{"id":13548,"date":"2018-06-27T15:33:06","date_gmt":"2018-06-27T12:33:06","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13548"},"modified":"2018-06-28T10:26:16","modified_gmt":"2018-06-28T07:26:16","slug":"cum-sa-iti-imbunatatesti-campaniile-de-summer-sales","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-iti-imbunatatesti-campaniile-de-summer-sales","title":{"rendered":"Cum s\u0103-\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti campaniile de Summer Sales"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-iti-imbunatatesti-campaniile-de-summer-sales\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Vara reprezint\u0103 perioada ideal\u0103 pentru magazine s\u0103-\u0219i creasc\u0103 veniturile, iar pentru clien\u021bi, s\u0103 se bucure de oferte noi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unele produse se v\u00e2nd mai bine \u00een sezonul estival,\u00een mod special produsele care se poart\u0103 \u00een acest anotimp. De pild\u0103, printre cele mai v\u00e2ndute articole vestimentare (\u00een propor\u021bie de 41.1%) se afl\u0103 tricourile cu m\u00e2nec\u0103 scurt\u0103, conform unui <\/span><a href=\"https:\/\/www.statista.com\/statistics\/766533\/clothing-accessories-purchase-intentions-sales-summer-by-type-france\/\"><b>studiu realizat \u00een Fran\u021ba<\/b><b>.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201eSummer sales\u201d reprezint\u0103 momentul ideal de care magazinele online pot profita astfel \u00eenc\u00e2t s\u0103 atrag\u0103 mai mul\u021bi clien\u021bi \u0219i s\u0103 \u00ee\u0219i creasc\u0103 v\u00e2nz\u0103rile. \u00cens\u0103 pentru ca ofertele s\u0103 poat\u0103 ajunge la clien\u021bi \u00een mod eficient, oamenii de marketing trebuie s\u0103 g\u0103seasc\u0103 strategii creative de a-\u0219i deosebi ofertele de restul pie\u021bei: <\/span><i><span style=\"font-weight: 400;\">campaniile de promovare<\/span><\/i><span style=\"font-weight: 400;\">. Exist\u0103 diverse metode prin care magazinele online \u00ee\u0219i pot spori v\u00e2nz\u0103rile de sezon, despre care vom vorbi \u00een cele ce urmeaz\u0103.<\/span><\/p>\n<p><!--more--><\/p>\n<h4><b>1. Bannere cu tematic\u0103<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Aparen\u021bele sunt importante pentru clien\u021bi, mai ales \u00een contextul \u00een care ace\u0219tia sunt targeta\u021bi cu zeci de reclame pe zi. De aceea, cu c\u00e2t vizualurile unei campanii sunt mai creative, cu at\u00e2t rezultatele sunt mai bune.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De pild\u0103, <\/span><a href=\"https:\/\/www.infolinks.com\/press\/study-86-percent-of-customers-suffer-from-banner-blindness\/\"><b>86% dintre consumatori<\/b><\/a><span style=\"font-weight: 400;\"> nu \u00ee\u0219i amintesc despre bannerele pe care le v\u0103d. Explica\u021bia este simpl\u0103: sunt at\u00e2t de multe bannere pe Internet \u00eenc\u00e2t cu greu ceva mai poate captiva aten\u021bia clientului. Toate devin, \u00een ochii lui, asem\u0103n\u0103toare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aproximativ <\/span><a href=\"https:\/\/blog.justuno.com\/ecommerce-consumer-psychology\"><b>93% dintre consumatori<\/b><\/a><span style=\"font-weight: 400;\"> consider\u0103 c\u0103 designul este un factor cheie \u00een decizia de cump\u0103rare. Vizualurile trebuie s\u0103 fie destul de clare astfel \u00eenc\u00e2t clien\u021bii s\u0103 poat\u0103 \u00een\u021belege propunerile.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13553\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/asos-1024x400.png\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/asos-1024x400.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/asos-300x117.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/asos-768x300.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/asos.png 1899w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu care pe noi ne-a inspirat \u00a0este<\/span><a href=\"http:\/\/www.asos.com\/men\/?channelref=paid+search&amp;affid=14230&amp;ppcadref=211936968%7c14524757328%7ckwd-6719232088&amp;gclid=CjwKCAjw68zZBRAnEiwACw0eYdpndpB10Erf3koLbG0w7QR84ntl1oYQfgK68-YngulD530zu--KiRoCUF8QAvD_BwE&amp;gclsrc=aw.ds\"><b> website-ul ASOS<\/b><\/a><b>. Imaginile vii, \u021binutele diverse \u0219i reducerile de 70% sunt, cu siguran\u021b\u0103, c\u00e2teva triggere bune.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13559\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/steam-1024x311.png\" alt=\"\" width=\"1024\" height=\"311\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/steam-1024x311.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/steam-300x91.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/steam-768x233.