{"id":13607,"date":"2018-07-06T07:30:46","date_gmt":"2018-07-06T04:30:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13607"},"modified":"2018-07-10T14:54:10","modified_gmt":"2018-07-10T11:54:10","slug":"facebook-ad-collection-cum-se-creeaza-si-cat-de-performante-sunt-pentru-magazinele-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/facebook-ad-collection-cum-se-creeaza-si-cat-de-performante-sunt-pentru-magazinele-online","title":{"rendered":"Facebook Ad Collection: Cum se creeaza si cat de performante sunt pentru magazinele online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/facebook-ad-collection-cum-se-creeaza-si-cat-de-performante-sunt-pentru-magazinele-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">E suficient s\u0103 ne uit\u0103m \u00een jurul nostru ca s\u0103 ne d\u0103m seama c\u0103 mobile-ul a c\u0103p\u0103tat o trac\u021biune, poate, greu de imaginat \u00een urm\u0103 cu c\u00e2\u021biva ani. \u00cen acest context, nici nu este de mirare c\u0103 marile platforme creeaz\u0103 formate de reclame doar pentru mobil, prin care s\u0103 ajungi mai u\u0219or la utilizatorii pe care \u021bi-i dore\u0219ti \u00een aplica\u021bia sau pe website-ul t\u0103u. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook nu face excep\u021bie, iar dintre toate experien\u021bele mobile-only pe care le pune la dispozi\u021bia utilizatorilor \u0219i oamenilor de marketing, Facebook Ad Collection este una dintre cele mai impresionante. \u00cens\u0103 orice inova\u021bie vine la pachet cu o provocare, iar \u00een cazul acesta set-up-ul unui Facebook Ad Collection nu este tocmai simplu. A\u0219a c\u0103 ast\u0103zi vedem despre ce este vorba \u0219i cum v\u0103 pute\u021bi descurca mai bine \u00een direc\u021bia asta.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">Ce sunt Facebook Ad Collection<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O colec\u021bie este un tip de Facebook Ads doar pentru mobile care poate fi format dintr-un video, un slideshow sau chiar o imagine deasupra unui grup (sau a unei colec\u021bii) de imagini cu produse similare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13608\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/1.png\" alt=\"\" width=\"864\" height=\"492\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/1.png 864w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/1-300x171.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/1-768x437.png 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Genul acesta de reclame a fost g\u00e2ndit special pentru e-commerce\/magazinele online care vor s\u0103 \u00ee\u0219i promoveze produsele pe social media \u0219i s\u0103 ofere utilizatorilor experien\u021ba din website direct \u00een platforma de socializare.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Pa\u0219ii pe care trebuie s\u0103 \u00eei urmezi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ca s\u0103 po\u021bi oferi clien\u021bilor t\u0103i o astfel de experien\u021b\u0103 de advertising, e mai u\u0219or dac\u0103 ai ceva experien\u021b\u0103 cu <\/span><a href=\"https:\/\/www.jonloomer.com\/2017\/01\/10\/facebook-dynamic-ads-update\/\"><span style=\"font-weight: 400;\">dynamic ads<\/span><\/a><span style=\"font-weight: 400;\"> sau dac\u0103 ai r\u0103bdare s\u0103 te joci pu\u021bin cu platforma Business Manager. In articolul acesta \u00ee\u021bi spunem ce \u0219i cum trebuie f\u0103cut pentru a ajunge la un Facebook Ad Collection de succes.<\/span><\/p>\n<ul>\n<li><b>Creeaz\u0103 un catalog de produse<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Crearea unui Collection Ad implic\u0103, \u00een prim\u0103 faz\u0103, crearea unui catalog. Acest lucru se face din Business Manager Settings -&gt; Product Catalogs<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13609\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/2.png\" alt=\"\" width=\"878\" height=\"908\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/2.png 878w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/2-290x300.png 290w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/2-768x794.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><br \/>\n<span style=\"font-weight: 400;\">D\u0103 click pe Catalogs, apoi pe butonul de Add<\/span><span style=\"font-weight: 400;\"> \u0219i selecteaz\u0103 \u201eCreate a New Product Catalog\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13610\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/3.png\" alt=\"\" width=\"897\" height=\"371\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/3.png 897w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/3-300x124.