{"id":13581,"date":"2018-07-02T11:20:55","date_gmt":"2018-07-02T08:20:55","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13581"},"modified":"2018-07-02T12:24:37","modified_gmt":"2018-07-02T09:24:37","slug":"odin-earth-de-la-2performant-aduce-magazinelor-online-costuri-de-5-ori-mai-mici-in-marketing-ul-cu-afiliati","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/odin-earth-de-la-2performant-aduce-magazinelor-online-costuri-de-5-ori-mai-mici-in-marketing-ul-cu-afiliati","title":{"rendered":"Odin.earth de la 2Performant aduce magazinelor online costuri de 5 ori mai mici in marketing-ul cu afiliati"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/odin-earth-de-la-2performant-aduce-magazinelor-online-costuri-de-5-ori-mai-mici-in-marketing-ul-cu-afiliati\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13582\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Profile-photo-Dorin-Boerescu-862x1024.jpg\" alt=\"\" width=\"862\" height=\"1024\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Profile-photo-Dorin-Boerescu-862x1024.jpg 862w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Profile-photo-Dorin-Boerescu-252x300.jpg 252w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Profile-photo-Dorin-Boerescu-768x913.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Profile-photo-Dorin-Boerescu.jpg 881w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cadrul <strong>GPeC Summit Mai 2018<\/strong>, cel mai mare eveniment de e-commerce din CEE, Dorin Boerescu, CEO <a href=\"https:\/\/ro.2performant.com\">2Performant<\/a>, a <\/span><span style=\"font-weight: 400;\">anun\u021bat pe scena principal\u0103 ultimul produs la care au lucrat intens: Odin.earth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odin este mai mult dec\u00e2t o nou\u0103 func\u021bionalitate integrat\u0103 \u00een platforma proprie. Ar putea fi prezentat, aproape, ca un nou produs, de sine st\u0103t\u0103tor, care permite magazinelor online s\u0103-\u0219i recruteze proprii colaboratori de marketing \u0219i s\u0103 lucreze cu ei la un pre\u021b de 5 ori mai mic dec\u00e2t pre\u021bul standard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noul proiect a fost construit pe \u00eentreaga infrastructur\u0103 2Performant, at\u00e2t din punct de vedere tehnic \u0219i legal, c\u00e2t \u0219i comercial.<\/span><\/p>\n<p><!--more--><\/p>\n<h3><span style=\"font-weight: 400;\">La ce s\u0103 se a\u0219tepte magazinele online de la Odin.earth<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, Odin a fost conceput de c\u0103tre marketeri pentru oameni de marketing sau oameni strategici \u00een general. Asta \u00eenseamn\u0103 c\u0103 este o tehnologie simplu de utilizat, cu impact direct m\u0103surabil \u0219i accesibil\u0103. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, companiile din Fashion care aleg s\u0103 foloseasc\u0103 Odin se pot a\u0219tepta f\u0103r\u0103 \u00eendoial\u0103 la un cost mediu estimat de 0.59% din valoarea v\u00e2nz\u0103rilor generate, cele din IT&amp;C de 0.18%, cele din C\u0103r\u021bi de 0.32%, iar cele din Juc\u0103rii de 0.24%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odin mai ofer\u0103 magazinelor \u0219i posibilitatea de a recruta afilia\u021bi noi cu un simplu share pe Facebook. Pe l\u00e2ng\u0103 extinderea cu un nou canal de recrutare, magazinele online pot extinde colabor\u0103rile cu afilia\u021bii din afara ecosistemului la un cost de 5 ori mai ieftin. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i pentru c\u0103 nu ar mai fi marketing afiliat dac\u0103 nu ar fi m\u0103surat, Odin arat\u0103 cu exactitate \u00a0impactul \u00een traficul \u0219i v\u00e2nz\u0103rile generate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13583\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Bogdan-Aron.jpg\" alt=\"\" width=\"960\" height=\"960\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Bogdan-Aron.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Bogdan-Aron-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Bogdan-Aron-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Bogdan-Aron-768x768.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">\u201cPariul nostru este c\u0103 tehnologia \u00eenseamn\u0103 democratizarea \u0219i sc\u0103derea barierelor de acces, simplitate \u0219i costuri reduse. Toate acestea fac posibil\u0103 cre\u0219terea volumului de colabor\u0103ri \u00eentre magazinele online \u0219i afilia\u021bi \u0219i sus\u021binerea unui cost de p\u00e2n\u0103 la 5 ori mai mic de c\u0103tre 2Performant.\u201d, Bogdan Aron, Chief Product Officer 2Performant.