{"id":13941,"date":"2018-08-10T12:36:46","date_gmt":"2018-08-10T09:36:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13941"},"modified":"2018-08-10T14:13:36","modified_gmt":"2018-08-10T11:13:36","slug":"scoala-de-vara-gpec-2018-invata-sa-optimizezi-bugetul-in-google-adwords-dragos-smeu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-invata-sa-optimizezi-bugetul-in-google-adwords-dragos-smeu","title":{"rendered":"\u0218coala de Var\u0103 GPeC 2018: \u00cenva\u021b\u0103 s\u0103-\u021bi optimizezi bugetul \u00een Google Ads cu Drago\u0219 Smeu!"},"content":{"rendered":"
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\"Drago\u0219Niciodat\u0103 nu este prea t\u00e2rziu sau, \u00een acest caz, prea devreme pentru a \u00eenv\u0103\u021ba Google Ads. De aceea, Drago\u0219 Smeu \u00ee\u021bi d\u0103 \u00eent\u00e2lnire la \u0218coala de Var\u0103 GPeC 2018 vineri (24 august), de la ora 9, la cursul de optimizare a bugetului \u00een Google AdWords.<\/strong><\/p>\n

Drago\u0219 promite 90 de minute de discu\u021bii \u0219i dezbateri aplicate, cu exemple concrete despre abordarea campaniilor de performance media \u0219i despre indicatorii de cre\u0219tere pe care ar trebui s\u0103 \u00eei urm\u0103re\u0219ti pentru optimizarea bugetului \u00een Google Ads. Cursul va aborda problemele \u0219i nevoile participan\u021bilor, astfel \u00eenc\u00e2t, la final, fiecare s\u0103 poat\u0103 lua decizii personalizate \u0219i aplicabile pentru a ob\u021bine cele mai bune rezultate.<\/p>\n

\u201eVom vorbi mult despre optimizare, dar nu \u00een ideea de restr\u00e2ngere a bugetelor \u0219i a num\u0103rului de vizitatori care interac\u021bioneaz\u0103 cu tine, ci mai degrab\u0103 despre cum optimizezi anumite strategii \u0219i un anumit buget pentru a fi reinvestit fie \u00een campaniile care aduc cele mai bune rezultate, fie \u00een oportunit\u0103\u021bi noi pe care nu le-ai \u00eencercat p\u00e2n\u0103 acum \u0219i \u00ee\u021bi pot aduce rezultate foarte bune.\u201d<\/em><\/p>\n

Drago\u0219 Smeu<\/strong><\/a> este General Manager \u0219i trainer la Mavericks<\/strong>. El are o experien\u021b\u0103 de peste 8 ani de \u00een performance media \u0219i marketing online \u0219i este trainer certificat Google. P\u00e2n\u0103 acum a investit bugete de peste 2 milioane de euro \u00een campanii de performance pentru peste 200 de clien\u021bi din peste 120 de domenii diferite de activitate: de la magazine online de c\u0103r\u021bi, fashion sau agricultur\u0103, p\u00e2n\u0103 la B2B sau platforme online din industria berii, beauty sau FMCG.<\/p>\n

La \u0218coala de Var\u0103 GPeC 2018, participan\u021bii sunt a\u0219tepta\u021bi \u00een fiecare zi, de diminea\u021b\u0103 p\u00e2n\u0103 la pr\u00e2nz, la un total de 12 workshop-uri x 90 minute<\/strong> fiecare. Asta \u00eenseamn\u0103 18 ore de con\u021binut intensiv de comer\u021b electronic \u0219i marketing online<\/strong> \u2013 totul axat pe \u201ctips & tricks\u201d \u0219i exemple concrete de la cei mai buni speciali\u0219ti practicieni din domeniu:<\/p>\n

Growth Hacking Strategies in E-Commerce<\/strong> (Valentin Radu<\/a>, CEO Omniconvert)<\/p>\n

Google Analytics<\/strong> (Liviu Taloi<\/a>, Co-Founder ECOMpedia)<\/p>\n

Online Marketing<\/strong> (Raluca Radu<\/a>, Founder MTH Digital & Country Manager ANSWEAR.ro)<\/p>\n

User Experience & Conversion Rate Optimization<\/strong> (Andrei Radu<\/a>, CEO & Founder GPeC)<\/p>\n

Business Strategy, Mangement & Investment<\/strong> (Sergiu Negu\u021b<\/a>, Co-Founder Fintech OS & Associate Dean Maastricht School of Management Romania)<\/p>\n

