{"id":13762,"date":"2018-07-27T07:30:37","date_gmt":"2018-07-27T04:30:37","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13762"},"modified":"2018-07-26T15:38:02","modified_gmt":"2018-07-26T12:38:02","slug":"observatii-dwf-dupa-3-ani-in-juriul-gpec-trenduri-seo-oportunitati-si-probleme-frecvente","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/observatii-dwf-dupa-3-ani-in-juriul-gpec-trenduri-seo-oportunitati-si-probleme-frecvente","title":{"rendered":"Observa\u021bii DWF dup\u0103 3 ani \u00een juriul GPeC: trenduri SEO, oportunit\u0103\u021bi \u0219i probleme frecvente"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/observatii-dwf-dupa-3-ani-in-juriul-gpec-trenduri-seo-oportunitati-si-probleme-frecvente\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">De dou\u0103 ori pe an, <\/span><a href=\"https:\/\/dwf.ro\/\"><span style=\"font-weight: 400;\">DWF<\/span><\/a><span style=\"font-weight: 400;\"> prime\u0219te de la noi un task special: jurizarea pe criteriile SEO pentru un num\u0103r semnificativ de magazine online participante \u00een <\/span><a href=\"https:\/\/www.gpec.ro\/regulament-competitia-magazinelor-online-gpec\/\"><span style=\"font-weight: 400;\">Competi\u021bia Magazinelor Online GPeC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cei 3 ani de c\u00e2nd DWF face parte din juriul GPeC, echipa a investit peste 400 de ore \u00een aceast\u0103 activitate \u0219i a auditat mai bine de 200 de magazine online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe baza acestei experien\u021be, echipa DWF a sintetizat c\u00e2teva observa\u021bii generale cu scopul de a ajuta participan\u021bii de anul acesta, cel pu\u021bin pe partea de SEO. Mai multe informa\u021bii sunt disponibile \u00een studiul dedicat acestui subiect, publicat pe blogul DWF: <\/span><a href=\"https:\/\/dwf.ro\/blog\/criteriile-de-jurizare-seo-gpec-analiza-dwf-dupa-3-ani-de-participare-in-juriul-gpec\/\"><span style=\"font-weight: 400;\">Criteriile de jurizare SEO GPeC \u2013 Analiza DWF dup\u0103 3 ani de participare \u00een juriul GPeC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13765\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/jurizare-gpec.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/jurizare-gpec.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/jurizare-gpec-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/jurizare-gpec-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 de ce trebuie s\u0103 \u021bin\u0103 cont magazinele online la capitolul SEO:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) Platforma de e-commerce cel mai des utilizat\u0103 de c\u0103tre magazinele online auditate \u00een cadrul Competi\u021biei Magazinelor Online GPeC este, \u00een prezent, <\/span><a href=\"https:\/\/magento.com\"><span style=\"font-weight: 400;\">Magento<\/span><\/a><span style=\"font-weight: 400;\">. \u00cen urm\u0103 cu 3 ani predominau site-urile construite pe platforme custom sau pe <\/span><a href=\"https:\/\/www.prestashop.com\/en\"><span style=\"font-weight: 400;\">Prestashop<\/span><\/a><span style=\"font-weight: 400;\">. \u00cen continuare, platformele autohtone de e-commerce de\u021bin o cot\u0103 de pia\u021b\u0103 relativ modest\u0103 (15% din magazinele online analizate).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) De asemenea, acum 3 ani existau \u0219i mai pu\u021bine site-uri \u00a0optimizate pentru device-urile mobile. Majoritatea site-urilor audiate sunt mobile-friendly, preponderent prin layout-uri de tip responsive, ceea ce arat\u0103 o evolu\u021bie clar\u0103 fa\u021b\u0103 de edi\u021biile trecute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3) Implementarea unui certificat SSL a fost identificat\u0103 pe 95% dintre site-urile analizate anul acesta. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">4) \u00cen continuare exist\u0103 site-uri cu probleme majore pe partea de optimizare metadata (titlu \u0219i descriere), precum \u0219i pe zona de headlines (\u00een special h1 \u0219i h2), probleme ce pot fi rezolvate f\u0103r\u0103 interven\u021bia unui programator. Prezen\u021ba unui con\u021binut slab optimizat se datoreaz\u0103, de cele mai multe ori, lipsei unei viziuni clare asupra cuvintelor cheie pentru care se dore\u0219te ranking pe Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5) Aspecte tehnice precum canonicalizarea URL-urilor, arhitectura intern\u0103 de linkuri, structura de sitemaps.xml sau tratarea corect\u0103 a pagina\u021biei sunt puse la punct \u00een pu\u021bine cazuri, de obicei pe site-uri care au mai trecut prin experien\u021ba Competi\u021biei Magazinelor Online GPeC \u00een anii anteriori sau care lucreaz\u0103 \u00een mod constant cu un partener pe zona de SEO. De\u0219i, adesea, necesit\u0103 o interven\u021bie tehnic\u0103 pentru a putea fi reparate, rezolvarea acestor probleme poate debloca cre\u0219terea natural\u0103 a unui site \u00een organic SERPs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cadrul materialului extins, publicat pe <\/span><a href=\"https:\/\/dwf.ro\/blog\/\"><span style=\"font-weight: 400;\">blogul DWF<\/span><\/a><span style=\"font-weight: 400;\">, au fost expuse sistematic observa\u021biile echipei pentru fiecare dintre cele 14 criterii de jurizare SEO. Articolul include pentru fiecare criteriu \u0219i punctajul mediu ob\u021binut de site-urile auditate \u00een ultimii 3 ani de echipa DWF, deci e musai s\u0103-l citi\u021bi!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/observatii-dwf-dupa-3-ani-in-juriul-gpec-trenduri-seo-oportunitati-si-probleme-frecvente\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>De dou\u0103 ori pe an, DWF prime\u0219te de la noi un task special: jurizarea pe criteriile SEO pentru un num\u0103r semnificativ de magazine online participante \u00een Competi\u021bia Magazinelor Online GPeC. \u00cen cei 3 ani de c\u00e2nd DWF face parte din juriul GPeC, echipa a investit peste 400 de ore \u00een aceast\u0103 activitate \u0219i a auditat mai bine de 200 de magazine online. Pe baza acestei experien\u021be, echipa DWF a sintetizat c\u00e2teva observa\u021bii generale cu scopul de a ajuta participan\u021bii de anul acesta, cel pu\u021bin pe partea de SEO. Mai multe informa\u021bii sunt disponibile \u00een studiul dedicat acestui subiect, publicat pe blogul DWF: Criteriile de jurizare SEO GPeC \u2013 Analiza DWF dup\u0103 3 ani de participare \u00een juriul GPeC.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903],"tags":[8,432,418,62,410],"class_list":["post-13762","post","type-post","status-publish","format-standard","hentry","category-competitia-magazinelor-online-gpec","tag-comert-electronic-2","tag-comert-online","tag-competitia-gpec","tag-e-commerce","tag-gala-premiilor-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13762"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13762\/revisions"}],"predecessor-version":[{"id":13767,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13762\/revisions\/13767"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}