{"id":13915,"date":"2018-08-09T14:17:56","date_gmt":"2018-08-09T11:17:56","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13915"},"modified":"2018-09-21T23:25:10","modified_gmt":"2018-09-21T20:25:10","slug":"gabriel-ghita-mastercard-80-la-suta-din-clientii-din-romania-prefera-sa-plateasca-dupa-ce-primesc-produsul","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gabriel-ghita-mastercard-80-la-suta-din-clientii-din-romania-prefera-sa-plateasca-dupa-ce-primesc-produsul","title":{"rendered":"Gabriel Ghi\u021b\u0103, MasterCard: 80% din clien\u021bii din Rom\u00e2nia prefer\u0103 s\u0103 pl\u0103teasc\u0103 dup\u0103 ce primesc produsul"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gabriel-ghita-mastercard-80-la-suta-din-clientii-din-romania-prefera-sa-plateasca-dupa-ce-primesc-produsul\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img decoding=\"async\" class=\"alignright wp-image-13920\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/gabriel-ghita-interviu-gpec-summit-mai-2018.png\" alt=\"Gabriel Ghita Mastercard interviu GPeC Summit Mai 2018\" width=\"380\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/gabriel-ghita-interviu-gpec-summit-mai-2018.png 1197w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/gabriel-ghita-interviu-gpec-summit-mai-2018-300x159.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/gabriel-ghita-interviu-gpec-summit-mai-2018-768x407.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/gabriel-ghita-interviu-gpec-summit-mai-2018-1024x542.png 1024w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/><strong>Modul de autentificare pentru a efectua pl\u0103\u021bile electronice se schimb\u0103. Ce \u00eenseamn\u0103 asta pentru comercian\u021bii online din Rom\u00e2nia \u0219i ce alte inova\u021bii presupune Directiva PSD 2? Descoperi\u021bi cifrele \u0219i explica\u021biile pe care le-a adus la GPeC Summit Mai 2018 <a href=\"https:\/\/ro.linkedin.com\/in\/gabriel-ghita-51a87311\" target=\"_blank\" rel=\"noopener\">Gabriel Ghi\u021b\u0103<\/a>, Vice-President Business Development MasterCard pentru Europa Central\u0103 \u0219i de Est, \u00eentr-un interviu video realizat de <a href=\"https:\/\/www.digitaltailors.agency\/\" target=\"_blank\" rel=\"noopener\">Gabriela Bejan<\/a>.<\/strong><\/p>\n<p>Iat\u0103, pe scurt, informa\u021biile esen\u021biale extrase din interviu. Te invit\u0103m s\u0103 urm\u0103re\u0219ti interviul mai jos, sau oric\u00e2nd pe canalul nostru de <a href=\"https:\/\/www.youtube.com\/playlist?list=PL18y5OczFn8iiyVHe2UUfK39kh3-onKFd\" target=\"_blank\" rel=\"noopener\">Youtube<\/a>.<\/p>\n<ul>\n<li><strong>Pia\u021ba de e-commerce<\/strong> din Rom\u00e2nia se afl\u0103 \u00een primele 3-4 pie\u021be din Europa Central\u0103 \u0219i de Est, cu o cre\u0219tere de aproximativ 20% pe an.<\/li>\n<li><strong>Pl\u0103\u021bile electronice<\/strong> cresc cu o rat\u0103 dubl\u0103 fa\u021b\u0103 de cre\u0219terea pie\u021bei. Pl\u0103\u021bile online reprezint\u0103 aproximativ 20% din total comenzi. Iar 35-40% de clien\u021bii noi ai unui magazin online pl\u0103tesc cu cardul de la prima tranzac\u021bie.