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/3-768x318.png 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><br \/>\n<span style=\"font-weight: 400;\">Acum, d\u0103 un nume catalogului, alege ce anume promovezi \u00een catalog (cel mai sigur categoria \u201cProducts\u201d se va potrivi celor mai multe magazine online) \u0219i apas\u0103 \u201eCreate Product Catalog\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13611\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/4.png\" alt=\"\" width=\"847\" height=\"416\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/4.png 847w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/4-300x147.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/4-768x377.png 768w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><br \/>\n<span style=\"font-weight: 400;\">Mai departe, pentru a te asigura c\u0103 po\u021bi m\u0103sura comenzile care vin din astfel de reclame, va trebui s\u0103 asociezi catalogul unui Facebook pixel (respectiv Facebook pixelul instalat \u00een website-ul ale c\u0103rui produse le promovezi). <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13612\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/5.png\" alt=\"\" width=\"859\" height=\"448\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/5.png 859w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/5-300x156.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/5-768x401.png 768w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sincronizarea cu Facebook pixel este important\u0103 mai ales dac\u0103 vre\u021bi s\u0103 rula\u021bi dynamic ads. Dac\u0103, \u00eens\u0103, ve\u021bi \u00eenc\u0103rca doar un fi\u0219ier static, cu produse, pute\u021bi da skip. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odat\u0103 selectat catalogul, ai nevoie s\u0103 adaugi produse noi \u00een el. Po\u021bi face asta cre\u00e2nd un Products Feed: ape\u0219i Add Product Feed, \u00eei dai un nume pe care s\u0103 \u00eel recuno\u0219ti u\u0219or \u0219i \u00eencepi s\u0103 \u00eencarci produse \u00een <\/span><i><span style=\"font-weight: 400;\">product catalogue<\/span><\/i><span style=\"font-weight: 400;\">. Po\u021bi s\u0103 \u00eencarci totul deodat\u0103 sau po\u021bi programa \u00eenc\u0103rc\u0103ri recurente. \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13613\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/6.png\" alt=\"\" width=\"818\" height=\"429\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/6.png 857w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/6-300x158.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/6-768x403.png 768w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Un product feed se uploadeaz\u0103 de obicei \u00een formate precum <\/span><a href=\"https:\/\/developers.facebook.com\/resources\/dpa_product_catalog_sample_feed.csv\"><span style=\"font-weight: 400;\">CSV<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/developers.facebook.com\/resources\/dpa_product_catalog_sample_feed.tsv\"><span style=\"font-weight: 400;\">TSV<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/developers.facebook.com\/resources\/dpa_product_catalog_sample_feed_rss.xml\"><span style=\"font-weight: 400;\">RSS XML<\/span><\/a> <span style=\"font-weight: 400;\">sau ATOM XML.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13614\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/7.png\" alt=\"\" width=\"859\" height=\"449\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/7.png 859w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/7-300x157.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/7-768x401.png 768w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><br \/>\n<span style=\"font-weight: 400;\">Asta este partea cea mai complicat\u0103, a\u0219a c\u0103 aici posibil s\u0103 ai nevoie de ajutorul unui programator sau un specialist cu experien\u021b\u0103 \u00een dynamic ads pe Facebook. Ca s\u0103 \u00ee\u021bi faci o idee, po\u021bi consulta <\/span><a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/dynamic-product-ads\/product-catalog\"><span style=\"font-weight: 400;\">documenta\u021bia pentru setup-ul unui catalog de facebook ads.