{"id":13626,"date":"2018-07-10T16:48:15","date_gmt":"2018-07-10T13:48:15","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13626"},"modified":"2018-07-19T11:23:41","modified_gmt":"2018-07-19T08:23:41","slug":"brian-mcbride-chairman-asos-sfaturi-despre-leadership-e-commerce-si-modele-de-business","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/brian-mcbride-chairman-asos-sfaturi-despre-leadership-e-commerce-si-modele-de-business","title":{"rendered":"Brian McBride, Chairman ASOS: sfaturi despre leadership, e-commerce \u0219i modele de business"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/brian-mcbride-chairman-asos-sfaturi-despre-leadership-e-commerce-si-modele-de-business\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>GPeC Summit Mai 2018 a adus \u00eempreun\u0103 cei mai buni speciali\u0219ti ai e-commerce-ului, at\u00e2t pe plan local, c\u00e2t \u0219i regional sau global. O mare onoare pentru noi a<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13627 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/brian-mcbride-1024x577.png\" alt=\"\" width=\"303\" height=\"171\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/brian-mcbride-1024x577.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/brian-mcbride-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/brian-mcbride-768x433.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/brian-mcbride.png 1176w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/>\u00a0\u00a0<\/b><b>fost s\u0103 \u00eel avem al\u0103turi pe <\/b><b>Brian McBride, Chairman <\/b><b>ASOS, care a oferit un interviu \u00een exclusivitate reporterului nostru\u00a0 oficial, Gabriela Bejan <\/b><b>(\u0219i fondatoarea <\/b><a href=\"http:\/\/digitaltailors.agency\/\"><b>Digital Tailors Agency<\/b><\/a><b>). Dac\u0103 vre\u021bi s\u0103 <\/b><b>afla\u021bi mai multe despre leadership, <\/b><b>organizarea resursei umane \u0219i evolu\u021bia e-commerce-ului European,\u00a0\u00a0<\/b><b>v\u0103 invit\u0103m s\u0103 urm\u0103ri\u021bi clipul\u00a0<\/b><b>de mai jos.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva idei desprinse din interviul video:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Spa\u021biul Uniunii Europene are un poten\u021bial uria\u0219 de dezvoltare, mai ales pentru c\u0103 nu exist\u0103 limit\u0103ri de tip tarifar, de exemplu; unul dintre motivele pentru care Marea Britanie a reu\u0219it s\u0103 devin\u0103 lider al pie\u021bei de e-commerce este faptul c\u0103 a avut la dispozi\u021bie o gam\u0103 variat\u0103 de instrumente de plat\u0103;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Doi factori au schimbat perspectivele asupra e-commerce-ului, \u00een opinia lui Brian McBride, Chairman ASOS:<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Device-urile mobile: 75% din traficul site-ului (precum \u0219i o mare parte din venit) vine de pe dispozitive de acest tip; Brian crede c\u0103 strategiile pentru mobile sunt fundamentale pentru succesul unui business;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Behaviour &#8211; Customer Expectations; exigen\u021bele clien\u021bilor cresc pe zi ce trece, iar oferta din pia\u021b\u0103 trebuie s\u0103 se adapteze \u0219i s\u0103 aduc\u0103 metode prin care s\u0103 satisfac\u0103 nevoile lor (spre exemplu, este mai important ca site-ul s\u0103 fie func\u021bional dec\u00e2t s\u0103 arate bine, sau este indicat ca magazinele s\u0103 optimizeze serviciile de livrare \u0219i returnare)<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Atunci c\u00e2nd vine vorba de construirea unei echipe de succes, Brian este de p\u0103rere c\u0103 o calitate principal\u0103 la care antreprenorii ar trebui s\u0103 se uite este dorin\u021ba de a explora mediul de e-commerce, interesul \u0219i pasiunea pentru industrie; <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><em><span style=\"font-weight: 400;\">\u201eCompanies like ASOS, Amazon are quite cool, fun, challenging places to be, so we really don\u2019t have a big challenge in hiring or maintaining people. People find it very exciting, very inspiring. People are interested in what your company\u2019s all about.\u201d<\/span><\/em><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La fel ca oricare alt gigant, \u00a0ASOS a \u00eenceput ca un magazin online mic. Cheia succesului st\u0103 \u00een a-\u021bi dezvolta business-ul c\u00e2t mai rapid, c\u00e2t mai mult (prin diverse metode precum reduceri de pre\u021b, de exemplu);<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un nou business nu trebuie s\u0103 aduc\u0103 un business model nou, at\u00e2t timp c\u00e2t \u00ee\u0219i concentreaz\u0103 for\u021bele pe lucrul pe care poate s\u0103-l fac\u0103 cel mai bine;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen privin\u021ba marketingului prin influenceri, McBride recomand\u0103 ca magazinele online s\u0103 profite de orice oportunitate de a se asocia cu un renume, \u00eens\u0103 f\u0103r\u0103 a da lucruri pe gratis;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brian crede c\u0103 skill-urile de leadership se pot \u0219lefui \u00een timp, \u00eens\u0103 acea \u201esc\u00e2nteie\u201d de \u00eenceput (precum dorin\u021ba de a \u00eendruma oameni) este \u00eenn\u0103scut\u0103; leadership-ul \u00een orice companie \u00eenseamn\u0103 setarea unor standarde pe care organiza\u021bia s\u0103 le ating\u0103<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QLTXnm41-9U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 e\u0219ti pasionat de e-commerce, vrei s\u0103 te dezvol\u021bi \u0219i mai mult ca profesionist \u0219i nu mai ai r\u0103bdare p\u00e2n\u0103 la Summit-ul din Noiembrie, atunci sigur <\/span><a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec\/\"><span style=\"font-weight: 400;\">\u0218coala de Var\u0103 GPeC \u00ee\u021bi va face cu ochiul. Te a\u0219teapt\u0103 cinci zile intensive de trainings al\u0103turi de cei mai faini oameni ai e-commerce-ului<\/span><\/a><span style=\"font-weight: 400;\">. \u00censcrie-te ast\u0103zi \u0219i profit\u0103 de oferta early-bird!