<\/li>\n<\/ul>\n<p style=\"text-align: left; padding-left: 60px;\"><strong><em>\u201ePl\u0103\u021bile electronice \u00ee\u0219i consolideaz\u0103 share-ul \u00een pia\u021b\u0103 ca metod\u0103 de plat\u0103.\u201d<\/em><\/strong><\/p>\n<ul>\n<li>Cu toate astea, exist\u0103 o <strong>ne\u00eencredere sistemic\u0103 \u00een comercian\u021bi<\/strong>. 80% din clien\u021bii din Rom\u00e2nia prefer\u0103 s\u0103 pl\u0103teasc\u0103 dup\u0103 ce primesc produsul.<\/li>\n<li><strong>Directiva PSD 2<\/strong> presupune, printre altele:<br \/>\n&#8211; o actualizare a sistemelor bancare. Astfel, securitatea pl\u0103\u021bilor online va fi cu mult peste ceea ce este ast\u0103zi.<br \/>\n&#8211; securizarea pl\u0103\u021bilor electronice prin autentificarea consumatorilor \u00een 2 factori. Excep\u021bii de la regul\u0103 se aplic\u0103 \u00een anumite condi\u021bii, doar dac\u0103 riscul aferent pl\u0103\u021bii este foarte mic.<\/li>\n<\/ul>\n<ul>\n<li>\u00cen ciuda faptului c\u0103 utilizatorul trebuie s\u0103 se autentifice \u00een doi pa\u0219i, <strong>procesul de cump\u0103rare se u\u0219ureaz\u0103<\/strong>, deoarece nu trebuie s\u0103 mai introduc\u0103 la fiecare tranzac\u021bie datele cardului \u0219i s\u0103 a\u0219tepte parola sau codul de la banc\u0103 ca p\u00e2n\u0103 acum.<\/li>\n<li><strong>Pl\u0103\u021bile de tip one-click<\/strong> vor fi de tip <em>click + fingerprint<\/em>. Ele nu vor fi afectate de directiv\u0103 \u00een cazul business-urilor online mari, de \u00eencredere, cu risc sc\u0103zut de fraud\u0103. Pentru celelalte business-uri, cu nivel ridicat de risc al tranzac\u021biilor, autentificarea va fi obligatorie.<\/li>\n<li>\u00cen urm\u0103torii doi ani, schimbarea cea mai mare va fi <strong>standardizarea biometriei<\/strong> ca metod\u0103 de autentificare.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Z0k8TVLQnFw?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><strong>GPeC 2018 este un eveniment powered by <\/strong><a href=\"https:\/\/www.fancourier.ro\/\"><strong>FAN Courier<\/strong><\/a><\/p>\n<p><strong>Gold Partner: <\/strong><a href=\"https:\/\/en.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by<\/strong>: <a href=\"https:\/\/www.orange.ro\/\"><strong>Orange<\/strong><\/a><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online GPeC<\/strong>: <a href=\"https:\/\/www.carrefour.ro\/\"><strong>Carrefour<\/strong><\/a><\/p>\n<p><strong>Recommended Payment Processor Partner<\/strong>: <a href=\"https:\/\/www.mobilpay.ro\/public\/\"><strong>Netopia Payments<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/altex.ro\/\"><strong>ALTEX<\/strong><\/a>, <a href=\"https:\/\/www.bringo.ro\/\"><strong>Bringo<\/strong><\/a>, <a href=\"https:\/\/www.credius.ro\/\"><strong>Credius<\/strong><\/a>, <a href=\"http:\/\/www.dhl.ro\/ro.html\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD Rom\u00e2nia<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224930882505776621511%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"http:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/gls-group.eu\/RO\/ro\/home\"><strong>GLS<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.mastercard.ro\/ro-ro.html\"><strong>Mastercard<\/strong><\/a>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><strong>RTB House<\/strong><\/a>, <a