Google Ads<\/strong> (Drago\u0219 Smeu<\/a>, General Manager Mavericks)<\/p>\n

Ultimate SEO Tips & Tricks<\/strong> (Mihai V\u00een\u0103toru<\/a>, Managing Partner DWF)<\/p>\n

Content Marketing in E-Commerce<\/strong> (Horia Neagu<\/a>, Founder Napoleon Digital)<\/p>\n

Social Media Presence for E-Commerce<\/strong> (Marian Hurduca\u0219<\/a>, Founder Necktie Agency)<\/p>\n

Delivery Options for Growth<\/strong> (Roxana Magope\u021b<\/a>, Marketing Manager FAN Courier)<\/p>\n

Legal To Do’s in E-Commerce<\/strong> (Bogdan Manolea<\/a>, Co-Founder TRUSTED.ro)<\/p>\n

Wrapping Up<\/strong> (sesiune practic\u0103) – What You Learned and can Apply Immediately<\/strong><\/p>\n

\"TraineriiNu te-ai \u00eenscris deja? \u00cenc\u0103 o mai po\u021bi face p\u00e2n\u0103 pe 17 august 2018<\/strong>, \u00een limita locurilor disponibile<\/strong>.<\/p>\n

Pre\u021burile variaz\u0103 \u00een func\u021bie de pachetul de cazare ales, astfel: 2.549 lei + TVA\/persoan\u0103\/sejur (cazare \u00een regim Double) sau 3.049 lei + TVA\/persoan\u0103\/sejur (cazare \u00een regim Single).<\/p>\n

Informa\u021bii detaliate, agenda complet\u0103<\/strong><\/a> pe zile \u0219i pe ore, precum \u0219i formularul de \u00eenscriere<\/a><\/strong> la \u0218coala de Var\u0103 GPeC pot fi reg\u0103site pe website-ul nostru<\/strong><\/a>.<\/p>\n

\n

GPeC 2018 este un eveniment powered by <\/b>FAN Courier<\/b><\/a><\/p>\n

Gold Partner: <\/b>VTEX<\/b><\/a><\/p>\n

Brought to you by<\/b>: <\/span>Orange<\/b><\/a><\/p>\n

Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <\/span>Carrefour<\/b><\/a><\/p>\n

Recommended Payment Processor Partner<\/b>: <\/span>Netopia Payments<\/b><\/a><\/p>\n

Hosting Oficial GPeC<\/b>: <\/span>Hosterion<\/b><\/a><\/p>\n

Eveniment sus\u021binut de<\/b>: <\/span>ALTEX<\/b><\/a>, <\/span>Bringo<\/b><\/a>, <\/span>Credius<\/b><\/a>, <\/span>DHL<\/b><\/a>, <\/span>DPD Rom\u00e2nia<\/b><\/a>, <\/span>DWF<\/b><\/a>, <\/span>eMAG Marketplace<\/b><\/a>, <\/span>Frisbo<\/b><\/a>, <\/span>GLS<\/b><\/a>, <\/span>GTS<\/b><\/a>, <\/span>Mastercard<\/b><\/a>, <\/span>New Black<\/b><\/a>, <\/span>RTB House<\/b><\/a>, <\/span>Sephora<\/b><\/a><\/p>\n

Cu sprijinul: <\/b>adLemonade<\/span><\/a>, <\/b>2Performant<\/span><\/a>,<\/span> Blugento<\/span><\/a>, <\/span>Business Club<\/span><\/a>,<\/span> Canopy<\/span><\/a>,<\/span>CasaDeTraduceri<\/span><\/a>, <\/span>ContentSpeed<\/span><\/a>,<\/span> ECOMpedia<\/span><\/a>,<\/span> enRose<\/span><\/a>,<\/span> GoMag<\/span><\/a>,<\/span> Infinity Trophy<\/span><\/a>,<\/span>Netlogiq<\/span><\/a>,<\/span> Omniconvert<\/span><\/a>, <\/span>Presta.ro<\/span><\/a>, <\/span>TRUSTED.ro<\/span><\/a>,<\/span> WebDigital<\/span><\/a>,<\/span> White Image<\/span><\/a>,<\/span> Zelist<\/span><\/a><\/p>\n

