\u021binerea datelor va intra \u00een vigoare \u00een contul dvs. \u00een aceea\u0219i zi \u00een care se lanseaz\u0103 GDPR, \u00een 25 mai.<\/p>\n<p>Valoarea implicit\u0103 pentru re\u021binerea datelor este de 26 de luni. Dar pute\u021bi selecta s\u0103 p\u0103stra\u021bi datele utilizatorului pentru o perioad\u0103 mai scurt\u0103 sau mai lung\u0103. Google a introdus, de asemenea, un <strong>instrument de \u0219tergere a utilizatorilor<\/strong>. Acest instrument v\u0103 va permite s\u0103 elimina\u021bi codurile de client ale utilizatorilor, ID-urile utilizatorilor sau ID-urile de instan\u021b\u0103 ale aplica\u021biilor din datele dvs. de analiz\u0103. Atunci c\u00e2nd un utilizator renun\u021b\u0103 la urm\u0103rire, ve\u021bi utiliza acest instrument pentru a elimina datele.<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.jeffalytics.com\/google-analytics-gdpr\/\" target=\"_blank\" rel=\"noopener\">Citi\u021bi la JeffAlytics.com<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Ce fel de date personale colecteaz\u0103 magazinele online \u0219i ce m\u0103suri trebuie s\u0103 ia<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/03\/Pachet-GDPR-Competitia-GPeC-150x150.jpg\" alt=\"Conformare cu GDPR Competitia Magazinelor Online GPeC si Trusted.ro\" width=\"150\" height=\"150\" \/>Fie c\u0103 vorbim despre datele necesare pentru a vinde, despre datele de facturare sau informa\u021biile despre angaja\u021bi, pentru a fi conforme cu GDPR , magazinele online trebuie s\u0103 se asigure c\u0103 folosesc datele cu un scop clar, f\u0103r\u0103 a face abuz. \u00cencep\u00e2nd cu 25 mai 2018, business-urile \u00een e-commerce vor fi obligate s\u0103 \u021bin\u0103 eviden\u021ba activit\u0103\u021bilor de prelucrare a datelor personale, s\u0103 le \u0219tearg\u0103 la cererea persoanelor fizice \u0219i, \u00een cazul magazinelor mari, chiar s\u0103 nominalizeze un DPO (Data Protection Officer).<!--more--><\/p>\n<p>\u00cen ceea ce prive\u0219te magazinele online, principalele date personale pe care le colecteaz\u0103 sunt datele clien\u021bilor care cump\u0103r\u0103 un produs sau serviciu (folosite \u00een scop de executare a contractului, dar uneori \u0219i pentru marketing), dar <strong>pot fi \u0219i datele personale ale angaja\u021bilor<\/strong>.<\/p>\n<p><strong>\u2192\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/gdpr-ce-fel-de-date-personale-colecteaza-magazinele-online-si-ce-masuri-trebuie-sa-ia\">Cite\u0219te pe blog-ul GPeC<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Ce trebuie s\u0103 con\u021bin\u0103 politica de confiden\u021bialitate de pe site-ul magazinului t\u0103u online<\/h3>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/wp-content\/uploads\/2018\/05\/politica-confidentialitate-date-personale-gdpr.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.trusted.ro\/blog\/wp-content\/uploads\/2018\/05\/politica-confidentialitate-date-personale-gdpr.jpg\" alt=\"\" width=\"315\" height=\"210\" \/><\/a>Persoanele fizice au dreptul de a fi informate cu privire la colectarea \u0219i utilizarea datelor lor personale, potrivit Art. 13 \u0219i 14 din GDPR. Ca \u0219i p\u00e2n\u0103 acum, pe site-ul magazinului t\u0103u online trebuie s\u0103 oferi persoanelor, \u00een politica de confiden\u021bialitate, informa\u021bii cu privire la: scopurile prelucr\u0103rii datelor personale; perioadele de p\u0103strare ale datelor personale; cu cine vor fi \u00eemp\u0103rt\u0103\u0219ite (cu ce ter\u021bi). Trebuie s\u0103 furnizezi informa\u021bii privind confiden\u021bialitatea persoanelor fizice \u00een momentul \u00een care colectezi datele personale de la acestea.<\/p>\n<p>Dac\u0103 ai creat <strong>o pagin\u0103 de confiden\u021bialitate pe site<\/strong>, nu trebuie s\u0103 te culci pe o ureche, ci trebuie s\u0103 o revizuie\u0219ti \u00een mod constant \u0219i, dac\u0103 este necesar, s\u0103 actualizezi informa\u021biile. Trebuie s\u0103 aduci la cuno\u0219tin\u021ba utilizatorilor noile utiliz\u0103ri ale datelor personale, \u00eenainte de a \u00eencepe prelucrarea.<\/p>\n<p>IMPORTANT! Informa\u021biile pe care le oferi\u021bi oamenilor trebuie s\u0103 fie concise, transparente, inteligibile, u\u0219or accesibile \u0219i trebuie s\u0103 utilizeze un limbaj clar \u0219i clar. Deci, f\u0103r\u0103 limbaj juridic sau tehnic!<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.trusted.ro\/blog\/2018\/05\/24\/gdpr-politica-confidentialitate-recomandari-explicatii\/\" target=\"_blank\" rel=\"noopener\">Cite\u0219te pe blog-ul TRUSTED<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Shopify anun\u021b\u0103 un intrument gratuit de comunicare<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-13162\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/Shopify-300x153.jpg\" alt=\"\" width=\"300\" height=\"153\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/Shopify-300x153.