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/steam.png 1896w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i, ca s\u0103 vede\u021bi c\u0103 ideile bune nu se \u00eent\u00e2mpl\u0103 doar la ASOS \u0219i \u00een fashion, <\/span><a href=\"https:\/\/store.steampowered.com\/\"><b>magazinul online Steam<\/b><\/a><span style=\"font-weight: 400;\"> a adoptat o metod\u0103 \u0219i mai creativ\u0103: o campanie cu o tematic\u0103 specific\u0103. Campania este \u00eenc\u0103 \u00een derulare a\u0219a c\u0103 nu \u0219tim dac\u0103 a generat cu mult mai multe v\u00e2nz\u0103ri (\u00eenc\u0103), dar cu siguran\u021b\u0103 reu\u0219e\u0219te s\u0103 atrag\u0103 aten\u021bia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alte exemple de bannere creative din care v\u0103 pute\u021bi inspira:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13562\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/walmart-1024x284.png\" alt=\"\" width=\"1024\" height=\"284\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/walmart-1024x284.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/walmart-300x83.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/walmart-768x213.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/walmart.png 1697w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13560\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/super-dry-1024x475.png\" alt=\"\" width=\"1024\" height=\"475\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/super-dry-1024x475.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/super-dry-300x139.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/super-dry-768x356.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/super-dry.png 1871w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13554\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/best-buy-1024x445.png\" alt=\"\" width=\"1024\" height=\"445\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/best-buy-1024x445.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/best-buy-300x130.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/best-buy-768x334.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/best-buy.png 1305w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Takeaway!<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Miza\u021bi pe bannere care comunic\u0103 pe limba audien\u021bei \u021bint\u0103 (\u00eentotdeauna cu buyers persona \u00een minte!)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eviden\u021bia\u021bi clar aspectele care v\u0103 fac magazinul\/ofertele unic\/unice <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alege\u021bi vizualuri c\u00e2t mai apropiate de feed-ul utilizatorilor<\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><b>2. Call to Action-uri persuasive<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00cen advertising vorbim at\u00e2t de des despre \u201cCall to Actions\u201d \u00eenc\u00e2t aproape c\u0103 sunt mai rele dec\u00e2t ecua\u021biile diferen\u021biale din facultate (if you know what we mean!).Creative \u0219i originale, ele trebuie s\u0103 \u00eel fac\u0103 pe client s\u0103 se simt\u0103 atras de ofert\u0103 \u0219i s\u0103 creeze acel FOMO sau urgency despre care vorbesc marketerii. <\/span><a href=\"https:\/\/marketingland.com\/power-call-action-strength-boosts-conversions-145845\"><b>Un CTA bun poate cre\u0219te rata de conversie cu aproximativ 39%<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent de sezon, acesta trebuie s\u0103 fie scurt, clar, autentic. Dac\u0103 alege\u021bi campanii cu o anumit\u0103 tematic\u0103 (a\u0219a cum am v\u0103zut mai sus), nu v\u0103 fie team\u0103 s\u0103 adapta\u021bi \u0219i mesajul din call to action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva exemple de call to actions diferite, mai jos:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13557\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/netflix-1024x544.png\" alt=\"\" width=\"1024\" height=\"544\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/netflix.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/netflix-300x159.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/netflix-768x408.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13561\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/surprise-sale-1024x690.png\" alt=\"\" width=\"1024\" height=\"690\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/surprise-sale.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/surprise-sale-300x202.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/surprise-sale-768x518.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13556\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/milion-bucks-1024x461.png\" alt=\"\" width=\"1024\" height=\"461\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/milion-bucks.