{"id":13745,"date":"2018-07-24T11:47:51","date_gmt":"2018-07-24T08:47:51","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13745"},"modified":"2018-07-24T12:34:21","modified_gmt":"2018-07-24T09:34:21","slug":"ricardo-tayar-ceo-co-fondator-flat-101-if-you-really-know-about-the-users-motivation-to-buy-from-you-you-have-the-core","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ricardo-tayar-ceo-co-fondator-flat-101-if-you-really-know-about-the-users-motivation-to-buy-from-you-you-have-the-core","title":{"rendered":"Ricardo Tayar, CEO &#038; Co-Fondator Flat 101: \u201cIf you really know about the user\u2019s motivation to buy from you, you have the core.\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ricardo-tayar-ceo-co-fondator-flat-101-if-you-really-know-about-the-users-motivation-to-buy-from-you-you-have-the-core\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>Pentru a se men\u021bine relevant pentru clien\u021bi, un business trebuie s\u0103 se adapteze la dinamica userilor. Co-Fondatorul \u0219i\u00a0<\/b><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13746 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-3-1024x578.png\" alt=\"\" width=\"340\" height=\"192\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-3-1024x578.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-3-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-3-768x434.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-3.png 1171w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/> <b>CEO-ul <\/b><a href=\"https:\/\/www.flat101.es\/\"><b>Flat 101<\/b><\/a><b>, Ricardo Tayar, a stat de vorb\u0103 cu reporterul nostru oficial, Gabriela Bejan, \u00een cadrul #GPeCSummit Mai 2018 unde ne-a povestit despre cum s\u0103 construie\u0219ti o rela\u021bie de \u00eencredere cu clien\u021bii. Pentru mai multe detalii despre cum s\u0103 \u00ee\u021bi cre\u0219ti rata de conversie \u0219i cum s\u0103 \u00ee\u021bi construie\u0219ti un nume pe pia\u021b\u0103, urm\u0103re\u0219te interviul de mai jos. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva idei extrase din interviu:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen e-commerce totul trebuie testat, mai ales c\u00e2nd te afli la \u00eenceput. Ricardo e de p\u0103rere c\u0103 \u00een acest mediu de business trebuie s\u0103 fii dinamic \u0219i s\u0103 evoluezi constant ca s\u0103 r\u0103m\u00e2i relevant pentru client.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca s\u0103 fii sigur c\u0103 livrezi tot ce e mai bun pentru clien\u021bi, este bine ca \u00eentotdeauna s\u0103 \u00ee\u021bi studiezi deciziile \u0219i elementele pe care le aduci business-ului t\u0103u.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen analiza datelor, un lucru important (\u0219i uneori trecut cu vederea) este segmentarea datelor \u00een func\u021bie de diverse categorii (cum ar fi, de exemplu, sursa traficului). Ricardo este de p\u0103rere c\u0103 analiza datelor trebuie s\u0103 mearg\u0103 mai departe de metricii uzuali.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La \u00eenceput de drum, este bine ca testele a\/b s\u0103 fie aplicate pe elemente c\u00e2t mai simple, de pild\u0103 culoarea butonului de Call-To-Action, sau poate chiar descrierile produselor. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Metode mai complexe, precum testarea unei metode de plat\u0103 online diferite, sunt metode ce aduc dificult\u0103\u021bi magazinelor online deoarece necesit\u0103 resurse care poate pot fi investite mai eficient altundeva.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cele mai importante elemente de care s\u0103 \u021bii cont \u00een Analytics:<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segmente diferite de date pentru device-uri mobile \u0219i pentru desktop<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analiza surselor traficului<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tool-ul Events din Google Analytics, ca s\u0103 \u0219tii dac\u0103 m\u0103sori date relevante business-ului t\u0103u.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cen Spania, rata medie de conversie este de aproximativ 1%.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca s\u0103 vinzi, e necesar s\u0103 construie\u0219ti o rela\u021bie cu clientul bazat\u0103 pe \u00eencredere. Magazinele care aduc cataloage online organizate pe ani, au rate de conversie mai ridicate.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201eYou need to build trust in your users. And that is not something you will do in a few months. You need to push and you need to work hard.\u201d<\/span><\/i><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca s\u0103 construie\u0219ti \u00eencredere, e nevoie de munc\u0103 grea \u0219i dedicare. E nevoie s\u0103 stabile\u0219ti o rela\u021bie cu clien\u021bii \u0219i s\u0103-\u021bi construie\u0219ti un nume pe pia\u021b\u0103, iar acest proces va dura mai mult de \u201ec\u00e2teva luni\u201d.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elementul de baz\u0103 este s\u0103 \u00een\u021belegi ce ofer\u0103 produsul t\u0103u \u0219i rela\u021bia acestuia cu clien\u021bii. Dac\u0103 po\u021bi r\u0103spunde la \u00eentreb\u0103ri precum \u201eCe face produsul meu cel mai bine\u201d sau \u201dDe ce ar cump\u0103ra cineva de la mine\u201d, atunci business-ul t\u0103u va avea rezultate bune. Chiar dac\u0103 design-ul website-ului poate nu este cel mai bun.