<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13584\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/logo-Odin.png\" alt=\"\" width=\"1001\" height=\"501\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/logo-Odin.png 1001w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/logo-Odin-300x150.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/logo-Odin-768x384.png 768w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<h2><\/h2>\n<h3>Pe scurt, beneficiile Odin pentru magazinele online<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ofer\u0103, \u00een primul r\u00e2nd, facilitarea gestion\u0103rii afilia\u021bilor <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ofer\u0103 posibilitatea de a avea un num\u0103r nelimitat de afilia\u021bi, de oriunde din lume <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ofer\u0103 posibilitatea de a pl\u0103ti totul cu o singur\u0103 factur\u0103, cu un singur cont, \u00een orice moned\u0103 vor magazinele online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">faciliteaz\u0103 eficien\u021ba prin performance marketing: magazinele pl\u0103tesc strict \u00een func\u021bie de rezultate<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13585\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-1024x597.png\" alt=\"\" width=\"1024\" height=\"597\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-1024x597.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-300x175.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-768x448.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled.png 1226w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Costul, de\u0219i unul relativ modest, include urm\u0103toarele:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trackingul performan\u021belor colaboratorilor, statistici detaliate \u0219i ranking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Afi\u0219area \u0219i actualizarea uneltelor de promovare disponibile (inclusiv feed de produse)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mesagerie pentru comunicarea direct\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plata unei singure facturi \u0219i distribuirea banilor c\u0103tre colaboratori (afilia\u021bi), indiferent de moneda de lucru a acestora, de forma de organizare juridic\u0103 sau de \u021bara de reziden\u021b\u0103 fiscal\u0103<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0218i, dac\u0103 tot discut\u0103m despre costuri, pe pagina 2Performant pute\u021bi g\u0103si <\/span><a href=\"https:\/\/ro.2performant.com\/afiliere-advertiseri\/\"><span style=\"font-weight: 400;\">live stats cu numere de interes, precum v\u00e2nz\u0103ri<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Echipa 2Performant reu\u0219e\u0219te s\u0103 ne arate c\u0103 barierele digitale pot fi dep\u0103\u0219ite. Investi\u021biile au posibilitatea acum de a fi gestionate mai smart, iar Odin.earth este exact toolul de care businessurile online au nevoie pentru a-\u0219i \u201edebloca\u201d poten\u021bialul. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum v\u0103 \u00eentreb\u0103m pe voi: Are Odin poten\u021bialul de a optimiza \u00eentregul proces de marketing afiliat? V\u0103 invit\u0103m s\u0103 scrie\u021bi \u00een comentarii ce p\u0103rere ave\u021bi despre Odin, mai ales dac\u0103 a\u021bi apucat s\u0103 \u00eel testa\u021bi!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/odin-earth-de-la-2performant-aduce-magazinelor-online-costuri-de-5-ori-mai-mici-in-marketing-ul-cu-afiliati\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>&nbsp; \u00cen cadrul GPeC Summit Mai 2018, cel mai mare eveniment de e-commerce din CEE, Dorin Boerescu, CEO 2Performant, a anun\u021bat pe scena principal\u0103 ultimul produs la care au lucrat intens: Odin.earth. Odin este mai mult dec\u00e2t o nou\u0103 func\u021bionalitate integrat\u0103 \u00een platforma proprie. Ar putea fi prezentat, aproape, ca un nou produs, de sine st\u0103t\u0103tor, care permite magazinelor online s\u0103-\u0219i recruteze proprii colaboratori de marketing \u0219i s\u0103 lucreze cu ei la un pre\u021b de 5 ori mai mic dec\u00e2t pre\u021bul standard. Noul proiect a fost construit pe \u00eentreaga infrastructur\u0103 2Performant, at\u00e2t din punct de vedere tehnic \u0219i legal, c\u00e2t \u0219i comercial.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[64],"class_list":["post-13581","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-e-commerce-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13581"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13581\/revisions"}],"predecessor-version":[{"id":13591,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13581\/revisions\/13591"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}