{"id":13522,"date":"2018-06-21T18:02:08","date_gmt":"2018-06-21T15:02:08","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13522"},"modified":"2018-06-27T13:58:34","modified_gmt":"2018-06-27T10:58:34","slug":"gpec-live-cu-andrei-canda-managing-partner-isense-solutions-romanii-cumpara-online-cel-putin-o-data-pe-luna","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-andrei-canda-managing-partner-isense-solutions-romanii-cumpara-online-cel-putin-o-data-pe-luna","title":{"rendered":"GPeC Live cu Andrei C\u00e2nda, Managing Partner iSense Solutions: Rom\u00e2nii cump\u0103r\u0103 online cel pu\u021bin o dat\u0103 pe lun\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-andrei-canda-managing-partner-isense-solutions-romanii-cumpara-online-cel-putin-o-data-pe-luna\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13523\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/35520919_2505034142855861_6030456227606036480_o-1024x382.jpg\" alt=\"\" width=\"1024\" height=\"382\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/35520919_2505034142855861_6030456227606036480_o-1024x382.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/35520919_2505034142855861_6030456227606036480_o-300x112.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/35520919_2505034142855861_6030456227606036480_o-768x286.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/35520919_2505034142855861_6030456227606036480_o.jpg 1691w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen luna mai am realizat, \u00eempreun\u0103 cu <\/span><a href=\"https:\/\/www.isensesolutions.ro\"><b>iSense Solutions<\/b><\/a><span style=\"font-weight: 400;\">, studiul <\/span><b>Romanian E-commerce Market Research 2018<\/b><span style=\"font-weight: 400;\">. Cercetarea a implicat un e\u0219antion format din 914 responden\u021bi, persoane cu v\u00e2rsta peste 18 ani, utilizatori de internet \u0219i este reprezentativ la nivel na\u021bional, exclusiv \u00een mediul urban.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum datele extrase au fost extrem de interesante, am profitat de ocazie \u0219i l-am invitat pe Andrei C\u00e2nda, Managing Partner iSense Solutions, la o discu\u021bie relaxat\u0103 despre cum, c\u00e2t \u0219i ce cump\u0103r\u0103 rom\u00e2nii. Mai jos am extras c\u00e2teva dintre aspectele importante care au reie\u0219it \u00een urma studiului. Discu\u021bia pe larg, \u00een a cincea edi\u021bie a GPeC Live pe care o pute\u021bi urm\u0103ri \u00een video-ul de mai jos. F\u0103r\u0103 s\u0103 ne mai lungim, iat\u0103 ce trebuie s\u0103 \u0219ti\u021bi:<\/span><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>53% dintre rom\u00e2nii<\/b><span style=\"font-weight: 400;\"> cu acces la internet (adic\u0103 aproximativ 6 milioane de utilizatori), <\/span><b>au realizat \u00een ultimul an cump\u0103r\u0103turi online cel pu\u021bin o dat\u0103 pe lun\u0103<\/b><span style=\"font-weight: 400;\">, cu 9 procente mai mult fa\u021b\u0103 de perioada anterioar\u0103.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ultimele 12 luni, <\/span><b>a crescut procentul de cump\u0103r\u0103turi online pentru categoriile de v\u00e2rst\u0103 35 &#8211; 44 ani<\/b><span style=\"font-weight: 400;\"> (58%) <\/span><b>\u0219i 45 &#8211; 54 ani<\/b><span style=\"font-weight: 400;\"> (51%). Cea mai mare cre\u0219tere, de la 36% la 51%, s-a \u00eenregistrat pentru segmentul de v\u00e2rst\u0103 de 45-54 ani.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u0219i tot mai mul\u021bi rom\u00e2ni cump\u0103r\u0103 online, ace\u0219tia apeleaz\u0103 tot la magazinele online cunoscute. Anul trecut, <\/span><b>rom\u00e2nii au vizitat \u00een medie c\u00e2te 9 magazine, cu o frecven\u021b\u0103 de 3-4 ori pe s\u0103pt\u0103m\u00e2n\u0103<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Principalele motive pentru care rom\u00e2nii prefer\u0103 cump\u0103r\u0103turile online<\/b><span style=\"font-weight: 400;\"> r\u0103m\u00e2n acelea\u0219i ca anul trecut: <\/span><b>economie de timp<\/b><span style=\"font-weight: 400;\">, <\/span><b>posibilitatea de a compara pre\u021burile<\/b><span style=\"font-weight: 400;\"> de la diferite magazine \u0219i <\/span><b>o varietate mai mare a produselor<\/b><span style=\"font-weight: 400;\"> pe care le pot comanda din mediul online.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dintre cei care nu sunt adep\u021bii cump\u0103r\u0103turilor online, <\/span><b>65% au r\u0103spuns c\u0103 nu au \u00eencredere<\/b><span style=\"font-weight: 400;\"> \u00een faptul <\/span><b>c\u0103 produsele prezentate pe site-uri corespund, de fapt, realit\u0103\u021bii<\/b><span style=\"font-weight: 400;\">. <\/span><b>58% dintre rom\u00e2ni aleg s\u0103 fac\u0103 cump\u0103r\u0103turi din magazinele fizice pentru a putea alege \u0219i testa pe loc produsele<\/b><span style=\"font-weight: 400;\"> pe care \u0219i le doresc, iar <\/span><b>46% dintre responden\u021bi se tem de a fi frauda\u021bi<\/b><span style=\"font-weight: 400;\"> atunci c\u00e2nd fac cump\u0103r\u0103turi pe internet.