{"id":13979,"date":"2018-08-13T21:07:50","date_gmt":"2018-08-13T18:07:50","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=13979"},"modified":"2018-08-13T21:17:26","modified_gmt":"2018-08-13T18:17:26","slug":"scoala-de-vara-gpec-2018-invata-strategie-marketing-online-raluca-radu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-invata-strategie-marketing-online-raluca-radu","title":{"rendered":"\u0218coala de Var\u0103 GPeC 2018: \u00cenva\u021b\u0103 s\u0103-\u021bi construie\u0219ti strategia de marketing online cu Raluca Radu"},"content":{"rendered":"
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\"RalucaCu o strategie de marketing fiecare business e dator. La \u0218coala de Var\u0103 GPeC 2018, Raluca Radu<\/a> te \u00eenarmeaz\u0103 cu strategia de marketing online potrivit\u0103 activit\u0103\u021bii tale, ca s\u0103 c\u00e2\u0219tigi cu stil r\u0103zboiul pentru e-commerce.<\/strong><\/p>\n

Indiferent \u00een ce stadiu se afl\u0103 afacerea ta: start-up, business existent cu prezen\u021b\u0103 offline \u0219i brand awareness, business existent f\u0103r\u0103 prezen\u021b\u0103 offline sau brand awareness, business din offline care se extinde \u00een online, cursul \u201eArta r\u0103zboiului pentru e-commerce: 8 exemple practice de strategie de marketing online\u201d<\/strong> o s\u0103 te ajute \u0219i pe tine s\u0103:<\/p>\n

– \u00ee\u021bi stabile\u0219ti corect bugetul \u0219i strategia de marketing online
\n– anticipezi rezultatele din campaniile tale de marketing online<\/p>\n

Raluca \u00ee\u021bi d\u0103 \u00eent\u00e2lnire pe 24 august, la Moeciu de Sus \u0219i promite un workshop deosebit de interactiv \u0219i practic, cu studii de caz, exemple \u0219i cifre concrete, totul pentru a-\u021bi cre\u0219te afacerea.<\/p>\n

Raluca Radu este Country Manager Answear.ro<\/a>, Founder MTH Digital<\/a> \u0219i Co-Organizator GPeC<\/a>. Cu o experien\u021b\u0103 de peste 13 ani \u00een marketing digital, strategie de business online \u0219i e-commerce, Raluca se implic\u0103 activ \u00een cre\u0219terea \u0219i educarea pie\u021bei de comer\u021b electronic, fiind trainer al cursurilor de marketing online<\/a> \u0219i e-commerce<\/a> din cadrul DallesGO \u0219i consultant in zona de strategie \u0219i marketing online pentru business-uri la \u00eenceput de drum \u00een mediul digital.<\/p>\n

Raluca este absolvent\u0103 de Automatic\u0103 \u0219i Calculatoare. Ea s-a ocupat de introducerea pe pia\u021b\u0103 a business-ului OLX.ro \u0219i de cre\u0219terea acestuia \u0219i a condus cu succes echipe \u0219i proiecte online \u00een cadrul Naspers, The Group, F64, Acasa.ro.<\/p>\n

La \u0218coala de Var\u0103 GPeC 2018, participan\u021bii sunt a\u0219tepta\u021bi \u00een fiecare zi, de diminea\u021b\u0103 p\u00e2n\u0103 la pr\u00e2nz, la un total de 12 workshop-uri x 90 minute<\/strong> fiecare. Asta \u00eenseamn\u0103 18 ore de con\u021binut intensiv de comer\u021b electronic \u0219i marketing online<\/strong> \u2013 totul axat pe \u201ctips & tricks\u201d \u0219i exemple concrete de la cei mai buni speciali\u0219ti practicieni din domeniu:<\/p>\n

Growth Hacking Strategies in E-Commerce<\/strong> (Valentin Radu<\/a>, CEO Omniconvert)<\/p>\n

Google Analytics<\/strong> (Liviu Taloi<\/a>, Co-Founder ECOMpedia)<\/p>\n

Online Marketing<\/strong> (Raluca Radu<\/a>, Founder MTH Digital & Country Manager ANSWEAR.ro)<\/p>\n

User Experience & Conversion Rate Optimization<\/strong> (Andrei Radu<\/a>, CEO & Founder GPeC)<\/p>\n

Business Strategy, Mangement & Investment<\/strong> (Sergiu Negu\u021b<\/a>, Co-Founder Fintech OS & Associate Dean Maastricht School of Management Romania)<\/p>\n