href=\"https:\/\/www.sephora.ro\/\"><strong>Sephora<\/strong><\/a><\/p>\n<p><strong>Cu sprijinul: <\/strong><a href=\"http:\/\/www.adlemonade.ro\/\">adLemonade<\/a><strong>, <\/strong><a href=\"https:\/\/2performant.com\/\">2Performant<\/a>,<a href=\"https:\/\/www.blugento.ro\/magazin-online\"> Blugento<\/a>, <a href=\"http:\/\/www.thebusinessclub.ro\/\">Business Club<\/a>,<a href=\"https:\/\/www.canopy.ro\/\">Canopy<\/a>,<a href=\"http:\/\/casadetraduceri.ro\/\">CasaDeTraduceri<\/a>, <a href=\"https:\/\/www.contentspeed.ro\/\">ContentSpeed<\/a>,<a href=\"http:\/\/ecompedia.ro\/\"> ECOMpedia<\/a>,<a href=\"https:\/\/www.enrose.ro\/\"> enRose<\/a>,<a href=\"https:\/\/www.gomag.ro\/\"> GoMag<\/a>,<a href=\"https:\/\/www.cupe-medalii.ro\/\"> Infinity Trophy<\/a>,<a href=\"https:\/\/www.netlogiq.ro\/\">Netlogiq<\/a>,<a href=\"https:\/\/www.omniconvert.com\/\"> Omniconvert<\/a>, <a href=\"https:\/\/presta.ro\/\">Presta.ro<\/a>, <a href=\"https:\/\/trusted.ro\/\">TRUSTED.ro<\/a>,<a href=\"https:\/\/webdigital.ro\/\"> WebDigital<\/a>,<a href=\"http:\/\/www.whiteimage.net\/\"> White Image<\/a>,<a href=\"https:\/\/www.zelist.ro\/monitor\/\">Zelist<\/a><\/p>\n<p><strong>Epic Comfort by: <\/strong><a href=\"https:\/\/www.mobexpert.ro\/\"><strong>Mobexpert<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n<p><strong>Official car: <\/strong><a href=\"http:\/\/www.alfaromeo.ro\/\"><strong>Alfa Romeo<\/strong><\/a><\/p>\n<p><strong>Parteneri media principali<\/strong>: <a href=\"http:\/\/business-review.eu\/\"><strong>Business Review<\/strong><\/a>, <a href=\"http:\/\/www.wall-street.ro\/\"><strong>Wall-Street<\/strong><\/a> &amp; <a href=\"http:\/\/www.ecomteam.ro\/2017\/\"><strong>ecomTEAM<\/strong><\/a><\/p>\n<p><strong>M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/strong><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.adhugger.net\/\">AdHugger<\/a>, <a href=\"http:\/\/www.agora.ro\/\">AGORA<\/a>, <a href=\"http:\/\/www.anis.ro\/\">ANIS<\/a>, <a href=\"http:\/\/www.aries.ro\/\">ARIES<\/a>, <a href=\"http:\/\/www.armo.org.ro\/\">ARMO<\/a>, <a href=\"http:\/\/www.business24.ro\/\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\/\">Business Days<\/a>,<a href=\"http:\/\/www.cariereonline.ro\/\"> Cariere<\/a>,<a href=\"http:\/\/www.comunicatedeafaceri.ro\/\"> Comunicate de Afaceri<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\/\">Comunicate de Presa<\/a>, <a href=\"https:\/\/www.ecomjobs.ro\/\">ECOMJOBS<\/a>, <a href=\"https:\/\/ecommercenews.eu\/\">Ecommerce News<\/a>,<a href=\"http:\/\/www.ecommercepolska.pl\/en\/\"> E-Commerce Poland<\/a>,<a href=\"https:\/\/www.edusa.ro\/\"> edusa<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\/ro\/index\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fntm.ro\/\">FNTM<\/a>,<a href=\"http:\/\/www.trendshrb.ro\/\"> HRB Trends<\/a>, <a href=\"http:\/\/iab-romania.ro\/\">IAB Romania<\/a>, <a href=\"http:\/\/www.iqads.ro\/\">IQads<\/a>, <a href=\"http:\/\/www.institutuldemarketing.ro\/\">Institutul de Marketing<\/a>, <a href=\"http:\/\/www.jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.magazinulprogresiv.ro\/\">Magazinul Progresiv<\/a>, <a href=\"http:\/\/www.manager.ro\/\">Manager.ro<\/a>, <a