{"id":13447,"date":"2018-06-07T19:22:38","date_gmt":"2018-06-07T16:22:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13447"},"modified":"2018-06-07T19:22:38","modified_gmt":"2018-06-07T16:22:38","slug":"gpec-live-cu-robert-berza-general-manager-fashion-days-in-fashion-media-marginii-de-adaos-este-de-35-40","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-robert-berza-general-manager-fashion-days-in-fashion-media-marginii-de-adaos-este-de-35-40","title":{"rendered":"GPeC Live cu Robert Berza, General Manager Fashion Days: \u201c\u00cen fashion media marginii de adaos este de 35-40%\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-robert-berza-general-manager-fashion-days-in-fashion-media-marginii-de-adaos-este-de-35-40\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13448\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/34511277_2482939711731971_3505961741932560384_o-1024x382.jpg\" alt=\"\" width=\"1024\" height=\"382\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/34511277_2482939711731971_3505961741932560384_o-1024x382.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/34511277_2482939711731971_3505961741932560384_o-300x112.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/34511277_2482939711731971_3505961741932560384_o-768x286.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/34511277_2482939711731971_3505961741932560384_o.jpg 1691w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Am ajuns deja la cea de-a patra edi\u021bie <\/span><b>#GPeCLive<\/b><span style=\"font-weight: 400;\">, iar de data aceasta l-am luat la \u00eentreb\u0103ri pe <\/span><a href=\"https:\/\/ro.linkedin.com\/in\/robertberza\"><b>Robert Berza<\/b><\/a><span style=\"font-weight: 400;\">, General Manager Fashion Days. V\u0103 recomand\u0103m s\u0103 asculta\u021bi emisiunea \u00een video-ul de mai jos, e plin\u0103 de informa\u021bii utile, dar dac\u0103 sunte\u021bi on-the-go sau ave\u021bi doar c\u00e2teva minute la dispozi\u021bie, iat\u0103 c\u00e2teva idei pe scurt:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen Rom\u00e2nia, spre deosebire de IT&amp;C, unde competi\u021bia este foarte mare, verticala de fashion este foarte dinamic\u0103 \u0219i ofertant\u0103. Valoarea total\u0103 a pie\u021bei (online + offline) este estimat\u0103 la 2,7 miliarde de euro, din care online fashion reprezint\u0103 doar 7-8%, adic\u0103 aproximativ 200 de milioane de euro. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dac\u0103 analiz\u0103m standardele industriei din Europa, <\/span><b>\u00een fashion media marginii de adaos este de 35-40%<\/b><span style=\"font-weight: 400;\">. Aceste procente sunt posibile \u00eens\u0103 \u00eentr-o pia\u021b\u0103 \u00een care oamenii au o putere mai mare de cump\u0103rare sau lupta pe pre\u021b este mic\u0103.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conform unui <\/span><a href=\"https:\/\/www.ipsos.com\/ro-ro\/sondaj-ipsos-pentru-fashion-days-1-din-3-romani-care-fac-shopping-online\"><b>studiu Ipsos<\/b><\/a><span style=\"font-weight: 400;\">, cele mai profitabile ni\u0219e din verticala de fashion sunt tricouri \u0219i bluze, \u00eenc\u0103l\u021b\u0103minte sport \u0219i jeans. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cine cump\u0103r\u0103 mai mult: b\u0103rba\u021bii sau femeile? Ei bine, de\u0219i femeile fac cump\u0103r\u0103turi mai des, <\/span><b>b\u0103rba\u021bii cump\u0103r\u0103 mai profitabil!<\/b><span style=\"font-weight: 400;\"> Comportamentul online este asem\u0103n\u0103tor celui offline: femeile studiaz\u0103 mai multe produse, cer sfaturi de la prietene, a\u0219teapt\u0103 cele mai bune oferte, \u00een timp ce b\u0103rba\u021bii merg \u021bintit: v\u0103zut-pl\u0103cut-achizi\u021bionat.