Google Ads<\/strong> (Drago\u0219 Smeu<\/a>, General Manager Mavericks)<\/p>\n

Ultimate SEO Tips & Tricks<\/strong> (Mihai V\u00een\u0103toru<\/a>, Managing Partner DWF)<\/p>\n

Content Marketing in E-Commerce<\/strong> (Horia Neagu<\/a>, Founder Napoleon Digital)<\/p>\n

Social Media Presence for E-Commerce<\/strong> (Marian Hurduca\u0219<\/a>, Founder Necktie Agency)<\/p>\n

Delivery Options for Growth<\/strong> (Roxana Magope\u021b<\/a>, Marketing Manager FAN Courier)<\/p>\n

Legal To Do’s in E-Commerce<\/strong> (Bogdan Manolea<\/a>, Co-Founder TRUSTED.ro)<\/p>\n

Wrapping Up<\/strong> (sesiune practic\u0103) – What You Learned and can Apply Immediately<\/strong><\/p>\n

\"TraineriiNu te-ai \u00eenscris deja? \u00cenc\u0103 o mai po\u021bi face p\u00e2n\u0103 pe 17 august 2018<\/strong>, \u00een limita locurilor disponibile<\/strong>.<\/p>\n

Pre\u021burile variaz\u0103 \u00een func\u021bie de pachetul de cazare ales, astfel: 2.549 lei + TVA\/persoan\u0103\/sejur (cazare \u00een regim Double) sau 3.049 lei + TVA\/persoan\u0103\/sejur (cazare \u00een regim Single).<\/p>\n

Informa\u021bii detaliate, agenda complet\u0103<\/strong><\/a> pe zile \u0219i pe ore, precum \u0219i formularul de \u00eenscriere<\/a><\/strong> la \u0218coala de Var\u0103 GPeC pot fi reg\u0103site pe website-ul nostru<\/strong><\/a>.<\/p>\n

\n

GPeC 2018 este un eveniment powered by <\/b>FAN Courier<\/b><\/a><\/p>\n

Gold Partner: <\/b>VTEX<\/b><\/a><\/p>\n

Brought to you by<\/b>: <\/span>Orange<\/b><\/a><\/p>\n

Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <\/span>Carrefour<\/b><\/a><\/p>\n

Recommended Payment Processor Partner<\/b>: <\/span>Netopia Payments<\/b><\/a><\/p>\n

Hosting Oficial GPeC<\/b>: <\/span>Hosterion<\/b><\/a><\/p>\n

Eveniment sus\u021binut de<\/b>: <\/span>ALTEX<\/b><\/a>, <\/span>Bringo<\/b><\/a>, <\/span>Credius<\/b><\/a>, <\/span>DHL<\/b><\/a>, <\/span>DPD Rom\u00e2nia<\/b><\/a>, <\/span>DWF<\/b><\/a>, <\/span>eMAG Marketplace<\/b><\/a>, <\/span>Frisbo<\/b><\/a>, <\/span>GLS<\/b><\/a>, <\/span>GTS<\/b><\/a>, <\/span>Mastercard<\/b><\/a>, <\/span>New Black<\/b><\/a>, <\/span>RTB House<\/b><\/a>, <\/span>Sephora<\/b><\/a><\/p>\n

Cu sprijinul: <\/b>adLemonade<\/span><\/a>, <\/b>2Performant<\/span><\/a>,<\/span> Blugento<\/span><\/a>, <\/span>Business Club<\/span><\/a>,<\/span> Canopy<\/span><\/a>,<\/span>CasaDeTraduceri<\/span><\/a>, <\/span>ContentSpeed<\/span><\/a>,<\/span> ECOMpedia<\/span><\/a>,<\/span> enRose<\/span><\/a>,<\/span> GoMag<\/span><\/a>,<\/span> Infinity Trophy<\/span><\/a>,<\/span>Netlogiq<\/span><\/a>,<\/span> Omniconvert<\/span><\/a>, <\/span>Presta.ro<\/span><\/a>, <\/span>TRUSTED.ro<\/span><\/a>,<\/span> WebDigital<\/span><\/a>,<\/span> White Image<\/span><\/a>,<\/span> Zelist<\/span><\/a><\/p>\n

