{"id":13501,"date":"2018-06-19T10:56:46","date_gmt":"2018-06-19T07:56:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13501"},"modified":"2018-06-27T13:58:42","modified_gmt":"2018-06-27T10:58:42","slug":"vrei-cross-border-ce-trebuie-sa-stii-despre-piata-de-e-commerce-din-italia-raport-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/vrei-cross-border-ce-trebuie-sa-stii-despre-piata-de-e-commerce-din-italia-raport-2018","title":{"rendered":"Vrei cross border? Ce trebuie s\u0103 \u0219tii despre pia\u021ba de e-commerce din Italia | Raport 2018"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vrei-cross-border-ce-trebuie-sa-stii-despre-piata-de-e-commerce-din-italia-raport-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Se preconizeaz\u0103 ca p\u00e2n\u0103 \u00een 2025 comer\u021bul cross border va deveni principalul motor de cre\u0219tere al magazinelor online, iar conform unui <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/global-flows-in-a-digital-age\"><b>studiu McKinsey<\/b><\/a><span style=\"font-weight: 400;\">, \u00een 2025 v\u00e2nz\u0103rile pe Internet se vor ridica la 30 trilioane de dolari anual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceste date sunt sus\u021binute \u0219i de strategiile marilor juc\u0103tori din e-commerce-ul rom\u00e2nesc, care au \u00eenceput deja extinderea \u00een alte pie\u021be din Europa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 v\u0103 g\u00e2ndea\u021bi s\u0103 v\u0103 extinde\u021bi magazinul online \u00eentr-o pia\u021b\u0103 a unei \u021b\u0103ri vecine, am preg\u0103tit c\u00e2teva informa\u021bii care v-ar putea \u00eendrepta aten\u021bia c\u0103tre o destina\u021bie diferit\u0103 &#8211; Italia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Raportul lansat de c\u0103tre <\/span><a href=\"http:\/\/www.ecommercefoundation.org\/\"><b>Ecommerce Foundation<\/b><\/a><span style=\"font-weight: 400;\"> scoate \u00een eviden\u021b\u0103 informa\u021bii valoroase despre pia\u021ba de e-commerce din Italia, lu\u00e2nd \u00een considerare trei arii de interes: infrastructur\u0103 \u0219i logistic\u0103, particularit\u0103\u021bile pie\u021bei \u0219i profilul consumatorului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 c\u00e2teva idei pe scurt din <\/span><a href=\"https:\/\/www.ecommercewiki.org\/reports\/610\/italy-2018-ecommerce-report-free\"><b>Raportul E-commerce Italy 2018<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Infrastructur\u0103 \u0219i Logistic\u0103<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Cele mai importante trei aspecte de care un magazin online care vrea s\u0103 se extind\u0103 \u00een Italia trebuie s\u0103 \u021bin\u0103 cont sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flexibilitate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rapiditate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strategie omnichannel<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Italienii \u00ee\u0219i doresc <\/span><b>mai multe op\u021biuni de livrare<\/b><span style=\"font-weight: 400;\">, de la a avea <\/span><b>posibilitatea de a-\u0219i ridica singuri coletul<\/b><span style=\"font-weight: 400;\"> \u0219i p\u00e2n\u0103 la posibilitatea de <\/span><b>livrare seara\/noaptea<\/b><span style=\"font-weight: 400;\">. De asemenea, <\/span><b>livrarea \u00een aceea\u0219i zi<\/b><span style=\"font-weight: 400;\"> ar trebui s\u0103 se fac\u0103 \u00een <\/span><b>1-2 ore de la plasarea comenzii<\/b><span style=\"font-weight: 400;\">. \u0218i, nu \u00een ultimul r\u00e2nd, magazinul fizic ar trebui s\u0103 fie tratat ca un suport pentru v\u00e2nz\u0103rile online \u00een ceea ce prive\u0219te stocul \u0219i posibilitatea de ridicare a coletului din magazin.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13502\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/1-1024x385.png\" alt=\"\" width=\"1024\" height=\"385\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/1-1024x385.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/1-300x113.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/1-768x289.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/1.png 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>8 din 10 italieni prefer\u0103 ca livrarea s\u0103 se fac\u0103 acas\u0103<\/b><span style=\"font-weight: 400;\"> \u0219i doar un procent foarte mic \u00ee\u0219i doresc coletele livrate la birou. \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13503\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/2-1024x405.png\" alt=\"\" width=\"1024\" height=\"405\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/2-1024x405.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/2-300x119.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/2-768x304.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/2.png 1183w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Costul livr\u0103rii<\/b><span style=\"font-weight: 400;\"> este primul factor de care italienii \u021bin cont atunci c\u00e2nd cump\u0103r\u0103 produse online, acesta fiind urmat de <\/span><b>viteza de livrare<\/b><span style=\"font-weight: 400;\"> \u0219i <\/span><b>destina\u021bia de livrare<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13504\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/3-1024x388.png\" alt=\"\" width=\"1024\" height=\"388\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/3-1024x388.