{"id":13695,"date":"2018-07-18T12:58:44","date_gmt":"2018-07-18T09:58:44","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13695"},"modified":"2018-07-19T11:37:55","modified_gmt":"2018-07-19T08:37:55","slug":"karl-gilis-cofondator-agconsult-tips-tricks-despre-cum-sa-ti-faci-website-ul-mai-friendly","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/karl-gilis-cofondator-agconsult-tips-tricks-despre-cum-sa-ti-faci-website-ul-mai-friendly","title":{"rendered":"Karl Gilis, cofondator AGConsult: tips &#038; tricks despre cum s\u0103-\u021bi faci website-ul mai friendly"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/karl-gilis-cofondator-agconsult-tips-tricks-despre-cum-sa-ti-faci-website-ul-mai-friendly\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>Majoritatea magazinelor \u00ee\u0219i v\u00e2nd produsele \u00een acela\u0219i fel. Asta spunea \u00a0fondatorul <\/b><a href=\"http:\/\/www.agconsult.com\/en\"><b>AGConsult<\/b><\/a><b> \u0219i unul dintre prietenii comunit\u0103\u021bii GPeC, Karl Gilis, \u00eentr-un dialog cu Gabriela Bejan, fondatoarea Digital Tailors Agency \u0219i reporterul nostru\u00a0<\/b><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13696 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-2-1024x578.png\" alt=\"\" width=\"345\" height=\"195\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-2-1024x578.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-2-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-2-768x433.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-2.png 1175w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><b>oficial \u00een cadrul #GPeCSummit Mai 2018. Pentru c\u00e2teva tips &amp; tricks despre \u00a0cum s\u0103 construie\u0219ti o rela\u021bie cu clien\u021bii \u0219i cum s\u0103 vinzi mai bine, urm\u0103re\u0219te discu\u021bia de mai jos.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva idei extrase din interviu:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen orice business, este bine ca deciziile s\u0103 fie luate strict \u00een urma unor cercet\u0103ri am\u0103nun\u021bite, pe baza unor date. Deciziile luate din instinct sunt o idee nefericit\u0103<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un magazin online se poate diferen\u021bia prin 3 elemente:<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Partea de copywriting &#8211; textele trebuie s\u0103 fie c\u00e2t mai autentice \u0219i originale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call to Action &#8211; formul\u0103ri mai friendly pentru clien\u021bi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crearea unui mediu mai realist \u00een online &#8211; aducerea acelui \u201ehuman touch\u201d pe site<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tooluri nu \u00eenseamn\u0103 \u00eentotdeauna solu\u021bia pentru problemele magazinelor online<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u201cA sales person, in real life, that just reads what\u2019s on the box is boring. A good sales person knows the product, and he tries to understand the customer.\u201d<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Karl e de p\u0103rere c\u0103, pentru a avea un business de succes, e suficient s\u0103 ai un produs bun \u0219i s\u0103 \u00eel vinzi cu o viziune unic\u0103. Partea uman\u0103 este un factor important, uneori ignorat, \u00een e-commerce<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u00e2teva tool-uri esen\u021biale pentru un specialist \u00een marketing online<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hotjar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tool-uri pentru surveys (SurveyMonkey, SurveyGizmo)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tool-uri de a\/b testing (Visual Website Optimiser)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tool-uri pentru e-mail marketing<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Karl Gilis crede c\u0103 e-mail marketingul nu trebuie s\u0103 fie agresiv deloc. Cheia cre\u0219terii v\u00e2nz\u0103rilor const\u0103 \u00een consolidarea unei rela\u021bii cu clien\u021bii.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sfatul lui Gilis pentru business-urile aflate la \u00eenceput este ca acestea s\u0103 nu concureze cu gigan\u021bi precum Amazon, deoarece ace\u0219tia deja au o rela\u021bie consolidat\u0103 cu pia\u021ba. De asemenea, el e de p\u0103rere c\u0103 un magazin specializat pe un anumit segment de pia\u021b\u0103 are \u0219anse mai mari de reu\u0219it\u0103 dec\u00e2t un magazin universal.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JugHYcNZ3_Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 nu ai aflat, mai sunt doar c\u00e2teva locuri disponibile pentru <\/span><a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec\/\"><span style=\"font-weight: 400;\">\u0218coala de Var\u0103 GPeC 2018<\/span><\/a><span style=\"font-weight: 400;\">. Gr\u0103be\u0219te-te \u0219i ia-\u021bi \u0219i tu un bilet c\u0103tre destina\u021bia verii acesteia! Oferta #earlybird mai e valabi\u0103 doar <\/span><b>dou\u0103 zile.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>GPeC 2018 este un eveniment powered by\u00a0<\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner:\u00a0<\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>:\u00a0<a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>:\u00a0<a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>:\u00a0<a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>:\u00a0<a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>:\u00a0<a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>,\u00a0<a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>,\u00a0<a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>,\u00a0<a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>,\u00a0<a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>,\u00a0<a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>,\u00a0<a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>,\u00a0<a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>,\u00a0<a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