{"id":13782,"date":"2018-07-27T14:32:22","date_gmt":"2018-07-27T11:32:22","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13782"},"modified":"2018-08-08T10:30:30","modified_gmt":"2018-08-08T07:30:30","slug":"jim-sterne-chairman-digital-analytics-association-machine-learning-will-not-take-your-job","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/jim-sterne-chairman-digital-analytics-association-machine-learning-will-not-take-your-job","title":{"rendered":"Jim Sterne, Chairman Digital Analytics Association: \u201eMachine learning will not take your job\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/jim-sterne-chairman-digital-analytics-association-machine-learning-will-not-take-your-job\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>La #GPeCSummit Mai 2018 am aflat c\u00e2teva perspective interesante \u00een ceea ce prive\u0219te e-commerce-ul \u0219i, implicit, marketingul online. Jim Sterne, Chairman <\/b><a href=\"https:\/\/www.digitalanalyticsassociation.org\/\"><b>Digital Analytics Association<\/b><\/a><b> a fost al\u0103turi de noi \u00een cadrul Summit-ului \u0219i a\u00a0<\/b> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13783 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-5-1024x578.png\" alt=\"\" width=\"356\" height=\"201\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-5-1024x578.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-5-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-5-768x433.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-5.png 1172w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><br \/>\n<b>dezv\u0103luit c\u00e2teva insight-uri despre Inteligen\u021ba Artificial\u0103 \u0219i algoritmii de \u00eenv\u0103\u021bare automat\u0103 \u00eentr-un interviu \u00een exclusivitate acordat reporterului nostru oficial, Gabriela Bejan. Pentru mai multe detalii \u0219i perspective asupra marketingului online, te invit\u0103m s\u0103 urm\u0103re\u0219ti interviul de mai jos.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva idei extrase din interviu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jim Sterne este de p\u0103rere c\u0103 Inteligen\u021ba Artificial\u0103 o s\u0103 aduc\u0103 o serie de noi unelte care vor schimba marketingul. <\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exist\u0103 c\u00e2teva magazine online care utilizeaz\u0103 algoritmi de tip \u201emachine learning\u201d. Un bun exemplu este <\/span><a href=\"https:\/\/www.cosabella.com\/en-ro\"><span style=\"font-weight: 400;\">Cosabella<\/span><\/a><span style=\"font-weight: 400;\"> care, \u00een urma unui parteneriat cu un startup, a adoptat m\u0103suri surprinz\u0103toare precum deschiderea unei pagini speciale pentru Germania, lucru care a adus cre\u0219teri semnificative ale v\u00e2nz\u0103rilor.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca s\u0103 func\u021bioneze corect, algoritmii au nevoie de cantit\u0103\u021bi mari de date pe care s\u0103 le analizeze \u0219i \u00een urma c\u0103rora s\u0103 poat\u0103 genera rezultate. De aceea, machine learning nu este recomandat unui business online mic, cu un trafic modest.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Machine Learning va aduce rezultate \u00een mod categoric, \u00eens\u0103 mai este nevoie de timp pentru a putea func\u021biona corespunz\u0103tor. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aceste noi tool-uri cu care vine Inteligen\u021ba Artificial\u0103 func\u021bioneaz\u0103 pe baza unor concepte similare celor care stau la baza Google Analytics. Ele pot fi utilizate doar de cei care au experien\u021b\u0103 cu analiza datelor.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chatbo\u021bii sunt un \u201emust\u201d pentru orice business care se g\u00e2nde\u0219te s\u0103 adauge Machine Learning \u00een strategia sa. Acesta este un tool care, \u00een timp, poate studia comportamentul clien\u021bilor \u0219i poate \u00a0oferi solu\u021bii eficiente pentru problemele acestora.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dezvoltarea unui chatbot depinde de c\u00e2\u021bi utilizatori interac\u021bioneaz\u0103 cu acesta \u0219i de \u00eentreb\u0103rile care \u00eei sunt adresate. Chatbot-ul poate \u00eenv\u0103\u021ba din gre\u0219elile pe care le face (de exemplu r\u0103spunsuri irelevante).