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/milion-bucks-300x135.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/milion-bucks-768x346.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13558\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/purple-1024x473.png\" alt=\"\" width=\"1024\" height=\"473\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/purple.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/purple-300x139.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/purple-768x355.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13555\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/find-better-1024x388.png\" alt=\"\" width=\"1024\" height=\"388\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/find-better.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/find-better-300x114.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/06\/find-better-768x291.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Takeaway!<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Construi\u021bi CTA-uri pe \u00een\u021belesul oamenilor pe care \u00eei targeta\u021bi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fi\u021bi creativi, fi\u021bi originali, dar nu uita\u021bi c\u0103 un CTA bun este un CTA scurt \u0219i clar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Da\u021bi-i un motiv clientului s\u0103 cumpere produsul pe care \u00eel vinde\u021bi (un discount, ofert\u0103 disponibil\u0103 un anumit timp etc)<\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><b>3. Video Ads &#8211; un must have<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Videoclipurile pot aduce un mare plus v\u00e2nz\u0103rilor. Aproximativ <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\"><b>72%<\/b><\/a> <span style=\"font-weight: 400;\">dintre clien\u021bi prefer\u0103 s\u0103 afle despre un produs din con\u021binutul video \u00een loc s\u0103 citeasc\u0103 despre el. Un video ad <\/span><a href=\"https:\/\/smallbusinessbc.ca\/article\/how-to-create-an-effective-video-ad-for-your-small-business\/\"><b>ar trebui s\u0103 fie scurt, s\u0103 atrag\u0103 aten\u021bia \u00eenc\u0103 din primele secunde \u0219i s\u0103 foloseasc\u0103 CTA-uri<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un video ad ce reu\u0219e\u0219te s\u0103 capteze \u0219i sa men\u021bin\u0103 aten\u021bia unui client \u00eenc\u0103 din primele momente este un video ad reu\u0219it. De aceea este indicat ca ele s\u0103 fie \u201cout of the box\u201d, originale \u0219i memorabile. Dou\u0103 video-uri care se diferen\u021biaz\u0103 sunt:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ovhYX91mMk8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SwPjRffkrDw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Cu c\u00e2t mai creative, cu at\u00e2t mai bine; ad-urile video sunt o metod\u0103 foarte bun\u0103 de a spune o poveste \u00een advertising. Dac\u0103 vre\u021bi s\u0103 vinde\u021bi experien\u021be (sau s\u0103 organiza\u021bi un eveniment), v\u0103 pute\u021bi inspira din cum <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=-nSGQjFAhGM\"><b>Neversea<\/b><\/a><span style=\"font-weight: 400;\"> sau <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=q4XLoHtCElE\"><b>Untold<\/b><\/a> <span style=\"font-weight: 400;\">promoveaz\u0103 vibe-ul de festival. Apropo,<\/span> <span style=\"font-weight: 400;\">exist\u0103 cineva care nu le-a v\u0103zut?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speciali\u0219tii mai spun \u0219i c\u0103 <\/span><strong><a href=\"https:\/\/www.martechadvisor.com\/articles\/interactive-marketing\/the-future-of-video-advertising-and-how-to-scale-and-yield-the-best-results\/\">ad-urile video reprezint\u0103 viitorul industriei de advertising<\/a><\/strong><span style=\"font-weight: 400;\">. De aceea, poate nu ar fi r\u0103u s\u0103 insera\u021bi \u0219i con\u021binut video pentru campaniile de summer sales dac\u0103 vre\u021bi v\u00e2nz\u0103ri mai generoase.<\/span><\/p>\n<p><b>Takeaway!<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dac\u0103 vre\u0163i s\u0103 m\u0103ri\u0163i traficul pe site, pute\u0163i lua \u00een calcul crearea de con\u0163inut video (\u00een func\u021bie de target)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contentul video trebuie s\u0103 fie original, captivant, creativ \u0219i s\u0103 nu fie prea lung<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insera\u021bi CTA-ul \u00eenc\u0103 din primul moment al unei reclame video pentru Facebook sau Google AdWords<\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><b>4. Pagini dedicate \u0219i interactive pentru giveaways<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">O modalitate de comunicare preferat\u0103 de public, <\/span><a href=\"https:\/\/www.femtrepreneur.co\/blog\/viral-giveaway-case-study\"><b>giveaway-urile creeaz\u0103 interac\u021biune cu clien\u021bii prin misiunile \u00a0pe care le lanseaz\u0103<\/b><\/a><span style=\"font-weight: 400;\">. Prin urmare, poate aduce al\u021bi poten\u021biali clien\u021bi. Exemple clasice de giveaways pe timpul verii sunt vacan\u021be \u00een locuri exotice, c\u00e2\u0219tigate la cump\u0103rarea unui produs specific.