<\/span><\/a><\/p>\n<ul>\n<li><b>Creeaz\u0103 un Facebook Ad Collection<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Odat\u0103 ce ai trecut de partea grea, cea tehnic\u0103, urmeaz\u0103 partea fun &#8211; cea creativ\u0103. Mergi \u00een <\/span><b>Business Manager &#8211; \u00a0Ads Manager,<\/b><span style=\"font-weight: 400;\"> selecteaz\u0103 obiectivul \u201e<\/span><b>Conversions<\/b><span style=\"font-weight: 400;\">\u201d \u0219i \u00eencepe setup-ul campaniei: targetarea, programul ad-ului (dac\u0103 vrei s\u0103 ruleze \u00eentr-un anumit interval orar, de pild\u0103), bugetul etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum vine partea \u0219i mai creativ\u0103! Atunci c\u00e2nd alegi formatul ad-ului, selecteaz\u0103 Collection dintre cele disponibile.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13615\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/8.png\" alt=\"\" width=\"857\" height=\"450\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/8.png 857w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/8-300x158.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/8-768x403.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Urmeaz\u0103 apoi etapele specifice procesului de crea\u021bie: selectarea unei imagini, headline-ul, exact ca \u00eentr-o reclam\u0103 obi\u0219nuit\u0103.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca s\u0103 apar\u0103 produsele, dup\u0103 ce ai creat prima parte a reclamei, selecteaz\u0103 catalogul de produse creat mai devreme.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13616\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/9.png\" alt=\"\" width=\"687\" height=\"495\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/9.png 687w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/9-300x216.png 300w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mai departe, tot ce trebuie s\u0103 mai faci este s\u0103 completezi ni\u0219te parametri care vor optimiza pozi\u021bionarea produselor. Nu toate sunt obligatorii, a\u0219a c\u0103 selecteaz\u0103 op\u021biunile care crezi c\u0103 \u021bi se potrivesc. Dac\u0103 totul este f\u0103cut cum trebuie, atunci ar trebui s\u0103 ai un preview al colec\u021biei care s\u0103 arate cam a\u0219a:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13618\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/10-1.png\" alt=\"\" width=\"879\" height=\"571\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/10-1.png 879w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/10-1-300x195.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/10-1-768x499.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Po\u021bi schimba, de asemenea, ordinea produselor care sunt afi\u0219ate. \u00cens\u0103 imaginea principal\u0103 r\u0103m\u00e2ne aceea\u0219i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asta e tot. Ad-ul t\u0103u este gata s\u0103 porneasc\u0103 \u0219i s\u0103 livreze rezultate remarcabile Procesul de mai sus poate p\u0103rea greoi, dar e greu prima dat\u0103: dup\u0103 aceea lucrurile sunt simple \u0219i cu siguran\u021b\u0103 te vei entuziasma c\u00e2nd vei vedea rezultatele.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">De ce s\u0103 folose\u0219ti Collection Ads?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd pentru c\u0103 \u00a0<\/span><a href=\"https:\/\/adespresso.com\/blog\/facebook-ad-types-collection-ads-carousel\/\"><span style=\"font-weight: 400;\">ad-urile de tip Collection \u0219i Carousel<\/span><\/a><span style=\"font-weight: 400;\"> cresc ratele de conversie \u0219i <\/span><a href=\"https:\/\/venturebeat.com\/2017\/12\/12\/the-177843-34-facebook-ad-test-collection-vs-single-video\/\"><span style=\"font-weight: 400;\">aduc rezultate mai bune<\/span><\/a><span style=\"font-weight: 400;\">, cel pu\u021bin la nivel de v\u00e2nz\u0103ri. \u0218i cine nu \u00ee\u0219i dore\u0219te o rat\u0103 de conversie mai mare \u00een e-commerce?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen al doilea r\u00e2nd, pentru c\u0103 oferi un alt fel de advertising clien\u021bilor t\u0103i \u0219i asta cu siguran\u021b\u0103 te va ajuta s\u0103 r\u0103m\u00e2i top of mind.