>,\u00a0<a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>,\u00a0<a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>,\u00a0<a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>,\u00a0<a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul:\u00a0<\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>,\u00a0<\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\">\u00a0Blugento<\/a>,\u00a0<a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>,\u00a0<a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\">\u00a0ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\">\u00a0enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\">\u00a0GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\">\u00a0Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\">\u00a0Omniconvert<\/a>,\u00a0<a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>,\u00a0<a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\">\u00a0WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\">\u00a0White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by:\u00a0<\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>:\u00a0<a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>:\u00a0<a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car:\u00a0<\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>:\u00a0<a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>,\u00a0<a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a>\u00a0&amp;\u00a0<a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>:\u00a0<a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>,\u00a0<a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>,\u00a0<a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>,\u00a0<a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>,\u00a0<a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>,\u00a0<a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>,\u00a0<a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\">\u00a0Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\">\u00a0Comunicate de Afaceri<\/a>,\u00a0<a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>,\u00a0<a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>,\u00a0<a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\">\u00a0E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\">\u00a0edusa<\/a>,\u00a0<a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>,\u00a0<a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\">\u00a0HRB Trends<\/a>,\u00a0<a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>,\u00a0<a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>,\u00a0<a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>,\u00a0<a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>,\u00a0<a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>,\u00a0<a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>,\u00a0<a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>,\u00a0<a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>,\u00a0<a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>,\u00a0<a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>,\u00a0<a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>,\u00a0<a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>,\u00a0<a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\">\u00a0SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>,\u00a0<a class=\"autohyperlink\" href=\"http:\/\/ziare.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\">\u00a0Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b>\u00a0<a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>,\u00a0<a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>,\u00a0<a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>,\u00a0<a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>,\u00a0<a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>,\u00a0<a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>,\u00a0<a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>,\u00a0<a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>,\u00a0<a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>,\u00a0<a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\">\u00a0George Hari Popescu<\/a>,\u00a0<a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>,\u00a0<a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>,\u00a0<a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>,\u00a0<a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>,\u00a0<a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>,\u00a0<a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>,\u00a0<a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>,\u00a0<a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/karl-gilis-cofondator-agconsult-tips-tricks-despre-cum-sa-ti-faci-website-ul-mai-friendly\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Majoritatea magazinelor \u00ee\u0219i v\u00e2nd produsele \u00een acela\u0219i fel. Asta spunea \u00a0fondatorul AGConsult \u0219i unul dintre prietenii comunit\u0103\u021bii GPeC, Karl Gilis, \u00eentr-un dialog cu Gabriela Bejan, fondatoarea Digital Tailors Agency \u0219i reporterul nostru\u00a0oficial \u00een cadrul #GPeCSummit Mai 2018. Pentru c\u00e2teva tips &amp; tricks despre \u00a0cum s\u0103 construie\u0219ti o rela\u021bie cu clien\u021bii \u0219i cum s\u0103 vinzi mai bine, urm\u0103re\u0219te discu\u021bia de mai jos. &nbsp; C\u00e2teva idei extrase din interviu: &nbsp; \u00cen orice business, este bine ca deciziile s\u0103 fie luate strict \u00een urma unor cercet\u0103ri am\u0103nun\u021bite, pe baza unor date. Deciziile luate din instinct sunt o idee nefericit\u0103<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[8,100,215,426],"class_list":["post-13695","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-comert-electronic-2","tag-gpec-summit","tag-interviu-gpec","tag-karl-gilis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13695"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13695\/revisions"}],"predecessor-version":[{"id":13725,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13695\/revisions\/13725"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}