{"id":13678,"date":"2018-07-16T10:14:53","date_gmt":"2018-07-16T07:14:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13678"},"modified":"2018-07-16T10:32:04","modified_gmt":"2018-07-16T07:32:04","slug":"curs-marketing-continut-george-hari-popescu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/curs-marketing-continut-george-hari-popescu","title":{"rendered":"Vrei s\u0103 \u00eenve\u021bi marketing prin con\u021binut? \u00censcrie-te la cursul intensiv &#8222;7 idei documentate, pentru un con\u021binut de calitate&#8221; organizat de TRUSTED.ro"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/curs-marketing-continut-george-hari-popescu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p class=\"p1\"><span class=\"s1\">Uneori suntem at\u00e2t de preocupa\u021bi de rata de conversie, optimizare \u0219i retargeting, \u00eenc\u00e2t uit\u0103m c\u0103 oamenii sunt atra\u0219i de <b>con\u021binutul de calitate<\/b>. Pe pia\u021ba de e-commerce de azi, nu mai este suficient s\u0103 oferim discount-uri \u0219i livrare rapid\u0103, ci \u0219i s\u0103 \u00eentre\u021binem o rela\u021bie str\u00e2ns\u0103 cu clien\u021bii. Iar con\u021binutul de pe site, de pe blog \u0219i din social media este cel care-i poate face s\u0103 revin\u0103 \u00een magazinul nostru online.<\/span><\/p>\n<p>Cursul <span style=\"color: #ff0000;\"><strong><span class=\"s2\">&#8222;7 idei documentate, pentru un con\u021binut de calitate&#8221;<\/span><\/strong><\/span><span class=\"s1\"> sus\u021binut de <strong>George Hari Popescu<\/strong> \u00ee\u0219i propune s\u0103-\u021bi fac\u0103 o introducere rapid\u0103 \u00een marketingul prin con\u021binut \u0219i s\u0103 eviden\u021bieze 7 metode prin care po\u021bi fideliza publicul sau atrage clien\u021bi noi.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\">Ce vei \u00eenv\u0103\u021ba<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13679\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/curs-marketing-continut-george-hari-popescu.png\" alt=\"\" width=\"364\" height=\"305\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/curs-marketing-continut-george-hari-popescu.png 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/curs-marketing-continut-george-hari-popescu-300x252.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/curs-marketing-continut-george-hari-popescu-768x644.png 768w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/>\u00cen cadrul cursului, vei afla:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">\u00een ce const\u0103 <b>strategia<\/b> de marketing prin con\u021binut;<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">cum segmentezi publicul \u0219i alegi <b>formatul<\/b> potrivit de comunicare;<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">ce instrumente \u0219i <b>tehnici<\/b> ai la dispozi\u021bie pentru a te exprima prin text, imagine fix\u0103 \u0219i \u00een mi\u0219care \u0219i multimedia;<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">care sunt <b>regulile<\/b> generale \u0219i specifice pentru creare \u0219i diseminare de con\u021binut;<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">cum \u00ee\u021bi <b>promovezi<\/b> con\u021binutul \u0219i cum m\u0103sori succesul lui.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Timp de <b>dou\u0103 ore<\/b>, vei primi sfaturi, strategii \u0219i studii de caz relevante pentru business-ul t\u0103u de e-commerce \u0219i vei avea ocazia s\u0103 faci exerci\u021bii pe loc \u0219i s\u0103 prime\u0219ti feedback pe munca ta.<\/span><\/p>\n<hr \/>\n<h3 class=\"p2\"><span class=\"s1\">Despre trainer<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><b>George Hari Popescu<\/b> este project manager la TRUSTED.ro, proiect la care contribuie de 6 ani. De asemenea, face parte din echipa GPeC.ro \u0219i colaboreaz\u0103 cu Creative Commons, av\u00e2nd pozi\u021bia de Translation and Legal Assistant. A fost asistent universitar la Facultatea de Jurnalism \u0219i \u0218tiin\u021bele Comunic\u0103rii mai mult de 15 ani, timp \u00een care a predat cursuri despre noile tehnologii, scriitur\u0103 pentru medii digitale \u0219i cyberculture.