{"id":14000,"date":"2018-08-16T10:16:10","date_gmt":"2018-08-16T07:16:10","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=14000"},"modified":"2018-08-16T10:16:10","modified_gmt":"2018-08-16T07:16:10","slug":"scoala-de-vara-gpec-2018-how-to-socialize-for-brands-marian-hurducas","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2018-how-to-socialize-for-brands-marian-hurducas","title":{"rendered":"\u0218coala de Var\u0103 GPeC 2018: How to socialize. For brands. Cu Marian Hurduca\u0219"},"content":{"rendered":"
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\"MarianMarketing-ul \u0219i PR-ul sunt meserii care se fac de c\u0103tre oameni pentru oameni. Brand-urile pot empatiza, pot ajuta, pot educa, iar \u00een final pot aduna \u00een jurul lor comunit\u0103\u021bi care le sus\u021bin necondi\u021bionat. Marian Hurduca\u0219<\/a>, Founder Necktie Agency<\/a>, vine pentru a doua oar\u0103 la \u0218coala de Var\u0103 GPeC s\u0103 te \u00eenve\u021be cum s\u0103 comunici direct cu clien\u021bii t\u0103i, \u00een a\u0219a fel \u00eenc\u00e2t s\u0103-i transformi \u00een ambasadorii brand-ului t\u0103u.<\/strong><\/p>\n

\u201eHow to socialize. For brands\u201d<\/strong> este mai mult dec\u00e2t o introducere \u00een Customer Care. Cursul te va \u00eenv\u0103\u021ba cum s\u0103 comunici eficient<\/strong> cu oamenii: cum produci con\u021binut multimedia, cum abordezi clien\u021bii pe un ton empatic \u0219i prietenos, evit\u00e2nd jargonul institu\u021bional \u0219i limbajul de lemn.<\/p>\n

Marian constat\u0103 cu regret c\u0103, la noi, Client Service-ul este \u00eenc\u0103 un concept abstract, de\u0219i de peste 10 ani receptorul poate oric\u00e2nd s\u0103 devin\u0103 emi\u021b\u0103tor. Cu Marian ai \u00eent\u00e2lnire pe 25 august la un workshop interactiv<\/strong>, unde ve\u021bi discuta concret pe situa\u021biile reale cu care te confrun\u021bi \u00een activitatea cotidian\u0103.<\/p>\n

\u201eVoi lua la sc\u0103rm\u0103nat conturile de social media ale fiec\u0103rui business ori proiect \u0219i voi ar\u0103ta ce e bine sau ce poate fi \u00eembun\u0103t\u0103\u021bi. Cred c\u0103 acest mod de abordare este cel mai bun c\u00e2nd vine vorba de eficientizarea procesului de \u00eenv\u0103\u021bare. \u00cen mare, vor \u0219i vom \u00eenv\u0103\u021ba unii de la al\u021bii, pentru c\u0103 at\u00e2t gre\u0219elile c\u00e2t \u0219i lucrurile bune pe care le voi izola, le voi expune \u00een fa\u021ba tuturor.\u201d<\/em><\/p>\n

Din cei 10 ani \u00een care a trecut prin toate formatele de radio, Marian Hurduca\u0219 \u0219i-a petrecut ultimii trei ani la Radio Rom\u00e2nia Cluj ca editor \u0219i crainic \u00een departamentul de \u0218tiri. De cel pu\u021bin \u0219ase ani se preocup\u0103 de mediul digital, \u00een care a coordonat sau comunicat evenimente precum TIFF \u0219i a lucrat cu brand-uri na\u021bionale din pozi\u021bia de manager de comunicare. \u00cen urm\u0103 cu patru ani a pus bazele Necktie Agency, specializat\u0103 \u00een comunicare digital\u0103 \u0219i produc\u021bie de content, al c\u0103rui manager este \u00een prezent.<\/p>\n

La \u0218coala de Var\u0103 GPeC 2018, participan\u021bii sunt a\u0219tepta\u021bi \u00een fiecare zi, de diminea\u021b\u0103 p\u00e2n\u0103 la pr\u00e2nz, la un total de 12 workshop-uri x 90 minute<\/strong> fiecare. Asta \u00eenseamn\u0103 18 ore de con\u021binut intensiv de comer\u021b electronic \u0219i marketing online<\/strong> \u2013 totul axat pe \u201ctips & tricks\u201d \u0219i exemple concrete de la cei mai buni speciali\u0219ti practicieni din domeniu:<\/p>\n

Growth Hacking Strategies in E-Commerce<\/strong> (Valentin Radu<\/a>, CEO Omniconvert)<\/p>\n

