{"id":13925,"date":"2018-08-10T10:58:05","date_gmt":"2018-08-10T07:58:05","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13925"},"modified":"2018-08-10T11:13:51","modified_gmt":"2018-08-10T08:13:51","slug":"stirile-saptamanii-marketplace-next-day-delivery-social-media-content-marketing-feedback-trusted","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-marketplace-next-day-delivery-social-media-content-marketing-feedback-trusted","title":{"rendered":"Marketplace-urile cele mai mari din Europa, cum func\u021bioneaz\u0103 Feedback.Trusted.ro, cump\u0103r\u0103torii vor livrare a doua zi"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-marketplace-next-day-delivery-social-media-content-marketing-feedback-trusted\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div>\n<h3 class=\"wp-block-heading\">Care sunt marketplace-urile de top din Europa (inclusiv din Rom\u00e2nia)<\/h3>\n\n\n\n<p><strong>Practicalecommerce.com<\/strong> a f\u0103cut un clasament al celor mai mari marketplace-uri la nivel mondial, \u00eemp\u0103r\u021bindu-le pe continentele de origine. Bine\u00een\u021beles, din top nu lipsesc Amazon, Alibaba, AliExpress, eBay \u0219i JD.com. \u021aara noastr\u0103 este reprezentat\u0103 prin Cel.ro, eMag \u0219i Okazii. Descoperi\u021bi mai jos care sunt cele mai mari nume \u00een domeniul online al marketplace-urilor europene.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/colaj-marketplace.jpg\" alt=\"\" class=\"wp-image-13942\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/colaj-marketplace.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/colaj-marketplace-300x150.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/colaj-marketplace-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Allegro.pl<\/strong>\u00a0este cel mai mare marketplace din Polonia, cu peste 15 milioane de clien\u021bi \u0219i v\u00e2nz\u0103ri de 70 milioane de produse\/lun\u0103.<br\/><\/li><li><strong>Cel.ro<\/strong>\u00a0vinde peste 50.000 de produse la 500.000 de clien\u021bi, iar comercian\u021bii se pot \u00eenscrie gratuit \u00een sistemul lansat recent.<br\/><\/li><li><strong>eMag.ro<\/strong>\u00a0este cel mai mare site de e-commerce din Rom\u00e2nia, cu mii de clien\u021bi zilnic, \u00een care comercian\u021bii se pot \u00eenscrie gratuit.<br\/><\/li><li><strong>Fnac.com<\/strong> (Fran\u021ba) vinde produse variate, are \u0219i magazine fizice \u0219i ofer\u0103 o experien\u021b\u0103 de cumparare omnichannel.<br\/><\/li><li><strong>Okazii.ro<\/strong>\u00a0vinde peste 3.000 de produse zilnic \u0219i are 3 milioane de vizitatori\/lun\u0103.<br\/><\/li><li><strong>Tesco.com<\/strong> (Marea Britanie) apar\u021bine lan\u021bului de supermaket-uri Tesco.<br\/><\/li><li><strong>Zalando.com<\/strong> (Germania) s-a extins \u00een mai multe \u021b\u0103ri de pe continent, are peste 22 de milioane de clien\u021bi \u0219i vinde peste 250.000 de produse, de la 2.000 de brand-uri.<\/li><\/ul>\n\n\n\n<p><strong>\u2192 Cite\u0219te detalii la <a href=\"http:\/\/ecompedia.ro\/marketplace-urile-de-top-din-europa-inclusiv-romania.html\" target=\"_blank\">Ecompedia<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">VIDEO > Cum func\u021bioneaz\u0103 sistemul &#8222;Opinii de \u00cencredere&#8221; de la TRUSTED.ro<\/h3>\n\n\n\n<p><a href=\"https:\/\/feedback.trusted.ro\" target=\"_blank\">OPINII DE \u00ceNCREDERE<\/a> este un sistem dezvoltat \u0219i garantat de TRUSTED.RO, care gestioneaz\u0103 obiectiv feedback-ul cump\u0103r\u0103torilor verifica\u021bi \u0219i public\u0103 o not\u0103 medie a magazinelor online.<\/p>\n\n\n\n<p>Urm\u0103ri\u021bi acest video explicativ despre cum func\u021bioneaz\u0103 sistemul Feedback.TRUSTED.ro:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube\">\n<iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/wZieuiPKcGQ?