{"id":13661,"date":"2018-07-13T15:53:18","date_gmt":"2018-07-13T12:53:18","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13661"},"modified":"2018-07-15T12:06:03","modified_gmt":"2018-07-15T09:06:03","slug":"raportul-pietei-de-e-commerce-din-franta-2018","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/raportul-pietei-de-e-commerce-din-franta-2018","title":{"rendered":"Raportul pie\u021bei de e-commerce din Fran\u021ba 2018"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raportul-pietei-de-e-commerce-din-franta-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13662\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/ecommerce-turnover-french-reports-1024x1024.png\" alt=\"\" width=\"718\" height=\"718\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/ecommerce-turnover-french-reports-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/ecommerce-turnover-french-reports-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/ecommerce-turnover-french-reports-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/ecommerce-turnover-french-reports-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/ecommerce-turnover-french-reports.png 1080w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cu o valoare total\u0103 a pie\u021bei de 93,20 miliarde de euro, Fran\u021ba se afl\u0103 printre \u021b\u0103rile cu cele mai dezvoltate industrii de e-commerce, ocup\u00e2nd locul al treilea \u00een Europa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru c\u0103 \u00een ultimul timp am discutat mult despre comer\u021bul cross-border \u0219i cum te ajut\u0103 acesta s\u0103 \u00ee\u021bi cre\u0219ti magazinul online, am adunat mai jos c\u00e2teva dintre particularit\u0103\u021bile acestei pie\u021be.<\/span><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13663\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/french-report-2018-infographic-410x1024.png\" alt=\"\" width=\"410\" height=\"1024\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/french-report-2018-infographic-410x1024.png 410w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/french-report-2018-infographic-120x300.png 120w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/french-report-2018-infographic-768x1920.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/french-report-2018-infographic.png 800w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cu o cre\u0219tere a ratei de penetrare a Internetului de 0.4%, 88% dintre francezi sunt conecta\u021bi prin intermediul unui laptop sau smartphone.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un lucru important de care magazinele online rom\u00e2ne\u0219ti ar trebui s\u0103 \u021bin\u0103 cont este faptul c\u0103 procentul de achizi\u021bii de la retailerii locali a sc\u0103zut de la 64% la 61%. Cu toate acestea \u00eens\u0103, 75% din comer\u021bul cross-border din Fran\u021ba provine din China. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dac\u0103 v\u0103 a\u0219tepta\u021bi ca genera\u021bia millenials s\u0103 fie cea mai dornic\u0103 s\u0103 achizi\u021bioneze totul de pe Internet, ei bine, \u00een Fran\u021ba lucrurile nu stau chiar a\u0219a. Cel mai frecvent achizi\u021bioneaz\u0103 online persoanele din categoria de v\u00e2rst\u0103 35-49 de ani.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cenc\u0103 un aspect care diferen\u021biaz\u0103 pia\u021ba de e-commerce din Fran\u021ba de cea de la noi este categoria produse achizi\u021bionate cel mai frecvent &#8211; fashion, mai exact \u00eembr\u0103c\u0103mintea.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13664\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/methods-of-payments-french-report-1024x1024.png\" alt=\"\" width=\"828\" height=\"829\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/methods-of-payments-french-report-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/methods-of-payments-french-report-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/methods-of-payments-french-report-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/methods-of-payments-french-report-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/methods-of-payments-french-report.png 1080w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca \u0219i metode de plat\u0103, cele mai frecvente sunt pl\u0103\u021bile prin card de credit (34%) \u0219i pl\u0103\u021bile online (32%).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13665\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Mobile-commerce-french-report-1024x1024.png\" alt=\"\" width=\"831\" height=\"831\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Mobile-commerce-french-report-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Mobile-commerce-french-report-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Mobile-commerce-french-report-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Mobile-commerce-french-report-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Mobile-commerce-french-report.png 1080w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cel mai frecvent, francezii plaseaz\u0103 comenzi de pe desktop (70%), \u00eens\u0103 nici procentul celor care folosesc aplica\u021biile mobile nu este de neglijat (56%).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13666\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Retailers-investements-french-report-1024x1024.png\" alt=\"\" width=\"839\" height=\"839\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Retailers-investements-french-report-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Retailers-investements-french-report-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Retailers-investements-french-report-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Retailers-investements-french-report-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Retailers-investements-french-report.png 1080w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">25% dintre francezi se a\u0219teapt\u0103 ca livrarea s\u0103 fie gratuit\u0103, a\u0219a c\u0103 dac\u0103 vre\u021bi s\u0103 v\u0103 loializa\u021bi clien\u021bii trebuie s\u0103 \u021bine\u021bi cont \u0219i de acest aspect.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13667\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Social-medias-french-report-1024x1024.png\" alt=\"\" width=\"843\" height=\"843\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Social-medias-french-report-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Social-medias-french-report-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Social-medias-french-report-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Social-medias-french-report-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Social-medias-french-report.png 1080w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La capitolul Social Media, re\u021belele care aduc cele mai multe conversii sunt Youtube \u0219i Facebook (69%).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pentru mai multe informa\u021bii despre pia\u021ba de e-commerce din Fran\u021ba, mai ales dac\u0103 lua\u021bi \u00een calcul extinderea magazinului online c\u0103tre aceast\u0103 pia\u021b\u0103, v\u0103 recomand\u0103m s\u0103 consulta\u021bi \u00een \u00eentregime <\/span><a href=\"https:\/\/www.ecommercewiki.org\/reports\/621\/france-2018-ecommerce-report\"><span style=\"font-weight: 400;\">Raportul de E-commerce 2018<\/span><\/a><span style=\"font-weight: 400;\"> realizat de c\u0103tre <\/span><a href=\"http:\/\/www.ecommercefoundation.org\"><span style=\"font-weight: 400;\">Ecommerce Foundation<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spor la v\u00e2nz\u0103ri!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/raportul-pietei-de-e-commerce-din-franta-2018\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cu o valoare total\u0103 a pie\u021bei de 93,20 miliarde de euro, Fran\u021ba se afl\u0103 printre \u021b\u0103rile cu cele mai dezvoltate industrii de e-commerce, ocup\u00e2nd locul al treilea \u00een Europa. Pentru c\u0103 \u00een ultimul timp am discutat mult despre comer\u021bul cross-border \u0219i cum te ajut\u0103 acesta s\u0103 \u00ee\u021bi cre\u0219ti magazinul online, am adunat mai jos c\u00e2teva dintre particularit\u0103\u021bile acestei pie\u021be.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,62,229,208],"class_list":["post-13661","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-comert-electronic-2","tag-e-commerce","tag-magazin-online","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13661"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13661\/revisions"}],"predecessor-version":[{"id":13671,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13661\/revisions\/13671"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}