Google Analytics<\/strong> (Liviu Taloi<\/a>, Co-Founder ECOMpedia)<\/p>\n

Online Marketing<\/strong> (Raluca Radu<\/a>, Founder MTH Digital & Country Manager ANSWEAR.ro)<\/p>\n

User Experience & Conversion Rate Optimization<\/strong> (Andrei Radu<\/a>, CEO & Founder GPeC)<\/p>\n

Business Strategy, Mangement & Investment<\/strong> (Sergiu Negu\u021b<\/a>, Co-Founder Fintech OS & Associate Dean Maastricht School of Management Romania)<\/p>\n

Google Ads<\/strong> (Drago\u0219 Smeu<\/a>, General Manager Mavericks)<\/p>\n

Ultimate SEO Tips & Tricks<\/strong> (Mihai V\u00een\u0103toru<\/a>, Managing Partner DWF)<\/p>\n

Content Marketing in E-Commerce<\/strong> (Horia Neagu<\/a>, Founder Napoleon Digital)<\/p>\n

Social Media Presence for E-Commerce<\/strong> (Marian Hurduca\u0219<\/a>, Founder Necktie Agency)<\/p>\n

Delivery Options for Growth<\/strong> (Roxana Magope\u021b<\/a>, Marketing Manager FAN Courier)<\/p>\n

Legal To Do’s in E-Commerce<\/strong> (Bogdan Manolea<\/a>, Co-Founder TRUSTED.ro)<\/p>\n

Wrapping Up<\/strong> (sesiune practic\u0103) – What You Learned and can Apply Immediately<\/strong><\/p>\n

\"Trainerii<\/p>\n

\u00censcrierile s-au \u00eencheiat, toate locurile s-au ocupat. V\u0103 mul\u021bumim c\u0103 ne sunte\u021bi al\u0103turi an de an!<\/span><\/p>\n

Ne vedem s\u0103pt\u0103m\u00e2na viitoare la a 8-a edi\u021bie a \u0218colii de Var\u0103 de E-Commerce GPeC, singura serie de Cursuri intensive de Comer\u021b Electronic \u0219i Marketing Online din Rom\u00e2nia<\/strong>. Consult\u0103 agenda pe zile \u0219i pe ore<\/a><\/strong>!<\/p>\n

\n

GPeC 2018 este un eveniment powered by <\/b>FAN Courier<\/b><\/a><\/p>\n

Gold Partner: <\/b>VTEX<\/b><\/a><\/p>\n

Brought to you by<\/b>: <\/span>Orange<\/b><\/a><\/p>\n

Partener al Competi\u021biei Magazinelor Online GPeC<\/b>: <\/span>Carrefour<\/b><\/a><\/p>\n

Recommended Payment Processor Partner<\/b>: <\/span>Netopia Payments<\/b><\/a><\/p>\n

Hosting Oficial GPeC<\/b>: <\/span>Hosterion<\/b><\/a><\/p>\n

Eveniment sus\u021binut de<\/b>: <\/span>ALTEX<\/b><\/a>, <\/span>Bringo<\/b><\/a>, <\/span>Credius<\/b><\/a>, <\/span>DHL<\/b><\/a>, <\/span>DPD Rom\u00e2nia<\/b><\/a>, <\/span>DWF<\/b><\/a>, <\/span>eMAG Marketplace<\/b><\/a>, <\/span>Frisbo<\/b><\/a>, <\/span>GLS<\/b><\/a>, <\/span>GTS<\/b><\/a>, <\/span>Mastercard<\/b><\/a>, <\/span>New Black<\/b><\/a>, <\/span>RTB House<\/b><\/a>, <\/span>Sephora<\/b><\/a><\/p>\n

Cu sprijinul: <\/b>adLemonade<\/span><\/a>, <\/b>2Performant<\/span><\/a>,<\/span> Blugento<\/span><\/a>, <\/span>Business Club<\/span><\/a>,<\/span> Canopy<\/span><\/a>,<\/span>CasaDeTraduceri<\/span><\/a>, <\/span>ContentSpeed<\/span><\/a>,<\/span> ECOMpedia<\/span><\/a>,<\/span> enRose<\/span><\/a>,<\/span> GoMag<\/span><\/a>,<\/span> Infinity Trophy<\/span><\/a>,<\/span>Netlogiq<\/span><\/a>,<\/span> Omniconvert<\/span><\/a>, <\/span>Presta.ro<\/span><\/a>, <\/span>TRUSTED.ro<\/span><\/a>,<\/span> WebDigital<\/span><\/a>,<\/span> White Image<\/span><\/a>,<\/span> Zelist<\/span><\/a><\/p>\n