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opinia lui Jim Sterne este c\u0103 voice search-ul o s\u0103 devin\u0103 un tool obi\u0219nuit printre marketeri \u0219i c\u0103 acest lucru va aduce cu sine c\u00e2teva probleme. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oamenii tind s\u0103 caute produse dup\u0103 categorie \u0219i nu dup\u0103 brand, iar atunci c\u00e2nd folosesc voice search-ul le vor fi livrate rezultate bazate pe achizi\u021biile recente. Acest lucru va deveni o provocare pentru brand-urile mai pu\u021bin cunoscute sau aflate la \u00eenceput de drum.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creativitatea este un proces ce nu poate fi automatizat, spre deosebire de analiza datelor!<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JCudqTgI2-U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita c\u0103 \u00eenc\u0103 mai sunt c\u00e2teva locuri disponibile pentru <\/span><a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec\/\"><span style=\"font-weight: 400;\">\u0218coala de Var\u0103 GPeC<\/span><\/a><span style=\"font-weight: 400;\">. 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style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.korinams.ro\/\"><span style=\"font-weight: 400;\">Corina-Maria Scheianu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/cristianchinabirta.ro\/\"><span style=\"font-weight: 400;\">Cristian China Birta<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.cristianiosub.com\/\"><span style=\"font-weight: 400;\">Cristian Iosub<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/danpandrea.ro\/\"><span style=\"font-weight: 400;\">Dan Pandrea<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.elenaciric.ro\/\"><span style=\"font-weight: 400;\">Elena C\u00eer\u00eec<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cyberculture.ro\/\"><span style=\"font-weight: 400;\"> George Hari Popescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.bunescu.ro\/\"><span style=\"font-weight: 400;\">Ionu\u021b Bunescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.read-my-mind.ro\/\"><span style=\"font-weight: 400;\">Lumini\u021ba Balaban<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blogatu.ro\/\"><span style=\"font-weight: 400;\">Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blidaru.net\/\"><span style=\"font-weight: 400;\">M\u0103d\u0103lin Blidaru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/olivian.ro\/\"><span style=\"font-weight: 400;\">Olivian Breda<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/robertkatai.com\/\"><span style=\"font-weight: 400;\">Robert Katai<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.sabinacornovac.ro\/\"><span style=\"font-weight: 400;\">Sabina Cornovac<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.stilmasculin.ro\/\"><span style=\"font-weight: 400;\">Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/jim-sterne-chairman-digital-analytics-association-machine-learning-will-not-take-your-job\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La #GPeCSummit Mai 2018 am aflat c\u00e2teva perspective interesante \u00een ceea ce prive\u0219te e-commerce-ul \u0219i, implicit, marketingul online. Jim Sterne, Chairman Digital Analytics Association a fost al\u0103turi de noi \u00een cadrul Summit-ului \u0219i a\u00a0 dezv\u0103luit c\u00e2teva insight-uri despre Inteligen\u021ba Artificial\u0103 \u0219i algoritmii de \u00eenv\u0103\u021bare automat\u0103 \u00eentr-un interviu \u00een exclusivitate acordat reporterului nostru oficial, Gabriela Bejan. Pentru mai multe detalii \u0219i perspective asupra marketingului online, te invit\u0103m s\u0103 urm\u0103re\u0219ti interviul de mai jos. C\u00e2teva idei extrase din interviu: Jim Sterne este de p\u0103rere c\u0103 Inteligen\u021ba Artificial\u0103 o s\u0103 aduc\u0103 o serie de noi unelte care vor schimba marketingul.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[8,432,184,100,215,898],"class_list":["post-13782","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-digital-marketing","tag-gpec-summit","tag-interviu-gpec","tag-jim-sterne"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13782"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13782\/revisions"}],"predecessor-version":[{"id":13855,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13782\/revisions\/13855"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}