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n<\/figure>\n\n\n\n<p><strong>\u2192 Cite\u0219te detalii la <a href=\"https:\/\/feedback.trusted.ro\/about\/about\" target=\"_blank\">Feedback.Trusted.ro<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Livr\u0103rile a doua zi cresc cu 50% \u00een r\u00e2ndul comercian\u021bilor din Europa<\/h3>\n\n\n\n<p>24% dintre comercian\u021bii cu am\u0103nuntul Top500 din SEE ofer\u0103 acum livrarea a doua zi, comparativ cu 16% \u00een anul precedent.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016.jpg\" alt=\"\" class=\"wp-image-7171\" width=\"197\" height=\"87\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016.jpg 1732w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016-300x133.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/08\/transport-importanta-in-ecommerce-stirile-saptamanii-gpec-2016-1024x456.jpg 1024w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/figure><\/div>\n\n\n<p><strong>Marea Britanie r\u0103m\u00e2ne \u00een mod semnificativ \u00een fa\u021ba mediei europene<\/strong>, cu 45% dintre comercian\u021bi care ofer\u0103 \u00een prezent acest serviciu. Este vorba de 25% mai mult fa\u021b\u0103 de cifra de anul trecut.<\/p>\n\n\n\n<p>Cu toate acestea, \u00een Fran\u021ba \u0219i Olanda se \u00eenregistreaz\u0103 salturi semnificative, de la 6% la 16%. \u00cen Belgia, cifra a crescut de la 3 la 14%, \u00een timp ce \u00een Germania a crescut de la 4 la 13%.<\/p>\n\n\n\n<p><strong>\u2192 Cite\u0219te detalii la\u00a0<a href=\"https:\/\/internetretailing.net\/themes\/themes\/next-day-delivery-rises-by-50-among-european-retailers-18216\" target=\"_blank\" rel=\"noreferrer noopener\">Internet Retailing<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5 sfaturi psihologice pentru a-\u021bi \u00eembun\u0103t\u0103\u021bi marketing-ul prin con\u021binut<\/h3>\n\n\n\n<p>Este pu\u021bin probabil c\u0103 va trebui s\u0103 aplica\u021bi fiecare sfat la fiecare proiect, dar s\u0103 ave\u021bi \u00een vedere aceste modele, este probabil s\u0103 v\u0103 fie utile atunci c\u00e2nd dori\u021bi s\u0103 crea\u021bi con\u021binut care converte\u0219te.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1070\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/Content-marketing-cycle-1.jpg\" alt=\"\" class=\"wp-image-13945\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/Content-marketing-cycle-1.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/Content-marketing-cycle-1-280x300.jpg 280w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/Content-marketing-cycle-1-768x822.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2018\/08\/Content-marketing-cycle-1-957x1024.jpg 957w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">1. Fluen\u021b\u0103 cognitiv\u0103<\/h5>\n\n\n\n<p>Num\u0103rul de micro-decizii luate pe parcursul zilei este uimitor. Drept urmare, oamenii prefer\u0103 s\u0103 consume un con\u021binut simplu \u0219i s\u0103 evite incon\u0219tient informa\u021biile care par complicate. Aceasta este fluen\u021ba cognitiv\u0103.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Dovada social\u0103<\/h5>\n\n\n\n<p>G\u00e2ndi\u021bi-v\u0103 la obiceiurile personale de cump\u0103r\u0103turi online. \u00cencerca\u021bi s\u0103 v\u0103 baza\u021bi strict pe site-ul unui comerciant pentru informa\u021bii? Sau \u00eentreba\u021bi prietenii \u0219i familia pentru recomand\u0103ri? Sau citi\u021bi o gr\u0103mad\u0103 de recenzii \u00eenainte de a efectua o achizi\u021bie? Verifica\u021bi social pentru opinii sau evalu\u0103ri?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. Teoria seturilor perceptuale<br\/><\/h5>\n\n\n\n<p>Dac\u0103 a\u021bi c\u0103utat, f\u0103r\u0103 s\u0103 v\u0103 da\u021bi seama, un buton \u00eentr-un landing page, a\u021bi experimentat teoria seturilor perceptuale. Te a\u0219tep\u021bi s\u0103 vezi ceva, deci te ui\u021bi la el. Curiozitatea te conduce adesea pe o cale anume p\u00e2n\u0103 c\u00e2nd \u00ee\u021bi vei satisface curiozitatea.