Epic Comfort by: <\/b>Mobexpert<\/b><\/a><\/p>\n

Radioul Oficial<\/b>: <\/span>Kiss FM<\/b><\/a><\/p>\n

Limousine Service<\/b>: <\/span>City Limo<\/b><\/a><\/p>\n

Official car: <\/b>Alfa Romeo<\/b><\/a><\/p>\n

Parteneri media principali<\/b>: <\/span>Business Review<\/b><\/a>, <\/span>Wall-Street<\/b><\/a> & <\/span>ecomTEAM<\/b><\/a><\/p>\n

M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n

Parteneri media<\/b>: <\/span>AdHugger<\/span><\/a>, <\/span>AGORA<\/span><\/a>, <\/span>ANIS<\/span><\/a>, <\/span>ARIES<\/span><\/a>, <\/span>ARMO<\/span><\/a>, <\/span>Business24<\/span><\/a>, <\/span>Business Days<\/span><\/a>,<\/span> Cariere<\/span><\/a>,<\/span> Comunicate de Afaceri<\/span><\/a>, <\/span>Comunicate de Presa<\/span><\/a>, <\/span>ECOMJOBS<\/span><\/a>, <\/span>Ecommerce News<\/span><\/a>,<\/span> E-Commerce Poland<\/span><\/a>,<\/span> edusa<\/span><\/a>, <\/span>Femei in Afaceri<\/span><\/a>, <\/span>FNTM<\/span><\/a>,<\/span> HRB Trends<\/span><\/a>, <\/span>IAB Romania<\/span><\/a>, <\/span>IQads<\/span><\/a>, <\/span>Institutul de Marketing<\/span><\/a>, <\/span>Jurnalul de Afaceri<\/span><\/a>, <\/span>Lumea SEO PPC<\/span><\/a>, <\/span>Magazinul Progresiv<\/span><\/a>, <\/span>Manager.ro<\/span><\/a>, <\/span>MarketingFocus<\/span><\/a>, <\/span>NewEditionNews<\/span><\/a>,<\/span>Romania Pozitiva<\/span><\/a>, <\/span>Shopmania BIZ<\/span><\/a>, <\/span>Softlead<\/span><\/a>, <\/span>SMARK<\/span><\/a>, <\/span>StartupCafe<\/span><\/a>,<\/span> SundayPR<\/span><\/a>,<\/span>TechCafe<\/span><\/a>, <\/span>Ziare.com<\/span><\/a>,<\/span> Ziua de Constanta<\/span><\/a><\/p>\n

Bloggeri oficiali:<\/b> Adrian Gabriel Orbai<\/span><\/a>, <\/span>Alin Vlad<\/span><\/a>, <\/span>Andra Zaharia<\/span><\/a>, <\/span>Aura\u0219 Mihai Geamba\u0219u<\/span><\/a>, <\/span>Claudia Tocil\u0103<\/span><\/a>, <\/span>Corina-Maria Scheianu<\/span><\/a>, <\/span>Cristian China Birta<\/span><\/a>, <\/span>Cristian Iosub<\/span><\/a>, <\/span>Dan Pandrea<\/span><\/a>, <\/span>Elena C\u00eer\u00eec<\/span><\/a>,<\/span> George Hari Popescu<\/span><\/a>, <\/span>Ionu\u021b Bunescu<\/span><\/a>, <\/span>Lumini\u021ba Balaban<\/span><\/a>, <\/span>Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a>, <\/span>M\u0103d\u0103lin Blidaru<\/span><\/a>, <\/span>Olivian Breda<\/span><\/a>, <\/span>Robert Katai<\/span><\/a>, <\/span>Sabina Cornovac<\/span><\/a>, <\/span>Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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Indiferent \u00een ce stadiu se afl\u0103 business-ul t\u0103u, cursul de online marketing pe care l-a preg\u0103tit Raluca Radu pentru \u0218coala de Var\u0103 GPeC 2018 o s\u0103 te ajute \u0219i pe tine s\u0103 \u00ee\u021bi stabile\u0219ti corect bugetul \u0219i strategia de marketing online \u0219i s\u0103 anticipezi rezultatele din campaniile tale de marketing online.<\/p>\n","protected":false},"author":1,"featured_media":13981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[142,329,552,153],"class_list":["post-13979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-vara-gpec","tag-marketing-online","tag-raluca-radu","tag-scoala-de-vara-gpec-en","tag-strategie-de-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=13979"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13979\/revisions"}],"predecessor-version":[{"id":13983,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/13979\/revisions\/13983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/13981"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=13979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=13979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=13979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}