{"id":13592,"date":"2018-07-03T11:14:40","date_gmt":"2018-07-03T08:14:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13592"},"modified":"2018-07-10T14:55:21","modified_gmt":"2018-07-10T11:55:21","slug":"cum-sa-lucrezi-smart-cu-google-analytics-intelligence","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-lucrezi-smart-cu-google-analytics-intelligence","title":{"rendered":"Cum s\u0103 lucrezi smart cu Google Analytics Intelligence"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-lucrezi-smart-cu-google-analytics-intelligence\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Unul dintre cele mai utile tool-uri pentru business-urile online este Google Analytics. Un must-have pentru cei care au magazine online, Analytics ofer\u0103 metrici esen\u021biali cu privire la traficul de pe un website, customer journey \u0219i, cel mai important, conversiile.<\/span><\/p>\n<p><a href=\"http:\/\/www.analyticsmarket.com\/blog\/analytics-intelligence\"><b>Din nevoia de a sistematiza datele culese \u0219i de a facilita interpretarea lor<\/b><\/a><span style=\"font-weight: 400;\"> a ap\u0103rut <\/span><b>Google Analytics Intelligence<\/b><span style=\"font-weight: 400;\">. Sau instrumentul de care te \u00eendr\u0103goste\u0219ti la prima vedere dac\u0103 e\u0219ti un marketer care consum\u0103 c\u00e2teva ore pe zi interpret\u00e2nd datele din dashboard-ul de analytics \u0219i f\u0103c\u00e2nd rapoarte. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce face acesta? Pe l\u00e2ng\u0103 centralizarea \u0219i sistematizarea informa\u021biilor, tool-ul are \u0219i un motor bazat pe algoritmi de inteligen\u021b\u0103 artificial\u0103 (AI) care \u00eel fac s\u0103 fie at\u00e2t de smart \u00eenc\u00e2t s\u0103 poat\u0103 \u00a0r\u0103spunde la diverse \u00eentreb\u0103ri culeg\u00e2nd informa\u021biile din Analytics.<\/span><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13593\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/AI-2.png\" alt=\"\" width=\"311\" height=\"510\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/AI-2.png 311w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/AI-2-183x300.png 183w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><\/p>\n<p>Literalmente<span style=\"font-weight: 400;\"> scrie\u021bi \u00eentreb\u0103rile \u0219i primi\u021bi r\u0103spunsuri, exact ca \u00een video-ul de mai jos. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1EjwkNqWy_w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Pentru un magazin online, instrumentul are poten\u021bialul de a face munca echipei din spate mult mai u\u0219oar\u0103. Concret, Google a venit \u00een ajutorul oamenilor de digital cu dou\u0103 sec\u021biuni noi:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Smart questions &#8211; partea \u00een care adresezi \u00eentreb\u0103ri \u0219i prime\u0219ti r\u0103spunsuri rapide, la obiect<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Smart Insights &#8211; tot ce \u021bine de Smart Goals, Smart Lists, statistici.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">How to Google Analytics Intelligence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, e bine s\u0103 ne set\u0103m a\u0219tept\u0103rile corect. Ce \u0219tie GA lntelligence s\u0103 fac\u0103 este s\u0103 analizeze automat rapoartele de date de pe un site \u0219i, eventual, s\u0103 alerteze utilizatorul \u00een cazul unei activit\u0103\u021bi neobi\u0219nuite sau s\u0103 ofere predic\u021bii cu privire la comportamentul consumatorului.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13594\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/alerte.jpg\" alt=\"\" width=\"510\" height=\"245\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/alerte.jpg 510w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/alerte-300x144.jpg 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De pild\u0103, Google Analytics Intelligence poate ar\u0103ta notific\u0103ri \u00een momentul \u00een care \u00eenregistreaz\u0103 schimb\u0103ri de trafic nea\u0219teptate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gamechangerul<\/span> <span style=\"font-weight: 400;\">celor de la Google \u00eel reprezint\u0103, \u00eens\u0103, <\/span><a href=\"https:\/\/www.periscopix.co.uk\/blog\/introducing-analytics-intelligence\/\"><b>posibilitatea de a pune \u00eentreb\u0103ri specifice platformei \u0219i de a primi r\u0103spunsuri clare<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13595\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/google-te-ajuta.png\" alt=\"\" width=\"820\" height=\"344\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pe l\u00e2ng\u0103 metrici, platforma mai ofer\u0103 \u0219i insights pe care echipa de marketing le poate folosi in optimizarea site-ului lor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13596\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/insights.png\" alt=\"\" width=\"317\" height=\"660\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/insights.png 317w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/insights-144x300.png 144w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Ce fel de \u00eentreb\u0103ri pute\u021bi adresa<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dac\u0103 v\u0103 a\u0219tepta\u021bi s\u0103 fie un fel de Google Assistant de la Analytics, sunte\u021bi pe aproape; cam a\u0219a, doar c\u0103 mai pu\u021bin amuzant. Google Analytics Intelligence \u0219tie \u0219i poate r\u0103spunde la \u00eentreb\u0103ri precum: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201eC\u00e2\u021bi utilizatori am \u00eenregistrat ieri?