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/3-300x114.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/3-768x291.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/3.png 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><\/h4>\n<h4><b>Particularit\u0103\u021bi ale pie\u021bei de e-commerce din Italia<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te <\/span><b>rata de penetrare a comer\u021bului electronic<\/b><span style=\"font-weight: 400;\">, \u00een 2017 Italia s-a plasat pe locul 6 la nivel global fa\u021b\u0103 de alte pie\u021be mature.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13505\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/4-1024x396.png\" alt=\"\" width=\"1024\" height=\"396\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/4-1024x396.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/4-300x116.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/4-768x297.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/4.png 1215w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Num\u0103rul de italieni care prefer\u0103 magazinele online \u00een detrimentul celor tradi\u021bionale este, de asemenea, \u00een continu\u0103 cre\u0219tere.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13506\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/5.png\" alt=\"\" width=\"725\" height=\"470\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/5.png 725w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/5-300x194.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/p>\n<p><b>Livrarea gratuit\u0103<\/b><span style=\"font-weight: 400;\"> este cel mai important aspect pentru cump\u0103r\u0103torii online. \u0218i, de asemenea, ace\u0219tia \u00ee\u0219i doresc ca \u0219i <\/span><b>returul s\u0103 fie gratuit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13507\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/6.png\" alt=\"\" width=\"607\" height=\"468\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/6.png 607w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/6-300x231.png 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Surpriza vine \u00eens\u0103 c\u00e2nd ne uit\u0103m la <\/span><b>categoria care domin\u0103 v\u00e2nz\u0103rile online \u00een Italia &#8211; turismul<\/b><span style=\"font-weight: 400;\">. 28% dintre Italieni \u0219i-au achizi\u021bionat vacan\u021be pe Internet \u00een 2017.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13508\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/7-1024x396.png\" alt=\"\" width=\"1024\" height=\"396\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/7-1024x396.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/7-300x116.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/7-768x297.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/7.png 1215w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Totu\u0219i, <\/span><b>v\u00e2nzarea de produse fizice este \u00een continu\u0103 cre\u0219tere<\/b><span style=\"font-weight: 400;\">, iar anul trecut aceasta a reprezentat mai mult de jum\u0103tate din totalul v\u00e2nz\u0103rilor online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13509\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/8.png\" alt=\"\" width=\"604\" height=\"470\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/8.png 604w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/8-300x233.png 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te <\/span><b>canalul de marketing preferat, Search<\/b><span style=\"font-weight: 400;\">-ul domin\u0103 cu un procent de 50%, fiind urmat de <\/span><b>Display<\/b><span style=\"font-weight: 400;\"> (22%) \u0219i <\/span><b>re\u021belele de socializare<\/b><span style=\"font-weight: 400;\"> (16%). Cele mai multe investi\u021bii se fac pentru utilizatorii <\/span><b>Desktop<\/b><span style=\"font-weight: 400;\"> (61%), mobile-ul reprezent\u00e2nd doar 35%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13510\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/9-1024x386.png\" alt=\"\" width=\"1024\" height=\"386\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/9-1024x386.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/9-300x113.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/9-768x290.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/9.png 1246w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Cea mai utilizat\u0103 platform\u0103 de socializare<\/b><span style=\"font-weight: 400;\"> folosit\u0103 de magazinele online italiene este <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">, \u00eens\u0103 Instagram cre\u0219te accelerat \u0219i ar putea dep\u0103\u0219i Facebook \u00een urm\u0103torii ani.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13511\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/10-1024x383.png\" alt=\"\" width=\"1024\" height=\"383\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/10-1024x383.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/10-300x112.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/10-768x287.