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TSu7mZWVoE0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Chiar dac\u0103 oferta #earlybird a luat sf\u00e2r\u0219it vineri, locuri la <\/span><a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec\/\"><span style=\"font-weight: 400;\">\u0218coala de Var\u0103 GPeC<\/span><\/a><span style=\"font-weight: 400;\"> \u00eenc\u0103 mai sunt. A\u0219a c\u0103 gr\u0103be\u0219te-te \u0219i ia-\u021bi \u0219i tu un bilet c\u0103tre destina\u021bia verii acesteia! \u00censcrierile se termin\u0103 pe 17 august.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\"><span style=\"font-weight: 400;\">adLemonade<\/span><\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\"><span style=\"font-weight: 400;\">2Performant<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.blugento.ro\/magazin-online\"><span style=\"font-weight: 400;\"> Blugento<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.thebusinessclub.ro\/\"><span style=\"font-weight: 400;\">Business Club<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.canopy.ro\/\"><span style=\"font-weight: 400;\">Canopy<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/casadetraduceri.ro\/\"><span style=\"font-weight: 400;\">CasaDeTraduceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.contentspeed.ro\/\"><span style=\"font-weight: 400;\">ContentSpeed<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/ecompedia.ro\/\"><span style=\"font-weight: 400;\"> ECOMpedia<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.enrose.ro\/\"><span style=\"font-weight: 400;\"> enRose<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.gomag.ro\/\"><span style=\"font-weight: 400;\"> GoMag<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.cupe-medalii.ro\/\"><span style=\"font-weight: 400;\"> Infinity Trophy<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.netlogiq.ro\/\"><span style=\"font-weight: 400;\">Netlogiq<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.omniconvert.com\/\"><span style=\"font-weight: 400;\"> Omniconvert<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/presta.ro\/\"><span style=\"font-weight: 400;\">Presta.ro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/trusted.ro\/\"><span style=\"font-weight: 400;\">TRUSTED.ro<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/webdigital.ro\/\"><span style=\"font-weight: 400;\"> WebDigital<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.whiteimage.net\/\"><span style=\"font-weight: 400;\"> White Image<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.zelist.ro\/monitor\/\"><span style=\"font-weight: 400;\">Zelist<\/span><\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a><span style=\"font-weight: 400;\"> &amp; <\/span><a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/www.adhugger.net\/\"><span style=\"font-weight: 400;\">AdHugger<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.agora.ro\/\"><span style=\"font-weight: 400;\">AGORA<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.anis.ro\/\"><span style=\"font-weight: 400;\">ANIS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.aries.ro\/\"><span style=\"font-weight: 400;\">ARIES<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.armo.org.ro\/\"><span style=\"font-weight: 400;\">ARMO<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.business24.ro\/\"><span style=\"font-weight: 400;\">Business24<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.businessdays.ro\/\"><span style=\"font-weight: 400;\">Business Days<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cariereonline.ro\/\"><span style=\"font-weight: 400;\"> Cariere<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"><span style=\"font-weight: 400;\"> Comunicate de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.comunicatedepresa.ro\/\"><span style=\"font-weight: 400;\">Comunicate de Presa<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ecomjobs.ro\/\"><span style=\"font-weight: 400;\">ECOMJOBS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ecommercenews.eu\/\"><span style=\"font-weight: 400;\">Ecommerce News<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"><span style=\"font-weight: 400;\"> E-Commerce Poland<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.edusa.ro\/\"><span style=\"font-weight: 400;\"> edusa<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\"><span style=\"font-weight: 400;\">Femei in Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.fntm.ro\/\"><span style=\"font-weight: 400;\">FNTM<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.trendshrb.ro\/\"><span style=\"font-weight: 400;\"> HRB Trends<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/iab-romania.ro\/\"><span style=\"font-weight: 400;\">IAB Romania<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.iqads.ro\/\"><span style=\"font-weight: 400;\">IQads<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.institutuldemarketing.ro\/\"><span style=\"font-weight: 400;\">Institutul de Marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\"><span style=\"font-weight: 400;\">Jurnalul de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/lumeaseoppc.ro\/\"><span style=\"font-weight: 400;\">Lumea SEO PPC<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.magazinulprogresiv.ro\/\"><span style=\"font-weight: 400;\">Magazinul Progresiv<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.manager.ro\/\"><span style=\"font-weight: 