{"id":13812,"date":"2018-08-07T12:06:45","date_gmt":"2018-08-07T09:06:45","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13812"},"modified":"2018-09-21T23:38:21","modified_gmt":"2018-09-21T20:38:21","slug":"andrei-dumitrascu-ceo-breslo-cumparatorul-de-handmade-nu-cauta-un-obiect-ci-o-poveste","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/andrei-dumitrascu-ceo-breslo-cumparatorul-de-handmade-nu-cauta-un-obiect-ci-o-poveste","title":{"rendered":"Andrei Dumitra\u0219cu, CEO Breslo: \u201eCump\u0103r\u0103torul de handmade nu caut\u0103 un obiect, ci o poveste\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andrei-dumitrascu-ceo-breslo-cumparatorul-de-handmade-nu-cauta-un-obiect-ci-o-poveste\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p lang=\"ro-RO\"><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/interviurile-gpec-andrei-dumitrascu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13814\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/interviurile-gpec-andrei-dumitrascu.jpg\" alt=\"\" width=\"300\" height=\"209\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/interviurile-gpec-andrei-dumitrascu.jpg 572w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/interviurile-gpec-andrei-dumitrascu-300x209.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>De\u0219i pia\u021ba handmade este \u00eenc\u0103 foarte mic\u0103, trendurile sunt \u00eencurajatoare. Andrei Dumitra\u0219cu, CEO Breslo, sper\u0103 ca \u00een 4 ani acest lucru s\u0103 se vad\u0103 \u0219i \u00een cifre. Gabriela Bejan, reportera noastr\u0103 oficial\u0103, a discutat la #GPeCSummit Mai 2018 cu Andrei despre profilul cump\u0103r\u0103torului de handmade, cum se \u00eembin\u0103 online-ul cu offline-ul \u00een comunitatea handmade \u0219i despre planurile de expansiune cross-border pentru Breslo.<\/strong><\/p>\n<p lang=\"ro-RO\">Te invit\u0103m s\u0103 urm\u0103re\u0219ti mai jos video-interviul \u0219i s\u0103 afli pe larg de la Andrei Dumitra\u0219cu ce \u00eenseamn\u0103 s\u0103 preiei conducerea unui marketplace de ni\u0219\u0103 cu poten\u021bial.<\/p>\n<p lang=\"ro-RO\">Iat\u0103 pe scurt principalele subiecte abordate:<\/p>\n<ul>\n<li lang=\"ro-RO\">Handmade-ul reprezint\u0103 p\u00e2n\u0103 \u00een <strong>1% din pia\u021ba de e-commerce<\/strong> din Rom\u00e2nia. Ultimii 3-4 ani se remarc\u0103 printr-o accelerare a ritmului de cre\u0219tere \u0219i a interesului oamenilor pentru produsele handmade.<\/li>\n<li lang=\"ro-RO\"><strong>Cump\u0103r\u0103torul<\/strong> de handmade nu caut\u0103 s\u0103-\u0219i rezolve o nevoie pe fug\u0103. El nu caut\u0103 un obiect, ci produse altfel, unice, personalizate, cu o poveste \u00een spate.<\/li>\n<li lang=\"ro-RO\"><strong>Evenimentele offline<\/strong> sunt importante pentru con\u0219tientizarea fenomenului handmade din Rom\u00e2nia. Contactul direct cu produsele \u0219i creatorii lor ajut\u0103 la \u00eenchegarea comunit\u0103\u021bii online.<\/li>\n<li lang=\"ro-RO\">Fondat \u00een 2008, Breslo este <strong>primul marketplace dedicat produselor handmade<\/strong> din Rom\u00e2nia. Cei 10 ani de existen\u021b\u0103 vor fi marca\u021bi prin campanii \u0219i proiecte de consolidare a comunit\u0103\u021bii.<\/li>\n<\/ul>\n<p lang=\"ro-RO\" style=\"text-align: left; padding-left: 60px;\"><strong><em>\u201cNu este u\u0219or \u00een Rom\u00e2nia s\u0103 ai un brand de 10 ani\u201d.<\/em><\/strong><\/p>\n<ul>\n<li lang=\"ro-RO\">Produsele handmade rom\u00e2ne\u0219ti sunt c\u0103utate \u0219i \u00een afara Rom\u00e2niei, \u00eendeosebi \u00een \u021b\u0103rile nordice. \u00cen 2019-2020 Breslo vizeaz\u0103 s\u0103 se extind\u0103 interna\u021bional.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/xgRwJsJea08?