{"id":13788,"date":"2018-07-31T11:39:37","date_gmt":"2018-07-31T08:39:37","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13788"},"modified":"2018-09-21T23:48:04","modified_gmt":"2018-09-21T20:48:04","slug":"darren-elliott-sales-director-taboola-uk-theres-performance-outside-of-google-and-facebook","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/darren-elliott-sales-director-taboola-uk-theres-performance-outside-of-google-and-facebook","title":{"rendered":"Darren Elliott, Sales Director Taboola UK: \u201eThere\u2019s performance outside of Google and Facebook\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/darren-elliott-sales-director-taboola-uk-theres-performance-outside-of-google-and-facebook\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13789 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-6-1024x577.png\" alt=\"\" width=\"343\" height=\"193\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-6-1024x577.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-6-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-6-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/07\/Untitled-6.png 1174w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><strong>#GPeCSummit Mai 2018 ne-a adus mai aproape de ultimele nout\u0103\u021bi ale marketing-ului digital \u0219i ale e-commerce-ului. De aceast\u0103 dat\u0103 l-am avut l\u00e2ng\u0103 noi pe Darren Elliott, Sales Director Taboola (UK), care ne-a dat c\u00e2teva insight-uri despre\u00a0\u201econtent discovery\u201d, \u00eentr-un interviu acordat \u00een exclusivitate reporterului nostru oficial, Gabriela Bejan. <\/strong><\/p>\n<p>Pentru mai multe detalii despre ce aduce nou aceast\u0103 metod\u0103 fa\u021b\u0103 de canalele deja cunoscute, te invit\u0103m s\u0103 urm\u0103re\u0219ti interviul de mai jos!<\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva idei extrase din interviul video: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.taboola.com\"><span style=\"font-weight: 400;\">Taboola<\/span><\/a><span style=\"font-weight: 400;\"> este una dintre cele mai mari platforme de <strong>content discovery<\/strong> disponibile. Aceasta este folosit\u0103 at\u00e2t de brand-uri deja cunoscute c\u00e2t \u0219i de business-uri mai mici, aflate la \u00eenceput de drum.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pentru a \u00een\u021belege mai bine ce \u00eenseamn\u0103 content discovery, Darren Elliott a exemplificat folosindu-se de site-ul <\/span><a href=\"https:\/\/www.bloomberg.com\/europe\"><span style=\"font-weight: 400;\">Bloomberg<\/span><\/a><span style=\"font-weight: 400;\">, unul dintre clien\u021bii Taboola. La finalul unui articol utilizatorul vede <strong>sugestii de content nou<\/strong>, \u00een func\u021bie de interesele sale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Darren Elliott este de p\u0103rere c\u0103 exist\u0103 <strong>performan\u021b\u0103<\/strong> \u0219i rezultate mari \u0219i \u00een afara canalelor obi\u0219nuite precum Facebook sau Google. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dup\u0103 ce utilizatorul a citit deja un articol cresc \u0219ansele ca acesta s\u0103 r\u0103m\u00e2n\u0103 pe site \u0219i s\u0103 continue lectura atunci c\u00e2nd con\u021binutul servit este <strong>relevant<\/strong>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201eContent discovery\u201d este metoda prin care user-ului \u00eei sunt afi\u0219ate acele noi sugestii de content prin care el descoper\u0103 noi brand-uri \u00een func\u021bie de <strong>interese<\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u0219i Taboola nu se bazeaz\u0103 pe Google sau Facebook, Elliott consider\u0103 c\u0103 cele dou\u0103 canale sunt foarte utile \u00een marketing-ul de ast\u0103zi.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xP8q7v70Py0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Mai sunt doar c\u00e2teva locuri disponibile la <\/span><a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec\/\"><span style=\"font-weight: 400;\">\u0218coala de Var\u0103 GPeC<\/span><\/a><span style=\"font-weight: 400;\"> din August. Rezerv\u0103-\u021bi un loc \u0219i f\u0103 \u0219i tu parte din cea mai mare comunitate din mediul online rom\u00e2nesc! <\/span><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\"><span style=\"font-weight: 400;\">adLemonade<\/span><\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\"><span style=\"font-weight: 400;\">2Performant<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.blugento.ro\/magazin-online\"><span style=\"font-weight: 400;\"> 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href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/www.adhugger.net\/\"><span style=\"font-weight: 400;\">AdHugger<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.agora.ro\/\"><span style=\"font-weight: 400;\">AGORA<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.anis.ro\/\"><span style=\"font-weight: 400;\">ANIS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.aries.ro\/\"><span style=\"font-weight: 400;\">ARIES<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.armo.org.ro\/\"><span style=\"font-weight: 400;\">ARMO<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.business24.ro\/\"><span style=\"font-weight: 400;\">Business24<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.businessdays.ro\/\"><span style=\"font-weight: 400;\">Business Days<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cariereonline.ro\/\"><span style=\"font-weight: 400;\"> Cariere<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"><span style=\"font-weight: 400;\"> Comunicate de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.comunicatedepresa.ro\/\"><span style=\"font-weight: 400;\">Comunicate de Presa<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ecomjobs.ro\/\"><span style=\"font-weight: 400;\">ECOMJOBS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ecommercenews.eu\/\"><span style=\"font-weight: 400;\">Ecommerce News<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"><span style=\"font-weight: 400;\"> E-Commerce Poland<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.edusa.ro\/\"><span style=\"font-weight: 400;\"> edusa<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\"><span