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201eDe unde vine traficul pe site-ul meu?\u201d <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201eCe procent de sesiuni din SUA provine de pe re\u021belele sociale?\u201d<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Mai multe exemple de \u00eentreb\u0103ri, g\u0103si\u021bi \u00een tabelul de mai jos:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13597\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/exemple-intrebari.png\" alt=\"\" width=\"753\" height=\"567\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/exemple-intrebari.png 1004w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/exemple-intrebari-300x226.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/exemple-intrebari-768x578.png 768w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Limit\u0103ri ale platformei<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Din p\u0103cate, orice serviciu vine la pachet \u0219i cu o serie de limit\u0103ri, iar Google nu face, deocamdat\u0103, excep\u021bie. De\u0219i este foarte aproape de o inteligen\u021b\u0103 artificial\u0103, se poate ca platforma s\u0103 nu aduc\u0103 \u00eentotdeauna performan\u021b\u0103 maxim\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un factor cheie \u00een aplicabilitatea rezultatelor const\u0103 \u00een datele cu care Analytics lucreaz\u0103. Simplu spus, dac\u0103 datele unei colectivit\u0103\u021bi nu sunt reprezentative, sau sunt \u00een num\u0103r redus, Intelligence nu va genera rezultate calitative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, platforma nu poate r\u0103spunde la \u00eentreb\u0103ri de genul <\/span><a href=\"https:\/\/www.bamboodigital.io\/blogs\/news\/asking-google-analytics-intelligence-questions\"><b>\u201eDin ce motiv?\u201d sau \u201eCum anume?\u201d<\/b><\/a><span style=\"font-weight: 400;\"> sau orice fel de \u00eentreb\u0103ri al c\u0103ror r\u0103spuns nu se afl\u0103 \u00een baza lui de date. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13598\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/limitari.png\" alt=\"\" width=\"769\" height=\"360\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/limitari.png 1009w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/limitari-300x140.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/limitari-768x359.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Este indicat ca \u00eentreb\u0103rile adresate s\u0103 fie c\u00e2t mai specifice \u0219i c\u00e2t mai bazate pe date numerice, astfel ca serviciul s\u0103 ofere cele mai relevante date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u0219adar, \u00een vederea utiliz\u0103rii platformei \u00een mod eficient, \u021bine\u021bi cont de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">GA Intelligence nu poate r\u0103spunde la \u00eentreb\u0103ri ce nu corespund datelor <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Platforma are nevoie de un num\u0103r mare de date relevante<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google nu poate oferi indica\u021bii strategice<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ave\u021bi alte idei \u00een leg\u0103tur\u0103 cu modalit\u0103\u021bi de \u00een\u021belegere a datelor sau \u00een leg\u0103tura cu platforma de la Google, v\u0103 invit\u0103m s\u0103 le \u00eemp\u0103rt\u0103\u0219i\u021bi \u00een comentarii!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-lucrezi-smart-cu-google-analytics-intelligence\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Unul dintre cele mai utile tool-uri pentru business-urile online este Google Analytics. Un must-have pentru cei care au magazine online, Analytics ofer\u0103 metrici esen\u021biali cu privire la traficul de pe un website, customer journey \u0219i, cel mai important, conversiile. Din nevoia de a sistematiza datele culese \u0219i de a facilita interpretarea lor a ap\u0103rut Google Analytics Intelligence. Sau instrumentul de care te \u00eendr\u0103goste\u0219ti la prima vedere dac\u0103 e\u0219ti un marketer care consum\u0103 c\u00e2teva ore pe zi interpret\u00e2nd datele din dashboard-ul de analytics \u0219i f\u0103c\u00e2nd rapoarte. Ce face acesta? Pe l\u00e2ng\u0103 centralizarea \u0219i sistematizarea informa\u021biilor, tool-ul are \u0219i un motor bazat pe algoritmi de inteligen\u021b\u0103 artificial\u0103 (AI) care \u00eel fac s\u0103 fie at\u00e2t de smart \u00eenc\u00e2t s\u0103 poat\u0103 \u00a0r\u0103spunde la diverse \u00eentreb\u0103ri culeg\u00e2nd informa\u021biile din Analytics.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,184,64],"class_list":["post-13592","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-comert-electronic-2","tag-digital-marketing","tag-e-commerce-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13592"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13592\/revisions"}],"predecessor-version":[{"id":13606,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13592\/revisions\/13606"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}