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Categoriile care au atras cel mai mare num\u0103r de clien\u021bi noi sunt fashion (86%), serviciile de turism \u0219i hoteliere (77%) \u0219i c\u0103r\u021bi (72%).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen ultimele 12 luni, <\/span><b>cele mai importante achizi\u021bii online<\/b><span style=\"font-weight: 400;\"> au fost pentru <\/span><b>serviciile hoteliere<\/b><span style=\"font-weight: 400;\"> (1.305 lei &#8211; valoarea medie a comenzii), <\/span><b>electronice \u0219i electrocasnice<\/b><span style=\"font-weight: 400;\"> (1.098 lei &#8211; valoarea medie a comenzii), <\/span><b>mobil\u0103 \u0219i decora\u021biuni interioare<\/b><span style=\"font-weight: 400;\"> (833 lei &#8211; valoarea medie a comenzii) \u0219i <\/span><b>articole pentru ma\u0219ini<\/b><span style=\"font-weight: 400;\"> (807 lei &#8211; valoarea medie a comenzii).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Principalele criterii care \u00eei determin\u0103 pe rom\u00e2ni s\u0103 achizi\u021bioneze online<\/b><span style=\"font-weight: 400;\"> sunt: <\/span><b>pre\u021bul<\/b><span style=\"font-weight: 400;\">, <\/span><b>\u00eencrederea<\/b><span style=\"font-weight: 400;\"> pe care o ofer\u0103 magazinului online, <\/span><b>timpul de livrare<\/b><span style=\"font-weight: 400;\">, <\/span><b>calitatea informa\u021biilor prezentate pe site<\/b><span style=\"font-weight: 400;\"> \u0219i <\/span><b>u\u0219urin\u021ba procesului de cump\u0103rare<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>76% dintre rom\u00e2ni aleg s\u0103 pl\u0103teasc\u0103 ramburs<\/b><span style=\"font-weight: 400;\">. Totu\u0219i, s-a \u00eenregistrat o cre\u0219tere de 5 procente \u00een pl\u0103\u021bile realizate cu cardul, de la 50% la 55%.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Principalele motive pentru care rom\u00e2nii nu pl\u0103tesc online<\/b><span style=\"font-weight: 400;\"> sunt: <\/span><b>lipsa \u00eencrederii<\/b><span style=\"font-weight: 400;\"> \u00een oferirea datelor de pe card (70%), <\/span><b>teama de a nu fi frauda\u021bi<\/b><span style=\"font-weight: 400;\"> (47%) \u0219i <\/span><b>perioada lung\u0103 \u00een care \u0219i-ar recupera banii \u00een cazul unei eventuale fraude<\/b><span style=\"font-weight: 400;\"> (35%).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La <\/span><b>#GPeCLive<\/b><span style=\"font-weight: 400;\"> ne revedem \u00een septembrie. P\u00e2n\u0103 atunci, nu uita\u021bi s\u0103 ne urm\u0103ri\u021bi pe Facebook \u0219i s\u0103 da\u021bi subscribe la evenimentele noastre. Nu de alta, dar numai a\u0219a pute\u021bi afla primii cine ne sunt invita\u021bii \u0219i despre ce vorbim.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FGPeCro%2Fvideos%2F2510958668930075%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-andrei-canda-managing-partner-isense-solutions-romanii-cumpara-online-cel-putin-o-data-pe-luna\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen luna mai am realizat, \u00eempreun\u0103 cu iSense Solutions, studiul Romanian E-commerce Market Research 2018. Cercetarea a implicat un e\u0219antion format din 914 responden\u021bi, persoane cu v\u00e2rsta peste 18 ani, utilizatori de internet \u0219i este reprezentativ la nivel na\u021bional, exclusiv \u00een mediul urban. Cum datele extrase au fost extrem de interesante, am profitat de ocazie \u0219i l-am invitat pe Andrei C\u00e2nda, Managing Partner iSense Solutions, la o discu\u021bie relaxat\u0103 despre cum, c\u00e2t \u0219i ce cump\u0103r\u0103 rom\u00e2nii. Mai jos am extras c\u00e2teva dintre aspectele importante care au reie\u0219it \u00een urma studiului. Discu\u021bia pe larg, \u00een a cincea edi\u021bie a GPeC Live pe care o pute\u021bi urm\u0103ri \u00een video-ul de mai jos. F\u0103r\u0103 s\u0103 ne mai lungim, iat\u0103 ce trebuie s\u0103 \u0219ti\u021bi:<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[739,374],"class_list":["post-13522","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-ecommerce","tag-magazine-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13522"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13522\/revisions"}],"predecessor-version":[{"id":13541,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13522\/revisions\/13541"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}