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Factorii care influen\u021beaz\u0103 decizia de cump\u0103rare<\/b><span style=\"font-weight: 400;\"> sunt: <\/span><b>brandul<\/b><span style=\"font-weight: 400;\"> (at\u00e2t brandul produsului, care denot\u0103 calitate, c\u00e2t \u0219i brandul magazinului online, care denot\u0103 \u00eencredere din partea utilizatorului), <\/span><b>gama variat\u0103<\/b><span style=\"font-weight: 400;\"> de produse \u0219i <\/span><b>termenul de livrare<\/b><span style=\"font-weight: 400;\">. Ce este foarte interesant de re\u021binut este faptul c\u0103 viteza de livrare nu este at\u00e2t de important\u0103 pentru consumator &#8211; ce conteaz\u0103 foarte mult sunt transparen\u021ba \u00een comunicare \u0219i respectarea promisiunilor! (conform unui studiu DPD)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Rom\u00e2nia este singura pia\u021b\u0103 din regiune<\/b><span style=\"font-weight: 400;\"> \u00een care primele trei atribute la cump\u0103r\u0103turile online sunt <\/span><b>calitatea, pre\u021bul \u0219i raportul calitate-pre\u021b<\/b><span style=\"font-weight: 400;\"> (value-for-money) &#8211; conform datelor Google<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen fashion, <\/span><b>media ratei de retur este de 15%<\/b><span style=\"font-weight: 400;\">. Totu\u0219i, o rat\u0103 de retur mai mare nu este \u00eentotdeauna un lucru r\u0103u. Returul (mai exact, u\u0219urin\u021ba cu care po\u021bi returna produsele) poate fi folosit ca strategie de marketing pentru a atrage noi utilizatori.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mai multe insight-uri despre pia\u021ba de fashion online din Rom\u00e2nia g\u0103si\u021bi \u00een video-ul de mai jos, o discu\u021bie spumoas\u0103 \u00eentre Andrei Radu \u0219i Robert Berza, General Manager Fashion Days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u00e2n\u0103 peste dou\u0103 s\u0103pt\u0103m\u00e2ni, c\u00e2nd ne revedem cu invita\u021bi de seam\u0103, nu uita\u021bi s\u0103 ne urm\u0103ri\u021bi pe Facebook \u0219i s\u0103 da\u021bi subscribe la evenimentele noastre. Nu de alta, dar numai a\u0219a pute\u021bi afla primii cine ne sunt invita\u021bii \u0219i despre ce vorbim.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FGPeCro%2Fvideos%2F2484870564872219%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-robert-berza-general-manager-fashion-days-in-fashion-media-marginii-de-adaos-este-de-35-40\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Am ajuns deja la cea de-a patra edi\u021bie #GPeCLive, iar de data aceasta l-am luat la \u00eentreb\u0103ri pe Robert Berza, General Manager Fashion Days. V\u0103 recomand\u0103m s\u0103 asculta\u021bi emisiunea \u00een video-ul de mai jos, e plin\u0103 de informa\u021bii utile, dar dac\u0103 sunte\u021bi on-the-go sau ave\u021bi doar c\u00e2teva minute la dispozi\u021bie, iat\u0103 c\u00e2teva idei pe scurt: &nbsp; \u00cen Rom\u00e2nia, spre deosebire de IT&amp;C, unde competi\u021bia este foarte mare, verticala de fashion este foarte dinamic\u0103 \u0219i ofertant\u0103. Valoarea total\u0103 a pie\u021bei (online + offline) este estimat\u0103 la 2,7 miliarde de euro, din care online fashion reprezint\u0103 doar 7-8%, adic\u0103 aproximativ 200 de milioane de euro. &nbsp; Dac\u0103 analiz\u0103m standardele industriei din Europa, \u00een fashion media marginii de adaos este de 35-40%. Aceste procente sunt posibile \u00eens\u0103 \u00eentr-o pia\u021b\u0103 \u00een care oamenii au o putere mai mare de cump\u0103rare sau lupta pe pre\u021b este mic\u0103. &nbsp; Conform unui studiu Ipsos, cele mai profitabile<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[905],"class_list":["post-13447","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-gpec-live"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13447"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13447\/revisions"}],"predecessor-version":[{"id":13450,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13447\/revisions\/13450"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}