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/05\/Shopify.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Shopify a anun\u021bat o nou\u0103 aplica\u021bie pentru a ajuta clien\u021bii s\u0103i s\u0103 comunice direct cu utilizatorii. <strong>Shopify Ping<\/strong> este un spa\u021biu de lucru gratuit, disponibil pentru pentru comercian\u021bii care folosesc Shopify, ce reune\u0219te convorbirile cu clien\u021bii, fluxurile de marketing \u0219i multe altele, \u00eentr-o singur\u0103 aplica\u021bie iOS. Este de fapt o platform\u0103 integrat\u0103 de mesagerie.<\/p>\n<p>Frumuse\u021bea acestei abord\u0103ri const\u0103 \u00een faptul c\u0103 aceasta reune\u0219te toate comunica\u021biile de la multe dintre platformele principale de mesagerie, inclusiv de pe Facebook Messenger, Rep.ai \u0219i Chatkit.<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/techcrunch.com\/2018\/05\/08\/shopify-announces-free-customer-communication-and-targeting-tool\/\" target=\"_blank\" rel=\"noopener\">Cite\u0219te la Techcrunch.com<\/a><\/strong><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Comer\u021bul electronic \u00eenregistreaz\u0103 o u\u0219oar\u0103 cre\u0219tere \u00een UE (raportul DESI al Comisiei Europene)<\/h3>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/wp-content\/uploads\/2018\/05\/desi-romania-comert-electronic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.trusted.ro\/blog\/wp-content\/uploads\/2018\/05\/desi-romania-comert-electronic.jpg\" alt=\"\" width=\"336\" height=\"242\" border=\"1\" \/><\/a>UE se digitalizeaz\u0103 din ce \u00een ce mai mult, dar progresele realizate sunt insuficiente pentru a permite Europei s\u0103 ajung\u0103 din urm\u0103 liderii mondiali \u0219i pentru a reduce diferen\u021bele dintre statele membre. Se impune, deci, ca pia\u021ba unic\u0103 digital\u0103 s\u0103 fie rapid finalizat\u0103, iar investi\u021biile \u00een economia \u0219i societatea digital\u0103 s\u0103 sporeasc\u0103. Aceasta este concluzia Indicelui economiei \u0219i societ\u0103\u021bii digitale (DESI) pentru 2018, publicat de Comisia European\u0103. Acest instrument monitorizeaz\u0103 performan\u021bele statelor membre pe urm\u0103toarele planuri: conectivitatea digital\u0103; competen\u021bele digitale; activitatea online; digitalizarea \u00eentreprinderilor \u0219i serviciile publice digitale.<\/p>\n<p><strong>Roma\u0302nia se afla\u0306 pe ultima pozit\u0326ie i\u0302ntre cele 28 de state membre ale UE<\/strong> i\u0302n DESI 2018. Des\u0326i a ra\u0306mas pe acelas\u0326i loc ca i\u0302n 2017, scorul sa\u0306u a crescut, grat\u0326ie unei i\u0302mbuna\u0306ta\u0306t\u0326iri a performant\u0326elor i\u0302n patru dintre cele cinci dimensiuni DESI. Totus\u0326i, i\u0302n general, progresele i\u0302nregistrate i\u0302n ultimul an au fost lente iar Roma\u0302nia nu a reus\u0326it sa\u0306 recupereze decalajele.<\/p>\n<p><strong>\u2192 <a href=\"https:\/\/www.trusted.ro\/blog\/2018\/05\/22\/comert-electronic-ue-indice-desi-comisia-europeana\/\" target=\"_blank\" rel=\"noopener\">Cite\u0219te pe blog-ul TRUSTED<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gdpr-shopify-ue-desi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cum s\u0103 v\u0103 preg\u0103ti\u021bi contul Google Analytics pentru GDPR Google a trimis recent un e-mail tuturor administratorilor de cont despre GDPR. Scopul acestui e-mail a fost s\u0103 introduc\u0103 actualiz\u0103ri de produse care ne vor ajuta s\u0103 fim preg\u0103ti\u021bi pentru respectarea confiden\u021bialit\u0103\u021bii datelor. Una dintre actualiz\u0103ri este controlul stoc\u0103rii datelor. Aceast\u0103 caracteristic\u0103 v\u0103 va permite s\u0103 gestiona\u021bi c\u00e2t timp Google stocheaz\u0103 datele de utilizator pe servere. Controlul privind re\u021binerea datelor va intra \u00een vigoare \u00een contul dvs. \u00een aceea\u0219i zi \u00een care se lanseaz\u0103 GDPR, \u00een 25 mai. Valoarea implicit\u0103 pentru re\u021binerea datelor este de 26 de luni. Dar pute\u021bi selecta s\u0103 p\u0103stra\u021bi datele utilizatorului pentru o perioad\u0103 mai scurt\u0103 sau mai lung\u0103. Google a introdus, de asemenea, un instrument de \u0219tergere a utilizatorilor. Acest instrument v\u0103 va permite s\u0103 elimina\u021bi codurile de client ale utilizatorilor, ID-urile utilizatorilor sau ID-urile de instan\u021b\u0103 ale aplica\u021biilor din datele dvs. de analiz\u0103. Atunci c\u00e2nd<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[841,812,208],"class_list":["post-13155","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-gdpr","tag-shopify","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13155"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13155\/revisions"}],"predecessor-version":[{"id":13169,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13155\/revisions\/13169"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}