style=\"font-weight: 400;\">Femei in Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.fntm.ro\/\"><span style=\"font-weight: 400;\">FNTM<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.trendshrb.ro\/\"><span style=\"font-weight: 400;\"> HRB Trends<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/iab-romania.ro\/\"><span style=\"font-weight: 400;\">IAB Romania<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.iqads.ro\/\"><span style=\"font-weight: 400;\">IQads<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.institutuldemarketing.ro\/\"><span style=\"font-weight: 400;\">Institutul de Marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\"><span style=\"font-weight: 400;\">Jurnalul de Afaceri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/lumeaseoppc.ro\/\"><span style=\"font-weight: 400;\">Lumea SEO PPC<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.magazinulprogresiv.ro\/\"><span style=\"font-weight: 400;\">Magazinul Progresiv<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.manager.ro\/\"><span style=\"font-weight: 400;\">Manager.ro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.marketingfocus.ro\/\"><span style=\"font-weight: 400;\">MarketingFocus<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.neweditionnews.ro\/\"><span style=\"font-weight: 400;\">NewEditionNews<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.romaniapozitiva.ro\/\"><span style=\"font-weight: 400;\">Romania Pozitiva<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/biz.shopmania.ro\/\"><span style=\"font-weight: 400;\">Shopmania BIZ<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.softlead.ro\/\"><span style=\"font-weight: 400;\">Softlead<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.smark.ro\/\"><span style=\"font-weight: 400;\">SMARK<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.startupcafe.ro\/\"><span style=\"font-weight: 400;\">StartupCafe<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/sundaypr.com\/\"><span style=\"font-weight: 400;\"> SundayPR<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.techcafe.ro\/\"><span style=\"font-weight: 400;\">TechCafe<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/ziare.com\/\"><span style=\"font-weight: 400;\">Ziare.com<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.ziuaconstanta.ro\/\"><span style=\"font-weight: 400;\"> Ziua de Constanta<\/span><\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\"><span style=\"font-weight: 400;\">Adrian Gabriel Orbai<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.allinbound.ro\/\"><span style=\"font-weight: 400;\">Alin Vlad<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.andrazaharia.ro\/\"><span style=\"font-weight: 400;\">Andra Zaharia<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.aurasmihai.ro\/\"><span style=\"font-weight: 400;\">Aura\u0219 Mihai Geamba\u0219u<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/claudiatocila.ro\/\"><span style=\"font-weight: 400;\">Claudia Tocil\u0103<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.korinams.ro\/\"><span style=\"font-weight: 400;\">Corina-Maria Scheianu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/cristianchinabirta.ro\/\"><span style=\"font-weight: 400;\">Cristian China Birta<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.cristianiosub.com\/\"><span style=\"font-weight: 400;\">Cristian Iosub<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/danpandrea.ro\/\"><span style=\"font-weight: 400;\">Dan Pandrea<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.elenaciric.ro\/\"><span style=\"font-weight: 400;\">Elena C\u00eer\u00eec<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"http:\/\/www.cyberculture.ro\/\"><span style=\"font-weight: 400;\"> George Hari Popescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.bunescu.ro\/\"><span style=\"font-weight: 400;\">Ionu\u021b Bunescu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.read-my-mind.ro\/\"><span style=\"font-weight: 400;\">Lumini\u021ba Balaban<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blogatu.ro\/\"><span style=\"font-weight: 400;\">Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/blidaru.net\/\"><span style=\"font-weight: 400;\">M\u0103d\u0103lin Blidaru<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/olivian.ro\/\"><span style=\"font-weight: 400;\">Olivian Breda<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/robertkatai.com\/\"><span style=\"font-weight: 400;\">Robert Katai<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.sabinacornovac.ro\/\"><span style=\"font-weight: 400;\">Sabina Cornovac<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.stilmasculin.ro\/\"><span style=\"font-weight: 400;\">Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/darren-elliott-sales-director-taboola-uk-theres-performance-outside-of-google-and-facebook\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>#GPeCSummit Mai 2018 ne-a adus mai aproape de ultimele nout\u0103\u021bi ale marketing-ului digital \u0219i ale e-commerce-ului. De aceast\u0103 dat\u0103 l-am avut l\u00e2ng\u0103 noi pe Darren Elliott, Sales Director Taboola (UK), care ne-a dat c\u00e2teva insight-uri despre\u00a0 \u201econtent discovery\u201d \u00eentr-un interviu acordat \u00een exclusivitate reporterului nostru oficial, Gabriela Bejan. Pentru mai multe detalii despre ce aduce nou aceast\u0103 metod\u0103 fa\u021b\u0103 de canalele deja cunoscute, te invit\u0103m s\u0103 urm\u0103re\u0219ti interviul de mai jos!<\/p>\n","protected":false},"author":13,"featured_media":13789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[8,432,2761,62,100,215,233],"class_list":["post-13788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-comert-electronic-2","tag-comert-online","tag-darren-elliott","tag-e-commerce","tag-gpec-summit","tag-interviu-gpec","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13788"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13788\/revisions"}],"predecessor-version":[{"id":14315,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13788\/revisions\/14315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/13789"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}