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Tips &amp; tricks de la Raluca Radu, Founder MTH Digital<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13619\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Raluca-Radu-Answear-1024x682-1024x682.jpg\" alt=\"\" width=\"872\" height=\"580\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Raluca-Radu-Answear-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Raluca-Radu-Answear-1024x682-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Raluca-Radu-Answear-1024x682-768x512.jpg 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Din testele f\u0103cute de noi, folosirea unui <\/span><b>video de cover<\/b><span style=\"font-weight: 400;\"> \u00een loc de imagine duce la o <\/span><b>rat\u0103 de click de dou\u0103 ori mai mare<\/b><span style=\"font-weight: 400;\"> \u0219i un engagement mai bun \u00een cazul reclamelor Ad Collection;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un alt lucru interesant &#8211; observat de noi din testele practice \u0219i pentru formatul de carusel &#8211; este c\u0103<\/span><b> CTR-ul<\/b><span style=\"font-weight: 400;\"> (rata de click) <\/span><b>este mai mic\u0103 <\/b><span style=\"font-weight: 400;\">dec\u00e2t pentru formatul de Single Image \u0219i mai ales dec\u00e2t cea pentru formatul de boost post, pentru c\u0103 respectivele formate sunt oarecum &#8222;publicitate pe fa\u021b\u0103&#8221; \u0219i se confund\u0103 mai pu\u021bin cu post\u0103rile prietenilor. Ca urmare, poate fi <\/span><b>o strategie de cre\u0219tere a brand awareness-ului<\/b><span style=\"font-weight: 400;\"> s\u0103 \u021bii cont c\u0103 e\u0219ti taxat pe click \u0219i s\u0103 faci remarketing pe acest format pentru a aduce aminte utilizatorilor de produsele pe care le-au vizitat deja pe situl t\u0103u;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Este important s\u0103 alegi <\/span><b>produsele hero\/tractor<\/b><span style=\"font-weight: 400;\"> pentru a le afi\u0219a \u00een Facebook Ad Collection \u0219i fii atent ca produsele hero\/tractor s\u0103 apar\u0103 primele \u00een ordinea afi\u0219\u0103rii produselor din carusel;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nu uita c\u0103 <\/span><b>Facebook Collection este un format specific creat de Facebook pentru utilizatorii de pe device-uri mobile<\/b><span style=\"font-weight: 400;\">, deci este important ca landing page-urile \u00een care \u00ee\u021bi trimi\u021bi utilizatorii s\u0103 fie optimizate pentru mobile;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nu \u00een ultimul r\u00e2nd, nu uita s\u0103 testezi vizualuri diverse \u0219i <\/span><b>s\u0103 profi\u021bi la maxim de A\/B testing pentru a g\u0103si vizualurile cu cel mai bun engagement, <\/b><span style=\"font-weight: 400;\">cel mai bun CTR \u0219i, deci, cel mai bun <\/span><b>Relevance Score.<\/b><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Suntem curio\u0219i s\u0103 ne spune\u021bi dac\u0103 a\u021bi \u00eencercat astfel de reclame \u0219i cum performeaz\u0103 pentru voi. Sec\u021biunea de comentarii de mai jos, v\u0103 a\u0219teapt\u0103!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/facebook-ad-collection-cum-se-creeaza-si-cat-de-performante-sunt-pentru-magazinele-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>E suficient s\u0103 ne uit\u0103m \u00een jurul nostru ca s\u0103 ne d\u0103m seama c\u0103 mobile-ul a c\u0103p\u0103tat o trac\u021biune, poate, greu de imaginat \u00een urm\u0103 cu c\u00e2\u021biva ani. \u00cen acest context, nici nu este de mirare c\u0103 marile platforme creeaz\u0103 formate de reclame doar pentru mobil, prin care s\u0103 ajungi mai u\u0219or la utilizatorii pe care \u021bi-i dore\u0219ti \u00een aplica\u021bia sau pe website-ul t\u0103u. Facebook nu face excep\u021bie, iar dintre toate experien\u021bele mobile-only pe care le pune la dispozi\u021bia utilizatorilor \u0219i oamenilor de marketing, Facebook Ad Collection este una dintre cele mai impresionante. \u00cens\u0103 orice inova\u021bie vine la pachet cu o provocare, iar \u00een cazul acesta set-up-ul unui Facebook Ad Collection nu este tocmai simplu. A\u0219a c\u0103 ast\u0103zi vedem despre ce este vorba \u0219i cum v\u0103 pute\u021bi descurca mai bine \u00een direc\u021bia asta.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13607","post","type-post","status-publish","format-standard","hentry","category-comert-electronic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13607"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13607\/revisions"}],"predecessor-version":[{"id":13624,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13607\/revisions\/13624"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}