Epic Comfort by: <\/b>Mobexpert<\/b><\/a><\/p>\n

Radioul Oficial<\/b>: <\/span>Kiss FM<\/b><\/a><\/p>\n

Limousine Service<\/b>: <\/span>City Limo<\/b><\/a><\/p>\n

Official car: <\/b>Alfa Romeo<\/b><\/a><\/p>\n

Parteneri media principali<\/b>: <\/span>Business Review<\/b><\/a>, <\/span>Wall-Street<\/b><\/a> & <\/span>ecomTEAM<\/b><\/a><\/p>\n

M\u00e2ndri s\u0103 fim sus\u021binu\u021bi de:<\/b><\/p>\n

Parteneri media<\/b>: <\/span>AdHugger<\/span><\/a>, <\/span>AGORA<\/span><\/a>, <\/span>ANIS<\/span><\/a>, <\/span>ARIES<\/span><\/a>, <\/span>ARMO<\/span><\/a>, <\/span>Business24<\/span><\/a>, <\/span>Business Days<\/span><\/a>,<\/span> Cariere<\/span><\/a>,<\/span> Comunicate de Afaceri<\/span><\/a>, <\/span>Comunicate de Presa<\/span><\/a>, <\/span>ECOMJOBS<\/span><\/a>, <\/span>Ecommerce News<\/span><\/a>,<\/span> E-Commerce Poland<\/span><\/a>,<\/span> edusa<\/span><\/a>, <\/span>Femei in Afaceri<\/span><\/a>, <\/span>FNTM<\/span><\/a>,<\/span> HRB Trends<\/span><\/a>, <\/span>IAB Romania<\/span><\/a>, <\/span>IQads<\/span><\/a>, <\/span>Institutul de Marketing<\/span><\/a>, <\/span>Jurnalul de Afaceri<\/span><\/a>, <\/span>Lumea SEO PPC<\/span><\/a>, <\/span>Magazinul Progresiv<\/span><\/a>, <\/span>Manager.ro<\/span><\/a>, <\/span>MarketingFocus<\/span><\/a>, <\/span>NewEditionNews<\/span><\/a>,<\/span>Romania Pozitiva<\/span><\/a>, <\/span>Shopmania BIZ<\/span><\/a>, <\/span>Softlead<\/span><\/a>, <\/span>SMARK<\/span><\/a>, <\/span>StartupCafe<\/span><\/a>,<\/span> SundayPR<\/span><\/a>,<\/span>TechCafe<\/span><\/a>, <\/span>Ziare.com<\/span><\/a>,<\/span> Ziua de Constanta<\/span><\/a><\/p>\n

Bloggeri oficiali:<\/b> Adrian Gabriel Orbai<\/span><\/a>, <\/span>Alin Vlad<\/span><\/a>, <\/span>Andra Zaharia<\/span><\/a>, <\/span>Aura\u0219 Mihai Geamba\u0219u<\/span><\/a>, <\/span>Claudia Tocil\u0103<\/span><\/a>, <\/span>Corina-Maria Scheianu<\/span><\/a>, <\/span>Cristian China Birta<\/span><\/a>, <\/span>Cristian Iosub<\/span><\/a>, <\/span>Dan Pandrea<\/span><\/a>, <\/span>Elena C\u00eer\u00eec<\/span><\/a>,<\/span> George Hari Popescu<\/span><\/a>, <\/span>Ionu\u021b Bunescu<\/span><\/a>, <\/span>Lumini\u021ba Balaban<\/span><\/a>, <\/span>Marius Ovidiu C\u0103lug\u0103ru<\/span><\/a>, <\/span>M\u0103d\u0103lin Blidaru<\/span><\/a>, <\/span>Olivian Breda<\/span><\/a>, <\/span>Robert Katai<\/span><\/a>, <\/span>Sabina Cornovac<\/span><\/a>, <\/span>Stil Masculin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

Marketing-ul \u0219i PR-ul sunt meserii care se fac de c\u0103tre oameni pentru oameni. Brand-urile pot empatiza, pot ajuta, pot educa, iar \u00een final, pot aduna \u00een jurul lor comunit\u0103\u021bi care le sus\u021bin necondi\u021bionat. Marian Hurduca\u0219 vine la \u0218coala de Var\u0103 GPeC 2018 s\u0103 te \u00eenve\u021be cum s\u0103 comunici direct cu clien\u021bii t\u0103i, \u00een a\u0219a fel \u00eenc\u00e2t s\u0103-i transformi \u00een ambasadorii brand-ului t\u0103u.<\/p>\n","protected":false},"author":1,"featured_media":14002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[471,758,552,720],"class_list":["post-14000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-vara-gpec","tag-customer-experience","tag-marian-hurducas","tag-scoala-de-vara-gpec-en","tag-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=14000"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14000\/revisions"}],"predecessor-version":[{"id":14004,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/14000\/revisions\/14004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/14002"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=14000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=14000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=14000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}