href=\"http:\/\/www.marketingfocus.ro\/\">MarketingFocus<\/a>, <a href=\"http:\/\/www.neweditionnews.ro\/\">NewEditionNews<\/a>,<a href=\"http:\/\/www.romaniapozitiva.ro\/\">Romania Pozitiva<\/a>, <a href=\"http:\/\/biz.shopmania.ro\/\">Shopmania BIZ<\/a>, <a href=\"http:\/\/www.softlead.ro\/\">Softlead<\/a>, <a href=\"http:\/\/www.smark.ro\/\">SMARK<\/a>, <a href=\"https:\/\/www.startupcafe.ro\/\">StartupCafe<\/a>,<a href=\"http:\/\/sundaypr.com\/\"> SundayPR<\/a>,<a href=\"http:\/\/www.techcafe.ro\/\">TechCafe<\/a>, <a href=\"http:\/\/ziare.com\/\">Ziare.com<\/a>,<a href=\"http:\/\/www.ziuaconstanta.ro\/\"> Ziua de Constanta<\/a><\/p>\n<p><strong>Bloggeri oficiali:<\/strong> <a href=\"http:\/\/adrianorbai.com\/\">Adrian Gabriel Orbai<\/a>, <a href=\"http:\/\/www.allinbound.ro\/\">Alin Vlad<\/a>, <a href=\"http:\/\/www.andrazaharia.ro\/\">Andra Zaharia<\/a>, <a href=\"http:\/\/www.aurasmihai.ro\/\">Aura\u0219 Mihai Geamba\u0219u<\/a>, <a href=\"http:\/\/claudiatocila.ro\/\">Claudia Tocil\u0103<\/a>, <a href=\"http:\/\/www.korinams.ro\/\">Corina-Maria Scheianu<\/a>, <a href=\"http:\/\/cristianchinabirta.ro\/\">Cristian China Birta<\/a>, <a href=\"https:\/\/www.cristianiosub.com\/\">Cristian Iosub<\/a>, <a href=\"http:\/\/danpandrea.ro\/\">Dan Pandrea<\/a>, <a href=\"http:\/\/www.elenaciric.ro\/\">Elena C\u00eer\u00eec<\/a>,<a href=\"http:\/\/www.cyberculture.ro\/\"> George Hari Popescu<\/a>, <a href=\"http:\/\/www.bunescu.ro\/\">Ionu\u021b Bunescu<\/a>, <a href=\"http:\/\/www.read-my-mind.ro\/\">Lumini\u021ba Balaban<\/a>, <a href=\"http:\/\/blogatu.ro\/\">Marius Ovidiu C\u0103lug\u0103ru<\/a>, <a href=\"http:\/\/blidaru.net\/\">M\u0103d\u0103lin Blidaru<\/a>, <a href=\"https:\/\/olivian.ro\/\">Olivian Breda<\/a>, <a href=\"https:\/\/robertkatai.com\/\">Robert Katai<\/a>, <a href=\"http:\/\/www.sabinacornovac.ro\/\">Sabina Cornovac<\/a>, <a href=\"http:\/\/www.stilmasculin.ro\/\">Stil Masculin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gabriel-ghita-mastercard-80-la-suta-din-clientii-din-romania-prefera-sa-plateasca-dupa-ce-primesc-produsul\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Modul de autentificare pentru pl\u0103\u021bile electronice se schimb\u0103. Ce \u00eenseamn\u0103 asta pentru comercian\u021bii online din Rom\u00e2nia \u0219i ce alte inova\u021bii presupune Directiva PSD 2? Descoperi\u021bi cifrele \u0219i explica\u021biile pe care le-a adus la GPeC Summit Mai 2018 Gabriel Ghi\u021b\u0103 (MasterCard), \u00eentr-un interviu video realizat de Gabriela Bejan.<\/p>\n","protected":false},"author":1,"featured_media":13917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[2777,2773,215,2781,96,2779],"class_list":["post-13915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-directiva-psd-2","tag-gabriel-ghita","tag-interviu-gpec","tag-one-click-payment","tag-plati-online","tag-securizare-plati-electronice"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13915"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13915\/revisions"}],"predecessor-version":[{"id":14299,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13915\/revisions\/14299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/13917"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}