<\/span><\/p>\n<p>Mai multe despre trainer:<br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/georgeharipopescu\"><span class=\"s3\">LinkedIN<\/span><\/a> | <a href=\"https:\/\/facebook.com\/georgehari\/\"><span class=\"s3\">Facebook<\/span><\/a> | <a href=\"https:\/\/www.cyberculture.ro\/\"><span class=\"s3\">Blog personal<\/span><\/a> | <a href=\"https:\/\/instagram.com\/georgeharipop\/\"><span class=\"s3\">Instagram<\/span><\/a> | <a href=\"https:\/\/twitter.com\/georgehari\/\"><span class=\"s3\">Twitter<\/span><\/a> | <a href=\"https:\/\/hearthis.at\/georgehari-us\/\"><span class=\"s3\">Hearthis<\/span><\/a><\/p>\n<hr \/>\n<h3 class=\"p2\"><span class=\"s1\">Informa\u021bii practice<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Cursul are loc \u00een dou\u0103 serii:<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\" style=\"color: #ff0000;\"><b>18 iulie, de la 17:00<\/b><\/span><span class=\"s1\">, \u00een Bucure\u0219ti (locul exact va fi anun\u021bat ulterior);<\/span><\/p>\n<p><span class=\"s2\" style=\"color: #ff0000;\"><b>25 iulie, de la 17:00<\/b><\/span><span class=\"s1\">, \u00een Bucure\u0219ti (locul exact va fi anun\u021bat ulterior);<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Magazinele atestate TRUSTED.ro beneficiaz\u0103 de c\u00e2te un loc gratuit (maximum 5 locuri, pe principiul \u201cprimul venit, primul servit&#8221;) \u0219i au primit deja oferta personalizat\u0103, prin e-mail.<\/span><!--more--><\/p>\n<p>Celelalte variante de cost sunt:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><b><\/b><span class=\"s1\"><b>129 de lei<\/b> (TVA inclus) pentru <strong>magazine ne-membre TRUSTED.ro recomandate<\/strong> de magazine membre TRUSTED.ro (maximum 5 locuri, pe principiul \u201cprimul venit, primul servit&#8221;, 1 loc \/ magazin);<\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s1\"><b>159 de lei<\/b> (TVA inclus) pentru <strong>orice de\u021bin\u0103tor de magazin online<\/strong>, firm\u0103 sau orice persoan\u0103 interesat\u0103 (maximum 5 locuri, pe principiul \u201cprimul venit, primul servit&#8221;, maximum 2 locuri \/ firm\u0103).<\/span><\/li>\n<\/ul>\n<h3 class=\"p2\"><span class=\"s1\">\u00censcrie-te acum la curs!<\/span><\/h3>\n<p class=\"p1\">Completeaz\u0103 <a href=\"https:\/\/bic.la\/curs-mk-cont\" target=\"_blank\" rel=\"noopener\">formularul de mai jos<\/a> \u0219i vom reveni cu detalii privind plata prin transfer bancar.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdOBxiR_xquzgJHooT-ZAvvcqo-ilxbsBeBFpwVOeuESR7PYg\/viewform?embedded=true\" width=\"800\" height=\"1000\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>Se \u00ee<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>ncarc\u0103<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>&#8230;<\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/curs-marketing-continut-george-hari-popescu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Uneori suntem at\u00e2t de preocupa\u021bi de rata de conversie, optimizare \u0219i retargeting, \u00eenc\u00e2t uit\u0103m c\u0103 oamenii sunt atra\u0219i de con\u021binutul de calitate. Pe pia\u021ba de e-commerce de azi, nu mai este suficient s\u0103 oferim discount-uri \u0219i livrare rapid\u0103, ci \u0219i s\u0103 \u00eentre\u021binem o rela\u021bie str\u00e2ns\u0103 cu clien\u021bii. Iar con\u021binutul de pe site, de pe blog \u0219i din social media este cel care-i poate face s\u0103 revin\u0103 \u00een magazinul nostru online. Cursul &#8222;7 idei documentate, pentru un con\u021binut de calitate&#8221; sus\u021binut de George Hari Popescu \u00ee\u0219i propune s\u0103-\u021bi fac\u0103 o introducere rapid\u0103 \u00een marketingul prin con\u021binut \u0219i s\u0103 eviden\u021bieze 7 metode prin care po\u021bi fideliza publicul sau atrage clien\u021bi noi. Ce vei \u00eenv\u0103\u021ba \u00cen cadrul cursului, vei afla: \u00een ce const\u0103 strategia de marketing prin con\u021binut; cum segmentezi publicul \u0219i alegi formatul potrivit de comunicare; ce instrumente \u0219i tehnici ai la dispozi\u021bie pentru a te exprima prin text, imagine fix\u0103 \u0219i<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[196,333,2739,13],"class_list":["post-13678","post","type-post","status-publish","format-standard","hentry","category-evenimente-recomandate","tag-content-marketing","tag-curs","tag-george-hari-popescu","tag-trusted-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13678"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13678\/revisions"}],"predecessor-version":[{"id":13681,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13678\/revisions\/13681"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}