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/10.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Profilul consumatorului italian<\/b><\/h4>\n<p><b>31% dintre italieni r\u0103m\u00e2n fideli unui singur magazin online<\/b><span style=\"font-weight: 400;\">, iar 62% spun c\u0103, de\u0219i au un magazin online preferat, uneori achizi\u021bioneaz\u0103 \u0219i de pe alte site-uri.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13512\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/11.png\" alt=\"\" width=\"574\" height=\"470\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/11.png 574w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/11-300x246.png 300w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/p>\n<p><b>Aplica\u021biile de mobil<\/b><span style=\"font-weight: 400;\"> sunt des folosite de c\u0103tre utilizatorii italieni, \u00eens\u0103 aproximativ jum\u0103tate dintre ace\u0219tia recunosc c\u0103 folosesc at\u00e2t aplica\u021bii, c\u00e2t \u0219i varianta mobile a site-ului pentru cump\u0103r\u0103turile online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13513\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/12-1024x387.png\" alt=\"\" width=\"1024\" height=\"387\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/12-1024x387.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/12-300x113.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/12-768x290.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/12.png 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>61% dintre cei care cump\u0103r\u0103 pe Internet las\u0103 comentarii sau review-uri<\/b><span style=\"font-weight: 400;\">, iar 37% recomand\u0103 produsele familiei sau prietenilor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13514\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/13-1024x388.png\" alt=\"\" width=\"1024\" height=\"388\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/13-1024x388.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/13-300x114.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/13-768x291.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/13.png 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Italienii care nu achizi\u021bioneaz\u0103 produse online spun c\u0103 motivul principal este <\/span><b>costul de retur<\/b><span style=\"font-weight: 400;\">, urmat, la foarte mic\u0103 distan\u021b\u0103, de un <\/span><b>proces complicat de retur<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13515\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/14-1024x388.png\" alt=\"\" width=\"1024\" height=\"388\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/14-1024x388.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/14-300x114.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/14-768x291.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/14.png 1243w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mai multe informa\u021bii despre pia\u021ba de e-commerce din Italia pute\u021bi g\u0103si \u00een <\/span><a href=\"https:\/\/www.ecommercewiki.org\/reports\/610\/italy-2018-ecommerce-report-free\"><b>Raportul E-commerce Italy 2018<\/b><\/a><span style=\"font-weight: 400;\"> lansat de c\u0103tre <\/span><a href=\"http:\/\/www.ecommercefoundation.org\/\"><b>Ecommerce Foundation<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce spune\u021bi? V\u0103 extinde\u021bi \u00een Italia? :)<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vrei-cross-border-ce-trebuie-sa-stii-despre-piata-de-e-commerce-din-italia-raport-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Se preconizeaz\u0103 ca p\u00e2n\u0103 \u00een 2025 comer\u021bul cross border va deveni principalul motor de cre\u0219tere al magazinelor online, iar conform unui studiu McKinsey, \u00een 2025 v\u00e2nz\u0103rile pe Internet se vor ridica la 30 trilioane de dolari anual. Aceste date sunt sus\u021binute \u0219i de strategiile marilor juc\u0103tori din e-commerce-ul rom\u00e2nesc, care au \u00eenceput deja extinderea \u00een alte pie\u021be din Europa. Dac\u0103 v\u0103 g\u00e2ndea\u021bi s\u0103 v\u0103 extinde\u021bi magazinul online \u00eentr-o pia\u021b\u0103 a unei \u021b\u0103ri vecine, am preg\u0103tit c\u00e2teva informa\u021bii care v-ar putea \u00eendrepta aten\u021bia c\u0103tre o destina\u021bie diferit\u0103 &#8211; Italia. Raportul lansat de c\u0103tre Ecommerce Foundation scoate \u00een eviden\u021b\u0103 informa\u021bii valoroase despre pia\u021ba de e-commerce din Italia, lu\u00e2nd \u00een considerare trei arii de interes: infrastructur\u0103 \u0219i logistic\u0103, particularit\u0103\u021bile pie\u021bei \u0219i profilul consumatorului. Iat\u0103 c\u00e2teva idei pe scurt din Raportul E-commerce Italy 2018.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[885,739],"class_list":["post-13501","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-crossborder","tag-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13501"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13501\/revisions"}],"predecessor-version":[{"id":13542,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13501\/revisions\/13542"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}