400;\">Manager.ro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.marketingfocus.ro\/\"><span style=\"font-weight: 400;\">MarketingFocus<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.neweditionnews.ro\/\"><span style=\"font-weight: 400;\">NewEditionNews<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.romaniapozitiva.ro\/\"><span style=\"font-weight: 400;\">Romania Pozitiva<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/biz.shopmania.ro\/\"><span style=\"font-weight: 400;\">Shopmania BIZ<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.softlead.ro\/\"><span style=\"font-weight: 400;\">Softlead<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.smark.ro\/\"><span style=\"font-weight: 400;\">SMARK<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.startupcafe.ro\/\"><span style=\"font-weight: 400;\">StartupCafe<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/sundaypr.com\/\"><span style=\"font-weight: 400;\"> SundayPR<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.techcafe.ro\/\"><span style=\"font-weight: 400;\">TechCafe<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/ziare.com\/\"><span style=\"font-weight: 400;\">Ziare.com<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ziuaconstanta.ro\/\"><span style=\"font-weight: 400;\"> Ziua de Constanta<\/span><\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\"><span style=\"font-weight: 400;\">Adrian Gabriel Orbai<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.allinbound.ro\/\"><span style=\"font-weight: 400;\">Alin Vlad<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.andrazaharia.ro\/\"><span style=\"font-weight: 400;\">Andra Zaharia<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.aurasmihai.ro\/\"><span style=\"font-weight: 400;\">Aura\u0219 Mihai Geamba\u0219u<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/claudiatocila.ro\/\"><span style=\"font-weight: 400;\">Claudia Tocil\u0103<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.korinams.ro\/\"><span style=\"font-weight: 400;\">Corina-Maria Scheianu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/cristianchinabirta.ro\/\"><span style=\"font-weight: 400;\">Cristian China Birta<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.cristianiosub.com\/\"><span style=\"font-weight: 400;\">Cristian Iosub<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/danpandrea.ro\/\"><span style=\"font-weight: 400;\">Dan Pandrea<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.elenaciric.ro\/\"><span style=\"font-weight: 400;\">Elena C\u00eer\u00eec<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cyberculture.ro\/\"><span style=\"font-weight: 400;\"> George Hari Popescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.bunescu.ro\/\"><span style=\"font-weight: 400;\">Ionu\u021b Bunescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.read-my-mind.ro\/\"><span style=\"font-weight: 400;\">Lumini\u021ba Balaban<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blogatu.ro\/\"><span style=\"font-weight: 400;\">Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blidaru.net\/\"><span style=\"font-weight: 400;\">M\u0103d\u0103lin Blidaru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/olivian.ro\/\"><span style=\"font-weight: 400;\">Olivian Breda<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/robertkatai.com\/\"><span style=\"font-weight: 400;\">Robert Katai<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.sabinacornovac.ro\/\"><span style=\"font-weight: 400;\">Sabina Cornovac<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.stilmasculin.ro\/\"><span style=\"font-weight: 400;\">Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ricardo-tayar-ceo-co-fondator-flat-101-if-you-really-know-about-the-users-motivation-to-buy-from-you-you-have-the-core\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pentru a se men\u021bine relevant pentru clien\u021bi, un business trebuie s\u0103 se adapteze la dinamica userilor. Co-Fondatorul \u0219i\u00a0 CEO-ul Flat 101, Ricardo Tayar, a stat de vorb\u0103 cu reporterul nostru oficial, Gabriela Bejan, \u00een cadrul #GPeCSummit Mai 2018 unde ne-a povestit despre cum s\u0103 construie\u0219ti o rela\u021bie de \u00eencredere cu clien\u021bii. Pentru mai multe detalii despre cum s\u0103 \u00ee\u021bi cre\u0219ti rata de conversie \u0219i cum s\u0103 \u00ee\u021bi construie\u0219ti un nume pe pia\u021b\u0103, urm\u0103re\u0219te interviul de mai jos. C\u00e2teva idei extrase din interviu: &nbsp; \u00cen e-commerce totul trebuie testat, mai ales c\u00e2nd te afli la \u00eenceput. Ricardo e de p\u0103rere c\u0103 \u00een acest mediu de business trebuie s\u0103 fii dinamic \u0219i s\u0103 evoluezi constant ca s\u0103 r\u0103m\u00e2i relevant pentru client. &nbsp; Ca s\u0103 fii sigur c\u0103 livrezi tot ce e mai bun pentru clien\u021bi, este bine ca \u00eentotdeauna s\u0103 \u00ee\u021bi studiezi deciziile \u0219i elementele pe care le aduci business-ului t\u0103u.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[432,62,100,2746],"class_list":["post-13745","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-comert-online","tag-e-commerce","tag-gpec-summit","tag-ricardo-tayar"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13745"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13745\/revisions"}],"predecessor-version":[{"id":13750,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13745\/revisions\/13750"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}