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">4. Modele de convingere<br\/><\/h5>\n\n\n\n<p>Motiva\u021bia \u0219i capacitatea sunt dou\u0103 influen\u021be majore pentru cump\u0103r\u0103tori \u0219i sunt esen\u021biale pentru crearea unui con\u021binut eficient. Pentru a motiva oamenii, con\u021binutul dvs. trebuie s\u0103 con\u021bin\u0103 mesaje puternice \u0219i relevante. De asemenea, mesajele trebuie s\u0103 fie u\u0219or de \u00een\u021beles &#8211; acest lucru se leag\u0103 de principiul fluen\u021bei cognitive \u0219i al teoriei seturilor perceptuale.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">5. Psihologia culorii<br\/><\/h5>\n\n\n\n<p>Studiile recente sugereaz\u0103 c\u0103 oamenii judec\u0103 un produs nou \u00een 90 de secunde de la vizualizare &#8211; p\u00e2n\u0103 la 90% din aceast\u0103 evaluare se bazeaz\u0103 pe culoare. Culoarea este un aspect important pentru marketerii de con\u021binut. Nuan\u021bele de albastru v\u0103 pot ajuta s\u0103 oferi\u021bi \u00eencredere \u0219i s\u0103 ob\u021bine\u021bi loialitate de la cump\u0103r\u0103tori. Aceast\u0103 interpretare dep\u0103\u0219e\u0219te grani\u021bele geografice. Ro\u0219ul comunic\u0103 energia \u0219i pasiunea, \u00een timp ce galbenul poate comunica at\u00e2t avertismente, c\u00e2t \u0219i optimismul.<\/p>\n\n\n\n<p><strong>\u2192 Cite\u0219te detalii la\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/2018\/07\/psychological-insights-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Comercian\u021bii europeni renun\u021b\u0103 la Like-urile de pe site-urile lor<br\/><\/h3>\n\n\n\n<p>RetailX a constatat, \u00een raportul s\u0103u anual IREU Top500, c\u0103 propor\u021bia comercian\u021bilor din SEE care ofer\u0103 posibilitatea clien\u021bilor de a da like la produsele de pe site-uri lor a sc\u0103zut cu 25% (adic\u0103 la 17%, de la 22% anul trecut).<\/p>\n\n\n\n<p>Irlanda, Belgia, Olanda \u0219i Danemarca au \u00eenregistrat sc\u0103deri deosebit de semnificative (mai pu\u021bin cu 42, 40, 23 \u0219i respectiv 23%.) Cu toate acestea, \u00een Grecia, Ungaria \u0219i Portugalia, propor\u021bia a crescut cu 25, 7 \u0219i respectiv 1%.<\/p>\n\n\n\n<p><strong>\u2192 Cite\u0219te detalii la\u00a0<a href=\"https:\/\/internetretailing.net\/themes\/themes\/european-retailers-ditch-facebook-likes-from-websites-18219\" target=\"_blank\" rel=\"noreferrer noopener\">Internet Retailing<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-marketplace-next-day-delivery-social-media-content-marketing-feedback-trusted\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u2192 Care sunt marketplace-urile de top din Europa (inclusiv din Rom\u00e2nia)<br \/>\n\u2192 VIDEO > Cum func\u021bioneaz\u0103 sistemul &#8222;Opinii de \u00cencredere&#8221; de la TRUSTED.ro<br \/>\n\u2192 Livr\u0103rile a doua zi cresc cu 50% \u00een r\u00e2ndul comercian\u021bilor din Europa<br \/>\n\u2192 5 sfaturi psihologice pentru a-\u021bi \u00eembun\u0103t\u0103\u021bi marketing-ul prin con\u021binut<br \/>\n\u2192 Comercian\u021bii europeni renun\u021b\u0103 la Like-urile de pe site-urile lor<\/p>\n","protected":false},"author":5,"featured_media":13942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[354,208,13],"class_list":["post-13925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-marketplace","tag-stirile-saptamanii","tag-trusted-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13925"}],"version-history":[{"count":11,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13925\/revisions"}],"predecessor-version":[{"id":13954,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13925\/revisions\/13954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/13942"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}