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>GPeC 2018 este un eveniment powered by\u00a0<\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner:\u00a0<\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>:\u00a0<a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>:\u00a0<a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>:\u00a0<a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>:\u00a0<a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut 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href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\">\u00a0HRB Trends<\/a>,\u00a0<a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>,\u00a0<a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>,\u00a0<a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>,\u00a0<a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>,\u00a0<a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>,\u00a0<a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>,\u00a0<a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>,\u00a0<a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>,\u00a0<a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>,\u00a0<a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>,\u00a0<a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>,\u00a0<a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>,\u00a0<a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\">\u00a0SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>,\u00a0<a class=\"autohyperlink\" href=\"http:\/\/ziare.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\">\u00a0Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b>\u00a0<a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>,\u00a0<a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>,\u00a0<a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>,\u00a0<a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>,\u00a0<a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>,\u00a0<a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>,\u00a0<a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>,\u00a0<a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>,\u00a0<a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>,\u00a0<a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\">\u00a0George Hari Popescu<\/a>,\u00a0<a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>,\u00a0<a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>,\u00a0<a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>,\u00a0<a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>,\u00a0<a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>,\u00a0<a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>,\u00a0<a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>,\u00a0<a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/brian-mcbride-chairman-asos-sfaturi-despre-leadership-e-commerce-si-modele-de-business\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC Summit Mai 2018 a adus \u00eempreun\u0103 cei mai buni speciali\u0219ti ai e-commerce-ului, at\u00e2t pe plan local, c\u00e2t \u0219i regional sau global. O mare onoare pentru noi a\u00a0\u00a0fost s\u0103 \u00eel avem al\u0103turi pe Brian McBride, Chairman ASOS, care a oferit un interviu \u00een exclusivitate reporterului nostru\u00a0 oficial, Gabriela Bejan (\u0219i fondatoarea Digital Tailors Agency). Dac\u0103 vre\u021bi s\u0103 afla\u021bi mai multe despre leadership, organizarea resursei umane \u0219i evolu\u021bia e-commerce-ului European,\u00a0\u00a0v\u0103 invit\u0103m s\u0103 urm\u0103ri\u021bi clipul\u00a0de mai jos. C\u00e2teva idei desprinse din interviul video: Spa\u021biul Uniunii Europene are un poten\u021bial uria\u0219 de dezvoltare, mai ales pentru c\u0103 nu exist\u0103 limit\u0103ri de tip tarifar, de exemplu; unul dintre motivele pentru care Marea Britanie a reu\u0219it s\u0103 devin\u0103 lider al pie\u021bei de e-commerce este faptul c\u0103 a avut la dispozi\u021bie o gam\u0103 variat\u0103 de instrumente de plat\u0103; &nbsp; Doi factori au schimbat perspectivele asupra e-commerce-ului, \u00een opinia lui Brian McBride, Chairman ASOS:<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[893,8],"class_list":["post-13626","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-brian-mcbride","tag-comert-electronic-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13626"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13626\/revisions"}],"predecessor-version":[{"id":13720,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13626\/revisions\/13720"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}