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><b>GPeC 2018 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Gold Partner: <\/b><a href=\"https:\/\/en.vtex.com\/\"><b>VTEX<\/b><\/a><\/p>\n<p><b>Brought to you by<\/b>: <a href=\"https:\/\/www.orange.ro\/\"><b>Orange<\/b><\/a><\/p>\n<p><b>Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <a href=\"https:\/\/www.carrefour.ro\/\"><b>Carrefour<\/b><\/a><\/p>\n<p><b>Recommended Payment Processor Partner<\/b>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><b>Netopia Payments<\/b><\/a><\/p>\n<p><b>Hosting Oficial GPeC<\/b>: <a href=\"https:\/\/hosterion.ro\/\"><b>Hosterion<\/b><\/a><\/p>\n<p><b>Eveniment sus\u021binut de<\/b>: <a href=\"https:\/\/altex.ro\/\"><b>ALTEX<\/b><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><b>Bringo<\/b><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><b>Credius<\/b><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><b>DHL<\/b><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><b>DPD Rom\u00e2nia<\/b><\/a>, <a href=\"https:\/\/dwf.ro\/\"><b>DWF<\/b><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><b>eMAG Marketplace<\/b><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><b>Frisbo<\/b><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><b>GLS<\/b><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><b>GTS<\/b><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><b>Mastercard<\/b><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><b>New Black<\/b><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><b>RTB House<\/b><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><b>Sephora<\/b><\/a><\/p>\n<p><b>Cu sprijinul: <\/b><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><b>, <\/b><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><b>Epic Comfort by: <\/b><a href=\"https:\/\/www.mobexpert.ro\/\"><b>Mobexpert<\/b><\/a><\/p>\n<p><b>Radioul Oficial<\/b>: <a href=\"https:\/\/www.kissfm.ro\/\"><b>Kiss FM<\/b><\/a><\/p>\n<p><b>Limousine Service<\/b>: <a href=\"http:\/\/citylimo.ro\/\"><b>City Limo<\/b><\/a><\/p>\n<p><b>Official car: <\/b><a href=\"http:\/\/www.alfaromeo.ro\/\"><b>Alfa Romeo<\/b><\/a><\/p>\n<p><b>Parteneri media principali<\/b>: <a href=\"http:\/\/business-review.eu\/\"><b>Business Review<\/b><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><b>Wall-Street<\/b><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><b>ecomTEAM<\/b><\/a><\/p>\n<p><b>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n<p><b>Parteneri media<\/b>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><b>Bloggeri oficiali:<\/b> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andrei-dumitrascu-ceo-breslo-cumparatorul-de-handmade-nu-cauta-un-obiect-ci-o-poveste\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>De\u0219i pia\u021ba handmade este \u00eenc\u0103 foarte mic\u0103, trendurile sunt \u00eencurajatoare. Andrei Dumitra\u0219cu, CEO Breslo, sper\u0103 ca \u00een 4 ani acest lucru s\u0103 se vad\u0103 \u0219i \u00een cifre. Gabriela Bejan a discutat la #GPeCSummit Mai 2018 cu Andrei despre profilul cump\u0103r\u0103torului de handmade, cum se \u00eembin\u0103 online-ul cu offline-ul \u00een comunitatea handmade \u0219i despre planurile de expansiune cross-border pentru Breslo.<\/p>\n","protected":false},"author":1,"featured_media":13864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[2765,8,432,100,215],"class_list":["post-13812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-breslo","tag-comert-electronic-2","tag-comert-online","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13812"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13812\/revisions"}],"predecessor-version":[{"id":14310,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13812\/revisions\/14310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/13864"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}