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O modalitate prin care pute\u021bi s\u0103 exploata\u021bi \u0219i mai mult conceptul este s\u0103 crea\u021bi landing page-uri dedicate \u0219i, eventual, interactive. Un landing page \u00een care utilizatorul \u00ee\u0219i poate crea o \u021binut\u0103 prin drag and drop, sau \u00een care poate alege de pe un raft produsele de make-up favorite pot aduce \u0219i mai mult awarness \u00een jurul unui giveaway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu de landing page\/website interactiv este <\/span><a href=\"http:\/\/wakeup.isadoradigitalagency.com\/\"><span style=\"font-weight: 400;\"><strong>Isadora Digital Agency<\/strong>.<\/span><\/a><span style=\"font-weight: 400;\"> Nou\u0103 ne-a pl\u0103cut tare mult \u0219i deja ne imagin\u0103m c\u00e2teva giveaway-uri originale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel de elemente de interac\u021biune ajut\u0103 la mai multe distribuiri \u0219i un word of mouth de invidiat. <\/span><a href=\"https:\/\/blog.wishpond.com\/post\/115675437504\/summer-giveaway-ideas\"><b>C\u00e2teva idei de giveaways g\u0103si\u021bi aici<\/b><\/a> <span style=\"font-weight: 400;\">\u00een cazul \u00een care nu \u0219ti\u021bi ce s\u0103 mai pune\u021bi la cale. Pentru partea cu interac\u021biunea, ave\u021bi nevoie de un designer meticulos \u0219i un programator super smart. :)<\/span><\/p>\n<p><b>Takeaway!<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Giveaway-urile sunt o modalitate bun\u0103 de a aduce noi clien\u021bi pe site \u0219i de a cre\u0219te \u00eencrederea lor \u00een brandul magazinelor voastre<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Metode precum testimoniale sau extrageri de premii live ajut\u0103 la cre\u0219terea nivelului de \u00eencredere<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Premiile de sezon dau av\u00e2nt unei campanii de tip \u201eSummer Sales\u201d<\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><b>Concluzie<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Acestea sunt doar c\u00e2teva metode prin care, spunem noi, magazinele online \u00ee\u0219i pot face campaniile de summer sales mai eficiente. \u00cen fond, totul const\u0103 \u00een \u00een\u021belegerea profund\u0103 a targetului, a dorin\u021belor acestuia \u0219i un strop de creativitate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ave\u021bi \u0219i alte idei ne-am bucura s\u0103 le auzim \u0219i noi. V\u0103 invitam s\u0103 le \u00eemp\u0103rt\u0103\u0219i\u021bi \u00een sec\u021biunea de comentarii!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-iti-imbunatatesti-campaniile-de-summer-sales\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Vara reprezint\u0103 perioada ideal\u0103 pentru magazine s\u0103-\u0219i creasc\u0103 veniturile, iar pentru clien\u021bi, s\u0103 se bucure de oferte noi. Unele produse se v\u00e2nd mai bine \u00een sezonul estival,\u00een mod special produsele care se poart\u0103 \u00een acest anotimp. De pild\u0103, printre cele mai v\u00e2ndute articole vestimentare (\u00een propor\u021bie de 41.1%) se afl\u0103 tricourile cu m\u00e2nec\u0103 scurt\u0103, conform unui studiu realizat \u00een Fran\u021ba. \u201eSummer sales\u201d reprezint\u0103 momentul ideal de care magazinele online pot profita astfel \u00eenc\u00e2t s\u0103 atrag\u0103 mai mul\u021bi clien\u021bi \u0219i s\u0103 \u00ee\u0219i creasc\u0103 v\u00e2nz\u0103rile. \u00cens\u0103 pentru ca ofertele s\u0103 poat\u0103 ajunge la clien\u021bi \u00een mod eficient, oamenii de marketing trebuie s\u0103 g\u0103seasc\u0103 strategii creative de a-\u0219i deosebi ofertele de restul pie\u021bei: campaniile de promovare. Exist\u0103 diverse metode prin care magazinele online \u00ee\u0219i pot spori v\u00e2nz\u0103rile de sezon, despre care vom vorbi \u00een cele ce urmeaz\u0103.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[229],"class_list":["post-13548","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-magazin-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13548"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13548\/revisions"}],"predecessor-version":[{"id":13571,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13548\/revisions\/13571"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}