Epic Comfort by: <\/b>Mobexpert<\/b><\/a><\/p>\n

Radioul Oficial<\/b>: <\/span>Kiss FM<\/b><\/a><\/p>\n

Limousine Service<\/b>: <\/span>City Limo<\/b><\/a><\/p>\n

Official car: <\/b>Alfa Romeo<\/b><\/a><\/p>\n

Parteneri media principali<\/b>: <\/span>Business Review<\/b><\/a>, <\/span>Wall-Street<\/b><\/a> & <\/span>ecomTEAM<\/b><\/a><\/p>\n

M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n

Parteneri media<\/b>: <\/span>AdHugger<\/span><\/a>, <\/span>AGORA<\/span><\/a>, <\/span>ANIS<\/span><\/a>, <\/span>ARIES<\/span><\/a>, <\/span>ARMO<\/span><\/a>, <\/span>Business24<\/span><\/a>, <\/span>Business Days<\/span><\/a>,<\/span> Cariere<\/span><\/a>,<\/span> Comunicate de Afaceri<\/span><\/a>, <\/span>Comunicate de Presa<\/span><\/a>, <\/span>ECOMJOBS<\/span><\/a>, <\/span>Ecommerce News<\/span><\/a>,<\/span> E-Commerce Poland<\/span><\/a>,<\/span> edusa<\/span><\/a>, <\/span>Femei in Afaceri<\/span><\/a>, <\/span>FNTM<\/span><\/a>,<\/span> HRB Trends<\/span><\/a>, <\/span>IAB Romania<\/span><\/a>, <\/span>IQads<\/span><\/a>, <\/span>Institutul de Marketing<\/span><\/a>, <\/span>Jurnalul de Afaceri<\/span><\/a>, <\/span>Lumea SEO PPC<\/span><\/a>, <\/span>Magazinul Progresiv<\/span><\/a>, <\/span>Manager.ro<\/span><\/a>, <\/span>MarketingFocus<\/span><\/a>, <\/span>NewEditionNews<\/span><\/a>,<\/span>Romania Pozitiva<\/span><\/a>, <\/span>Shopmania BIZ<\/span><\/a>, <\/span>Softlead<\/span><\/a>, <\/span>SMARK<\/span><\/a>, <\/span>StartupCafe<\/span><\/a>,<\/span> SundayPR<\/span><\/a>,<\/span>TechCafe<\/span><\/a>, <\/span>Ziare.com<\/span><\/a>,<\/span> Ziua de Constanta<\/span><\/a><\/p>\n

Bloggeri oficiali:<\/b> Adrian Gabriel Orbai<\/span><\/a>, <\/span>Alin Vlad<\/span><\/a>, <\/span>Andra Zaharia<\/span><\/a>, <\/span>Aura\u0219 Mihai Geamba\u0219u<\/span><\/a>, <\/span>Claudia Tocil\u0103<\/span><\/a>, <\/span>Corina-Maria Scheianu<\/span><\/a>, <\/span>Cristian China Birta<\/span><\/a>, <\/span>Cristian Iosub<\/span><\/a>, <\/span>Dan Pandrea<\/span><\/a>, <\/span>Elena C\u00eer\u00eec<\/span><\/a>,<\/span> George Hari Popescu<\/span><\/a>, <\/span>Ionu\u021b Bunescu<\/span><\/a>, <\/span>Lumini\u021ba Balaban<\/span><\/a>, <\/span>Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a>, <\/span>M\u0103d\u0103lin Blidaru<\/span><\/a>, <\/span>Olivian Breda<\/span><\/a>, <\/span>Robert Katai<\/span><\/a>, <\/span>Sabina Cornovac<\/span><\/a>, <\/span>Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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La \u0218coala de Var\u0103 GPeC 2018, Drago\u0219 Smeu promite 90 de minute pline de discu\u021bii \u0219i dezbateri aplicate, cu exemple concrete despre abordarea campaniilor de performance media \u0219i despre indicatorii de cre\u0219tere pe care ar trebui s\u0103 \u00eei urm\u0103re\u0219ti pentru optimizarea bugetului \u00een Google AdWords. \u00cenva\u021b\u0103 cum s\u0103-\u021bi optimizezi bugetul \u00een Google AdWords pentru cele mai bune rezultate pentru business-ul t\u0103u!<\/p>\n","protected":false},"author":1,"featured_media":13957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[848,2802,552],"class_list":["post-13941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-vara-gpec","tag-dragos-smeu","tag-google-adwords-ro","tag-scoala-de-vara-gpec-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13941"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13941\/revisions"}],"predecessor-version":[{"id":13966,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13941\/revisions\/13966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/13957"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}