{"id":13428,"date":"2018-05-25T21:01:58","date_gmt":"2018-05-25T18:01:58","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13428"},"modified":"2018-06-04T21:06:22","modified_gmt":"2018-06-04T18:06:22","slug":"gpec-live-cu-dorin-boerescu-ceo-2performant-cum-ar-trebui-sa-arate-comertul-online-romanesc-in-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-dorin-boerescu-ceo-2performant-cum-ar-trebui-sa-arate-comertul-online-romanesc-in-2018","title":{"rendered":"GPeC Live cu Dorin Boerescu, CEO 2Performant: Cum ar trebui s\u0103 arate comer\u021bul online rom\u00e2nesc \u00een 2018"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-dorin-boerescu-ceo-2performant-cum-ar-trebui-sa-arate-comertul-online-romanesc-in-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13429\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/33189402_2462597357099540_7130151568313155584_o-1024x382.jpg\" alt=\"\" width=\"1024\" height=\"382\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/33189402_2462597357099540_7130151568313155584_o-1024x382.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/33189402_2462597357099540_7130151568313155584_o-300x112.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/33189402_2462597357099540_7130151568313155584_o-768x286.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/33189402_2462597357099540_7130151568313155584_o.jpg 1691w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru cea de-a treia edi\u021bie <\/span><b>GPeC Live<\/b><span style=\"font-weight: 400;\"> l-am adus al\u0103turi de noi pe <\/span><b>Dorin Boerescu<\/b><span style=\"font-weight: 400;\">, CEO <\/span><b>2Performant<\/b><span style=\"font-weight: 400;\">, pentru a discuta despre e-commerce \u0219i marketing digital, sau cum ar putea magazinele online rom\u00e2ne\u0219ti s\u0103 \u00ee\u0219i investeasc\u0103 mai eficient bugetele de marketing pentru a ob\u021bine rezultatele dorite.<\/span><\/p>\n<p><a href=\"https:\/\/2performant.com\"><b>2Performant<\/b><\/a><span style=\"font-weight: 400;\"> este cel mai mare marketplace de servicii de marketing pentru e-commerce din Rom\u00e2nia, pornit ini\u021bial (\u00een 2008) ca o re\u021bea de afiliere sub numele de <\/span><b>2Parale<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Comer\u021bul online modern: un matching c\u00e2t mai u\u0219or \u00eentre client \u0219i produs, \u00eentre cerere \u0219i ofert\u0103<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00cen momentul de fa\u021b\u0103, magazinele online rom\u00e2ne\u0219ti se concentreaz\u0103 pe optimizarea site-urilor pentru motoarele de c\u0103utare, dar \u0219i pe optimizarea campaniilor de Facebook \u0219i AdWords. \u00cen tot acest timp, dup\u0103 cum ne spune \u0219i Dorin, <\/span><i><span style=\"font-weight: 400;\">\u201e94,4% din comer\u021bul din Rom\u00e2nia se \u00eent\u00e2mpl\u0103 offline\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Anul trecut, pia\u021ba de e-commerce din Rom\u00e2nia a \u00eensumat 2,8 miliarde de euro, \u00een timp ce pia\u021ba offline de alimente a \u00eensumat aproximativ 20 de miliarde de euro. A\u0219adar, pentru a atrage c\u00e2t mai mul\u021bi clien\u021bi, o competi\u021bie pentru cele mai mici pre\u021buri sau cele mai bune reclame nu este suficient\u0103. Magazinele online trebuie s\u0103 se concentreze pe a atrage clien\u021bii din offline \u00een online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum pot magazinele online rom\u00e2ne\u0219ti s\u0103 creasc\u0103? Nu doar prin aducerea de clien\u021bi din offline \u00een online, c\u00e2t mai degrab\u0103 prin impulsionarea celor care cump\u0103r\u0103 deja online pentru a cump\u0103ra mai mult (\u00een medie, un cump\u0103r\u0103tor online achizi\u021bioneaz\u0103 de 8,7 pe an produse de pe Internet, ceea ce \u00eenseamn\u0103 mai pu\u021bin de o dat\u0103 pe lun\u0103).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai multe sfaturi despre e-commerce, dar \u0219i tips &amp; tricks de la Dorin, \u00een interviul de mai jos:<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FGPeCro%2Fvideos%2F2463554417003834%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-dorin-boerescu-ceo-2performant-cum-ar-trebui-sa-arate-comertul-online-romanesc-in-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pentru cea de-a treia edi\u021bie GPeC Live l-am adus al\u0103turi de noi pe Dorin Boerescu, CEO 2Performant, pentru a discuta despre e-commerce \u0219i marketing digital, sau cum ar putea magazinele online rom\u00e2ne\u0219ti s\u0103 \u00ee\u0219i investeasc\u0103 mai eficient bugetele de marketing pentru a ob\u021bine rezultatele dorite. 2Performant este cel mai mare marketplace de servicii de marketing pentru e-commerce din Rom\u00e2nia, pornit ini\u021bial (\u00een 2008) ca o re\u021bea de afiliere sub numele de 2Parale. &nbsp; Comer\u021bul online modern: un matching c\u00e2t mai u\u0219or \u00eentre client \u0219i produs, \u00eentre cerere \u0219i ofert\u0103 \u00cen momentul de fa\u021b\u0103, magazinele online rom\u00e2ne\u0219ti se concentreaz\u0103 pe optimizarea site-urilor pentru motoarele de c\u0103utare, dar \u0219i pe optimizarea campaniilor de Facebook \u0219i AdWords. \u00cen tot acest timp, dup\u0103 cum ne spune \u0219i Dorin, \u201e94,4% din comer\u021bul din Rom\u00e2nia se \u00eent\u00e2mpl\u0103 offline\u201d. Anul trecut, pia\u021ba de e-commerce din Rom\u00e2nia a \u00eensumat 2,8 miliarde de euro, \u00een timp ce pia\u021ba offline<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[905],"class_list":["post-13428","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-gpec-live"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13428"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13428\/revisions"}],"predecessor-version":[{"id":13446,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13428\/revisions\/13446"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}